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Using Google Ads successfully – 5 best practice tips
What are Google Ads? Google Ads are paid ads that are always displayed first in Google search. Use Google Ads for your business. Why? With Google Ads, you only pay when someone clicks on your ad. In addition, you will appear at the top of Google search and will be visible to potential customers who…
New Swiss Data Protection Act (nDSG or revDSG) – the most important points in brief.
There are some important innovations in the Swiss variant of the data protection law. Everything about the new Swiss Data Protection Act (nDSG or revDSG) that affects marketing. In this article, we explain the most important changes as simply and concisely as possible. The new law comprises 92 pages and is officially called the Federal…
How to find your Marketing Automation Tool?
6 criteria to evaluate your marketing automation tool There are currently over 9,500 MarTech tools on the market. So, on an average day, we spend at least an hour gathering information from various tools. Many feel overwhelmed by the number of tools they interact with while working. Therefore, it is essential to consciously choose the…