Marketing Automation
for SMEs in Austria with kmu.digital funding
Get the guide “Marketing Automation for SMEs: Guide 2026” and learn how to automate your customer journey, systematically develop leads, and plan eligible projects with kmu.digital.
Download the guide now or
arrange a personal initial consultation.
Why marketing automation is important for SMEs in Austria right now
Customer expectations are rising, skilled workers are scarce, and campaigns are becoming more complex. Many Austrian SMEs still process contacts manually, lose exciting leads, and cannot properly track results.
Marketing automation helps you make your customer journey transparent, prioritize contacts according to relevance, and standardize processes. This results in more qualified inquiries and deals – with less manual work. At the same time, you can plan projects that are eligible for funding via kmu.digital.
Making new concepts easy to use
Digitization and automation open up completely new possibilities for SMEs: clear customer journeys, data-based decisions, and reusable campaign modules.
In the guide and in the collaboration with Aivie and BOSOO, you will see how to use these concepts without a large team or expensive enterprise software – specially tailored to SMEs in Austria.
Who are the guide and offer intended for?
For SME owners, managing directors and anyone who wants to make marketing and sales more structured:
- SME owners who want to acquire new customers in a predictable way
- Marketing, sales or communications management
- Agencies that want to develop customer projects in the direction of automation
- Product managers, business development and sales managers
- Internal company project teams for digitization
- Startups with a B2B or B2C focus who want to build scalable processes early on
“We’ve doubled down on contacts.”
“I got a lot of fun very quickly because I have the freedom to put together the tool and services as I need them.”
Felix Caprez, Ferris AI
kmu.digital: Funding program for marketing automation in SMEs
With kmu.digital, you as an Austrian SME can have part of your digitization and marketing automation projects funded. Together with BOSOO as a certified consultant and Aivie as a marketing automation platform, you plan a project that is both eligible for funding and effective in practice. This gives you a clear, financially attractive entry into marketing automation – instead of starting each campaign from scratch.
This is typically how your funding project works
- 1. Guide & Initial Consultation
Get the guide and clarify your initial situation, goals and priorities in a short conversation with Boris König. - 2. Funding Check & Sharpen Project Idea
Together, you check which parts of your project are eligible for funding – such as analysis, strategy and conception of funnels and automations. - 3. Application & Formalities
BOSOO supports you in preparing the documents for kmu.digital so that your project is submitted cleanly and efficiently. - 4. Analysis & Strategy Workshop
As part of the funded project, you analyze your current customer journey and develop a clear roadmap for marketing automation. - 5. Implementation of the First Funnel
With Aivie, you implement a first concrete funnel – e.g. lead magnet, onboarding or reactivation – including forms, e-mails and simple automations. - 6. Learnings & Scaling
Based on the results, you build further campaigns, standardize processes and scale your marketing step by step.
Your advantages as an SME
- Minimal Risk Thanks to Funding
You test marketing automation with funding support (up to 80%) instead of bearing the entire budget from your own resources. - Structure Instead of Individual Actions
Individual campaigns become reusable modules: lead magnet, trip wire, core offer, upsell and reactivation. - Measurable Results
You can clearly see which steps in your customer journey work, where leads drop out and where you should make adjustments. - Practical Support
No theoretical concepts, but a focus on your market, your offers and your resources in the team. - Technology That Suits SMEs
With Aivie, you get a flexible solution based on open source that grows with your company.
With the guide, Aivie, BOSOO and kmu.digital, you get a clear, fundable entry into marketing automation – including a funding check and a concrete implementation plan.
What you can achieve specifically with marketing automation
In the guide and in the collaboration, we address typical situations from everyday SME life: lead magnets, trip wires, core offers, upsells, nurturing, events and reactivation of inactive customers. You can see how these modules combine to form a plannable system.
Start marketing automation for your SME with a funding bonus
With Aivie, BOSOO and the funding from kmu.digital, you can turn ideas into a fundable marketing automation funnel – practical, measurable and scalable.
Benefit from subsidies of up to 80% for the status and potential analysis and up to 50% subsidy for strategy consulting.
Discuss funding now