More about Marketing Automation
The 11 most important marketing automation use cases
In this post, we’ll introduce you to the top 11 marketing automation use cases. We’ll show you the most common marketing challenges. We also explain how you can implement the use cases with marketing automation. If you would like to know more about marketing automation in general, we have summarized the topic for you: Article…
Marketing automation with social media marketing
Would you like to successfully collect contacts via Google and social media? And then address them again when your channels are exhausted? With the integration of adhook and Aivie, this is possible – completely automatically! With adhook, you can plan, analyze, optimize and moderate posts and ads campaigns and coordinate collaboration across teams. In Aivie,…
Double Opt-In with Mautic
At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In: Traceability of…
How to find your Marketing Automation Tool?
6 criteria to evaluate your marketing automation tool There are currently over 9,500 MarTech tools on the market. So, on an average day, we spend at least an hour gathering information from various tools. Many feel overwhelmed by the number of tools they interact with while working. Therefore, it is essential to consciously choose the…
Augmented reality as an established marketing tool
Over 50% of all Swiss citizens have already used augmented reality applications. The potential is enormous and the possibilities almost unlimited. With the announcement of Apple’s mixed reality glasses a few days ago, one thing is clear: augmented reality is now part of every marketing mix, but it’s no longer rocket science. ContentAugmented reality arouses…
Create a successful content marketing strategy
Inbound marketing(inbound and outbound marketing) promises a lot, but many companies underestimate the effort required to implement a successful content marketing strategy. Many try it, but give up after a few blog posts and claim it didn’t work for them. It seems simple, with ChatGPT I can create a blog on a topic within minutes….