Customer Relationship Management (CRM)

A CRM system is a software that manages the relationships between a company and its customers.

The main tasks of a CRM system include increasing sales by optimizing business processes, improving the quality of goods and services and communicating effectively with customers.

A CRM captures and analyzes leads, stores information about customers, receives offers from these customers and provides you with all this information and data so that you can make data-driven decisions for your company. This data and information will help you to improve service quality on the one hand and increase your company’s turnover on the other.

Here’s what the Aivie CRM looks like:

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Grundlagen verstehen: Marketing Automation richtig einsetzen

marketing automation grundlagen

Von der Konzeption bis zur Umsetzug

Wer Marketing Automation professionell aufbauen will, braucht ein klares Verständnis für:

  • Customer Journey
  • Triggerbasierte Kommunikation
  • Datenstruktur
  • Automatisierung
  • KPI Steuerung

Im LinkedIn Learning Kurs „So funktioniert Marketing Automation“ wird genau das erklärt – praxisnah und speziell für KMU verständlich.