The abbreviation CRM stands for Customer Relationship Management.
A CRM system is software that manages the relationships between a company and its customers. The main tasks of a CRM system include increasing sales by optimizing business processes, improving the quality of goods and services and communicating effectively with customers.
A CRM captures and analyzes leads, stores information about customers, receives offers from these customers and provides you with all this information and data so that you can make data-driven decisions for your company. This data and information will help you to improve service quality on the one hand and increase your company’s turnover on the other.
