Everything to do with data protection law and marketing automation
Quickly and easily set up a privacy-compliant website with email marketing. We show you everything you need to know to implement the new Swiss Data Protection Act (revDSG) and the EU General Data Protection Regulation (GDPR) correctly.
We are not lawyers, and cannot give binding legal advice. Here, however, we have compiled the most important changes from the new Swiss Data Protection Act, especially with regard to marketing automation and the collection of customer data. Explain to you as briefly and concisely as possible what you need to put into practice.
Data Protection Act Checklist
The new Swiss Data Protection Act, a brief summary of the most important points.
revDSG and DSGVO data protection workshop
GDPR-compliant communication, we show you what works and what doesn’t in email marketing.
Secure implementation of data protection law
Quick and easy revDSG-compliant. The package contains everything you need.
What you need to know about the new Swiss Data Protection Act
In the following article, we explain the most important changes to the new Swiss Data Protection Act (revDSG) that affect marketing.
Data protection FAQ’s
Get more valuable tips and information on data protection in our FAQs.
What is the so-called “GDPR”?
The GDPR is the European General Data Protection Regulation in force since May 2018. It…
Do I need a cookie banner or a consent management platform for my website?
Cookies are small text files that store information in order to recognize or track users….
Do I need a privacy policy and an imprint?
A privacy policy is recommended as soon as Google services or other third-party services are…
Webinar Privacy in Digital Marketing.
Digital marketing is not possible without data. The appropriate handling of this data is a prerequisite for a trusting relationship to develop between customers and the company.
The data protection experts at LEXR explain what is possible and what is not – in the EU (DSGVO) and now also in Switzerland (revDSG). So that no questions remain unanswered with regard to data protection law in marketing.