The job of a marketing manager or CMO requires juggling multiple channels, messages, and even audiences. Without some level of automation, it’s difficult to keep track of all the communications, all the activities.
Many companies are now venturing into marketing automation – not at least because the tools have been used successfully for some time and deliver a high ROI.
When set up correctly, marketing automation can better align marketing efforts, qualify leads, and provide important performance data about the sales funnel.
5 reasons when the entry into Marketing Automation is worthwhile
- Relevance: When your marketing efforts aren’t working as well as you’d like them to
- Top of mind: When your buying journey is too long
- Many systems: If you don’t have enough data to segment your leads
- Focus: When good leads slip through your fingers
- Too few leads: When the lead list is too small