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From old-school newsletters to nurturing campaigns Are you still sending impersonal newsletters to the masses? Then this post is your motivation boost to finally unlock the potential of email marketing. Because email marketing still has a high Return on Investment (ROI). We’ll show you how to use newsletters as a targeted marketing tool. So, ditch…

Targeted contact segmentation is the key to successful marketing automation. Only those who group their target audiences precisely can create individual, personalized campaigns that truly resonate. ContentWhat are segments?DefinitionSegmenting contacts – Application examplesCriteria for segmentationDemo- and psychographic criteriaBehavior-based criteriaPurchasing criteria and transaction dataData from CRM systemSegments managementView contactsCreate segment Assign contactsAND and OR condition typeEdit…

HubSpot is by far the number one choice for inbound marketing. But is the market leader the right tool for your company, or do you have other requirements that you can cover better with other solutions? We’ll show you what HubSpot pricing is, what marketing automation features you get for it, and what the best…

To start with, the question of which software to use for marketing automation is the smaller challenge to getting started. Because most of the time the mindset blocks the implementation. The fear of losing control creeps along somewhere. Or has all that been overcome and it’s simply a matter of getting going? Chris Beyeler, Aivie…

The Federal Government recently tried something many thought unthinkable: 172 employees from various departments used open-source software in their daily work – instead of the usual Microsoft package. Documents, email, calendar, chat, video calls. Everything open. The results came in a few days ago, and they are wonderfully unspectacular: for normal office tasks, it works….

Apple won’t deliver its new Siri AI to the EU or China. The real point isn’t Apple, but a question that also affects your marketing tool: Who actually decides which AI you can use—you or someone else?