More about Marketing Automation
Marketing Funnel: Everything you need to know
What is a marketing funnel, how do I create one and how can I optimize it? Dive with me into the world of funnels and get inspired to build a marketing funnel or optimize existing ones. Content Definition of a marketing funnelThe phases of a marketing funnelWhat other funnels are there?What is the difference between…
Augmented reality as an established marketing tool
Over 50% of all Swiss citizens have already used augmented reality applications. The potential is enormous and the possibilities almost unlimited. With the announcement of Apple’s mixed reality glasses a few days ago, one thing is clear: augmented reality is now part of every marketing mix, but it’s no longer rocket science. ContentAugmented reality arouses…
Segmenting contacts – A step-by-step guide
Targeted contact segmentation is the key to successful marketing automation. Only those who group their target audiences precisely can create individual, personalized campaigns that truly resonate. ContentWhat are segments?DefinitionSegmenting contacts – Application examplesCriteria for segmentationDemo- and psychographic criteriaBehavior-based criteriaPurchasing criteria and transaction dataData from CRM systemSegments managementView contactsCreate segment Assign contactsAND and OR condition typeEdit…
Ferris Labs has doubled its contacts – Marketing Automation Case
Our client, Ferris AI, is an innovative software engineering company dedicated to revolutionizing how development teams work. Aivie has supported the start-up Ferris AI with the Marketing Automation Tool and Growth Marketing Services. ContentWhat has been a sense of achievement with Aivie?What does Ferris AI do?How was the first experience?What surprised you?What else do you…
Create a successful content marketing strategy
Inbound marketing(inbound and outbound marketing) promises a lot, but many companies underestimate the effort required to implement a successful content marketing strategy. Many try it, but give up after a few blog posts and claim it didn’t work for them. It seems simple, with ChatGPT I can create a blog on a topic within minutes….
It wasn’t about data privacy: What eight SMEs think about shared AI
Together with the ZHAW, Aivie asked eight SMEs whether they would train an AI together without sharing customer data. No one said no. But the doubts concerned the benefits, not data privacy.