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Marketing Automation: Everything you need to know
What is marketing automation, where do I start, what do I need for it, and anyway, what does it even bring to my company? We will answer these questions and help you understand this new thing and even use it with you. What is Marketing Automation? Marketing Automation is defined by the use of software…
5 reasons for when the entry into Marketing Automation is worthwhile
The job of a marketing manager or CMO requires juggling multiple channels, messages, and even audiences. Without some level of automation, it’s difficult to keep track of all the communications, all the activities. Many companies are now venturing into marketing automation – not at least because the tools have been used successfully for some time…
The most important marketing automation use cases
In this post, we’ll introduce you to the top 11 marketing automation use cases. We’ll show you the most common marketing challenges. We also explain how you can implement the use cases with marketing automation. ContentAbandoned shopping carts? Churn prevention succeeds with marketing automation.Leaving customer loyalty to chance? Not with tracking and marketing automation.Satisfied customers?…