At a time when new communication channels are springing up like mushrooms, email remains the often overlooked backbone of corporate communication for SMEs. Thomas Schwetje, Head of Digital & Customer at Coop, put it in a nutshell at the MarTech Summit 2025: “The communication medium of email is still drastically underestimated.”
At Aivie, we are convinced that email is not only a proven communication channel, but also a future-proof one – especially for small and medium-sized companies that value control, scalability and independence.
Continue reading ““Email is still drastically underestimated” – Why email as a communication channel will remain indispensable for companies in 2025″