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Marketing automation in the crisis – why now is the right time
Marketing Automation – If not now, when Marketing automation is not a new concept – but its relevance has never been greater. While many companies in Switzerland and around the world are hesitating in the face of economic uncertainty, this reluctance represents a missed opportunity. After all, crises are not only times of cost-cutting, but…
Segmenting contacts – A step-by-step guide
Targeted contact segmentation is the key to successful marketing automation. Only those who group their target audiences precisely can create individual, personalized campaigns that truly resonate. ContentWhat are segments?DefinitionSegmenting contacts – Application examplesCriteria for segmentationDemo- and psychographic criteriaBehavior-based criteriaPurchasing criteria and transaction dataData from CRM systemSegments managementView contactsCreate segment Assign contactsAND and OR condition typeEdit…
This is marketing automation and how your company benefits from it
Marketing automation is often seen as just a software solution. However, marketing automation is much more than just a new tool decision. Get started with marketing automation now! InhaltsverzeichnisDefinition Marketing AutomationWas sind die Vorteile von Marketing Automation?Kosten senken, Kunden akquirieren, Vertrieb verbessernErste Schritte mit Marketing AutomationDie Perspektive ist entscheidendAlles was zählt, sind InhalteIm Mittelpunkt steht…