Whats New

Manage e-mail unsubscriptions

Managing email unsubscriptions is now easier, more beautiful and more secure.

With the new Preference Center (contact preferences), Aivie offers a user-friendly solution that is automatically active – without any programming.

This allows recipients to specifically unsubscribe from marketing messages, while important transactional emails (e.g. password resets or order confirmations) continue to be delivered reliably.

This keeps you data protection-compliant, professional and customer-oriented – and saves you time when managing your contacts.

Your advantages:

  • New, modern preference center already integrated
  • Difference between marketing and transactional emails
  • No risk of losing important system emails
  • Automated and legally compliant contact management
  • Clear and user-friendly unsubscribe process for recipients
  • Available exclusively in Aivie – without creating your own template

The result: less effort, clearer communication and satisfied subscribers.

Aivie ensures that email marketing looks professional even when you unsubscribe.

Lead scoring by topic – point groups for more precise marketing

The new thematic lead scoring makes evaluating and prioritizing your leads much more precise. Instead of bundling all points into an overall score, you can now group them by topic, interest or product category. This allows you to see at a glance what a contact is actually interested in – e.g. “Product A”, “Service B” or “Events”.

This new structure brings clarity to lead management: marketing and sales can work together in a more targeted manner, manage campaigns more appropriately and identify potential more quickly. Ideal for anyone who wants to make their scoring more strategic and data-driven.

  • Organize points in groups (Point Groups)
  • Better overview of interests and willingness to buy
  • More targeted segmentation for campaigns
  • Transparent collaboration between marketing and sales
  • Basis for personalized, context-related communication

More about lead scoring?

Read more here

New campaign statistics

The new campaign statistics in Aivie provide deeper insights into your marketing performance. In addition to general campaign results, you can now also see when contacts actually open and interact with your emails. This allows you to optimize sending times and content in a targeted manner.

The advanced analytics give you a more comprehensive overview of the success of your campaigns and allow you to directly compare which content performs best. This helps you to make data-based decisions and continuously improve your marketing strategy.

  • Extended e-mail statistics directly per campaign
  • Optimum dispatch times thanks to opening time analysis
  • More transparency about engagement and performance
  • Easy comparison of campaigns and content
  • Basis for data-driven email marketing

Trigger campaigns directly from forms

With campaign forms you can start campaigns directly (no segment is needed for this). You can embed the forms on your website or landing page as usual. As soon as someone fills out the form, the Campaign starts. The data provided will be processed directly. All fields of the form can be linked to actions in the Campaign. This way you can directly play out personalized communication.

Neuste E-Mail Builder Upgrades

Dank der Hilfe der Community und Aivie haben wir den E-Mail-Builder zu einer neuen Produktionsreife gebracht. Neu kommt noch ein besserer WYSIWYG Editor dazu. Das Formatieren von Bullet Points, Farbe und das Erstellen und Bearbeiten von Links geht damit noch einfacher.