The new campaign statistics in Aivie provide deeper insights into your marketing performance. In addition to general campaign results, you can now also see when contacts actually open and interact with your emails. This is available directly in the campaigns and not just at the email level, allowing you to specifically optimize dispatch times and content.
With the extended analyses, you get a more comprehensive overview of the success of your campaigns and can compare in the campaign preview and the overview of the actions, which contents or emails perform how.
This helps you to make data-driven decisions and continuously improve your marketing strategy.
- Extended e-mail statistics directly per campaign
- Optimum dispatch times thanks to opening time analysis
- More transparency about engagement and performance
- Easier comparison of emails in campaigns and thus contents
- Basis for data-driven email marketing
