{"id":25493,"date":"2026-01-11T11:03:50","date_gmt":"2026-01-11T09:03:50","guid":{"rendered":"https:\/\/aivie.ch\/marketing-automation-con-kmu-digital-2026-approfitta-ora-degli-incentivi\/"},"modified":"2026-01-11T11:03:52","modified_gmt":"2026-01-11T09:03:52","slug":"marketing-automation-con-kmu-digital-2026-approfitta-ora-degli-incentivi","status":"publish","type":"page","link":"https:\/\/aivie.ch\/it\/marketing-automation-con-kmu-digital-2026-approfitta-ora-degli-incentivi\/","title":{"rendered":"Marketing automation con kmu.digital 2026: approfitta ora degli incentivi."},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1126\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-1920x1126.webp\" alt=\"Workshop di Marketing Automation: progettazione di campagne lungo il funnel di marketing\" class=\"wp-image-3918\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-1920x1126.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-960x563.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-768x451.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-1200x704.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-480x282.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-600x352.webp 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Marketing automation<br\/>per PMI in Austria con gli incentivi kmu.digital<\/h1><p class=\"ugb-heading__subtitle\">Scarica la guida <strong>\u00abMarketing automation per PMI: guida 2026\u00bb<\/strong> e scopri come automatizzare il percorso dei tuoi clienti, sviluppare sistematicamente i lead e pianificare progetti finanziabili con kmu.digital. <br\/><br\/>Scarica subito la guida oppure<br\/>fissa un primo colloquio personale.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-b219ffe\" data-block-id=\"b219ffe\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-63d32e3\" data-block-id=\"63d32e3\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#leitfaden\"><span class=\"stk-button__inner-text\">Richiedi la guida<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain aiv-track-click aiv-contact-at stk-block stk-7955918\" data-block-id=\"7955918\"><style>.stk-7955918 .stk-button{background:transparent !important;}.stk-7955918 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-7955918 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/cal.com\/boris-koenig\/30min\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Fissa un colloquio<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-f74cc05 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-f74cc05-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-f74cc05-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-f74cc05-content-wrapper > h1,.ugb-f74cc05-content-wrapper > h2,.ugb-f74cc05-content-wrapper > h3,.ugb-f74cc05-content-wrapper > h4,.ugb-f74cc05-content-wrapper > h5,.ugb-f74cc05-content-wrapper > h6{color:#ffffff}.ugb-f74cc05-content-wrapper > p,.ugb-f74cc05-content-wrapper > ol li,.ugb-f74cc05-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-f74cc05-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-f74cc05-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-c71e24a ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-c71e24a li{color:#ffffff;--icon-size:8px !important}.ugb-c71e24a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-c71e24a.ugb-icon-list ul{columns:1}.ugb-c71e24a.ugb-icon-list{background-color:#283e4c}.ugb-c71e24a{padding:0 !important}.ugb-c71e24a.ugb-icon-list:before{background-color:#283e4c}.ugb-c71e24a .ugb-block-title{color:#ffffff;text-align:left}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">Cosa ottieni con la guida e la collaborazione<\/h3><div class=\"ugb-block-content\"><ul><li>Introduzione comprensibile alla marketing automation per le PMI austriache \u2013 senza tecnicismi.<\/li><li>Esempi concreti di come automatizzare lead magnet, offerta di ingresso, offerta principale e upsell.<\/li><li>Una struttura pratica per il tuo primo funnel, che puoi implementare direttamente con Aivie.<\/li><li>Panoramica delle opportunit\u00e0 di finanziamento tramite kmu.digital 2026 e come sfruttarle al meglio.<\/li><li>Opzione per un workshop di implementazione mirato: analisi, strategia e prima automazione in un giorno.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-192c242 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-192c242 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 1.20fr 0.60fr !important}.ugb-192c242.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-192c242.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Perch\u00e9 la marketing automation \u00e8 importante proprio ora per le PMI in Austria<\/h2><p class=\"ugb-block-description\">Le aspettative dei clienti aumentano, i professionisti qualificati scarseggiano, le campagne diventano pi\u00f9 complesse. Molte PMI austriache elaborano ancora i contatti manualmente, perdono lead interessanti e non riescono a monitorare i risultati in modo accurato. <br><br>La marketing automation ti aiuta a rendere trasparente il percorso dei tuoi clienti, a dare priorit\u00e0 ai contatti in base alla rilevanza e a standardizzare i processi. In questo modo si generano pi\u00f9 richieste e conclusioni qualificate, con meno lavoro manuale. Allo stesso tempo, puoi pianificare progetti finanziabili tramite <a href=\"https:\/\/kmudigital.at\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/kmudigital.at\/\" rel=\"noreferrer noopener\">kmu.digital<\/a>.  <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-192c242-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-bddf11a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-bddf11a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-neue-konzepte-einfach-nutzbar-machen\">Semplificare l&#8217;utilizzo di nuovi concetti<\/h3>\n\n\n\n<p>La digitalizzazione e l&#8217;automazione aprono alle PMI opportunit\u00e0 completamente nuove: customer journey chiare, decisioni basate sui dati e moduli di campagna riutilizzabili.<\/p>\n\n\n\n<p>Nella guida e nella collaborazione con Aivie e BOSOO vedrai come utilizzare questi concetti senza un grande team o costosi software aziendali, appositamente adattati alle PMI in Austria.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-0396bf1 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0396bf1-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-fur-wen-sind-leitfaden-und-angebot-gedacht\">A chi sono destinati la guida e l&#8217;offerta?<\/h3>\n\n\n\n<p>Per titolari e amministratori di PMI, nonch\u00e9 per tutti coloro che desiderano impostare marketing e vendite in modo pi\u00f9 strutturato:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Titolari di PMI che desiderano acquisire nuovi clienti in modo pianificabile<\/li>\n\n\n\n<li>Responsabili marketing, vendite o comunicazione<\/li>\n\n\n\n<li>Agenzie che desiderano sviluppare progetti per i clienti in direzione dell&#8217;automazione<\/li>\n\n\n\n<li>Responsabili di prodotto, sviluppo commerciale e vendite<\/li>\n\n\n\n<li>Team di progetto interni all&#8217;azienda per la digitalizzazione<\/li>\n\n\n\n<li>Startup con focus B2B o B2C che desiderano creare processi scalabili fin da subito<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-060d012 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-060d012-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp\" alt=\"Doppio Opt-In\" class=\"wp-image-1748\" style=\"width:245px;height:163px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00-480x320.webp 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-514dc0e stk-block-background\" data-block-id=\"514dc0e\"><style>.stk-514dc0e {background-color:#283e4c !important;padding-top:80px !important;padding-bottom:80px !important;margin-bottom:0px !important;}.stk-514dc0e:before{background-color:#283e4c !important;}.stk-514dc0e-column{--stk-column-gap:10px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-514dc0e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-47205a5\" data-v=\"4\" data-block-id=\"47205a5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-47205a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-47205a5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-right stk-block stk-57f59a8\" data-block-id=\"57f59a8\"><style>.stk-57f59a8 .stk-img-wrapper{width:313px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15194\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs.jpeg\" width=\"800\" height=\"800\" alt=\"Felix - Caso cliente Ferris Ai\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs.jpeg 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-240x240.jpeg 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-768x768.jpeg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-480x480.jpeg 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4bd404f\" data-v=\"4\" data-block-id=\"4bd404f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4bd404f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4bd404f-inner-blocks\">\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">\u201cAbbiamo raddoppiato i contatti\u201d.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">\u201cMi sono divertito molto in fretta perch\u00e9 ho la libert\u00e0 di mettere insieme lo strumento e i servizi secondo le mie esigenze\u201d.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-red-color has-text-color\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">Felix Caprez,<\/span> <span style=\"color: #ffffff;\" class=\"stk-highlight\">Ferris AI<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-f927ee0\" data-block-id=\"f927ee0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-8fb4ccf\" data-block-id=\"8fb4ccf\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/it\/ferris-labs-ha-raddoppiato-i-suoi-contatti-caso-marketing-automation\/\"><span class=\"stk-button__inner-text\">Al caso del cliente<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-99d52e3 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-99d52e3.ugb-container{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:bottom right;background-repeat:no-repeat;background-size:40% !important}.ugb-99d52e3.ugb-container:before{opacity:0.5}@media screen and (min-width:768px){.ugb-99d52e3-content-wrapper.ugb-container__content-wrapper{width:90% !important}.ugb-99d52e3.ugb-container{margin-top:0px !important;padding-top:0px !important;padding-right:35px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-99d52e3-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-99d52e3-content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-dein-ziel-mehr-struktur-mehr-abschlusse-weniger-manueller-aufwand\">Il tuo obiettivo: pi\u00f9 struttura, pi\u00f9 conclusioni, meno lavoro manuale<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Con la guida <strong>\u00abMarketing automation per PMI: guida 2026\u00bb<\/strong> e il supporto di Aivie e <a href=\"https:\/\/www.bosoo.at\/boris-koenig.html\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.bosoo.at\/boris-koenig.html\" rel=\"noreferrer noopener\">BOSOO<\/a>, avrai chiarezza su come la marketing automation pu\u00f2 funzionare concretamente nella tua azienda.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><br\/>Vedrai da dove iniziare, quali processi sono pi\u00f9 redditizi e come integrare i finanziamenti di kmu.digital 2026.<br\/>Sulla base di questo, deciderai se iniziare con un primo funnel, un workshop di un giorno o un progetto finanziato.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-lade-jetzt-den-leitfaden-herunter-oder-besprich-deinen-forder-und-marketing-automation-start-mit-boris-konig\">Scarica subito la guida<br\/>oppure discuti il tuo avvio con incentivi e marketing automation con Boris K\u00f6nig di BOSOO.<\/h3>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-78e61ed\" data-block-id=\"78e61ed\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain aiv-track-click aiv-contact-at stk-block stk-98c4bf0\" data-block-id=\"98c4bf0\"><style>.stk-98c4bf0 .stk-button{background:transparent !important;}.stk-98c4bf0 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-98c4bf0 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/cal.com\/boris-koenig\/30min\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Fissa un colloquio<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-14fa180\" data-block-id=\"14fa180\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#leitfaden\"><span class=\"stk-button__inner-text\">Richiedi la guida<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-02b06f9 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-02b06f9 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 1.20fr 0.60fr !important}.ugb-02b06f9.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-02b06f9.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">kmu.digital: programma di finanziamento per la marketing automation nelle PMI<\/h2><p class=\"ugb-block-description\">Con <strong>kmu.digital<\/strong>, in quanto PMI austriaca, puoi ottenere finanziamenti per una parte dei tuoi progetti di digitalizzazione e marketing automation. Insieme a BOSOO, in qualit\u00e0 di consulente certificato, e Aivie, in qualit\u00e0 di piattaforma di marketing automation, pianifichi un progetto che sia sia finanziabile che efficace nella pratica. In questo modo, ottieni un approccio chiaro e finanziariamente interessante alla marketing automation, invece di dover ricominciare ogni campagna da zero.  <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-02b06f9-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3636ab1 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3636ab1-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-so-lauft-dein-forderprojekt-typischerweise-ab\">Ecco come si svolge tipicamente il tuo progetto di finanziamento<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1. Guida e primo colloquio<\/strong><br\/>Scarica la guida e chiarisci la tua situazione di partenza, i tuoi obiettivi e le tue priorit\u00e0 in un breve colloquio con Boris K\u00f6nig.<\/li>\n\n\n\n<li><strong>2. Verifica degli incentivi e definizione dell&#8217;idea del progetto<\/strong><br\/>Insieme, verificate quali parti del vostro progetto sono finanziabili, come l&#8217;analisi, la strategia e la progettazione di funnel e automazioni.<\/li>\n\n\n\n<li><strong>3. Domanda e formalit\u00e0<\/strong><br\/>BOSOO ti supporta nella preparazione dei documenti per kmu.digital, in modo che il tuo progetto venga presentato in modo corretto ed efficiente.<\/li>\n\n\n\n<li><strong>4. Analisi e workshop strategico<\/strong><br\/>Nell&#8217;ambito del progetto finanziato, analizzate il percorso attuale dei vostri clienti e sviluppate una roadmap chiara per la marketing automation.<\/li>\n\n\n\n<li><strong>5. Implementazione del primo funnel<\/strong><br\/>Con Aivie implementi un primo funnel concreto, ad esempio lead magnet, onboarding o riattivazione, inclusi moduli, e-mail e semplici automazioni.<\/li>\n\n\n\n<li><strong>6. Apprendimenti e scalabilit\u00e0<\/strong><br\/>Sulla base dei risultati, crei ulteriori campagne, standardizzi i processi e ridimensioni il tuo marketing passo dopo passo.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-94b94f8 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-94b94f8-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-deine-vorteile-als-kmu\">I tuoi vantaggi come PMI<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rischio minimo grazie al finanziamento<\/strong><br\/>Testi la marketing automation con il supporto di finanziamenti (fino all&#8217;80%), invece di dover sostenere l&#8217;intero budget con risorse proprie.<\/li>\n\n\n\n<li><strong>Struttura invece di azioni isolate<\/strong><br\/>Le singole campagne diventano moduli riutilizzabili: lead magnet, trip wire, offerta principale, upsell e riattivazione.<\/li>\n\n\n\n<li><strong>Risultati misurabili<\/strong><br\/>Vedi chiaramente quali passaggi del tuo percorso cliente funzionano, dove i lead abbandonano e dove dovresti intervenire.<\/li>\n\n\n\n<li><strong>Accompagnamento pratico<\/strong><br\/>Nessun concetto teorico, ma focus sul tuo mercato, le tue offerte e le tue risorse nel team.<\/li>\n\n\n\n<li><strong>Tecnologia adatta alle PMI<\/strong><br\/>Con Aivie ottieni una soluzione flessibile basata su open source, che cresce insieme alla tua azienda.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-51ad699 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-51ad699-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU.jpg\" alt=\"Employees having fun with marketing automation mautic\" class=\"wp-image-18904\" style=\"width:245px;height:163px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-480x320.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Con la <a href=\"#leitfaden\" data-type=\"internal\" data-id=\"#leitfaden\">guida<\/a>, Aivie, BOSOO e kmu.digital ottieni un approccio chiaro e finanziabile alla marketing automation, inclusa la verifica degli incentivi e un piano di implementazione concreto.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-a1425ab ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-a1425ab.ugb-columns{background-color:#283e4c;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:bottom right;background-repeat:no-repeat;background-size:600px !important}.ugb-a1425ab.ugb-columns:before{background-color:#283e4c;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-a1425ab-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0e37c9e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0e37c9e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"workshops\">Cosa puoi ottenere concretamente con la marketing automation<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">Nella guida e nella collaborazione affrontiamo situazioni tipiche della vita quotidiana delle PMI: lead magnet, trip wire, offerta principale, upsell, nurturing, eventi e riattivazione di clienti inattivi. Vedrai come questi elementi si combinano in un sistema pianificabile. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-7e7210a\" data-block-id=\"7e7210a\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-9193a26\" data-block-id=\"9193a26\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#leitfaden\"><span class=\"stk-button__inner-text\">Richiedi la guida<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain aiv-track-click aiv-contact-at stk-block stk-7f98696\" data-block-id=\"7f98696\"><style>.stk-7f98696 .stk-button{background:transparent !important;}.stk-7f98696 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-7f98696 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/cal.com\/boris-koenig\/30min\" target=\"_blank\" rel=\"noopener\"><span class=\"stk-button__inner-text\">Fissa un colloquio<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-f000cce ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-f000cce-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"aligncenter wp-block-ugb-icon-list ugb-icon-list ugb-e62318c ugb-icon-list--v2 ugb-main-block\"><style>.ugb-e62318c li{color:#ffffff;--icon-size:8px !important}.ugb-e62318c li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-e62318c.ugb-icon-list ul{columns:1}@media screen and (min-width:768px){.ugb-e62318c.ugb-icon-list{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Cosa significa concretamente marketing automation e quali elementi sono rilevanti per le PMI.<\/li><li>Come sviluppare in modo affidabile nuovi contatti e conversazioni da un lead magnet.<\/li><li>Come accompagnare in modo automatizzato trip wire, offerta principale ed estensioni ad alto margine.<\/li><li>Come riattivare i clienti inattivi con percorsi mirati, senza sembrare invadenti.<\/li><li>Come ottenere trasparenza sul percorso dei tuoi clienti e basare le decisioni sui dati invece che sull&#8217;istinto.<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen.webp\" alt=\"\" class=\"wp-image-2704\" style=\"width:373px;height:248px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-cf3e01c ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"leitfaden\"><style>.ugb-cf3e01c-content-wrapper{grid-column-gap:60px !important}.ugb-cf3e01c.ugb-columns{background-color:#cfe7e1}.ugb-cf3e01c.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-cf3e01c-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3447d90 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3447d90-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-566060f ugb-main-block\"><style>.ugb-566060f .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Inizia la marketing automation per la tua PMI con un bonus di finanziamento<\/h2><p class=\"ugb-heading__subtitle\">Con Aivie, BOSOO e i finanziamenti di kmu.digital trasformi le idee in un funnel di marketing automation finanziabile: pratico, misurabile e scalabile. <br\/><br\/>Approfitta di sovvenzioni fino all&#8217;80% per l&#8217;analisi dello stato e del potenziale e fino al 50% per la consulenza strategica.<br\/><br\/><a href=\"https:\/\/cal.com\/boris-koenig\/30min\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/cal.com\/boris-koenig\/30min\" rel=\"noreferrer noopener\">Discuti ora del finanziamento<\/a><\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-5836e2f ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-5836e2f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-0ddda24 ugb-main-block\"><style>.ugb-0ddda24 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Inizia ora con la guida e assicurati la <span style=\"color: #283e4c;\" class=\"ugb-highlight\">consulenza iniziale gratuita<\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=113\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing automationper PMI in Austria con gli incentivi kmu.digital Scarica la guida \u00abMarketing automation per PMI: guida 2026\u00bb e scopri come automatizzare il percorso dei tuoi clienti, sviluppare sistematicamente i lead e pianificare progetti finanziabili con kmu.digital. Scarica subito la guida oppurefissa un primo colloquio personale. Richiedi la guida Fissa un colloquio Cosa ottieni con &hellip; <a href=\"https:\/\/aivie.ch\/it\/marketing-automation-con-kmu-digital-2026-approfitta-ora-degli-incentivi\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Marketing automation con kmu.digital 2026: approfitta ora degli incentivi.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25493","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Marketing automationper PMI in Austria con gli incentivi kmu.digitalScarica la guida \u00abMarketing automation per PMI: guida 2026\u00bb e scopri come automatizzare il percorso dei tuoi clienti, sviluppare sistematicamente i lead e pianificare progetti finanziabili con kmu.digital. Scarica subito la guida oppurefissa un primo colloquio personale. Richiedi la guida Fissa un colloquio Cosa ottieni con la guida e la collaborazioneIntroduzione comprensibile alla marketing automation per le PMI austriache \u2013 senza tecnicismi.Esempi concreti di come automatizzare lead magnet, offerta di ingresso, offerta principale e upsell.Una struttura pratica per il tuo primo funnel, che puoi implementare direttamente con Aivie.Panoramica delle opportunit\u00e0 di finanziamento\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/it\/author\/adrian\/"},"comments_num_v2":"0 commento","_links":{"self":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/25493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/comments?post=25493"}],"version-history":[{"count":1,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/25493\/revisions"}],"predecessor-version":[{"id":25497,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/25493\/revisions\/25497"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/media?parent=25493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}