More about Marketing Automation
Swiss email builder in use worldwide: Insights into the open source community
Media release from September 2021 Adrian Schimpf from Aivie is part of the Open Source Community Mautic. Mautic is a marketing automation technology. Adrian Schimpf has been working intensively on a new email builder for Mautic in recent months – and has donated the code to the community so that Mautic users worldwide can benefit…
Off to the golf course: Automated campaign for event
Our client KENDRIS is a successful trust company. KENDRIS relies on personal relationships and has high quality standards. Once a year KENDRIS invites its valued customers to the golf course. The experience is important for relationship building. That’s why it’s also important that the surrounding area, i.e. the digital experience, reflects the high quality standards….
Creating better content and better customer interactions with data expertise
So what are we going to do with all this data? On the one hand. And: We have no data on this. On the other hand. Data literacy as the ability to collect, analyze and interpret data is becoming more important. Because decisions are increasingly based on data. Absatzwirtschaft and Werbewoche have taken up the…
Conversion rate: everything you need to know about it
Definition: Conversion rate is a percentage of people who performed a desired action (a conversion). A simple example is the percentage of web store visitors who bought a product. What is a conversion With conversion rate you want to measure how successfully something works or how often an action is performed compared to how many…
How to get started with Marketing Automation
To start with, the question of which software to use for marketing automation is the smaller challenge to getting started. Because most of the time the mindset blocks the implementation. The fear of losing control creeps along somewhere. Or has all that been overcome and it’s simply a matter of getting going? Chris Beyeler, Aivie…
5 reasons for when the entry into Marketing Automation is worthwhile
The job of a marketing manager or CMO requires juggling multiple channels, messages, and even audiences. Without some level of automation, it’s difficult to keep track of all the communications, all the activities. Many companies are now venturing into marketing automation – not at least because the tools have been used successfully for some time…