Do you think marketing automation is all about emails?
Not at all! The more channels you integrate, the more compelling your campaigns can be.
Don’t just send emails – think bigger! Use SMS, WhatsApp, or in-app messages to interact with your contacts.
Would you rather send something tangible? No problem! Send personalized postcards or maybe even a Swiss Army knife to selected contacts.
The possibilities are as diverse as your creativity. Marketing automation is about communicating through various channels and tailoring your message to the individual preferences of your contacts.
Make it colorful and diverse – success will convince you!
Grundlagen verstehen: Marketing Automation richtig einsetzen
Von der Konzeption bis zur Umsetzug
Wer Marketing Automation professionell aufbauen will, braucht ein klares Verständnis für:
- Customer Journey
- Triggerbasierte Kommunikation
- Datenstruktur
- Automatisierung
- KPI Steuerung
Im LinkedIn Learning Kurs „So funktioniert Marketing Automation“ wird genau das erklärt – praxisnah und speziell für KMU verständlich.