Description
Use your Aivie data directly in Google BigQuery for analysis, reporting, and conversion tracking
With the Aivie BigQuery integration, your marketing automation data is made available in Google BigQuery in a structured format. This lets you flexibly analyze campaigns, contacts, events, and conversions and combine them with other data sources.
The integration is for tech-savvy marketers, data teams, and performance owners who don’t just want to see their marketing data, but use it strategically.
What is BigQuery?
BigQuery is Google Cloud’s serverless data warehouse. It allows you to analyze large volumes of structured marketing and business data in seconds.
In the context of Aivie, this means: campaigns, contacts, events, and conversion data can be structured, exported, and linked with other data sources like Google Ads, Meta Ads, web analytics, CRM, or ERP systems. This creates a central, consolidated marketing data foundation.
What does the Aivie BigQuery Integration enable?
• Export Aivie data to Google BigQuery
• Use data in dashboard tools like Looker Studio
• Sync to Google Sheets
• Combine with Google Ads, GA4, CRM, or ERP data
• Build custom attribution models
• Custom SQL analysis based on raw data
Data protection and PII masking
A key benefit is the ability to anonymize or pseudonymize personal data in a controlled way.
• Email addresses can be hashed
• Personal data can be masked or reduced
• Conversion-relevant identifiers like gclid can be processed cleanly
• Hash values can be sent directly to ad platforms like Google Ads for Enhanced Conversion Tracking
This lets you combine marketing efficiency and data protection. Conversion tracking stays accurate while sensitive data is protected.
Business benefits
Better data leads to better decisions.
With the Aivie BigQuery integration, you can:
• Precisely measure marketing ROI
• Analyze campaign performance across channels
• Allocate budget more efficiently
• Develop your own KPIs and scoring models
• Build attribution independently of standard tools
• Provide real-time management dashboards
Instead of working in isolated reports, you get a central marketing data foundation.
Typical applications
• Performance Marketing Reporting with Looker Studio
• Consolidate Aivie leads with Google Ads costs
• Build your own Customer Lifetime Value model
• Data Warehouse Strategy for Marketing
• Prepare data for BI or Machine Learning
Installation and availability
The integration is tailored to your setup. Aivie supports you with:
• Architecture Design
• BigQuery Dataset Structure
• Field Mapping and Hash Strategy
• Data Privacy Concept
• Setup Automated Exports
Target group
• Performance Marketers with a Google Ads Focus
• Marketing Operations Teams
• Data Analysts in Marketing
• Companies with a Data Warehouse Strategy
• Organizations with High Data Privacy Requirements
The Aivie BigQuery integration turns your marketing automation data into a strategic asset—not just a reporting byproduct.
