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Win customers with lead nurturing.

Many companies are familiar with the problem: they invest time and money in newsletters that all look the same – and are surprised by low open rates. But the key to success has long been known: automated email marketing strategies – also known as nurturing.

Thanks to Aivie’s personalization, you can achieve open rates of around 50%.

Webinar newsletter vs. nurturing

In this webinar, we will show you how you can win more leads and customers in the long term with targeted customer acquisition through marketing automation.

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Newletter vs. Nurturing – Customer Case Haugan Cruises

At Haugan Cruises, the initial situation was scattered customer data, expensive tools and newsletter distribution without personalization. Marketing automation with Aivie turned unpersonalized and rigid newsletter mailings into flexible, personalized nurturing emails. The open rate has increased and the customer journey is accompanied by personalized content.

Content Marketing Automation Webinar

In the webinar, you’ll get a quick introduction to sales cycles and marketing funnels. Using the Haugan Customer Case, we’ll show you how successful campaigns are implemented with Aivie. For questions, you can arrange an appointment with Martin, our Marketing Automation expert.

What’s inside

  • Create forms and emails
  • Lead magnets and landing pages
  • Contact segments with lead scoring

Audience

  • Marketing managers whishing to optimize their tasks through marketing automation
  • Digital Marketing Experts who want to apply Marketing Automation
  • Owners and founders who want to make their business successful with marketing automation
  • Consultants for SME digitization who want to offer their customers holistic solutions.
  • Marketing and communications agencies that want to offer their clients added value with marketing automation
using aivie marketing automation

What you can expect in the webinar

  • Difference between newsletter and nurturing
  • Case study Haugan Cruises: from scattered customer data and expensive tools to a central database and automated, personalized campaigns
  • Concrete learnings for your company

Case Highlight – Haugan Cruises

After 15 years on the market, Haugan Cruises had a problem:

How can we use marketing to win new customers and improve the loyalty of existing customers?

  • Many scattered customer lists that were not usable
  • Expensive e-mail tools with poor performance
  • No possibility for personalization

The solution:

A clever marketing strategy for customer acquisition with automated nurturing flows – instead of classic newsletter spam.

  • One central database instead of 15 different lists
  • Fully automated, personalized emails based on customer behavior
  • 22% average open rate – without additional costs
using aivie marketing automation
Felix - Customer Case Ferris Ai

“The tools we used to use were very expensive. With marketing automation, we can send out personalized newsletters every week – at no extra cost.”

Jessica Meza, Founder Haugan Cruises

Get to know Martin

My goal is to provide clients with the perfect digital ecosystem. To achieve this, I want to thoroughly understand the customer’s processes and requirements so that I can then present solutions that best support both their strategic and operational goals.
In this webinar you will find exactly that, for a personalized customer journey in email marketing.

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Photo Martin Winiker Aivie

All beginnings are easy.

Using a customer case, we will show you how marketing automation is used in business.

Register now for the free webinar and find out how you can win customers with marketing – automated and measurable.

Learn how to acquire customers with lead nurturing in the video.