Aivie in a cost comparison of marketing channels: Why marketing automation is often cheaper for Swiss SMEs than traditional marketing channels

In a world where efficiency and cost transparency are crucial in marketing, it is worth taking a closer look at the various channels. Especially for Swiss SMEs with limited marketing budgets, it is essential to deploy resources in a targeted manner. A recent analysis shows: Aivie, the Swiss marketing automation platform, can offer significant cost advantages over traditional marketing channels.

Cost comparison of marketing channels: Aivie vs. classic channels

Based on an assumption of 3,000 contacts per year, it can be seen that Aivie enables intensive and continuous customer communication for an annual investment of around CHF 3,000. Contacts are addressed an average of 24 times a year – this corresponds to around one touchpoint per contact every two weeks.

In comparison, traditional channels such as print advertisements, trade magazines, direct mailings or online advertising prove to be significantly more cost-intensive. For example, a direct mailing for the same number of contacts costs over CHF 18,000 per year, online advertising even costs around CHF 35,000 – sums that are difficult to bear for many SMEs.

Channel	Estimated annual costs	Contact frequency	Costs per contact point
Aivie	approx. CHF 3’000	24x per year	< CHF 0.05
Direct mailing	approx. CHF 18’000	1x per year	CHF 6.00
Online Ads (Social Media)	approx. CHF 15’000	6x per year (click-based)	CHF 1.00+

Why does Aivie offer a particular cost advantage for Swiss SMEs?

Automation reduces manual effort

Aivie enables the automation of recurring tasks such as newsletter distribution and lead nurturing. Marketing teams in SMEs save valuable time and resources and can use them for other tasks.

Efficient lead-nurturing processes

Targeted, automated campaigns are used to manage contacts across various phases of the customer journey. Conversion rates are increased without constant manual effort.

Personalized communication on a large scale

With Aivie, newsletters and campaign content can be individually tailored to the behavior and interests of contacts – ideal for Swiss SMEs that want to make their customer relationships personal but efficient.

Cost-effective entry with test phase and use case packages

Aivie offers an uncomplicated, free trial month and a setup service that allows you to get started without a large initial investment. The ready-made, cost-effective use case packages are also perfect for SMEs that want to gain initial experience before committing larger budgets.

Scalability

Aivie grows with your company. Even with a growing contact database, the costs do not increase to the same extent as with traditional channels. This is a great advantage, especially for growing SMEs.

When is Aivie particularly cost-effective for Swiss SMEs?

• High contact volume: If you want to reach many contacts regularly and several times a year, Aivie achieves particularly favorable contact costs.
  
• Longer sales cycles: For products or services that require multiple touchpoints until a purchase decision is made, Aivie remains cost-effective over time through automated lead nurturing.
  
• Personalization requirements: When an individual approach makes the difference, Aivie enables tailor-made communication without the high effort of manual personalization.
  
• Focus on relationship building: Aivie supports the sustainable development of customer relationships – a strategy that can be crucial for Swiss SMEs to maintain their position in the market in the long term.
  

Sample calculation: convincing figures

With Aivie, 3,000 contacts and 24 placements per year result in around 72,000 contact points. The average cost per contact point is therefore less than CHF 0.05 – a figure that is virtually unattainable in traditional channels.

For comparison: social media advertising (e.g. LinkedIn or Facebook Ads)

With an estimated cost structure of around CHF 1 per click and a standard click rate of 1% (for impressions), the costs are as follows: To effectively reach 3,000 contacts, around 300,000 impressions would be required. This corresponds to advertising costs of around CHF 3,000 for clicks alone – with no guarantee that this will result in a lasting relationship or multiple points of contact. For a comparable, repeated approach over the course of a year, the costs would quickly add up to CHF 15,000 or more.

Conclusion: more impact with less budget

For Swiss SMEs that want to systematically build and maintain customer relationships, Aivie offers an extremely cost-effective alternative to traditional marketing channels. The combination of low contact costs, high automation, personalization and scalability makes Aivie the smart choice for companies that want to achieve maximum impact with limited resources.