{"id":23659,"date":"2025-07-16T11:58:53","date_gmt":"2025-07-16T09:58:53","guid":{"rendered":"https:\/\/aivie.ch\/newsletter-vs-nurturing\/"},"modified":"2026-02-27T17:27:27","modified_gmt":"2026-02-27T15:27:27","slug":"newsletter-vs-nurturing","status":"publish","type":"page","link":"https:\/\/aivie.ch\/it\/newsletter-vs-nurturing\/","title":{"rendered":"Acquisisci clienti con il lead nurturing"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-6a1c680 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-6a1c680 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-6a1c680.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-6a1c680.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-6a1c680-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-08cc573 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-08cc573-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1359\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png\" alt=\"\" class=\"wp-image-5520\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-960x680.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-768x544.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-1200x849.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-480x340.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-600x425.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-b1ebd53 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b1ebd53-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5a0a15d ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\"><br\/>Acquisisci clienti con il lead nurturing.<\/h1><p class=\"ugb-heading__subtitle\">Molte aziende conoscono questo problema: si investe tempo e denaro in newsletter che appaiono uguali per tutti e ci si stupisce dei bassi tassi di apertura. Eppure, la chiave del successo \u00e8 nota da tempo: strategie di email marketing automatizzate, note anche come Nurturing.  <br\/><br\/>Grazie alla personalizzazione di Aivie, puoi ottenere tassi di apertura intorno al 50%.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-7f9a818 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-7f9a818-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-7f9a818-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-7f9a818-content-wrapper > h1,.ugb-7f9a818-content-wrapper > h2,.ugb-7f9a818-content-wrapper > h3,.ugb-7f9a818-content-wrapper > h4,.ugb-7f9a818-content-wrapper > h5,.ugb-7f9a818-content-wrapper > h6{color:#ffffff}.ugb-7f9a818-content-wrapper > p,.ugb-7f9a818-content-wrapper > ol li,.ugb-7f9a818-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-7f9a818-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-7f9a818-content-wrapper\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color has-large-font-size wp-elements-1863320ec08adaa4a6d4ac52e2840b74\" id=\"h-webinar-newsletter-vs-nurturing\">Webinar newsletter vs. nurturing<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-56eea6fbd1699704432add5a245937fe\">In questo webinar ti mostreremo come puoi ottenere pi\u00f9 lead e clienti a lungo termine con l&#8217;acquisizione mirata dei clienti attraverso la marketing automation.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-0f7f321 ugb-main-block\"><style>.ugb-0f7f321 .ugb-block-content{justify-content:flex-start !important}.ugb-0f7f321 .ugb-button1:hover{background-color:;opacity:1}.ugb-0f7f321 .ugb-button1:before{content:\"\";background-image:linear-gradient(90deg,,)}.ugb-0f7f321 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--ghost-to-normal-effect ugb-button--design-ghost\" href=\"#webinar-formular\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Guarda il webinar<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-7f87984 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"webinar-details\"><style>.ugb-7f87984.ugb-columns{background-color:#EFF0F1}.ugb-7f87984.ugb-columns:before{background-color:#EFF0F1}.ugb-7f87984 .ugb-block-title{color:#e63312}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Newletter vs. Nurturing \u2013 Caso cliente Haugan Cruises<\/h2><p class=\"ugb-block-description\">Alla Haugan Cruises, la situazione iniziale era caratterizzata da una dispersione dei dati dei clienti, strumenti costosi e distribuzione di newsletter senza personalizzazione. L&#8217;automazione del marketing con Aivie ha trasformato gli invii di newsletter non personalizzati e rigidi in email di nurturing flessibili e personalizzate. Il tasso di apertura \u00e8 aumentato e il percorso del cliente \u00e8 accompagnato da contenuti personalizzati.  <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-7f87984-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-a5e6ada ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a5e6ada-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-267de64 ugb-column--design-plain ugb-main-block\" id=\"webinar-download\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-267de64-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"aligncenter wp-block-ugb-columns ugb-columns ugb-9b13670 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block\"><style>.ugb-9b13670 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.75fr 1.50fr 0.75fr !important}.ugb-9b13670 .ugb-block-title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Webinar sull&#8217;automazione del marketing dei contenuti<\/h2><p class=\"ugb-block-description\">Nel webinar riceverai una rapida introduzione ai cicli di vendita e ai funnel di marketing. Ti mostreremo, basandoci sul caso del cliente Haugan, come vengono implementate campagne di successo con Aivie. Per domande, puoi fissare un appuntamento con Martin, esperto di Marketing Automation.  <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-9b13670-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-eb6c8f4 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-eb6c8f4-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-was-steckt-drin\">Cosa c&#8217;\u00e8 dentro<\/h3>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-5eba3f1 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-5eba3f1 li{--icon-size:8px !important}.ugb-5eba3f1 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-5eba3f1.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Creare moduli ed e-mail<\/li><li>Lead magnet e landing page<\/li><li>Segmenti di contatto con lead scoring<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-79c8a73 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-79c8a73-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-fur-wen\">Per chi<\/h3>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-8214f3a ugb-icon-list--v2 ugb-main-block\"><style>.ugb-8214f3a li{--icon-size:8px !important}.ugb-8214f3a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-8214f3a.ugb-icon-list ul{columns:2}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Marketing manager che vogliono ottimizzare la propria area con la marketing automation<\/li><li>Esperti di marketing digitale che vogliono utilizzare la marketing automation<\/li><li>Titolari e fondatori che desiderano rendere la loro attivit\u00e0 un successo con la marketing automation<\/li><li>Consulenti per la digitalizzazione delle PMI che vogliono offrire ai propri clienti soluzioni olistiche<\/li><li>Agenzie di marketing e comunicazione che desiderano offrire ai propri clienti un valore aggiunto con la marketing automation<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-12c1fbd ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-12c1fbd-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-453f6f5 ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-453f6f5.ugb-spacer{height:24px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"892\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp\" alt=\"utilizzo della marketing automation di aivie\" class=\"wp-image-1358\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-480x446.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-240x223.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-768x713.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-1536x1426.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-600x557.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-2b40da2 ugb-columns--design-uneven ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-2b40da2.ugb-columns{background-color:#EFF0F1}.ugb-2b40da2.ugb-columns:before{background-color:#EFF0F1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2b40da2-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-143edfc ugb-column--design-plain ugb-main-block\"><style>.ugb-143edfc-column-wrapper .ugb-column__content-wrapper{width:350px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-143edfc-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-4fd7f46 ugb-main-block\"><style>.ugb-4fd7f46 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Cosa puoi aspettarti dal webinar<\/h2><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-01d22ab ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-01d22ab-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-3bfbec6 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-3bfbec6 li{--icon-size:40px !important}.ugb-3bfbec6 li::before{width:40px !important;height:40px !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIiBzdHlsZT0iZmlsbDogI2U2MzMxMiAhaW1wb3J0YW50OyBjb2xvcjogI2U2MzMxMiAhaW1wb3J0YW50Ij48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiIGZpbGw9IiNlNjMzMTIiIHN0cm9rZT0iI2U2MzMxMiIgc3R5bGU9ImZpbGw6IHJnYigyMzAsIDUxLCAxOCk7IHN0cm9rZTogcmdiKDIzMCwgNTEsIDE4KTsiLz48L3N2Zz4=')}.ugb-3bfbec6.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Differenza tra newsletter e nurturing<\/li><li>Caso di studio Haugan Cruises: dai dati dei clienti sparsi e dagli strumenti costosi a un database centrale e a campagne automatizzate e personalizzate<\/li><li>Imparare concretamente per la tua azienda<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"aligncenter wp-block-ugb-columns ugb-columns ugb-903103a ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block\"><style>.ugb-903103a > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 1.20fr 0.60fr !important}.ugb-903103a .ugb-block-title{color:#e63312}@media screen and (min-width:768px){.ugb-903103a.ugb-columns{padding-top:40px !important;padding-bottom:40px !important}}<\/style><div class=\"ugb-inner-block\"><h2 class=\"ugb-block-title\">Caso in evidenza \u2013 Haugan Cruises<\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-903103a-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-07a2e22 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-07a2e22-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-nach-15-jahren-am-markt-hatte-nbsp-haugan-cruises-nbsp-ein-problem\">Dopo 15 anni di presenza sul mercato, <em>Haugan Cruises<\/em> aveva un problema:<\/h3>\n\n\n\n<p>Come possiamo <strong>usare il marketing per conquistare nuovi clienti<\/strong> e migliorare la fedelt\u00e0 di quelli esistenti?<\/p>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-ea93bb9 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-ea93bb9 li{--icon-size:8px !important}.ugb-ea93bb9 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-ea93bb9.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Molti elenchi di clienti sparsi che non erano utilizzabili<\/li><li>Strumenti di posta elettronica costosi e poco performanti<\/li><li>Nessuna opzione di personalizzazione<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d6d28b6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6d28b6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-die-losung\">La soluzione:<\/h3>\n\n\n\n<p>Una <strong>strategia di marketing<\/strong> intelligente <strong>per l&#8217;acquisizione di clienti<\/strong> con flussi di nurturing automatizzati, invece della classica newsletter spam.<\/p>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-24472c4 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-24472c4 li{--icon-size:8px !important}.ugb-24472c4 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-24472c4.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Un unico database centrale invece di 15 elenchi diversi<\/li><li>Email completamente automatizzate e personalizzate in base al comportamento dei clienti<\/li><li>Tasso di apertura medio del 22%, senza costi aggiuntivi<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-516fa5c ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-516fa5c-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-a6f86a1 ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-a6f86a1.ugb-spacer{height:24px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"892\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp\" alt=\"utilizzo della marketing automation di aivie\" class=\"wp-image-1358\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-480x446.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-240x223.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-768x713.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-1536x1426.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-600x557.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-514dc0e stk-block-background\" data-block-id=\"514dc0e\"><style>.stk-514dc0e {background-color:#283e4c !important;padding-top:80px !important;padding-bottom:80px !important;margin-bottom:0px !important;}.stk-514dc0e:before{background-color:#283e4c !important;}.stk-514dc0e-column{--stk-column-gap:10px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-514dc0e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-47205a5\" data-v=\"4\" data-block-id=\"47205a5\"><style>@media screen and (min-width: 768px){.stk-47205a5 {flex:var(--stk-flex-grow, 1) 1 calc(33.333% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-47205a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-47205a5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-right stk-block stk-57f59a8\" data-block-id=\"57f59a8\"><style>.stk-57f59a8 .stk-img-wrapper{width:200px !important;height:200px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-23853\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/08\/25094230\/jessica-meza-haugan-cruises.jpeg\" width=\"200\" height=\"200\" alt=\"Felix - Caso cliente Ferris Ai\" title=\"\"><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4bd404f\" data-v=\"4\" data-block-id=\"4bd404f\"><style>@media screen and (min-width: 768px){.stk-4bd404f {flex:var(--stk-flex-grow, 1) 1 calc(66.667% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4bd404f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4bd404f-inner-blocks\">\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">\u201cGli strumenti che utilizzavamo prima erano molto costosi. Con l&#8217;automazione del marketing, possiamo inviare newsletter personalizzate ogni settimana, senza costi aggiuntivi\u201d.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color has-link-color wp-elements-5c7465a6217d68e7f4b34d6f7960fc9f\">Jessica Meza, Fondatore di Haugan Cruises<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0059fdb ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\" id=\"join\"><style>.ugb-0059fdb.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:top right;background-repeat:no-repeat;background-size:40% !important}.ugb-0059fdb.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}@media screen and (min-width:768px){.ugb-0059fdb.ugb-columns{padding-right:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0059fdb-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7123f02 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7123f02-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e4c7aec ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Conosci Martin<\/h2><p class=\"ugb-heading__subtitle\">Il mio obiettivo \u00e8 fornire ai clienti l&#8217;ecosistema digitale perfetto. Per raggiungere questo obiettivo, voglio comprendere a fondo i processi e le esigenze dei clienti, in modo da poter presentare soluzioni che supportino al meglio i loro obiettivi strategici e operativi.<br\/>In questo webinar troverai esattamente questo, per un customer journey personalizzato nell&#8217;email marketing. <\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-6967a16 ugb-main-block\"><style>.ugb-6967a16 .ugb-block-content{justify-content:flex-start !important}.ugb-6967a16 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/aivie.ch\/author\/martin\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Mostra il profilo<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e5e1294 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e5e1294-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w.jpg\" alt=\"Foto Martin Winiker Aivie\" class=\"wp-image-20055\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-240x240.jpg 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-960x960.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-768x768.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-1200x1200.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-480x480.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" id=\"webinar-formular\" data-block-id=\"80883a5\"><style>.stk-80883a5 {background-color:#cfe7e1 !important;padding-top:80px !important;padding-bottom:80px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-80883a5:before{background-color:#cfe7e1 !important;}.stk-80883a5-column{--stk-column-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-aller-anfang-ist-leicht\">Tutti gli inizi sono facili.<\/h2>\n\n\n\n<p>Utilizzando un caso cliente, ti mostreremo come viene utilizzata la marketing automation in azienda.<\/p>\n\n\n\n<p>Registrati subito al webinar gratuito e scopri come <strong>conquistare i clienti con il marketing<\/strong> \u2013 automatizzato e misurabile.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-57881db\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-erfahre-im-video-wie-du-mit-lead-nurturing-kunden-gewinnst-span\" data-block-id=\"57881db\"><style>.stk-57881db {margin-bottom:40px !important;}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Scopri nel video come acquisire clienti con il lead nurturing. <\/span><\/h2><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=107\"><\/script>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<script src=\"https:\/\/t.contentsquare.net\/uxa\/9884c3a6001b1.js\"><\/script>\n","protected":false},"excerpt":{"rendered":"<p>Acquisisci clienti con il lead nurturing. Molte aziende conoscono questo problema: si investe tempo e denaro in newsletter che appaiono uguali per tutti e ci si stupisce dei bassi tassi di apertura. Eppure, la chiave del successo \u00e8 nota da tempo: strategie di email marketing automatizzate, note anche come Nurturing. Grazie alla personalizzazione di Aivie, &hellip; <a href=\"https:\/\/aivie.ch\/it\/newsletter-vs-nurturing\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Acquisisci clienti con il lead nurturing<\/span><\/a><\/p>\n","protected":false},"author":322,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-23659","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Acquisisci clienti con il lead nurturing.Molte aziende conoscono questo problema: si investe tempo e denaro in newsletter che appaiono uguali per tutti e ci si stupisce dei bassi tassi di apertura. Eppure, la chiave del successo \u00e8 nota da tempo: strategie di email marketing automatizzate, note anche come Nurturing. Grazie alla personalizzazione di Aivie, puoi ottenere tassi di apertura intorno al 50%. Webinar newsletter vs. nurturing In questo webinar ti mostreremo come puoi ottenere pi\u00f9 lead e clienti a lungo termine con l&#8217;acquisizione mirata dei clienti attraverso la marketing automation. Guarda il webinar Newletter vs. Nurturing \u2013 Caso cliente Haugan\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Anja Bienz","url":"https:\/\/aivie.ch\/it\/author\/anja\/"},"comments_num_v2":"0 commento","_links":{"self":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/23659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/comments?post=23659"}],"version-history":[{"count":13,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/23659\/revisions"}],"predecessor-version":[{"id":29054,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/23659\/revisions\/29054"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/media?parent=23659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}