{"id":16982,"date":"2023-12-15T05:37:17","date_gmt":"2023-12-15T03:37:17","guid":{"rendered":"https:\/\/aivie.ch\/tela-dellautomazione-di-marketing\/"},"modified":"2023-12-15T05:37:21","modified_gmt":"2023-12-15T03:37:21","slug":"tela-dellautomazione-di-marketing","status":"publish","type":"page","link":"https:\/\/aivie.ch\/it\/tela-dellautomazione-di-marketing\/","title":{"rendered":"Tela dell&#8217;automazione di marketing"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-960x540.png\" alt=\"Aivie Marketing Automation Canvas\" class=\"wp-image-5272\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-960x540.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-600x338.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas.png 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Tela dell&#8217;automazione di marketing<\/h1><p class=\"ugb-heading__subtitle\">Sviluppare una strategia e delle tattiche per l&#8217;automazione del marketing.<br\/><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-f74cc05 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-f74cc05-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-f74cc05-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-f74cc05-content-wrapper > h1,.ugb-f74cc05-content-wrapper > h2,.ugb-f74cc05-content-wrapper > h3,.ugb-f74cc05-content-wrapper > h4,.ugb-f74cc05-content-wrapper > h5,.ugb-f74cc05-content-wrapper > h6{color:#ffffff}.ugb-f74cc05-content-wrapper > p,.ugb-f74cc05-content-wrapper > ol li,.ugb-f74cc05-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-f74cc05-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-f74cc05-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-c71e24a ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-c71e24a li{color:#ffffff;--icon-size:8px !important}.ugb-c71e24a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-c71e24a.ugb-icon-list ul{columns:1}.ugb-c71e24a.ugb-icon-list{background-color:#283e4c}.ugb-c71e24a{padding:0 !important}.ugb-c71e24a.ugb-icon-list:before{background-color:#283e4c}.ugb-c71e24a .ugb-block-title{color:#ffffff;text-align:left}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">Vantaggi<\/h3><div class=\"ugb-block-content\"><ul><li>Un chiaro valore aggiunto per i clienti  <\/li><li>Obiettivi aziendali chiari<\/li><li>Investire dove si crea pi\u00f9 valore<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-3307385 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-3307385.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-3307385.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Come lavorare con il Marketing Automation Canvas<\/h2><p class=\"ugb-block-description\">Ausgehend von Target Persona und Customer Job brichst du deine Strategie und Taktiken runter. Du startest in Phase 0, wenn die Target Persona das erste Mal mit dir interagiert, z.B. wenn sie \u00fcber eine Werbung auf deine Website kommt. <br><br>Wenn deine Taktiken erfolgreich sind, hast du am Ende deine Value Proposition abgeliefert.<\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-3307385-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-fe78271 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-fe78271-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-funnel-deine-strategie\">Funnel \u2013 la vostra strategia<\/h3>\n\n\n\n<p>Fasi<\/p>\n\n\n\n<p>Lungo il vostro imbuto di vendita, dividete gli stadi o le fasi in cui si trovano i vostri contatti. Altri termini per indicare le fasi sono gli stadi.  <\/p>\n\n\n\n<p>Fasi tipiche<\/p>\n\n\n\n<p>Spesso dividiamo i lead in clienti base e clienti premium. A seconda della fase, i vostri contatti avranno un impegno diverso nei vostri confronti e requisiti diversi.  <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d4b2613 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d4b2613-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-kampagnen-und-angebote-deine-taktiken\">Campagne e offerte: le vostre tattiche<\/h3>\n\n\n\n<p>Campagne<\/p>\n\n\n\n<p>Le campagne prevedono una serie di attivit\u00e0 per spostare o filtrare i contatti da una fase all&#8217;altra. Una campagna comunica la prossima migliore offerta.<\/p>\n\n\n\n<p>Offerte<\/p>\n\n\n\n<p>Suddividete le vostre offerte, che si tratti di prodotti o servizi, in fasi. Presentate la vostra proposta di valore ai vostri contatti con offerte sempre pi\u00f9 complete.<\/p>\n\n\n\n<p>Magnete di piombo: ecco come funziona<\/p>\n\n\n\n<p>La prima offerta, gratuita ma a valore aggiunto, \u00e8 particolarmente importante dal punto di vista tattico. Parliamo di lead magnet perch\u00e9 \u00e8 cos\u00ec che convincete i potenziali clienti della vostra offerta per la prima volta.  <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a05cfe7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a05cfe7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-business-ziele-deine-ergebnisse\">Obiettivi aziendali \u2013 i vostri risultati<\/h3>\n\n\n\n<p>Conversioni<\/p>\n\n\n\n<p>Stabilite come riconoscere il successo delle vostre tattiche. In ogni fase, ci sono dei touchpoint in cui \u00e8 possibile misurare le interazioni, di solito le conversioni.  <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0e2f191 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-0e2f191-content-wrapper{grid-column-gap:60px !important}.ugb-0e2f191.ugb-columns{background-color:#cfe7e1}.ugb-0e2f191.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0e2f191-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ca2a514 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ca2a514-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-51cd323 ugb-main-block\"><style>.ugb-51cd323 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Creare la tela<\/h2><p class=\"ugb-heading__subtitle\">Sviluppate una strategia e un concetto per l&#8217;automazione del marketing.<\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas.jpg\" alt=\"\" class=\"wp-image-5203\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-768x432.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-480x270.jpg 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-600x338.jpg 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3a58d59 ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3a58d59-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b1e04f1 ugb-main-block\"><style>.ugb-b1e04f1 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Scarica il Marketing Automation Canvas<\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=19\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tela dell&#8217;automazione di marketing Sviluppare una strategia e delle tattiche per l&#8217;automazione del marketing. Vantaggi Un chiaro valore aggiunto per i clienti Obiettivi aziendali chiari Investire dove si crea pi\u00f9 valore Funnel \u2013 la vostra strategia Fasi Lungo il vostro imbuto di vendita, dividete gli stadi o le fasi in cui si trovano i vostri &hellip; <a href=\"https:\/\/aivie.ch\/it\/tela-dellautomazione-di-marketing\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Tela dell&#8217;automazione di marketing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16982","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Tela dell&#8217;automazione di marketingSviluppare una strategia e delle tattiche per l&#8217;automazione del marketing. VantaggiUn chiaro valore aggiunto per i clienti Obiettivi aziendali chiariInvestire dove si crea pi\u00f9 valore Come lavorare con il Marketing Automation CanvasAusgehend von Target Persona und Customer Job brichst du deine Strategie und Taktiken runter. Du startest in Phase 0, wenn die Target Persona das erste Mal mit dir interagiert, z.B. wenn sie \u00fcber eine Werbung auf deine Website kommt. Wenn deine Taktiken erfolgreich sind, hast du am Ende deine Value Proposition abgeliefert. Funnel \u2013 la vostra strategia Fasi Lungo il vostro imbuto di vendita, dividete gli\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/it\/author\/adrian\/"},"comments_num_v2":"0 commento","_links":{"self":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/16982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/comments?post=16982"}],"version-history":[{"count":1,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/16982\/revisions"}],"predecessor-version":[{"id":16994,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/16982\/revisions\/16994"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/media?parent=16982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}