{"id":29613,"date":"2026-04-09T21:48:45","date_gmt":"2026-04-09T19:48:45","guid":{"rendered":"https:\/\/aivie.ch\/product\/plugin-e-commerce-aivie-mautic-usa-finalmente-i-dati-e-commerce-nelle-campagne-di-marketing-automation\/"},"modified":"2026-04-09T21:50:46","modified_gmt":"2026-04-09T19:50:46","slug":"plugin-e-commerce-aivie-mautic-usa-finalmente-i-dati-e-commerce-nelle-campagne-di-marketing-automation","status":"publish","type":"product","link":"https:\/\/aivie.ch\/it\/prodotto\/plugin-e-commerce-aivie-mautic-usa-finalmente-i-dati-e-commerce-nelle-campagne-di-marketing-automation\/","title":{"rendered":"Plugin E-Commerce Aivie Mautic: usa finalmente i dati e-commerce nelle campagne di Marketing Automation"},"content":{"rendered":"<h2 data-section-id=\"1f79vc4\" data-start=\"671\" data-end=\"729\">La tua sfida: fare marketing senza dati d&#8217;acquisto reali<\/h2>\n<p data-start=\"730\" data-end=\"799\">Nell&#8217;e-commerce, il successo non si misura con i clic, ma con gli acquisti.<\/p>\n<p data-start=\"801\" data-end=\"838\">Tuttavia, il marketing si basa spesso su:<\/p>\n<ul data-start=\"839\" data-end=\"878\">\n<li data-section-id=\"fdxhxj\" data-start=\"839\" data-end=\"852\">Aperture<\/li>\n<li data-section-id=\"130gf5p\" data-start=\"853\" data-end=\"863\">Clic<\/li>\n<li data-section-id=\"1ser1q7\" data-start=\"864\" data-end=\"878\">Moduli<\/li>\n<\/ul>\n<p data-start=\"880\" data-end=\"914\">Mancano i dati d&#8217;acquisto reali.<\/p>\n<p data-start=\"916\" data-end=\"1027\">Per i marketing manager questo significa incertezza.<br data-start=\"964\" data-end=\"967\">Per i CTO significa sistemi frammentati e silos di dati.<\/p>\n<h2 data-section-id=\"7suc3l\" data-start=\"1029\" data-end=\"1092\">Ecco come appare la Marketing Automation per l&#8217;e-commerce con Aivie<\/h2>\n<p data-start=\"1093\" data-end=\"1172\">Un cliente acquista nel tuo shop.<br data-start=\"1124\" data-end=\"1127\">Oppure i dati arrivano tramite API o importazione.<\/p>\n<p data-start=\"1174\" data-end=\"1192\">Succede immediatamente:<\/p>\n<ul data-start=\"1193\" data-end=\"1308\">\n<li data-section-id=\"4c5loc\" data-start=\"1193\" data-end=\"1229\">L&#8217;acquisto \u00e8 visibile nel contatto<\/li>\n<li data-section-id=\"1oj8fnx\" data-start=\"1230\" data-end=\"1272\">Il cliente viene segmentato automaticamente<\/li>\n<li data-section-id=\"58n9if\" data-start=\"1273\" data-end=\"1308\">Le campagne reagiscono in tempo reale<\/li>\n<\/ul>\n<p data-start=\"1310\" data-end=\"1363\">Il marketing si basa finalmente su ci\u00f2 che conta: il fatturato.<\/p>\n<h2 data-section-id=\"ieoit5\" data-start=\"1365\" data-end=\"1424\">Perch\u00e9 l&#8217;e-commerce nella Marketing Automation \u00e8 decisivo<\/h2>\n<p data-start=\"1425\" data-end=\"1492\">La Marketing Automation per l&#8217;e-commerce unisce marketing e business.<\/p>\n<p data-start=\"1494\" data-end=\"1562\">Non vedi solo cosa funziona \u2013<br data-start=\"1533\" data-end=\"1536\">ma cosa genera fatturato.<\/p>\n<h2 data-section-id=\"vif2o6\" data-start=\"1028\" data-end=\"1079\">Per quali sistemi e-commerce \u00e8 adatto<\/h2>\n<p data-start=\"1080\" data-end=\"1212\">Il plugin Aivie\/Mautic Commerce \u00e8 volutamente flessibile e funziona con tutti i sistemi in grado di fornire dati d&#8217;acquisto.<\/p>\n<p data-start=\"1214\" data-end=\"1360\">L&#8217;integrazione tramite Stripe \u00e8 particolarmente semplice. Questo rende il plugin compatibile con quasi tutti i moderni setup e-commerce, ad esempio: <\/p>\n<ul data-start=\"1361\" data-end=\"1439\">\n<li data-section-id=\"1dfpzdu\" data-start=\"1361\" data-end=\"1376\">WooCommerce<\/li>\n<li data-section-id=\"1lat8fh\" data-start=\"1377\" data-end=\"1389\">Shopware<\/li>\n<li data-section-id=\"1fhe983\" data-start=\"1390\" data-end=\"1401\">Magento<\/li>\n<li data-section-id=\"1h1h67u\" data-start=\"1402\" data-end=\"1413\">Shopify<\/li>\n<li data-section-id=\"pqmha9\" data-start=\"1414\" data-end=\"1439\">Shop e app personalizzati<\/li>\n<\/ul>\n<p data-start=\"1441\" data-end=\"1540\">Non appena i pagamenti passano attraverso Stripe, i dati possono essere utilizzati automaticamente in Aivie\/Mautic.<\/p>\n<p data-start=\"1542\" data-end=\"1578\">In alternativa, i dati possono essere inseriti tramite:<\/p>\n<ul data-start=\"1579\" data-end=\"1637\">\n<li data-section-id=\"1czifog\" data-start=\"1579\" data-end=\"1591\">REST-API<\/li>\n<li data-section-id=\"va290v\" data-start=\"1592\" data-end=\"1637\">Importazione CSV<br data-start=\"1615\" data-end=\"1618\"><\/li>\n<\/ul>\n<p data-start=\"1847\" data-end=\"1902\">Si crea cos\u00ec un livello commerciale aperto ed estensibile.<\/p>\n<h2 data-section-id=\"1qtx6n9\" data-start=\"1904\" data-end=\"1966\">Funzioni<\/h2>\n<ul data-start=\"1967\" data-end=\"2267\">\n<li data-section-id=\"1kh6pvu\" data-start=\"1967\" data-end=\"2022\">Archiviazione centrale di ordini e prodotti<\/li>\n<li data-section-id=\"19p52zl\" data-start=\"2023\" data-end=\"2063\">Collegamento degli acquisti ai contatti<\/li>\n<li data-section-id=\"9dcx9s\" data-start=\"2064\" data-end=\"2122\">Segmentazione per fatturato, prodotti e comportamento d&#8217;acquisto<\/li>\n<li data-section-id=\"1llx1ao\" data-start=\"2123\" data-end=\"2166\">Modello generico di ordini e singole voci (line-item)<\/li>\n<li data-section-id=\"587p6z\" data-start=\"2167\" data-end=\"2221\">Elaborazione basata su eventi per campagne in tempo reale<\/li>\n<li data-section-id=\"r17lc3\" data-start=\"2222\" data-end=\"2267\">Integrazione flessibile tramite API e importazioni<\/li>\n<\/ul>\n<h2 data-section-id=\"yplss9\" data-start=\"2269\" data-end=\"2339\">I tuoi vantaggi come Marketing Manager: pi\u00f9 impatto, meno congetture<\/h2>\n<ul data-start=\"2340\" data-end=\"2531\">\n<li data-section-id=\"1s7sy8d\" data-start=\"2340\" data-end=\"2380\">Le campagne si basano su acquisti reali<\/li>\n<li data-section-id=\"1sewa\" data-start=\"2381\" data-end=\"2426\">La personalizzazione diventa molto pi\u00f9 rilevante<\/li>\n<li data-section-id=\"1q59tt8\" data-start=\"2427\" data-end=\"2477\">Cross-selling e upselling diventano sistematicamente possibili<\/li>\n<li data-section-id=\"1oiex05\" data-start=\"2478\" data-end=\"2531\">Correlazione chiara tra marketing e fatturato<\/li>\n<\/ul>\n<h2 data-section-id=\"zdwwd4\" data-start=\"2533\" data-end=\"2595\">I tuoi vantaggi come CTO: architettura pulita, pieno controllo<\/h2>\n<ul data-start=\"2596\" data-end=\"2803\">\n<li data-section-id=\"rh4fqu\" data-start=\"2596\" data-end=\"2645\">Nessuna dipendenza da singoli sistemi di shop<\/li>\n<li data-section-id=\"1cywpcy\" data-start=\"2646\" data-end=\"2701\">Chiara separazione tra eventi, ordini e struttura dati<\/li>\n<li data-section-id=\"100pvts\" data-start=\"2702\" data-end=\"2749\">Estensibile tramite API e nuove fonti di dati<\/li>\n<li data-section-id=\"3txuyv\" data-start=\"2750\" data-end=\"2803\">Dati interrogabili invece di logiche JSON non strutturate<\/li>\n<\/ul>\n<h2 data-section-id=\"be2ko0\" data-start=\"2805\" data-end=\"2879\">Perch\u00e9 questa soluzione \u00e8 migliore delle classiche integrazioni e-commerce<\/h2>\n<p data-start=\"2880\" data-end=\"2929\">Molte soluzioni sono legate a un unico sistema di shop.<\/p>\n<p data-start=\"2931\" data-end=\"2991\">Aivie\/Mautic concepisce la Marketing Automation per l&#8217;e-commerce in modo diverso:<\/p>\n<ul data-start=\"2992\" data-end=\"3096\">\n<li data-section-id=\"1fyjveq\" data-start=\"2992\" data-end=\"3025\">I dati arrivano da qualsiasi fonte<\/li>\n<li data-section-id=\"z4e7xv\" data-start=\"3026\" data-end=\"3064\">Il marketing resta gestibile centralmente<\/li>\n<li data-section-id=\"10tw1wx\" data-start=\"3065\" data-end=\"3096\">L&#8217;architettura rimane flessibile<\/li>\n<\/ul>\n<p data-start=\"3098\" data-end=\"3134\">Questo rende il tuo setup a prova di futuro.<\/p>\n<h2 data-section-id=\"zox36v\" data-start=\"3136\" data-end=\"3166\">Questo fa la differenza<\/h2>\n<p data-start=\"3167\" data-end=\"3277\">Puoi rispondere a domande come:<br data-start=\"3200\" data-end=\"3203\">\u201cQuale campagna genera fatturato?\u201d<br data-start=\"3235\" data-end=\"3238\">\u201cQuali clienti sono i pi\u00f9 preziosi?\u201d<\/p>\n<p data-start=\"3279\" data-end=\"3307\">E reagire direttamente.<\/p>\n<h2 data-section-id=\"i5ab1d\" data-start=\"3309\" data-end=\"3338\">Referenze \/ Testimonial<\/h2>\n<p data-start=\"3339\" data-end=\"3527\">Basato sulle esigenze di marketing manager come Meike e decisori tecnici focalizzati su integrazione, flessibilit\u00e0 e controllo dei dati<\/p>\n<p data-start=\"3339\" data-end=\"3527\">\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-091e990 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-091e990-content-wrapper{grid-column-gap:60px !important}.ugb-091e990.ugb-columns{background-color:#cfe7e1}.ugb-091e990.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-091e990-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-d6f33f0 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-d6f33f0.ugb-column{margin-top:0px !important}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end}}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end !important}@media screen and (min-width:768px){.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6f33f0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-48550e9 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #e63312;\" class=\"stk-highlight\">Lass deine Kontakte nicht warten.<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/06100554\/Aivie-Free.webp\" alt=\"Marketing Automation Aivie-Free\" class=\"wp-image-11417\" title=\"\"><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6da6590 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6da6590-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-dab8255 ugb-main-block\"><style>.ugb-dab8255 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Kostenlos mit Aivie starten<\/span>.<\/h2><p class=\"ugb-heading__subtitle\">Nutze Aivie 30 Tage lang kostenlos und pr\u00fcfe wie du dank Aivie deine Kontakte gezielt erreichen kannst. Aivie bietet dir schon im Trial alle M\u00f6glichkeiten der Vollversion.<br><br>Probier es jetzt einfach aus.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-f7ceaee ugb-main-block\"><style>.ugb-f7ceaee .ugb-block-content{justify-content:flex-start !important}.ugb-f7ceaee .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/aivie.ch\/preise-pakete\/#price\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Kostenlos starten<\/span><\/a><\/div><div class=\"ugb-button-container\"><a class=\"ugb-button2 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/author\/martin\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Demo vereinbaren<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/p>\n<p data-start=\"4154\" data-end=\"4228\">Si applicano le nostre Condizioni Generali: <a class=\"decorated-link\" href=\"https:\/\/aivie.ch\/it\/termini-e-condizioni-generali\/\" target=\"_new\" rel=\"noopener\" data-start=\"4176\" data-end=\"4226\">https:\/\/aivie.ch\/allgemeine-geschaeftsbedingungen\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Usa i tuoi dati e-commerce direttamente in Aivie\/Mautic e trasforma automaticamente gli acquisti in campagne personalizzate e pi\u00f9 fatturato.<\/p>\n","protected":false},"featured_media":29616,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1280,829],"product_tag":[1706,1726,1725],"class_list":{"0":"post-29613","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-add-on","7":"product_cat-plugin-mautic-it","8":"product_tag-e-commerce","9":"product_tag-marketing-automation","10":"product_tag-ordini","12":"first","13":"instock","14":"taxable","15":"shipping-taxable","16":"purchasable","17":"product-type-variable-subscription","18":"has-default-attributes"},"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation.jpg",1200,800,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-240x240.jpg",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-960x640.jpg",960,640,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-768x512.jpg",768,512,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation.jpg",990,660,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation.jpg",1200,800,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-480x320.jpg",480,320,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-240x240.jpg",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-960x640.jpg",960,640,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-240x240.jpg",240,240,true]},"post_excerpt_stackable_v2":"<p>Usa i tuoi dati e-commerce direttamente in Aivie\/Mautic e trasforma automaticamente gli acquisti in campagne personalizzate e pi\u00f9 fatturato.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commento","_links":{"self":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/product\/29613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/comments?post=29613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/media\/29616"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/media?parent=29613"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/product_brand?post=29613"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/product_cat?post=29613"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/product_tag?post=29613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}