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Using Google Ads successfully – 5 best practice tips
What are Google Ads? Google Ads are paid ads that are always displayed first in Google search. Use Google Ads for your business. Why? With Google Ads, you only pay when someone clicks on your ad. In addition, you will appear at the top of Google search and will be visible to potential customers who…
Segmenting contacts – A step-by-step guide
Targeted contact segmentation is the key to successful marketing automation. Only those who group their target audiences precisely can create individual, personalized campaigns that truly resonate. ContentWhat are segments?DefinitionSegmenting contacts – Application examplesCriteria for segmentationDemo- and psychographic criteriaBehavior-based criteriaPurchasing criteria and transaction dataData from CRM systemSegments managementView contactsCreate segment Assign contactsAND and OR condition typeEdit…
Use content efficiently in automated funnels
Marketing automation is used to address customers and guide them automatically through a sales funnel. Every interaction must offer added value so that customers stick with it and take the next step. This applies to digital customer interactions as well as in-person ones. For this, we need the right content in the right place. Frequently…