{"id":33623,"date":"2026-10-29T20:56:02","date_gmt":"2026-10-29T18:56:02","guid":{"rendered":"https:\/\/aivie.ch\/media-stampa\/"},"modified":"2026-11-13T11:02:27","modified_gmt":"2026-11-13T09:02:27","slug":"media-stampa","status":"publish","type":"page","link":"https:\/\/aivie.ch\/it\/media-stampa\/","title":{"rendered":"Media &#038; Stampa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Informazioni per i tuoi articoli su Aivie e Adrian Schimpf: profilo aziendale, biografia, comunicati stampa, immagini e contatti per interviste e colloqui di approfondimento.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Contatto diretto:<\/strong> Juli Rutsch \u00b7 <a href=\"tel:+41438830672\">+41 43 883 06 72<\/a> \u00b7 <a href=\"https:\/\/aivie.ch\/it\/contatto\/\">Modulo di contatto<\/a><\/p>\n\n<h2 id=\"aivie\" class=\"wp-block-heading\">Aivie in breve<\/h2>\n\n<p class=\"wp-block-paragraph\">Aivie \u00e8 una piattaforma svizzera per la Marketing Automation. Le aziende la usano per automatizzare la comunicazione personalizzata con i clienti, dalle newsletter alla lead generation fino alle campagne multicanale. Aivie si basa sul software open source Mautic e ne combina l&#8217;estensibilit\u00e0 con una soluzione SaaS assistita. Al centro ci sono la sovranit\u00e0 dei dati, il supporto personale e l&#8217;integrazione nei sistemi esistenti. Dietro Aivie c&#8217;\u00e8 la Idea 2 Collective GmbH con sede a Zurigo.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Offerta<\/strong><\/td><td>Marketing Automation come soluzione SaaS assistita basata su Mautic<\/td><\/tr><tr><td><strong>Azienda<\/strong><\/td><td>Idea 2 Collective GmbH<\/td><\/tr><tr><td><strong>Sede<\/strong><\/td><td>Wengistrasse 6, 8004 Zurigo, Svizzera<\/td><\/tr><tr><td><strong>Direzione<\/strong><\/td><td>Adrian Schimpf<\/td><\/tr><tr><td><strong>Punti di forza<\/strong><\/td><td>Sovranit\u00e0 dei dati, comunicazione personalizzata, interfacce aperte e supporto personale<\/td><\/tr><tr><td><strong>Base tecnologica<\/strong><\/td><td>Open Source: Mautic<\/td><\/tr><tr><td><strong>Label svizzeri<\/strong><\/td><td>Swiss Made Software +AI, Swiss digital services +AI e Swiss Hosting<\/td><\/tr><tr><td><strong>Marchio<\/strong><\/td><td>Aivie\u00ae \u00e8 un marchio registrato di Idea 2 Collective GmbH.<\/td><\/tr><tr><td><strong>Sito web<\/strong><\/td><td><a href=\"https:\/\/aivie.ch\/it\/\">aivie.ch<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"adrian\" class=\"wp-block-heading\">Su Adrian Schimpf<\/h2>\n\n<h3 id=\"kurzbiografie\" class=\"wp-block-heading\">Breve biografia<\/h3>\n\n<p class=\"wp-block-paragraph\">Adrian Schimpf \u00e8 CEO e Head of Product di Aivie. Vanta oltre 20 anni di esperienza all&#8217;intersezione tra esigenze dei clienti e IT. Le sue specializzazioni sono la Marketing Automation, l&#8217;Open Source e la sovranit\u00e0 digitale. \u00c8 inoltre formatore presso LinkedIn Learning.<\/p>\n\n<h3 id=\"werdegang\" class=\"wp-block-heading\">Percorso professionale e impegno<\/h3>\n\n<p class=\"wp-block-paragraph\">Prima di Aivie, Adrian Schimpf ha lavorato come product manager presso Swisscom e in vari ruoli in PMI, startup e agenzie, tra cui sviluppatore software, consulente di User Experience e project manager. Unisce lo sviluppo tecnico alla progettazione del prodotto e all&#8217;interazione con il cliente.<\/p>\n\n<p class=\"wp-block-paragraph\">Il suo lavoro con Mautic \u00e8 iniziato nel 2017. Aivie \u00e8 impegnata nella comunit\u00e0 di Mautic dal 2019 ed \u00e8 partner dal 2020. Dal 2025 Adrian \u00e8 membro del Mautic Council. Tra i suoi contributi figura lo sviluppo di un email builder, il cui codice \u00e8 stato messo a disposizione della comunit\u00e0. Maggiori informazioni nel <a href=\"https:\/\/aivie.ch\/it\/ecco-cosa-mi-ha-insegnato-il-software-open-source-mautic-in-9-anni\/\">resoconto personale su nove anni con Mautic<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/adrian-schimpf\/\" target=\"_blank\" rel=\"noopener\">Adrian Schimpf su LinkedIn<\/a> \u00b7 <a href=\"https:\/\/aivie.ch\/it\/autore\/adrian\/\">Profilo autore e articoli<\/a><\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/aivie.ch\/it\/contatto\/\" style=\"color:#ffffff;background-color:#0a9d77\">Richiedi intervista<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"#bilder-logos\" style=\"color:#ffffff;background-color:#0a9d77\">Ritratti e immagini<\/a><\/div>\n<\/div>\n\n<h2 id=\"medienmitteilungen\" class=\"wp-block-heading\">Comunicati stampa<\/h2>\n\n<div class=\"wp-block-stackable-posts stk-block-posts has-text-align-left stk--has-container stk-block stk-fbe1223 is-style-image-card\" data-v=\"2\" data-block-id=\"fbe1223\"><style>.stk-fbe1223 .stk-img-wrapper{width:100% !important;height:300px !important;}.stk-fbe1223 .stk-img-wrapper img{filter:brightness(0.85) !important;}.stk-fbe1223 .stk-block-posts__title a{color:#FFFFFF !important;}.stk-fbe1223 .stk-block-posts__meta{color:#FFFFFF !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-fbe1223-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fbe1223-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/it\/aivie-ottiene-il-label-swiss-hosting\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588-960x641.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588-768x513.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588-480x320.webp 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2026-10-28T14:26:25+02:00\">28. Ottobre 2026<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/it\/aivie-ottiene-il-label-swiss-hosting\/\">Aivie ottiene il label \u00abSwiss Hosting\u00bb<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Comunicato stampa di ottobre 2026 La piattaforma svizzera di Marketing Automation amplia i suoi label esistenti con \u00abSwiss Hosting\u00bb: su un&#8217;infrastruttura aggiuntiva All-Swiss i dati risiedono presso Nine, le e-mail vengono inviate tramite Mailomat. Entrambe sono aziende svizzere, si applica esclusivamente il diritto svizzero. Zurigo, 27 ottobre 2026. Aivie, la piattaforma svizzera di Marketing Automation\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/aivie-ottiene-il-label-swiss-hosting\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/comunicato-stampa\/\" rel=\"category tag\">Comunicato stampa<\/a>,  <a href=\"https:\/\/aivie.ch\/it\/category\/protezione-dei-dati\/\" rel=\"category tag\">Protezione dei dati<\/a>,  <a href=\"https:\/\/aivie.ch\/it\/category\/sovranita-digitale\/\" rel=\"category tag\">Sovranit\u00e0 digitale<\/a><\/div><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fbe1223-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/it\/e-mail-builder-svizzero-utilizzato-in-tutto-il-mondo-approfondimenti-sulla-community-open-source\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Scrivere e-mail automatizzate con l&#039;E-mail Builder sul notebook\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2026-01-11T11:04:16+02:00\">11. Gennaio 2026<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/it\/e-mail-builder-svizzero-utilizzato-in-tutto-il-mondo-approfondimenti-sulla-community-open-source\/\">E-mail builder svizzero utilizzato in tutto il mondo: approfondimenti sulla community open source<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Comunicato stampa di settembre 2021 Adrian Schimpf di Aivie fa parte della community open source Mautic. Mautic \u00e8 una tecnologia per l&#8217;automazione del marketing. Adrian Schimpf ha lavorato intensamente negli ultimi mesi a un nuovo E-mail Builder per Mautic e ha donato il codice alla community, in modo che gli utenti di Mautic in tutto\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/e-mail-builder-svizzero-utilizzato-in-tutto-il-mondo-approfondimenti-sulla-community-open-source\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/marketing-via-e-mail\/\" rel=\"category tag\">Marketing via e-mail<\/a>,  <a href=\"https:\/\/aivie.ch\/it\/category\/comunicato-stampa\/\" rel=\"category tag\">Comunicato stampa<\/a><\/div><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fbe1223-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/it\/lo-strumento-svizzero-di-marketing-automation-aivie-vuole-superare-mailchimp-hubspot-e-altri\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Copertina dello strumento svizzero di Marketing Automation Aivie vuole superare Mailchimp e Hubspot\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2023-12-15T05:43:22+02:00\">15. Dicembre 2023<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/it\/lo-strumento-svizzero-di-marketing-automation-aivie-vuole-superare-mailchimp-hubspot-e-altri\/\">Lo strumento svizzero di marketing automation Aivie vuole superare Mailchimp, HubSpot e altri.<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Comunicato stampa del luglio 2021 Che si tratti di una semplice newsletter o di una sofisticata campagna multicanale, le richieste di strumenti di marketing sono elevate e le aziende sono sempre pi\u00f9 esigenti, soprattutto per quanto riguarda la gestione dei dati. La sovranit\u00e0 dei dati sta diventando sempre pi\u00f9 importante. Non solo a causa dei\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/lo-strumento-svizzero-di-marketing-automation-aivie-vuole-superare-mailchimp-hubspot-e-altri\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/comunicato-stampa\/\" rel=\"category tag\">Comunicato stampa<\/a>,  <a href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing\/\" rel=\"category tag\">Automazione del marketing<\/a><\/div><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n<h2 id=\"bilder-logos\" class=\"wp-block-heading\">Immagini e loghi<\/h2>\n\n<p class=\"wp-block-paragraph\">Qui trovi loghi, ritratti e immagini dei prodotti per preparare i tuoi articoli. Le immagini possono essere aperte tramite l&#8217;anteprima alla massima risoluzione disponibile. Per dati di stampa, crediti fotografici e domande sull&#8217;utilizzo, ti preghiamo di contattarci.<\/p>\n\n<h3 id=\"logos\" class=\"wp-block-heading\">Loghi Aivie<\/h3>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/m.aivie.ch\/asset\/022a3684-7687-11f0-9671-42010a9c0fc5\" style=\"color:#ffffff;background-color:#0a9d77\">Scarica i loghi<\/a><\/div>\n<\/div>\n\n<!-- Editorial review: The supplied logo URL returned HTTP 404 on 28 October 2026. Verify or replace before publication. Confirm image credits and usage terms before publication. -->\n\n<h3 id=\"portraets\" class=\"wp-block-heading\">Adrian Schimpf: ritratto e postazione di lavoro<\/h3>\n\n<div class=\"wp-block-stackable-horizontal-scroller stk-block-horizontal-scroller stk-block stk-afc15ce\" data-block-id=\"afc15ce\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-afc15ce-horizontal-scroller\" tabindex=\"0\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-61a406c\" data-v=\"4\" data-block-id=\"61a406c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-61a406c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-61a406c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-817a834\" data-block-id=\"817a834\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-12369\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp\" width=\"800\" height=\"800\" alt=\"Adrian Schimpf con laptop in poltrona\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-768x768.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-480x480.webp 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Adrian Schimpf mit Laptop im Sessel. WebP \u00b7 800 \u00d7 800 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7534b6c\" data-v=\"4\" data-block-id=\"7534b6c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7534b6c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7534b6c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-efb659f\" data-block-id=\"efb659f\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-3722\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w.webp\" width=\"1920\" height=\"1937\" alt=\"Ritratto di Adrian Schimpf\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-960x969.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-768x775.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-1200x1211.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-480x484.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-600x605.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-100x100.webp 100w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Portr\u00e4t von Adrian Schimpf. WebP mit Transparenz \u00b7 1&#8217;920 \u00d7 1&#8217;937 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-36008ba\" data-v=\"4\" data-block-id=\"36008ba\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-36008ba-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-36008ba-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-7c5bef0\" data-block-id=\"7c5bef0\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8076\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation.webp\" width=\"960\" height=\"969\" alt=\"Ritratto scontornato di Adrian Schimpf\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-768x775.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-892x900.webp 892w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-480x485.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-600x606.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-100x100.webp 100w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Freigestelltes Portr\u00e4t von Adrian Schimpf. WebP mit Transparenz \u00b7 960 \u00d7 969 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h3 id=\"produktbilder\" class=\"wp-block-heading\">Immagini del prodotto<\/h3>\n\n<div class=\"wp-block-stackable-horizontal-scroller stk-block-horizontal-scroller stk-block stk-6c61070\" data-block-id=\"6c61070\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6c61070-horizontal-scroller\" tabindex=\"0\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cdb160a\" data-v=\"4\" data-block-id=\"cdb160a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cdb160a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cdb160a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-7b971f1\" data-block-id=\"7b971f1\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-25209\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1.jpg\" width=\"1200\" height=\"800\" alt=\"Lead Scoring in Aivie: valutare e dare priorit&#xE0; ai contatti\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-480x320.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Lead Scoring in Aivie: Kontakte bewerten und priorisieren. JPG \u00b7 1&#8217;200 \u00d7 800 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8f58106\" data-v=\"4\" data-block-id=\"8f58106\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8f58106-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8f58106-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-221f021\" data-block-id=\"221f021\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-29899\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view.jpg\" width=\"1200\" height=\"800\" alt=\"CRM mobile di Aivie: lista contatti e dettagli contatto\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view-480x320.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Mobiles CRM von Aivie: Kontaktliste und Kontaktdetails. JPG \u00b7 1&#8217;200 \u00d7 800 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b663b96\" data-v=\"4\" data-block-id=\"b663b96\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b663b96-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b663b96-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6c8910e\" data-block-id=\"6c8910e\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-12141\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png\" width=\"1200\" height=\"840\" alt=\"Pianificare e automatizzare visivamente le campagne in Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-768x538.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-480x336.png 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Kampagnen in Aivie visuell planen und automatisieren. PNG \u00b7 1&#8217;200 \u00d7 840 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e1af74a\" data-v=\"4\" data-block-id=\"e1af74a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e1af74a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e1af74a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-bfec1e6\" data-block-id=\"bfec1e6\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-32732\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back.webp\" width=\"1536\" height=\"1024\" alt=\"Autenticazione a due fattori per l&#039;accesso sicuro ad Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back-1200x800.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back-480x320.webp 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Zwei-Faktor-Authentifizierung f\u00fcr den sicheren Zugang zu Aivie. WebP \u00b7 1&#8217;536 \u00d7 1&#8217;024 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-28c27a7\" data-v=\"4\" data-block-id=\"28c27a7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-28c27a7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-28c27a7-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0647bd0\" data-block-id=\"0647bd0\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-32673\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature.webp\" width=\"1448\" height=\"1086\" alt=\"E-commerce in Aivie: panoramica degli ordini\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature.webp 1448w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature-960x720.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature-768x576.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature-1200x900.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature-480x360.webp 480w\" sizes=\"auto, (max-width: 1448px) 100vw, 1448px\" \/><\/span><figcaption class=\"stk-img-figcaption\">E-Commerce in Aivie: Bestellungen im \u00dcberblick. WebP \u00b7 1&#8217;448 \u00d7 1&#8217;086 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e5c2d4b\" data-v=\"4\" data-block-id=\"e5c2d4b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e5c2d4b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e5c2d4b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-45c5986\" data-block-id=\"45c5986\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-32752\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood.webp\" width=\"1536\" height=\"1024\" alt=\"SMS marketing con Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood-1200x800.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood-480x320.webp 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><figcaption class=\"stk-img-figcaption\">SMS-Marketing mit Aivie. WebP \u00b7 1&#8217;536 \u00d7 1&#8217;024 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46186fb\" data-v=\"4\" data-block-id=\"46186fb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46186fb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46186fb-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-96ef444\" data-block-id=\"96ef444\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-27159\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page.jpg\" width=\"1280\" height=\"720\" alt=\"Creare email e landing page con il builder visivo\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page.jpg 1280w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page-960x540.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page-768x432.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page-1200x675.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page-480x270.jpg 480w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/span><figcaption class=\"stk-img-figcaption\">E-Mails und Landingpages mit dem visuellen Builder gestalten. JPG \u00b7 1&#8217;280 \u00d7 720 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1989cd9\" data-v=\"4\" data-block-id=\"1989cd9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1989cd9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1989cd9-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-42f33ef\" data-block-id=\"42f33ef\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-32479\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren.png\" width=\"1536\" height=\"1024\" alt=\"Copiare contenuti tra email e landing page in Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren.png 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren-480x320.png 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Inhalte zwischen E-Mails und Landingpages in Aivie kopieren. PNG \u00b7 1&#8217;536 \u00d7 1&#8217;024 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\">Hai bisogno di altre inquadrature o di un&#8217;immagine su un tema specifico? <a href=\"https:\/\/aivie.ch\/it\/contatto\/\">Chiedici il materiale fotografico adatto<\/a>.<\/p>\n\n<h2 id=\"themen\" class=\"wp-block-heading\">Temi per i tuoi articoli<\/h2>\n\n<h3 id=\"souveraenitaet\" class=\"wp-block-heading\">Sovranit\u00e0 digitale nel marketing<\/h3>\n\n<p class=\"wp-block-paragraph\">In che modo le PMI mantengono il controllo sui dati dei propri clienti e sulla propria infrastruttura tecnica? Adrian parla di sistemi aperti, della scelta della sede di hosting e dell&#8217;attuazione pratica nel marketing. Approfondimento: <a href=\"https:\/\/aivie.ch\/it\/ecco-cosa-mi-ha-insegnato-il-software-open-source-mautic-in-9-anni\/\">Nove anni con Open Source e Mautic<\/a>.<\/p>\n\n<h3 id=\"ai-kmu\" class=\"wp-block-heading\">AI per le PMI: vantaggi, collaborazione e controllo<\/h3>\n\n<p class=\"wp-block-paragraph\">Aivie sta studiando con l&#8217;Istituto di Marketing Management della ZHAW come le PMI possano beneficiare collettivamente dell&#8217;AI, mantenendo i dati dei clienti presso le singole aziende. Il progetto di ricerca \u00e8 sostenuto da un Innovation Check di Innosuisse. Nei mesi di luglio e agosto 2026, la ZHAW ha condotto otto interviste qualitative individuali con i clienti di Aivie. I risultati non sono rappresentativi e costituiscono una base per l&#8217;ulteriore sviluppo.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aivie.ch\/it\/non-era-la-privacy-cosa-pensano-otto-pmi-di-unai-condivisa\/\">Risultati delle otto interviste<\/a> \u00b7 <a href=\"https:\/\/aivie.ch\/it\/quanto-puo-decidere-lai-da-sola-cosa-dicono-otto-pmi-sul-controllo\/\">Quanto pu\u00f2 decidere l&#8217;AI autonomamente?<\/a><\/p>\n\n<h3 id=\"open-source\" class=\"wp-block-heading\">L&#8217;Open Source come base di un&#8217;azienda SaaS svizzera<\/h3>\n\n<p class=\"wp-block-paragraph\">Come si trasforma un progetto software aperto in un&#8217;offerta assistita per le aziende? Adrian offre una panoramica sullo sviluppo del prodotto, sul lavoro nella comunit\u00e0 e sulla gestione operativa. Approfondimento: <a href=\"https:\/\/aivie.ch\/it\/open-source-funziona-la-parte-difficile-viene-dopo\/\">L&#8217;Open Source funziona \u2013 la parte difficile viene dopo<\/a>.<\/p>\n\n<h3 id=\"praxis\" class=\"wp-block-heading\">Automazione oltre la newsletter<\/h3>\n\n<p class=\"wp-block-paragraph\">Il caso studio Studer Cables mostra come sia possibile automatizzare anche le richieste dei fornitori, i promemoria e la valutazione dei dati di conformit\u00e0 dei materiali. Secondo il caso studio pubblicato, l&#8217;azienda risparmia diversi giorni lavorativi per ogni ciclo. <a href=\"https:\/\/aivie.ch\/it\/category\/caso-cliente\/\">Guarda i casi studio e gli esempi pratici<\/a>.<\/p>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-864971a\" id=\"aktuelle-blogs\" data-block-id=\"864971a\"><h2 class=\"stk-block-heading__text\">Blog attuali<\/h2><\/div>\n\n<div class=\"wp-block-stackable-posts stk-block-posts has-text-align-left stk--has-container stk-block stk-e065f50 is-style-image-card\" data-v=\"2\" data-block-id=\"e065f50\"><style>.stk-e065f50 .stk-img-wrapper{width:100% !important;height:300px !important;}.stk-e065f50 .stk-img-wrapper img{filter:brightness(0.85) !important;}.stk-e065f50 .stk-block-posts__title a{color:#FFFFFF !important;}.stk-e065f50 .stk-block-posts__meta{color:#FFFFFF !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-e065f50-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-e065f50-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/it\/migrare-da-hubspot-ad-aivie-guida-passo-dopo-passo\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2026-11-12T17:46:41+02:00\">12. Novembre 2026<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/it\/migrare-da-hubspot-ad-aivie-guida-passo-dopo-passo\/\">Migrare da HubSpot ad Aivie: guida passo dopo passo<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Passa da HubSpot ad Aivie senza perdere contatti o workflow attivi: esportazione, importazione, campagne, passaggio e primo invio in sei passaggi, senza bisogno di configurare un server.<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/migrare-da-hubspot-ad-aivie-guida-passo-dopo-passo\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing\/\" rel=\"category tag\">Automazione del marketing<\/a>,  <a href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing-open-source\/\" rel=\"category tag\">Automazione del marketing open source<\/a>,  <a href=\"https:\/\/aivie.ch\/it\/category\/guida\/\" rel=\"category tag\">Guida<\/a><\/div><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-e065f50-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/it\/perche-il-tasso-di-apertura-non-dice-quasi-nulla-e-un-pixel-e-anche-un-cookie\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie-960x720.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie-768x576.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie-480x360.webp 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2026-11-06T16:23:56+02:00\">6. Novembre 2026<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/it\/perche-il-tasso-di-apertura-non-dice-quasi-nulla-e-un-pixel-e-anche-un-cookie\/\">Perch\u00e9 il tasso di apertura non dice quasi nulla e un pixel \u00e8 anche un cookie<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Un&#8217;apertura non significa che qualcuno ha letto. Perch\u00e9 il tasso di apertura \u00e8 un segnale poco affidabile, cosa vale in Svizzera, Francia e Italia, e cosa puoi misurare invece.<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/perche-il-tasso-di-apertura-non-dice-quasi-nulla-e-un-pixel-e-anche-un-cookie\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/marketing-via-e-mail\/\" rel=\"category tag\">Marketing via e-mail<\/a>,  <a href=\"https:\/\/aivie.ch\/it\/category\/protezione-dei-dati\/\" rel=\"category tag\">Protezione dei dati<\/a><\/div><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aivie.ch\/blogs\/\">Visualizza tutti gli articoli del blog<\/a><\/p>\n\n<h2 id=\"social-media\" class=\"wp-block-heading\">Aivie sui social media<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/adrian-schimpf\/\" target=\"_blank\" rel=\"noopener\">Adrian Schimpf su LinkedIn<\/a><br\/><a href=\"https:\/\/www.instagram.com\/aivie.ch\/\">Aivie su Instagram<\/a><br\/><a href=\"https:\/\/www.youtube.com\/@aiviemarketing\" target=\"_blank\" rel=\"noopener\">Aivie su YouTube<\/a><\/p>\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-f187ffbb wp-block-group-is-layout-constrained\" style=\"background-color:#f1f7f5;margin-top:32px;margin-bottom:32px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<h2 id=\"kontakt\" class=\"wp-block-heading\">Contatto stampa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Juli Rutsch<\/strong><br\/>Head of Communications<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stai pianificando un articolo su Aivie o Adrian Schimpf, cerchi una valutazione o desideri condurre un&#8217;intervista? Contattaci indicando il tema e la tua scadenza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Telefono:<\/strong> <a href=\"tel:+41438830672\">+41 43 883 06 72<\/a><br\/><strong>Richiesta scritta:<\/strong> <a href=\"https:\/\/aivie.ch\/it\/contatto\/\">Modulo di contatto<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aivie by Idea 2 Collective GmbH<br\/>Wengistrasse 6 \u00b7 8004 Zurigo \u00b7 Svizzera<br\/><a href=\"https:\/\/aivie.ch\/it\/impronta\/\">Note legali<\/a><\/p>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><small>Aggiornato al: 29 ottobre 2026<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Informazioni aziendali, biografia di Adrian Schimpf, comunicati stampa, immagini e contatti per i giornalisti.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-33623","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Informazioni aziendali, biografia di Adrian Schimpf, comunicati stampa, immagini e contatti per i giornalisti.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/it\/autore\/adrian\/"},"comments_num_v2":"0 commenti","_links":{"self":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/33623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/comments?post=33623"}],"version-history":[{"count":6,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/33623\/revisions"}],"predecessor-version":[{"id":34625,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/33623\/revisions\/34625"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/media?parent=33623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}