With automatic UTM tags and campaign statistics, you can analyze marketing campaigns without manually maintaining tracking parameters for each email. Aivie/Mautic connects consistent links with your campaign’s performance metrics.
This helps you identify more quickly which emails, content, and send times deliver results.
Automatically create UTM tags in marketing emails
Aivie sets the defined UTM tags automatically as soon as you save an email. This ensures campaign links are consistently tagged and can be more reliably attributed in your analytics tools.
- Save time: No need to add tracking parameters to each link individually.
- Measure consistently: Uniform naming across multiple emails and campaigns.
- Stay flexible: Adjust automatically set UTM tags in an email when needed.
- Configure centrally: Manage overarching UTM settings in Aivie/Mautic.
Campaign statistics show your content’s performance
In addition to general campaign results, you can see directly in the campaign when contacts open emails and interact with content. In the campaign preview and action overview, you can compare emails with each other.
Optimize send times and content based on data
The combination of UTM tracking and campaign analysis answers two different questions: What happens within your Aivie campaign, and what visits or conversions occur afterward on your website? This allows you to develop content, sequence, and send times more strategically.
How to measure a marketing campaign with Aivie/Mautic
- Set the overarching UTM values in the settings.
- Create your emails and review the automatically added tracking parameters.
- Launch the campaign and monitor opens and interactions.
- Compare the performance of individual emails and actions.
- Connect the results with your website and conversion data.
- Optimize content, sequence, and send times for the next run.
Make campaign success visible for marketing and management
Meike can clearly demonstrate which content works and where a campaign should be improved. Agencies gain a shared data foundation for discussions with their clients. Technical teams benefit from consistent tracking values instead of inconsistently maintained links.
Analyze marketing campaigns with Aivie
Use Aivie free for 30 days and measure your campaigns with automatic UTM tags and clear performance metrics.
Lass deine Kontakte nicht warten.
Kostenlos mit Aivie starten.
Nutze Aivie 30 Tage lang kostenlos und prüfe wie du dank Aivie deine Kontakte gezielt erreichen kannst. Aivie bietet dir schon im Trial alle Möglichkeiten der Vollversion.
Probier es jetzt einfach aus.
Our T&Cs apply: https://aivie.ch/en/terms-and-conditions/