Do you really want your marketing campaign to go through the roof? Then it all starts with clear business goals. Why are you relying on marketing automation?

That’s the drive that propels your campaign. But that’s not all – take a look at the entire customer journey and design it according to your ideas. Define the channels and touchpoints to interact directly with your customers.


Step into the role of your persona and consider what tasks they are currently performing. Based on this, select the perfect marketing funnel, add the right products and services, and set clear goals for each phase.

But the highlight comes at the end: Put everything together and start your marketing automation campaign – like flipping a switch.
Watch the contacts automatically roll through your campaign, like on a perfect marble run.
Success will not be long in coming!

Grundlagen verstehen: Marketing Automation richtig einsetzen

marketing automation grundlagen

Von der Konzeption bis zur Umsetzug

Wer Marketing Automation professionell aufbauen will, braucht ein klares Verständnis für:

  • Customer Journey
  • Triggerbasierte Kommunikation
  • Datenstruktur
  • Automatisierung
  • KPI Steuerung

Im LinkedIn Learning Kurs „So funktioniert Marketing Automation“ wird genau das erklärt – praxisnah und speziell für KMU verständlich.