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Targeted contact segmentation is the key to successful marketing automation. Only those who group their target audiences precisely can create individual, personalized campaigns that truly resonate. ContentWhat are segments?DefinitionSegmenting contacts – Application examplesCriteria for segmentationDemo- and psychographic criteriaBehavior-based criteriaPurchasing criteria and transaction dataData from CRM systemSegments managementView contactsCreate segment Assign contactsAND and OR condition typeEdit…

In Switzerland, the topic of digital sovereignty is moving further into the political spotlight this year. At the beginning of July, the Canton of Geneva became the first canton ever to adopt an official digital sovereignty strategy. On the same day, it became known that the Confederation’s cyber specialists are deliberately seeking distance from Microsoft….

Approving every single AI suggestion individually isn’t feasible, but not checking anything isn’t an option either. What eight SMEs said about control, risk, and staged approval in our study with the ZHAW.

Does this sound familiar to you? You have a lot of visitors on your website, but they leave only after a short time. You’ve put a lot of time and effort into your landing page, yet conversions are rare. Maybe it’s time to rethink your landing page. Our 5 tips for successful landing pages should…

When BODDY, a fast-growing travel and wellness tech startup, acquired its Danish competitor TrainAway in 2023, its user base suddenly grew into the six-figure range. A solution for email marketing was needed to support rapid growth – without emails ending up in the SPAM folder. The figures at a glance IndustryTravel-Tech / Well-TechBusiness modelB2B2CTarget groupHealth-conscious…

Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps…