{"id":17220,"date":"2023-12-15T05:42:04","date_gmt":"2023-12-15T03:42:04","guid":{"rendered":"https:\/\/aivie.ch\/come-il-vostro-sito-web-si-aggiudica-automaticamente-30-progetti-di-clienti-con-aivie\/"},"modified":"2026-01-11T11:08:30","modified_gmt":"2026-01-11T09:08:30","slug":"come-il-vostro-sito-web-si-aggiudica-automaticamente-30-progetti-di-clienti-con-aivie","status":"publish","type":"post","link":"https:\/\/aivie.ch\/it\/come-il-vostro-sito-web-si-aggiudica-automaticamente-30-progetti-di-clienti-con-aivie\/","title":{"rendered":"Come il vostro sito web si aggiudica automaticamente 30 progetti di clienti con Aivie"},"content":{"rendered":"\n<p>Il nostro cliente Falcone Specialities distribuisce a livello internazionale ingredienti alimentari e specialit\u00e0 chimiche all&#8217;industria di trasformazione. L&#8217;azienda esiste da 10 anni e si \u00e8 fatta un nome con materie prime di alta qualit\u00e0. Il progetto ha portato a un nuovo sito web con automazione del marketing che riflette gli elevati standard di qualit\u00e0. Con l&#8217;automazione del marketing, il potenziale viene sfruttato in modo digitale, i lead vengono generati e i clienti vengono elaborati tramite il nuovo sito web.  <\/p>\n\n<!--more-->\n\n<h2 class=\"wp-block-heading\" id=\"h-der-case-in-zahlen\">Il caso in cifre<\/h2>\n\n<figure class=\"wp-block-table dark\"><table><tbody><tr><td>Il successo<\/td><td>Fino a 30 progetti di clienti<\/td><\/tr><tr><td>Settore<\/td><td>Commercio specializzato<\/td><\/tr><tr><td>Focus<\/td><td>B2B<\/td><\/tr><tr><td>Dimensione aziendale<\/td><td>14 dipendenti<\/td><\/tr><tr><td>Durata del progetto<\/td><td>5 mesi<\/td><\/tr><tr><td>CMS<\/td><td><a href=\"https:\/\/aivie.ch\/it\/tag\/wordpress-it\/\"><span style=\"color: #ffffff;\" class=\"stk-highlight\"><span style=\"text-decoration: underline;\">WordPress<\/span><\/span><\/a><\/td><\/tr><tr><td>Partner Aivie<\/td><td>Andr\u00e9 Schelter, Blocklearing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-herausforderung\">La sfida<\/h2>\n\n<p>In precedenza l&#8217;elaborazione del piombo non era molto automatizzata. Le parti interessate e i clienti hanno ricevuto un&#8217;assistenza molto personalizzata e individuale. L&#8217;attivit\u00e0 di successo ha beneficiato del passaparola. I lead sono gi\u00e0 stati generati digitalmente, ma senza automazione del marketing e con uno sforzo relativamente grande. Qui dovrebbe avvenire una trasformazione per ottimizzare l&#8217;imbuto di vendita digitale.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ziele-digital-kunden-gewinnen\">Obiettivi: Conquistare i clienti digitali<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Generare un flusso costante di nuovi contatti attraverso il sito web.<\/li>\n\n\n\n<li><span style=\"font-family: \" dm=\"\" sans=\"\" neue=\"\" sans-serif=\"\">Approcciare correttamente i potenziali clienti e guidarli attraverso l&#8217;imbuto di vendita.<\/span><\/li>\n\n\n\n<li>Presentare i prodotti in modo significativo, creare fiducia nel prodotto principale.<\/li>\n\n\n\n<li>Aumentare la consapevolezza online e realizzare la visione digitale con i dipendenti.<\/li>\n<\/ul>\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-2201ddb ugb-columns--design-uneven ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2201ddb-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-f648432 ugb-column--design-plain ugb-main-block\"><style>.ugb-f648432-column-wrapper .ugb-column__content-wrapper{width:350px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-f648432-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b9ce5c4 ugb-main-block\"><style>.ugb-b9ce5c4 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #000000;\" class=\"ugb-highlight\">Il nostro approccio<\/span><\/h2><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\"\/>Creiamo una presenza digitale aggiornata con un nuovo sito web, integrato in modo efficace nel funnel di vendita. Sfruttiamo il potenziale dell&#8217;elaborazione digitale dei lead con la Marketing Automation. <\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a49e285 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a49e285-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-00ab853 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-00ab853 li{--icon-size:40px !important}.ugb-00ab853 li::before{width:40px !important;height:40px !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-00ab853 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ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Definire la strategia e l&#8217;imbuto di vendita digitale: I punti di contatto centrali sono progettati con un obiettivo chiaro.  <\/li><li>Creazione del nuovo sito web: Il design ottimizzato per l&#8217;UX e la preconfigurazione consentono una rapida configurazione.<\/li><li>  Integrare l&#8217;automazione del marketing: I processi vengono ripensati per i funnel di vendita digitali.  <\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-ac3c953 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"interview\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-ac3c953-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-9d9fac6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9d9fac6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1705\" height=\"1278\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited.webp\" alt=\"Foto profilo Roman Widmer Falcone Specialities\" class=\"wp-image-1594\" style=\"width:324px;height:238px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited.webp 1705w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-960x720.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-240x180.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-768x576.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-1200x899.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-480x360.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-600x450.webp 600w\" sizes=\"auto, (max-width: 1705px) 100vw, 1705px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-7e1e84f ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7e1e84f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-red-color has-text-color has-large-font-size\">\u201c<meta charset=\"utf-8\"\/>Per noi \u00e8 stata un&#8217;illuminazione su come comunicare in modo efficace ed efficiente con clienti e fornitori in un business B2B sempre pi\u00f9 digitale.\u201d<\/p>\n\n\n\n<p class=\"has-red-color has-text-color\">Roman Widmer, CEO di Falcone Specialities<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-ergebnis-die-website-generiert-automatisch-leads-und-bearbeitet-kunden\">Risultato: il sito web genera automaticamente lead ed elabora clienti<\/h2>\n\n<h3 class=\"wp-block-heading\">Elaborazione integrata dei lead tramite il sito web<\/h3>\n\n<p>Il nuovo sito web con automazione del marketing ha sostituito la newsletter di Mailchimp. Era caratterizzato da molti processi manuali, molto tempo e un&#8217;ampia gamma di informazioni. Ora ci sono campagne integrate nell&#8217;imbuto di vendita digitale. Le Call to Actions conducono logicamente alla Next Best Experience. Le campagne raggruppano i visitatori e li elaborano in modo personalizzato. Le relazioni con i clienti sono supportate da interazioni digitali con i clienti in modo personale, apprezzabile e sostenibile.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Newsletter-.png\" alt=\"\" class=\"wp-image-1700\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Newsletter-.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Newsletter--480x320.png 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Abbreviazioni personalizzate nel funnel di vendita<\/h3>\n\n<p>Anche i visitatori vogliono abbreviazioni, non si pu\u00f2 trattare tutti allo stesso modo. A seconda della persona, ci sono abbreviazioni diverse: ora se ne tiene conto anche nella creazione dei contenuti. Il team pianifica e crea contenuti in modo pi\u00f9 efficiente. I contributi sono progettati per aggiungere valore all&#8217;imbuto di vendita. La newsletter \u00e8 stata ulteriormente sviluppata in campagne personalizzate con input specifici per i gruppi target.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Personalisierter-Content.png\" alt=\"\" class=\"wp-image-1702\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Personalisierter-Content.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Personalisierter-Content-480x320.png 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-6136bf7 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"testimonial-iara\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-6136bf7-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ab2a20e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ab2a20e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full videoIara\" id=\"videoIara\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail.png\" alt=\"\" class=\"wp-image-11830\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail.png 1280w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail-480x270.png 480w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9017677 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9017677-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\">\u201cCon Aivie siamo riusciti a segmentare i nostri contatti, condividendo solo le informazioni rilevanti per quel segmento\u201d.<\/p>\n\n\n\n<p class=\"has-text-align-left has-red-color has-text-color\">Iara-Safira Do Amaral, <a href=\"https:\/\/www.impag.ch\/news-events\/details\/die-impag-uebernimmt-falcone-specialities-per-112022\" target=\"_blank\" rel=\"noreferrer noopener\">Specialit\u00e0 Falcone<\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-fc0fbe9\" data-block-id=\"fc0fbe9\"><div class=\"stk-row stk-inner-blocks has-text-align-left stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button videoIara stk-block stk-3f04caa\" data-block-id=\"3f04caa\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#intervista video\"><span class=\"stk-button__inner-text\">Mostra intervista video<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-8a303a7\" data-block-id=\"8a303a7\"><style>.stk-8a303a7 .stk-button{background:transparent !important}.stk-8a303a7 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-8a303a7 .stk-button:after{background:transparent !important;opacity:1 !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/it\/come-il-vostro-sito-web-si-aggiudica-automaticamente-30-progetti-di-clienti-con-aivie\/\"><span class=\"stk-button__inner-text\">Al caso del cliente<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n\t<div class=\"wp-video-popup-wrapper\" data-wp-video-popup-id=\"videoIara\">\n\t\t<div class=\"wp-video-popup-close\"><\/div>\n\t\t\n\t\t\t<iframe class=\"wp-video-popup-video is-hosted is-landscape is-resizable\" src=\"\" data-wp-video-popup-url=\"https:\/\/www.youtube.com\/embed\/2gXFBgirClY?autoplay=1&#038;rel=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay\">\n\t\t\t<\/iframe>\n\t\t\n\t<\/div>\n\t\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<h3 class=\"wp-block-heading\">Consulenza eccezionale grazie a lead qualificati<\/h3>\n\n<p>I lead vengono generati automaticamente in modo pi\u00f9 mirato e forniti di informazioni. Questo porta anche a una migliore consulenza personalizzata e rende pi\u00f9 facile conquistare i clienti. La qualit\u00e0 dei contributi ha vinto. Questo pone Falcone e i suoi esperti a un livello superiore rispetto alla concorrenza. I post hanno una maggiore profondit\u00e0 di contenuti e c&#8217;\u00e8 un passo logico successivo nel percorso del cliente. Questo porta anche a un valore aggiunto per gli account manager. Il nuovo sito web \u00e8 diventato quindi pi\u00f9 importante nel funnel di vendita e nell&#8217;organizzazione.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aive-Case_Falcone_Sales-Funnel-mit-integrierter-Beratung.png\" alt=\"\" class=\"wp-image-1704\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aive-Case_Falcone_Sales-Funnel-mit-integrierter-Beratung.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aive-Case_Falcone_Sales-Funnel-mit-integrierter-Beratung-480x320.png 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-erkenntnisse-zum-case\">Risultati del caso<\/h2>\n\n<p>La presenza digitale ha assunto un nuovo significato nell&#8217;organizzazione. Il progetto di digitalizzazione ha portato alla trasformazione dell&#8217;organizzazione. Il team ha acquisito indipendenza, \u00e8 costantemente focalizzato sul gruppo target e l&#8217;interazione interna funziona per un imbuto di vendita digitale. Il team sta investendo pi\u00f9 tempo per automatizzare ulteriormente i processi.  <\/p>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-0e24d86 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"interview\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0e24d86-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-e38237c ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e38237c-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1705\" height=\"1278\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited.webp\" alt=\"Foto profilo Roman Widmer Falcone Specialities\" class=\"wp-image-1594\" style=\"width:324px;height:238px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited.webp 1705w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-960x720.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-240x180.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-768x576.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-1200x899.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-480x360.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-600x450.webp 600w\" sizes=\"auto, (max-width: 1705px) 100vw, 1705px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-79c9e21 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-79c9e21-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-red-color has-text-color has-large-font-size\"><meta charset=\"utf-8\"\/><meta charset=\"utf-8\"\/>\u201cGrazie al supporto professionale e competente di Aivie, Adrian Schimpf, Falcone Specialities AG ha aperto un nuovo capitolo nello sviluppo e nel mantenimento dei contatti con i clienti. Ci sentiamo ben equipaggiati per affrontare con successo le sfide di un&#8217;azienda internazionale di vendita al dettaglio nell&#8217;era digitale.<meta charset=\"utf-8\"\/>\u201c<\/p>\n\n\n\n<p class=\"has-red-color has-text-color\">Roman Widmer, CEO di Falcone Specialities<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-7355f18 stk-block-background\" data-block-id=\"7355f18\"><style>.stk-7355f18 {background-color:#E7F0FF !important;padding-top:60px !important;padding-right:60px !important;padding-bottom:60px !important;padding-left:60px !important;margin-bottom:0px !important;}.stk-7355f18:before{background-color:#E7F0FF !important;}.stk-7355f18-column{max-width:900px !important;min-width:auto !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7355f18-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c04d189\" data-v=\"4\" data-block-id=\"c04d189\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c04d189-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c04d189-inner-blocks\">\n<div class=\"wp-block-stackable-image alignleft stk-block-image has-text-align-left stk-block stk-4122c74\" data-block-id=\"4122c74\"><style>.stk-4122c74 .stk-img-wrapper{width:65% !important;height:240px !important;}.stk-4122c74 .stk-img-wrapper img{object-position:56.00000000000001% 43% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-118\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-951x960.jpg\" width=\"951\" height=\"960\" alt=\"Andre Schelter\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-951x960.jpg 951w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-100x100.jpg 100w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-600x606.jpg 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-476x480.jpg 476w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-238x240.jpg 238w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-768x775.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w.jpg 960w\" sizes=\"auto, (max-width: 951px) 100vw, 951px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ca560fe\" data-v=\"4\" data-block-id=\"ca560fe\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ca560fe-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ca560fe-inner-blocks\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131657\/blocklearning-logo.png\" alt=\"\" class=\"wp-image-453\" style=\"width:313px;height:108px\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-das-projekt-wurde-begleitet-von-unserem-partner-andre-schelter\"><span style=\"color: #000000;\" class=\"ugb-highlight\">Il progetto \u00e8 stato accompagnato dal nostro partner Andr\u00e9 Schelter<\/span><\/h3>\n\n\n\n<p><meta charset=\"utf-8\"\/><meta charset=\"utf-8\"\/>\u201cFin dall&#8217;inizio del progetto, c&#8217;\u00e8 stato un alto livello di fiducia tra il cliente e il team di progetto. \u00c8 avvenuto un cambiamento.<\/p>\n\n\n\n<p>I professionisti giusti hanno lavorato in modo interdisciplinare, collegiale e trasparente. Ognuno si \u00e8 assunto la responsabilit\u00e0 del pacchetto complessivo e ha messo insieme pacchetti professionali che avevano senso. Tutti si sono impegnati e hanno percorso l&#8217;ultimo miglio. Penso che sia cos\u00ec che si realizzano i progetti e si aggiunge valore.<\/p>\n\n\n\n<p>Il risultato \u00e8 stato superiore a quello inizialmente previsto e anche i clienti finali se ne stanno accorgendo.<meta charset=\"utf-8\"\/>\u201c<\/p>\n\n\n\n<p><span style=\"color: #e63312;\" class=\"ugb-highlight\">Andr\u00e9 Schelter, Partner &amp; Digital Stratege<\/span><br\/><a href=\"https:\/\/www.blocklearning.ch\/\" target=\"_blank\" rel=\"noopener\">Blocklearning<\/a><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" data-block-id=\"80883a5\"><style>.stk-80883a5 {background-color:#cfe7e1 !important;padding-top:100px !important;padding-bottom:100px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-80883a5:before{background-color:#cfe7e1 !important;}.stk-80883a5-column{--stk-column-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-aller-anfang-ist-leicht\">Tutti gli inizi sono facili.<\/h2>\n\n\n\n<div style=\"height:98px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-87ce02d\" data-block-id=\"87ce02d\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-5520\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png\" width=\"1920\" height=\"1359\" alt=\"Una donna scopre quanto sia facile l&#039;automazione del marketing con Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-960x680.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-768x544.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-1200x849.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-480x340.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-600x425.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-57881db\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-schaue-dir-jetzt-das-kostenlose-webinar-an-span\" data-block-id=\"57881db\"><style>.stk-57881db {margin-bottom:30px !important;}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Guarda subito il webinar gratuito.<\/span><\/h2><\/div>\n\n\n\n<p>Che tu sia un\/una marketing manager, un\/una fondatore\/fondatrice o semplicemente curioso\/curiosa: il nostro video webinar di 30 minuti \u00e8 perfetto per tutti coloro che vogliono fare come i nostri clienti.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-22b923e\" data-block-id=\"22b923e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b17b319\" data-block-id=\"b17b319\"><style>.stk-b17b319 {margin-top:40px !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/it\/newsletter-vs-nurturing\/\"><span class=\"stk-button__inner-text\">Guarda ora<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il nostro cliente Falcone Specialities distribuisce a livello internazionale ingredienti alimentari e specialit\u00e0 chimiche all&#8217;industria di trasformazione. L&#8217;azienda esiste da 10 anni e si \u00e8 fatta un nome con materie prime di alta qualit\u00e0. Il progetto ha portato a un nuovo sito web con automazione del marketing che riflette gli elevati standard di qualit\u00e0. Con &hellip; <a href=\"https:\/\/aivie.ch\/it\/come-il-vostro-sito-web-si-aggiudica-automaticamente-30-progetti-di-clienti-con-aivie\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Come il vostro sito web si aggiudica automaticamente 30 progetti di clienti con Aivie<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":8816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366,610,584],"tags":[569,371,611],"class_list":["post-17220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-via-e-mail","category-caso-cliente","category-funnel-di-vendita","tag-automazione-del-marketing","tag-marketing-via-e-mail","tag-wordpress-it"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header.webp",1200,800,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-240x240.webp",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-960x640.webp",960,640,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-768x512.webp",768,512,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header.webp",990,660,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header.webp",1200,800,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-480x320.webp",480,320,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-240x240.webp",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-960x640.webp",960,640,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-240x240.webp",240,240,true]},"post_excerpt_stackable_v2":"<p>Il nostro cliente Falcone Specialities distribuisce a livello internazionale ingredienti alimentari e specialit\u00e0 chimiche all&#8217;industria di trasformazione. L&#8217;azienda esiste da 10 anni e si \u00e8 fatta un nome con materie prime di alta qualit\u00e0. Il progetto ha portato a un nuovo sito web con automazione del marketing che riflette gli elevati standard di qualit\u00e0. Con l&#8217;automazione del marketing, il potenziale viene sfruttato in modo digitale, i lead vengono generati e i clienti vengono elaborati tramite il nuovo sito web. Il caso in cifre Il successoFino a 30 progetti di clientiSettoreCommercio specializzatoFocusB2BDimensione aziendale14 dipendentiDurata del progetto5 mesiCMSWordPressPartner AivieAndr\u00e9 Schelter, Blocklearing La\u2026<\/p>\n","category_list_v2":"<a href=\"https:\/\/aivie.ch\/it\/category\/marketing-via-e-mail\/\" rel=\"category tag\">Marketing via e-mail<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/caso-cliente\/\" rel=\"category tag\">Caso cliente<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/funnel-di-vendita\/\" rel=\"category tag\">Funnel di vendita<\/a>","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/it\/author\/adrian\/"},"comments_num_v2":"0 commento","_links":{"self":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/posts\/17220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/comments?post=17220"}],"version-history":[{"count":23,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/posts\/17220\/revisions"}],"predecessor-version":[{"id":25578,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/posts\/17220\/revisions\/25578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/media\/8816"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/media?parent=17220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/categories?post=17220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/tags?post=17220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}