The values of the automatically generated UTM tags are as follows:
UTM-Source
This is always “email”
UTM-Medium
This value depends on the type of email.
For Template emails, it is “marketing-automation”
For Segment emails, it is “newsletter” followed by a comma-separated list of all segments used.
UTM-Campaign Name
Corresponds to the alias of the email category with the prefix “aivie”.
UTM-Content
The internal name of the email sent.
