FAQ
All important questions and answers for Aivie Beginner:innen.
How can I use my own domain?
You can create a DNS CNAME record with your DNS provider and from now on…
How can I create segments?
You can easily create segments in the following steps. Menu segments New top right Assign…
How do I integrate Aivie into my website?
Aivie is based on the Mautic technology. This makes it easy for you, as important…
What are assets?
Assets are files that you usually provide to your contacts after filling out a form….
How do I add a newsletter form to my website?
Forms are used to collect contact information, often in exchange for access to a download…
How do I create my own contact and send me an email?
With this tutorial you will create your own contact and send yourself an email: Navigate…
Marketing Automation Glossary
The most important marketing automation terms from A-Z.
Bottom of the Funnel
Bottom of the funnel is where leads make the final decision whether to buy from you or a competitor. At the bottom of the funnel, you convert leads into customers.
CRM
The abbreviation CRM stands for Customer Relationship Management. A CRM system is software that manages the relationships between a company and its customers. The main tasks of a CRM system include increasing sales by optimizing business processes, improving the quality of goods and services and communicating effectively with customers. A CRM captures and analyzes leads,…
Customer Journey
The customer journey maps the individual journey from the customer’s point of view. The focus is on the customer experience. Starting with the first contact with the brand, through the purchase or use of the product or service, to the switch.
Entry level product / Trip Wire
An entry-level product has a small hurdle to purchase. It can be purchased without major reconciliations. Out of pocket or departmental budget.
Inbound
Inbound marketing describes the method by which customers are won over through content tailored to them.
Lead
A lead is an identified contact in the tool who has shown an interest in the offer.