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New Swiss Data Protection Act (nDSG or revDSG) – the most important points in brief.
There are some important innovations in the Swiss variant of the data protection law. Everything about the new Swiss Data Protection Act (nDSG or revDSG) that affects marketing. In this article, we explain the most important changes as simply and concisely as possible. The new law comprises 92 pages and is officially called the Federal…
TAWNY analyzes videos with emotional artificial intelligence
Recognizing and measuring emotions has long been the subject of scientific research. They play a central role in market and consumer research in particular. Why is that the case? Emotions are at the heart of human experience. Emotions control our social behavior, they determine our decision-making and thus have a major influence on our daily…
Marketing Automation: Everything you need to know
What is marketing automation, where do I start, what do I need for it and what does it do for my company? We will answer these questions and help you understand this new thing and even use it with you. What is Marketing Automation? Marketing Automation is defined by the use of software to automate…