{"id":16959,"date":"2023-12-15T05:37:11","date_gmt":"2023-12-15T03:37:11","guid":{"rendered":"https:\/\/aivie.ch\/e-cosi-che-funziona-lautomazione-del-marketing\/"},"modified":"2023-12-15T05:37:18","modified_gmt":"2023-12-15T03:37:18","slug":"e-cosi-che-funziona-lautomazione-del-marketing","status":"publish","type":"page","link":"https:\/\/aivie.ch\/it\/e-cosi-che-funziona-lautomazione-del-marketing\/","title":{"rendered":"\u00c8 cos\u00ec che funziona l&#8217;automazione del marketing."},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-6a1c680 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-6a1c680 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-6a1c680.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-6a1c680.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-6a1c680-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-08cc573 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-08cc573-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-960x540.png\" alt=\"Automazione del marketing - Nozioni di base\" class=\"wp-image-7538\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-960x540.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-600x338.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2.png 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-b1ebd53 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b1ebd53-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5a0a15d ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">\u00c8 cos\u00ec che funziona l&#8217;automazione del marketing.<\/h2><p class=\"ugb-heading__subtitle\">Desiderate generare pi\u00f9 lead per la vostra azienda in modo sostenibile e senza sprechi di tempo? O semplicemente servire meglio i vostri contatti in modo digitale? Questo consente l&#8217;automazione del marketing, ma come funziona esattamente?<br\/><br\/>In questo corso di LinkedIn Learning \u2013 Fondamenti di marketing automation \u2013 esaminiamo passo dopo passo la concezione e l&#8217;implementazione della vostra prima campagna di marketing automation.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-7f9a818 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-7f9a818-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-7f9a818-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-7f9a818-content-wrapper > h1,.ugb-7f9a818-content-wrapper > h2,.ugb-7f9a818-content-wrapper > h3,.ugb-7f9a818-content-wrapper > h4,.ugb-7f9a818-content-wrapper > h5,.ugb-7f9a818-content-wrapper > h6{color:#ffffff}.ugb-7f9a818-content-wrapper > p,.ugb-7f9a818-content-wrapper > ol li,.ugb-7f9a818-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-7f9a818-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-7f9a818-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-0458c41 ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-0458c41 li{color:#ffffff;--icon-size:8px !important}.ugb-0458c41 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-0458c41.ugb-icon-list ul{columns:1}.ugb-0458c41.ugb-icon-list{background-color:#283e4c}.ugb-0458c41{padding:0 !important}.ugb-0458c41.ugb-icon-list:before{background-color:#283e4c}.ugb-0458c41 .ugb-block-title{color:#ffffff}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">Contenuto del corso di LinkedIn Learning<\/h3><div class=\"ugb-block-content\"><ul><li>Marketing digitale con automazione del marketing<\/li><li><span style=\"text-align: inherit; text-indent: calc(var(--icon-size, 20px)*-1 - 1em);\">Creare una strategia di marketing automation lungo il percorso del cliente<\/span><\/li><li>Implementazione di campagne di automazione del marketing<\/li><li>Valutazione degli strumenti di automazione del marketing<\/li><li>Creare la prima campagna dell&#8217;imbuto di vendita<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-f2cb3a8 ugb-main-block\"><style>.ugb-f2cb3a8 .ugb-block-content{justify-content:center !important}.ugb-f2cb3a8 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--ghost-to-normal-effect\" href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Al corso LinkedIn<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0059fdb ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\" id=\"join\"><style>.ugb-0059fdb.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:top right;background-repeat:no-repeat;background-size:40% !important}.ugb-0059fdb.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}@media screen and (min-width:768px){.ugb-0059fdb.ugb-columns{padding-right:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0059fdb-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7123f02 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7123f02-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e4c7aec ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Incontrare Adrian<\/h2><p class=\"ugb-heading__subtitle\">Dal 2003 mi dedico con passione alla progettazione di punti di contatto digitali con una chiara attenzione all&#8217;esperienza del cliente. Dal 2019 mi occupo quotidianamente di progettare campagne di marketing automation efficaci. Sono anche attivamente coinvolto nella comunit\u00e0 open source di Mautic. Questa passione e competenza confluiscono nei progetti dei nostri stimati clienti e nella mia azienda Aivie.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-6967a16 ugb-main-block\"><style>.ugb-6967a16 .ugb-block-content{justify-content:flex-start !important}.ugb-6967a16 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/aivie.ch\/author\/adrian\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Mostra il profilo<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e5e1294 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e5e1294-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp\" alt=\"aivie marketing automaticin supporto locale adrian schimpf\" class=\"wp-image-12369\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-768x768.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-480x480.webp 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-d532239 ugb-main-block\"><style>.ugb-d532239 .ugb-heading__title{text-align:left}.ugb-d532239 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-d532239.ugb-heading{margin-right:250px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Strumenti e attrezzi adatti al corso<\/h1><p class=\"ugb-heading__subtitle\">Vi insegner\u00f2 tutti i framework rilevanti con esempi pratici. Vi mostrer\u00f2 anche come valutare lo strumento giusto per voi. Ora avete tutti gli strumenti necessari per creare la vostra prima campagna di marketing automation.<\/p><\/div><\/div><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><a href=\"https:\/\/aivie.ch\/it\/modello-di-email-aivie-basato-sul-modello-amazon-trapelato-e-sulle-migliori-pratiche\/?utm_source=linkedin&#038;utm_medium=lil-ma&#038;utm_campaign=engage&#038;utm_content=lil-bp-et\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-240x240.png\" alt=\"aivie-basics-e-mail\" class=\"wp-image-6758\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-100x100.png 100w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-best-practice-e-mail-templates\">Modelli di e-mail di migliore qualit\u00e0<\/h3>\n\n\n\n<p>Creare email in modo semplice e veloce con i nostri template per le migliori pratiche.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-e2529c0 ugb-main-block\"><style>.ugb-e2529c0 .ugb-block-content{justify-content:flex-start !important}.ugb-e2529c0 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/it\/modello-di-email-aivie-basato-sul-modello-amazon-trapelato-e-sulle-migliori-pratiche\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">E-mail di buone pratiche<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><a href=\"https:\/\/aivie.ch\/it\/valutazione-di-uno-strumento-di-marketing-automation-con-analisi-dei-benefici\/?utm_source=linkedin&#038;utm_medium=lil-ma&#038;utm_campaign=engage&#038;utm_content=lil-nwa\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-240x240.png\" alt=\"Strumenti di automazione del marketing\" class=\"wp-image-4947\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-100x100.png 100w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nutzwertanalyse-tool-evaluation\">Valutazione dello strumento di analisi dei benefici<\/h3>\n\n\n\n<p>Valutate e valutate gli strumenti di automazione del marketing con la nostra analisi del valore.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-9548c24 ugb-main-block\"><style>.ugb-9548c24 .ugb-block-content{justify-content:flex-start !important}.ugb-9548c24 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/it\/valutazione-di-uno-strumento-di-marketing-automation-con-analisi-dei-benefici\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Trova il tuo strumento di marketing<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><a href=\"https:\/\/aivie.ch\/it\/tela-dellautomazione-di-marketing\/?utm_source=linkedin&#038;utm_medium=lil-ma&#038;utm_campaign=engage&#038;utm_content=lil-profil-as \"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/27104847\/Marketing-Automation-Canvas-Aivie-Marketing-Automation-240x240.png\" alt=\"Marketing Automation Canvas Aivie Marketing Automation\" class=\"wp-image-6978\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/27104847\/Marketing-Automation-Canvas-Aivie-Marketing-Automation-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/27104847\/Marketing-Automation-Canvas-Aivie-Marketing-Automation-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/27104847\/Marketing-Automation-Canvas-Aivie-Marketing-Automation-100x100.png 100w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-automation-canvas\">Tela dell&#8217;automazione di marketing<\/h3>\n\n\n\n<p>Sviluppare una strategia e delle tattiche per l&#8217;automazione del marketing.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-9ef343b ugb-main-block\"><style>.ugb-9ef343b .ugb-block-content{justify-content:flex-start !important}.ugb-9ef343b .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/it\/tela-dellautomazione-di-marketing\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Creare la tela<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-091e990 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-091e990-content-wrapper{grid-column-gap:60px !important}.ugb-091e990.ugb-columns{background-color:#cfe7e1}.ugb-091e990.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-091e990-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-d6f33f0 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-d6f33f0.ugb-column{margin-top:0px !important}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end}}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end !important}@media screen and (min-width:768px){.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6f33f0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-48550e9 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #e63312;\" class=\"stk-highlight\">Scoprite come funziona l&#8217;automazione del marketing.<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-960x540.webp\" alt=\"\" class=\"wp-image-7540\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-960x540.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-768x432.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-1200x675.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-480x270.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-600x338.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6da6590 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6da6590-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-dab8255 ugb-main-block\"><style>.ugb-dab8255 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Concezione<\/span> della campagna <span style=\"color: #283e4c;\" class=\"ugb-highlight\">di marketing automation<\/span>.<\/h2><p class=\"ugb-heading__subtitle\">L&#8217;automazione del marketing vi permette di generare pi\u00f9 lead per la vostra azienda in modo sostenibile e con risparmio di tempo.<br\/>In questo corso di LinkedIn Learning, vi mostrer\u00f2 passo dopo passo come progettare e implementare la vostra prima campagna di Marketing Automation.  <\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-f7ceaee ugb-main-block\"><style>.ugb-f7ceaee .ugb-block-content{justify-content:flex-start !important}.ugb-f7ceaee .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Guarda il trailer<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8 cos\u00ec che funziona l&#8217;automazione del marketing. Desiderate generare pi\u00f9 lead per la vostra azienda in modo sostenibile e senza sprechi di tempo? O semplicemente servire meglio i vostri contatti in modo digitale? Questo consente l&#8217;automazione del marketing, ma come funziona esattamente? In questo corso di LinkedIn Learning \u2013 Fondamenti di marketing automation \u2013 esaminiamo &hellip; <a href=\"https:\/\/aivie.ch\/it\/e-cosi-che-funziona-lautomazione-del-marketing\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">\u00c8 cos\u00ec che funziona l&#8217;automazione del marketing.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16959","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>\u00c8 cos\u00ec che funziona l&#8217;automazione del marketing.Desiderate generare pi\u00f9 lead per la vostra azienda in modo sostenibile e senza sprechi di tempo? O semplicemente servire meglio i vostri contatti in modo digitale? Questo consente l&#8217;automazione del marketing, ma come funziona esattamente?In questo corso di LinkedIn Learning \u2013 Fondamenti di marketing automation \u2013 esaminiamo passo dopo passo la concezione e l&#8217;implementazione della vostra prima campagna di marketing automation. Contenuto del corso di LinkedIn LearningMarketing digitale con automazione del marketingCreare una strategia di marketing automation lungo il percorso del clienteImplementazione di campagne di automazione del marketingValutazione degli strumenti di automazione del marketingCreare\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/it\/author\/adrian\/"},"comments_num_v2":"0 commento","_links":{"self":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/16959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/comments?post=16959"}],"version-history":[{"count":1,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/16959\/revisions"}],"predecessor-version":[{"id":16968,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/16959\/revisions\/16968"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/media?parent=16959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}