Are you wondering if the effort to maintain parallel customer journeys is becoming too great?
The word “automation” may be slightly misleading, but marketing automation actually means work. Creating content such as blogs, lead magnets, and emails requires time and creativity – no AI can currently help us with this.
But the key is that you only create this content once. If you used to create a newsletter every week, you can now use the same effort to design a reusable email every week.
And the best part? Often it is not even necessary to create completely new emails. Sometimes it is enough to exchange certain elements such as the title, and other personas feel addressed.
With marketing automation, the effort becomes manageable while efficiency increases!
