FAQ
All important questions and answers for Aivie Beginner:innen.
Marketing Automation Glossary
The most important marketing automation terms from A-Z.
Bottom of the Funnel
Bottom of the funnel is where leads make the final decision whether to buy from you or a competitor. At the bottom of the funnel, you convert leads into customers.
Customer Journey
The customer journey maps the individual journey from the customer’s point of view. The focus is on the customer experience. Starting with the first contact with the brand, through the purchase or use of the product or service, to the switch.
Customer Relationship Management (CRM)
A CRM system is a software that manages the relationships between a company and its customers. The main tasks of a CRM system include increasing sales by optimizing business processes, improving the quality of goods and services and communicating effectively with customers. A CRM captures and analyzes leads, stores information about customers, receives offers from…
Entry level product / Trip Wire
An entry-level product has a small hurdle to purchase. It can be purchased without major reconciliations. Out of pocket or departmental budget.
Inbound
Inbound marketing describes the method by which customers are won over through content tailored to them.