In an era where new communication channels are rapidly emerging, email remains the often-overlooked backbone of business communication for SMEs. Thomas Schwetje, Head of Digital & Customer Division at Coop, succinctly stated at the MarTech Summit 2025: “The communication medium of email is still drastically underestimated.”
At Aivie, we are convinced that email is not only a proven communication channel, but also a future-proof one – especially for small and medium-sized companies that value control, scalability and independence.
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