{"id":16940,"date":"2023-12-15T05:37:05","date_gmt":"2023-12-15T03:37:05","guid":{"rendered":"https:\/\/aivie.ch\/workshop-sullautomazione-del-marketing\/"},"modified":"2026-01-11T11:02:12","modified_gmt":"2026-01-11T09:02:12","slug":"workshop-sullautomazione-del-marketing","status":"publish","type":"page","link":"https:\/\/aivie.ch\/it\/workshop-sullautomazione-del-marketing\/","title":{"rendered":"Workshop sull&#8217;automazione del marketing"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1126\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-1920x1126.webp\" alt=\"Workshop di Marketing Automation: progettazione di campagne lungo il funnel di marketing\" class=\"wp-image-3918\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-1920x1126.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-960x563.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-768x451.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-1200x704.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-480x282.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-600x352.webp 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Workshop sulla marketing automation: progettazione di campagne lungo i funnel di marketing<\/h1><p class=\"ugb-heading__subtitle\">Nel nostro workshop di co-creazione, costruiamo conoscenze mirate sui temi dei funnel di marketing e della marketing automation. Insieme realizzeremo una campagna all&#8217;avanguardia con le vostre offerte, prodotti o servizi. Ecco come tu e il tuo team potete iniziare al meglio con il tema del <a href=\"https:\/\/aivie.ch\/it\/ecco-come-funziona-lautomazione-del-marketing-e-come-la-tua-azienda-ne-trae-vantaggio\/\">Marketing Automation<\/a>.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-f74cc05 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-f74cc05-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-f74cc05-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-f74cc05-content-wrapper > h1,.ugb-f74cc05-content-wrapper > h2,.ugb-f74cc05-content-wrapper > h3,.ugb-f74cc05-content-wrapper > h4,.ugb-f74cc05-content-wrapper > h5,.ugb-f74cc05-content-wrapper > h6{color:#ffffff}.ugb-f74cc05-content-wrapper > p,.ugb-f74cc05-content-wrapper > ol li,.ugb-f74cc05-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-f74cc05-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-f74cc05-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-c71e24a ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-c71e24a li{color:#ffffff;--icon-size:8px !important}.ugb-c71e24a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-c71e24a.ugb-icon-list ul{columns:1}.ugb-c71e24a.ugb-icon-list{background-color:#283e4c}.ugb-c71e24a{padding:0 !important}.ugb-c71e24a.ugb-icon-list:before{background-color:#283e4c}.ugb-c71e24a .ugb-block-title{color:#ffffff;text-align:left}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">I risultati del tuo workshop di Marketing Automation<\/h3><div class=\"ugb-block-content\"><ul><li>Conoscenza dello stato dell&#8217;arte dei funnel di marketing, dell&#8217;automazione del marketing e della progettazione di campagne.<\/li><li>Logica dell&#8217;imbuto di vendita compresa, applicata e trasferibile ad altri prodotti o servizi.<\/li><li>Progettazione di campagne con l&#8217;automazione del marketing.<\/li><li>base di conoscenza per le decisioni strategiche e la conseguente roadmap.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-c288156 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-c288156 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 1.20fr 0.60fr !important}.ugb-c288156.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-c288156.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Perch\u00e9 l&#8217;automazione del marketing?<\/h2><p class=\"ugb-block-description\">L&#8217;automazione del marketing \u00e8 la tendenza pi\u00f9 importante dei prossimi anni. I contatti vengono elaborati in modo pi\u00f9 efficace lungo funnel di marketing ben studiati e i lead vengono generati automaticamente. L&#8217;automazione del marketing utilizza le possibilit\u00e0 tecnologiche per commercializzare prodotti e servizi in modo pi\u00f9 efficace ed efficiente su vari canali.<br><br>Le nuove opzioni ci permettono anche di offrire ai clienti un&#8217;esperienza pi\u00f9 personalizzata. Questo porta a migliori tassi di conversione e di fidelizzazione per le vostre campagne e attivit\u00e0 di marketing.<\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-c288156-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-2680bba ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-2680bba-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-neue-konzepte\">Nuovi concetti<\/h3>\n\n\n\n<p>La digitalizzazione e le innovazioni nel marketing offrono nuove opportunit\u00e0 per interagire con i clienti in modo pi\u00f9 mirato. Allo stesso tempo, queste nuove possibilit\u00e0 richiedono competenze digitali e la comprensione di nuovi concetti per ripensare con successo il design delle campagne.<\/p>\n\n\n\n<p>Durante il workshop di co-creazione, potrete familiarizzare con i concetti e gli strumenti e metterli in pratica direttamente per la vostra campagna.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-fd5862e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-fd5862e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-fur-wen\">Per chi?<\/h3>\n\n\n\n<p>Chiunque si occupi di marketing digitale, funnel di vendita e automazione del marketing. In particolare:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manager del marketing e della comunicazione<\/li>\n\n\n\n<li>Direttori di agenzie di marketing e comunicazione<\/li>\n\n\n\n<li>Business Manager di G2M, marketing, vendite, assistenza<\/li>\n\n\n\n<li>Product Manager, Product Owner, Project Manager<\/li>\n\n\n\n<li>Team di startup interni<\/li>\n\n\n\n<li>Startup e investitori<\/li>\n\n\n\n<li>Sviluppo aziendale<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-cbfdfe6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-cbfdfe6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp\" alt=\"Doppio Opt-In\" class=\"wp-image-1748\" style=\"width:245px;height:163px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00-480x320.webp 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-99d52e3 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-99d52e3.ugb-container{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:bottom right;background-repeat:no-repeat;background-size:40% !important}.ugb-99d52e3.ugb-container:before{opacity:0.5}@media screen and (min-width:768px){.ugb-99d52e3-content-wrapper.ugb-container__content-wrapper{width:90% !important}.ugb-99d52e3.ugb-container{margin-top:0px !important;padding-top:0px !important;padding-right:35px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-99d52e3-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-99d52e3-content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-center\">Obiettivo del workshop di co-creazione<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Come partecipante al workshop di co-creazione:<br\/><br\/>Creerai il design di una campagna con il marketing automation in un solo giorno. <br\/>Sarai in grado di applicare i concetti dell&#8217;imbuto di marketing ad altre campagne e di trasferirli ad altri prodotti o servizi.<br\/>Prenderai decisioni strategiche per le tue future campagne e per la tua roadmap.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Lasciati ispirare dai nostri casi di successo <br\/>e inizia con il workshop di Marketing Automation.<\/h3>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-bd736ec\" data-block-id=\"bd736ec\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-5f73535\" data-block-id=\"5f73535\"><style>.stk-5f73535 .stk-button{background:transparent !important;}.stk-5f73535 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-5f73535 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/it\/category\/caso-cliente\/\"><span class=\"stk-button__inner-text\">Sfoglia i casi dei clienti<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-06ae8e9\" data-block-id=\"06ae8e9\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#anmeldung-workshop\"><span class=\"stk-button__inner-text\">Iscriviti al workshop<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-a1425ab ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-a1425ab.ugb-columns{background-color:#283e4c;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:bottom right;background-repeat:no-repeat;background-size:600px !important}.ugb-a1425ab.ugb-columns:before{background-color:#283e4c;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-a1425ab-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0e37c9e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0e37c9e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"workshops\">Panoramica dei contenuti<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">Nel workshop di co-creation Marketing Automation, tratteremo i seguenti argomenti lungo il tuo caso specifico. Mettiamo direttamente in pratica i contenuti.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f61facb99da98b85602c83abad753952\">Vuoi leggere qualcosa in anticipo? Qui troverai interessanti articoli del blog sull&#8217;argomento. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-56c419b\" data-block-id=\"56c419b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-c2ea784\" data-block-id=\"c2ea784\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/it\/tag\/funnel-di-vendita\/\"><span class=\"stk-button__inner-text\">Funnel di vendita<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-5619185\" data-block-id=\"5619185\"><style>.stk-5619185 .stk-button{background:transparent !important;}.stk-5619185 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-5619185 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing\/\"><span class=\"stk-button__inner-text\">Marketing Automation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-f000cce ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-f000cce-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"aligncenter wp-block-ugb-icon-list ugb-icon-list ugb-e62318c ugb-icon-list--v2 ugb-main-block\"><style>.ugb-e62318c li{color:#ffffff;--icon-size:8px !important}.ugb-e62318c li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-e62318c.ugb-icon-list ul{columns:1}@media screen and (min-width:768px){.ugb-e62318c.ugb-icon-list{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Cosa sono i funnel di vendita e l&#8217;automazione del marketing? Quali sono i concetti alla base?<\/li><li>Come sviluppare una strategia, un&#8217;offerta e un processo di automazione del marketing?<\/li><li>Come si progetta la proposta di valore delle offerte nell&#8217;imbuto di marketing?  <\/li><li>Quali sono gli approcci per la generazione e l&#8217;elaborazione dei lead? Quali criteri utilizzo per prendere una decisione?<\/li><li>Come posso implementare i concetti nella progettazione delle mie campagne?<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen.webp\" alt=\"\" class=\"wp-image-2704\" style=\"width:373px;height:248px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-8b7bec0 ugb-columns--design-uneven ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-8b7bec0-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-bc58bee ugb-column--design-plain ugb-main-block\"><style>.ugb-bc58bee-column-wrapper .ugb-column__content-wrapper{width:350px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-bc58bee-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5ff7161 ugb-main-block\"><style>.ugb-5ff7161 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Vantaggi speciali di questo workshop di co-creazione<\/h2><p class=\"ugb-heading__subtitle\">I partecipanti apprezzano in particolare quanto segue:  <br\/><\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-c668c1b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-c668c1b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-b598529 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-b598529 li{--icon-size:40px !important}.ugb-b598529 li::before{width:40px !important;height:40px 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li:nth-child(3):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-b598529.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Ispirazione e best practice<br\/>L&#8217;ispirazione proviene da best practice selezionate nell&#8217;ambito dell&#8217;automazione del marketing digitale e dell&#8217;email marketing.<\/li><li>Soluzioni modulari <br\/>Le soluzioni sono visionarie e lungimiranti. Ci basiamo su processi modulari; il nostro concetto e il nostro approccio possono essere integrati con qualsiasi novit\u00e0 futura.<\/li><li>Il tuo concetto in un giorno<br\/>Un&#8217;intera campagna viene ottimizzata in un solo giorno. Il concetto pu\u00f2 essere facilmente replicato con l&#8217;esperienza del workshop di co-creazione e applicato ad altri casi.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-cf3e01c ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"anmeldung-workshop\"><style>.ugb-cf3e01c-content-wrapper{grid-column-gap:60px !important}.ugb-cf3e01c.ugb-columns{background-color:#cfe7e1}.ugb-cf3e01c.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-cf3e01c-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3447d90 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3447d90-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-566060f ugb-main-block\"><style>.ugb-566060f .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Progettazione di campagne lungo i funnel di marketing con la marketing automation<\/h2><p class=\"ugb-heading__subtitle\">Nel nostro workshop di co-creazione, costruiamo conoscenze mirate sui temi dei funnel di vendita e dell&#8217;automazione del marketing. Insieme stiamo realizzando una campagna all&#8217;avanguardia. In questo modo voi e il vostro team sarete in grado di affrontare le sfide future.<\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-5836e2f ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-5836e2f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-0ddda24 ugb-main-block\"><style>.ugb-0ddda24 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Discuti il tuo workshop di Marketing Automation<\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=27\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Workshop sulla marketing automation: progettazione di campagne lungo i funnel di marketing Nel nostro workshop di co-creazione, costruiamo conoscenze mirate sui temi dei funnel di marketing e della marketing automation. Insieme realizzeremo una campagna all&#8217;avanguardia con le vostre offerte, prodotti o servizi. Ecco come tu e il tuo team potete iniziare al meglio con il &hellip; <a href=\"https:\/\/aivie.ch\/it\/workshop-sullautomazione-del-marketing\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Workshop sull&#8217;automazione del marketing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16940","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Workshop sulla marketing automation: progettazione di campagne lungo i funnel di marketingNel nostro workshop di co-creazione, costruiamo conoscenze mirate sui temi dei funnel di marketing e della marketing automation. Insieme realizzeremo una campagna all&#8217;avanguardia con le vostre offerte, prodotti o servizi. Ecco come tu e il tuo team potete iniziare al meglio con il tema del Marketing Automation. I risultati del tuo workshop di Marketing AutomationConoscenza dello stato dell&#8217;arte dei funnel di marketing, dell&#8217;automazione del marketing e della progettazione di campagne.Logica dell&#8217;imbuto di vendita compresa, applicata e trasferibile ad altri prodotti o servizi.Progettazione di campagne con l&#8217;automazione del marketing.base di\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/it\/author\/adrian\/"},"comments_num_v2":"0 commento","_links":{"self":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/16940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/comments?post=16940"}],"version-history":[{"count":3,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/16940\/revisions"}],"predecessor-version":[{"id":25440,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/16940\/revisions\/25440"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/media?parent=16940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}