Newsletter or nurturing – which works better?

Many companies know the problem: you invest time and money in newsletters that look the same for everyone – and are surprised at the low open rates. Yet the key to success has long been known: Personalized e-mail marketing strategies – also known as nurturing.

Webinar newsletter vs. nurturing

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Newletter vs. Nurturing – Customer Case Haugan Cruises

At Haugan Cruises, the initial situation was scattered customer data, expensive tools and newsletter distribution without personalization. Marketing automation with Aivie turned unpersonalized and rigid newsletter mailings into flexible, personalized nurturing emails. The open rate has increased and the customer journey is accompanied by personalized content.

Content Marketing Automation Webinar

In the webinar, you’ll get a quick introduction to the topic of sales cycles and marketing funnels. We will use the Haugaun customer case to show you how to implement successful campaigns with Aivie. If you have any questions, you can make an appointment with Martin, marketing automation expert, and if you want to get started right away, there is a discount code at the end of the webinar.

What’s inside

  • Create forms and emails
  • Lead magnets and landing pages
  • Contact segments with lead scoring

Audience

  • Marketing managers whishing to optimize their tasks through marketing automation
  • Digital Marketing Experts who want to apply Marketing Automation
  • Owners and founders who want to make their business successful with marketing automation.
  • Consultants for SME digitization who want to offer their customers holistic solutions.
  • Marketing and communications agencies that want to offer their customers added value with marketing automation.
using aivie marketing automation

What you can expect in the webinar

  • Difference between newsletter and nurturing
  • Case study Haugan Cruises: from scattered customer data and expensive tools to a central database and automated, personalized campaigns
  • Concrete learnings for your company

Case Highlight – Haugan Cruises

After 15 years on the market, Haugan Cruises had a problem:

  • Many scattered customer lists that were not usable
  • Expensive e-mail tools with poor performance
  • No possibility for personalization

The solution with marketing automation

  • One central database instead of 15 different lists
  • Fully automated, personalized emails based on customer behavior
  • 22% average open rate – without additional costs
using aivie marketing automation
Felix - Customer Case Ferris Ai

“The tools we used to use were very expensive. With marketing automation, we can send out personalized newsletters every week – at no extra cost.”

Jessica Meza, Founder Haugan Cruises

Get to know Martin

My goal is to provide clients with the perfect digital ecosystem. To achieve this, I want to thoroughly understand the customer’s processes and requirements so that I can then present solutions that best support both their strategic and operational goals.
In this webinar you will find exactly that, for a personalized customer journey in email marketing.

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Photo Martin Winiker Aivie

All beginnings are easy.

Using a customer case, we will show you how marketing automation is used in business.

Sign up for the Newsletter vs Nurturing webinar to quickly gain a deeper insight into marketing automation.

Get your discount code with the webinar.