Do you think it’s not worth it if you only have a few contacts?
Forget the masses – what matters is how much time you save and how much the customer journey benefits.
Especially for young companies, it is essential to learn as much as possible about which messages resonate with your contacts.
Many providers rely on pricing models where costs increase with the number of contacts.
But here’s the catch: The entry-level prices are often surprisingly low. So, don’t focus on quantity, but on quality – even with few contacts, you can achieve great things in marketing automation!
Grundlagen verstehen: Marketing Automation richtig einsetzen
Von der Konzeption bis zur Umsetzug
Wer Marketing Automation professionell aufbauen will, braucht ein klares Verständnis für:
- Customer Journey
- Triggerbasierte Kommunikation
- Datenstruktur
- Automatisierung
- KPI Steuerung
Im LinkedIn Learning Kurs „So funktioniert Marketing Automation“ wird genau das erklärt – praxisnah und speziell für KMU verständlich.