Aivie Mautic E-Commerce Plugin: Finally use e-commerce data in marketing automation campaigns

Description

Your challenge: Marketing without real purchase data

In e-commerce, you don’t decide on the click — you decide on the purchase.

Yet marketing is often based on:

• Opens
• Clicks
• Forms

What’s missing is real purchase data.

For marketing managers, that means uncertainty.
For CTOs, it means fragmented systems and data silos.

This is what e-commerce marketing automation with Aivie feels like

A customer buys in your shop.
Or the data comes in via API or import.

Immediately:

• The purchase is visible on the contact
• The customer is segmented automatically
• Campaigns respond in real time

Marketing is finally based on what matters: revenue.

Why e-commerce in marketing automation is crucial

E-commerce marketing automation connects marketing and business.

You don’t just see what works —
you see what drives revenue.

Which e-commerce systems is this suitable for?

The Aivie/Mautic Commerce Plugin is deliberately built to be flexible and works with any system that can provide purchase data.

Integration via Stripe is especially easy. That makes the plugin compatible with virtually all modern e-commerce setups, for example:

• WooCommerce
• Shopware
• Magento
• Shopify
• Custom shops and apps

As soon as payments run through Stripe, the data can be used automatically in Aivie/Mautic.

Alternatively, data can also be fed in via:

• REST API
• CSV import
  

This creates an open, extensible commerce layer.

Features

• Central storage of orders and products
• Linking purchases to contacts
• Segmentation by revenue, products, and buying behavior
• Generic order and line-item model
• Event-based processing for real-time campaigns
• Flexible integration via API and imports

Your benefit as a marketing manager: More impact, less guessing

• Campaigns are based on real purchases
• Personalization becomes much more relevant
• Cross- and upselling become systematically possible
• Clear link between marketing and revenue

Your benefit as a CTO: Clean architecture, full control

• No dependency on individual shop systems
• Clear separation of events, orders, and data structure
• Extensible via APIs and new data sources
• Queryable data instead of unstructured JSON logic

Why this solution is better than classic e-commerce integrations

Many solutions are tied to a shop system.

Aivie/Mautic approaches e-commerce marketing automation differently:

• Data comes from any source
• Marketing remains centrally controllable
• Architecture stays flexible

That makes your setup future-proof.

That makes the difference

You can answer questions like:
“Which campaign drives revenue?”
“Which customers are the most valuable?”

And respond right away.

References / Testimonials

Based on requirements from marketing managers like Meike and technical decision-makers focused on integration, flexibility, and data control

Our T&Cs apply: https://aivie.ch/en/terms-and-conditions/