{"id":16827,"date":"2023-12-15T05:35:59","date_gmt":"2023-12-15T03:35:59","guid":{"rendered":"https:\/\/aivie.ch\/blog\/"},"modified":"2026-01-11T11:02:40","modified_gmt":"2026-01-11T09:02:40","slug":"blog","status":"publish","type":"page","link":"https:\/\/aivie.ch\/it\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-5b8add9\" data-block-id=\"5b8add9\"><style>.stk-5b8add9-column{--stk-column-gap:32px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5b8add9-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1786400 stk-block-background stk--has-background-overlay\" data-v=\"4\" data-block-id=\"1786400\"><style>.stk-1786400 {background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/17143643\/Personalisierte-Botschaften-automatisierte-Newsletter.webp) !important;align-items:center !important;padding-top:120px !important;padding-right:120px !important;padding-bottom:120px !important;padding-left:120px !important;display:flex !important;}@media screen and (min-width: 768px){.stk-1786400 {flex:var(--stk-flex-grow, 1) 1 calc(54% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1786400-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1786400-inner-blocks\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ac157a1\" data-v=\"4\" data-block-id=\"ac157a1\"><style>@media screen and (min-width: 768px){.stk-ac157a1 {flex:var(--stk-flex-grow, 1) 1 calc(36% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ac157a1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ac157a1-inner-blocks\">\n<h2 class=\"wp-block-heading\">Articoli dal mondo Aivie<\/h2>\n\n\n\n<p>Nel nostro blog condividiamo le nostre conoscenze sull&#8217;automazione del marketing e sui funnel di vendita. Vorremmo anche utilizzare casi d&#8217;uso specifici per mostrare come noi e i nostri clienti utilizziamo il marketing automation.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a02e482\" data-block-id=\"a02e482\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-c77d1b7\" data-block-id=\"c77d1b7\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/it\/iscriviti-alla-newsletter-di-marketing-automation\/\"><span class=\"stk-button__inner-text\">Iscriviti alla newsletter<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-42a32d0\" data-v=\"4\" data-block-id=\"42a32d0\"><style>@media screen and (min-width: 768px){.stk-42a32d0 {flex:var(--stk-flex-grow, 1) 1 calc(10% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-42a32d0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-42a32d0-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Categorie<\/h2>\n<ul class=\"wp-block-categories-list wp-block-categories\">\t<li class=\"cat-item cat-item-649\"><a href=\"https:\/\/aivie.ch\/it\/category\/analisi-dei-dati\/\">Analisi dei dati<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-367\"><a href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing\/\">Automazione del marketing<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-585\"><a href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing-open-source\/\">Automazione del marketing open source<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-610\"><a href=\"https:\/\/aivie.ch\/it\/category\/caso-cliente\/\">Caso cliente<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-563\"><a href=\"https:\/\/aivie.ch\/it\/category\/caso-duso\/\">Caso d&#039;uso<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-634\"><a href=\"https:\/\/aivie.ch\/it\/category\/comunicato-stampa\/\">Comunicato stampa<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1097\"><a href=\"https:\/\/aivie.ch\/it\/category\/contattateci\/\">Contattateci<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1139\"><a href=\"https:\/\/aivie.ch\/it\/category\/email\/\">Email<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-584\"><a href=\"https:\/\/aivie.ch\/it\/category\/funnel-di-vendita\/\">Funnel di vendita<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1138\"><a href=\"https:\/\/aivie.ch\/it\/category\/generale\/\">Generale<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1154\"><a href=\"https:\/\/aivie.ch\/it\/category\/guida\/\">Guida<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-564\"><a href=\"https:\/\/aivie.ch\/it\/category\/integrazioni\/\">Integrazioni<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-366\"><a href=\"https:\/\/aivie.ch\/it\/category\/marketing-via-e-mail\/\">Marketing via e-mail<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-368\"><a href=\"https:\/\/aivie.ch\/it\/category\/modello-mautic\/\">Modello Mautic \/ Mautic Theme<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-622\"><a href=\"https:\/\/aivie.ch\/it\/category\/moduli\/\">Moduli<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-348\"><a href=\"https:\/\/aivie.ch\/it\/category\/non-categorizzato\/\">Non categorizzato<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-625\"><a href=\"https:\/\/aivie.ch\/it\/category\/protezione-dei-dati\/\">Protezione dei dati<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-586\"><a href=\"https:\/\/aivie.ch\/it\/category\/sicurezza\/\">Sicurezza<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-617\"><a href=\"https:\/\/aivie.ch\/it\/category\/sito-web-e-contenuti\/\">Sito web e contenuti<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-719\"><a href=\"https:\/\/aivie.ch\/it\/category\/spam-it\/\">Spam<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1147\"><a href=\"https:\/\/aivie.ch\/it\/category\/utenti\/\">Utenti<\/a>\n<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Contributi recenti<\/h2>\n\n<div class=\"wp-block-stackable-posts alignwide stk-block-posts stk--has-container stk-block is-style-vertical-card\" data-v=\"2\"><style>.stk-img-wrapper{width:100% !important;height:300px !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-undefined-column alignwide\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/automatizzare-la-material-compliance-come-studer-cables-digitalizza-in-modo-efficiente-i-processi-dei-fornitori\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Modulo Material Compliance Automation Studer Cables\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables-480x320.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/automatizzare-la-material-compliance-come-studer-cables-digitalizza-in-modo-efficiente-i-processi-dei-fornitori\/\">Automatizzare la Material Compliance: come Studer Cables digitalizza in modo efficiente i processi dei fornitori<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/caso-cliente\/\" rel=\"category tag\">Caso cliente<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>La conformit\u00e0 dei materiali \u00e8 indispensabile, ma spesso richiede molto tempo. Con Aivie, Studer Cables risparmia diversi giorni di lavoro per ciclo nel processo di conformit\u00e0. Studer Cables si trovava di fronte alla sfida di\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/automatizzare-la-material-compliance-come-studer-cables-digitalizza-in-modo-efficiente-i-processi-dei-fornitori\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/marketing-automation-in-crisi-perche-questo-e-il-momento-giusto\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Marketing Automation als Ausweg aus der Krise f\u00fcr Schweizer KMU mit Aivie, Fokus auf Effizienz und Lead-Generierung\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis-768x513.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis-480x321.png 480w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/marketing-automation-in-crisi-perche-questo-e-il-momento-giusto\/\">Marketing automation durante la crisi: perch\u00e9 questo \u00e8 il momento giusto<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing\/\" rel=\"category tag\">Automazione del marketing<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Marketing automation: se non ora, quando? La marketing automation non \u00e8 un concetto nuovo, ma la sua rilevanza non \u00e8 mai stata cos\u00ec alta come oggi. Mentre molte aziende in Svizzera e nel mondo esitano\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/marketing-automation-in-crisi-perche-questo-e-il-momento-giusto\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/marketing-automation-svizzera-completamente-automatizzato\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Copertina dello strumento svizzero di Marketing Automation Aivie vuole superare Mailchimp e Hubspot\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/marketing-automation-svizzera-completamente-automatizzato\/\">Marketing Automation Svizzera: completamente automatizzato.<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing\/\" rel=\"category tag\">Automazione del marketing<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing-open-source\/\" rel=\"category tag\">Automazione del marketing open source<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/marketing-via-e-mail\/\" rel=\"category tag\">Marketing via e-mail<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>In un&#8217;economia sempre pi\u00f9 digitale come quella svizzera, la Marketing Automation sta diventando un fattore di successo cruciale per le aziende di ogni dimensione. Aivie, uno strumento di Marketing Automation all&#8217;avanguardia proveniente dalla Svizzera, offre\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/marketing-automation-svizzera-completamente-automatizzato\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/gestione-dei-reclami-nel-marketing-come-posso-monitorare-il-tasso-di-reclami\/\" class=\"stk-block-posts__image-link\"><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/gestione-dei-reclami-nel-marketing-come-posso-monitorare-il-tasso-di-reclami\/\">Gestione dei reclami nel marketing: come posso monitorare il tasso di reclami?<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/marketing-via-e-mail\/\" rel=\"category tag\">Marketing via e-mail<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/spam-it\/\" rel=\"category tag\">Spam<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Nell&#8217;e-mail marketing, la fiducia \u00e8 fondamentale. Non appena i tuoi destinatari iniziano a contrassegnare le e-mail come spam, non solo ne risente la tua deliverability, ma anche l&#8217;immagine del tuo marchio pu\u00f2 subire danni a\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/gestione-dei-reclami-nel-marketing-come-posso-monitorare-il-tasso-di-reclami\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/tutti-i-lead-sotto-controllo-tutti-i-dati-a-portata-di-mano-perche-non-dovresti-cedere-il-controllo-sui-dati-dei-clienti\/\" class=\"stk-block-posts__image-link\"><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/tutti-i-lead-sotto-controllo-tutti-i-dati-a-portata-di-mano-perche-non-dovresti-cedere-il-controllo-sui-dati-dei-clienti\/\">Tutti i lead sotto controllo, tutti i dati a portata di mano: perch\u00e9 non dovresti cedere il controllo sui dati dei clienti<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/marketing-via-e-mail\/\" rel=\"category tag\">Marketing via e-mail<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/protezione-dei-dati\/\" rel=\"category tag\">Protezione dei dati<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Nel 2017, come fondatore di una startup fintech, cercavo una soluzione di marketing automation per il nostro sales funnel. I miei criteri erano chiari, ma difficili da trovare in un unico pacchetto: uno strumento potente,\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/tutti-i-lead-sotto-controllo-tutti-i-dati-a-portata-di-mano-perche-non-dovresti-cedere-il-controllo-sui-dati-dei-clienti\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/segmentare-i-contatti-come-fare-passo-dopo-passo\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1296\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren-960x648.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren-768x518.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren-1200x810.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren-480x324.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/segmentare-i-contatti-come-fare-passo-dopo-passo\/\">Segmentare i contatti: come fare passo dopo passo<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/contattateci\/\" rel=\"category tag\">Contattateci<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/guida\/\" rel=\"category tag\">Guida<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Segmentare i contatti in modo mirato \u00e8 la chiave per un&#8217;automazione del marketing di successo. Solo chi raggruppa con precisione i propri gruppi target pu\u00f2 creare campagne individuali e personalizzate che arrivino davvero al punto.\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/segmentare-i-contatti-come-fare-passo-dopo-passo\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/nozioni-di-base-sulle-e-mail\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Immagine di Aivie da mostrare per le nozioni di base sulle e-mail\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-480x320.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-600x400.png 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/nozioni-di-base-sulle-e-mail\/\">Nozioni di base sulle e-mail<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/email\/\" rel=\"category tag\">Email<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Le e-mail offrono un mezzo per entrare in contatto diretto con potenziali clienti e partner. Le e-mail vengono utilizzate nelle campagne, come newsletter e in molte altre attivit\u00e0. Nel seguente articolo ti mostreremo le nozioni\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/nozioni-di-base-sulle-e-mail\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/abbandona-la-vecchia-newsletter-inizia-con-le-campagne\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-300x300.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-768x768.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-480x480.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-600x600.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/abbandona-la-vecchia-newsletter-inizia-con-le-campagne\/\">Smetti con le newsletter: inizia con le campagne<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/marketing-via-e-mail\/\" rel=\"category tag\">Marketing via e-mail<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Dalle newsletter old school alle campagne di nurturing Stai ancora inviando newsletter impersonali alle masse? Allora questo articolo \u00e8 la tua spinta motivazionale per sfruttare finalmente il potenziale dell&#8217;e-mail marketing. Perch\u00e9 l&#8217;e-mail marketing ha ancora\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/abbandona-la-vecchia-newsletter-inizia-con-le-campagne\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/e-mail-builder-svizzero-utilizzato-in-tutto-il-mondo-approfondimenti-sulla-community-open-source\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Scrivere e-mail automatizzate con l&#039;E-mail Builder sul notebook\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/e-mail-builder-svizzero-utilizzato-in-tutto-il-mondo-approfondimenti-sulla-community-open-source\/\">E-mail builder svizzero utilizzato in tutto il mondo: approfondimenti sulla community open source<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/marketing-via-e-mail\/\" rel=\"category tag\">Marketing via e-mail<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/comunicato-stampa\/\" rel=\"category tag\">Comunicato stampa<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Comunicato stampa di settembre 2021 Adrian Schimpf di Aivie fa parte della community open source Mautic. Mautic \u00e8 una tecnologia per l&#8217;automazione del marketing. Adrian Schimpf ha lavorato intensamente negli ultimi mesi a un nuovo\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/e-mail-builder-svizzero-utilizzato-in-tutto-il-mondo-approfondimenti-sulla-community-open-source\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/aggiornamento-di-aivie-nuove-funzionalita-maggiore-usabilita-e-unesperienza-utente-moderna\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis.png 1500w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-480x320.png 480w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/aggiornamento-di-aivie-nuove-funzionalita-maggiore-usabilita-e-unesperienza-utente-moderna\/\">Aggiornamento di Aivie: nuove funzionalit\u00e0, maggiore usabilit\u00e0 e un&#039;esperienza utente moderna<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/generale\/\" rel=\"category tag\">Generale<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/sicurezza\/\" rel=\"category tag\">Sicurezza<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/utenti\/\" rel=\"category tag\">Utenti<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Sviluppiamo costantemente Aivie per offrirti un&#8217;esperienza di marketing sempre migliore. \u00c8 imminente un importante aggiornamento che porter\u00e0 numerose nuove funzioni, un design moderno e una maggiore stabilit\u00e0. L&#8217;ultimo aggiornamento rende Aivie pi\u00f9 potente, pi\u00f9 intuitivo\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/aggiornamento-di-aivie-nuove-funzionalita-maggiore-usabilita-e-unesperienza-utente-moderna\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/aivie-in-un-confronto-dei-costi-dei-canali-di-marketing-perche-il-marketing-automation-e-spesso-piu-conveniente-per-le-pmi-svizzere-rispetto-ai-canali-di-marketing-tradizionali\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774469411569.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Confronto costi canali di marketing \u2013 Marketing automation e canali classici come stampa e pubblicit\u00e0\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774469411569.png 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774469411569-768x514.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774469411569-480x321.png 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/aivie-in-un-confronto-dei-costi-dei-canali-di-marketing-perche-il-marketing-automation-e-spesso-piu-conveniente-per-le-pmi-svizzere-rispetto-ai-canali-di-marketing-tradizionali\/\">Aivie in un confronto dei costi dei canali di marketing: Perch\u00e9 il marketing automation \u00e8 spesso pi\u00f9 conveniente per le PMI svizzere rispetto ai canali di marketing tradizionali<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing\/\" rel=\"category tag\">Automazione del marketing<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/marketing-via-e-mail\/\" rel=\"category tag\">Marketing via e-mail<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>In un mondo in cui l&#8217;efficienza e la trasparenza dei costi sono fondamentali per il marketing, vale la pena dare un&#8217;occhiata pi\u00f9 da vicino ai vari canali. In particolare, per le PMI svizzere con budget\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/aivie-in-un-confronto-dei-costi-dei-canali-di-marketing-perche-il-marketing-automation-e-spesso-piu-conveniente-per-le-pmi-svizzere-rispetto-ai-canali-di-marketing-tradizionali\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/lemail-e-ancora-drasticamente-sottovalutata-perche-lemail-rimarra-indispensabile-per-le-aziende-nel-2025\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"613\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/21092546\/Aivie-Kommunikationskanal-E-Mail-kmu-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Canale di comunicazione e-mail vs. WhatsApp nelle PMI\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/21092546\/Aivie-Kommunikationskanal-E-Mail-kmu-2025.png 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/21092546\/Aivie-Kommunikationskanal-E-Mail-kmu-2025-768x588.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/21092546\/Aivie-Kommunikationskanal-E-Mail-kmu-2025-480x368.png 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/lemail-e-ancora-drasticamente-sottovalutata-perche-lemail-rimarra-indispensabile-per-le-aziende-nel-2025\/\">&quot;L&#039;email \u00e8 ancora drasticamente sottovalutata&quot; \u2013 Perch\u00e9 l&#039;email rimarr\u00e0 un canale di comunicazione indispensabile per le aziende nel 2025<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/email\/\" rel=\"category tag\">Email<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/generale\/\" rel=\"category tag\">Generale<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>In un&#8217;epoca in cui nuovi canali di comunicazione spuntano come funghi, l&#8217;e-mail rimane la spina dorsale spesso trascurata della comunicazione aziendale nelle PMI. Thomas Schwetje, responsabile della Direzione Digital &amp; Customer di Coop, lo ha\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/lemail-e-ancora-drasticamente-sottovalutata-perche-lemail-rimarra-indispensabile-per-le-aziende-nel-2025\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/soluzione-scalabile-di-email-marketing-per-la-start-up-tecnologica-di-viaggi-boddy\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"721\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy.jpg 1000w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-960x692.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-768x554.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-480x346.jpg 480w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/soluzione-scalabile-di-email-marketing-per-la-start-up-tecnologica-di-viaggi-boddy\/\">Soluzione di email marketing scalabile per la startup Travel-Tech BODDY<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing\/\" rel=\"category tag\">Automazione del marketing<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/caso-cliente\/\" rel=\"category tag\">Caso cliente<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/marketing-via-e-mail\/\" rel=\"category tag\">Marketing via e-mail<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Quando BODDY, una start-up tech in rapida crescita nei settori travel e wellness, ha acquisito il concorrente danese TrainAway nel 2023, la sua base utenti \u00e8 balzata improvvisamente a sei cifre. Era necessaria una soluzione\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/soluzione-scalabile-di-email-marketing-per-la-start-up-tecnologica-di-viaggi-boddy\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/ecco-come-funziona-lautomazione-del-marketing-e-come-la-tua-azienda-ne-trae-vantaggio\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation-480x320.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation-600x400.png 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/ecco-come-funziona-lautomazione-del-marketing-e-come-la-tua-azienda-ne-trae-vantaggio\/\">Ecco come funziona il Marketing Automation e come la tua azienda ne trae vantaggio<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing\/\" rel=\"category tag\">Automazione del marketing<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/funnel-di-vendita\/\" rel=\"category tag\">Funnel di vendita<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>L&#8217;automazione del marketing \u00e8 spesso considerata solo una soluzione software. Tuttavia, l&#8217;automazione del marketing \u00e8 molto pi\u00f9 di una semplice decisione su un nuovo strumento. Inizia subito con l&#8217;automazione del marketing! Indice dei contenutiDefinizione di\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/ecco-come-funziona-lautomazione-del-marketing-e-come-la-tua-azienda-ne-trae-vantaggio\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/utilizza-un-gioco-di-scommesse-come-lead-magnet\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Team is guessing and having fun at office\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-480x320.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/utilizza-un-gioco-di-scommesse-come-lead-magnet\/\">Utilizza un gioco di scommesse come lead magnet<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/funnel-di-vendita\/\" rel=\"category tag\">Funnel di vendita<\/a><\/div><div class=\"stk-block-posts__excerpt\">Un concorso \u00e8 un modo creativo per generare lead, qualificare potenziali clienti, creare fiducia e aumentare i tassi di conversione \u2013 ed \u00e8 divertente! Tuttavia, lo sviluppo di un concorso di successo richiede una strategia&#8230;<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/utilizza-un-gioco-di-scommesse-come-lead-magnet\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/fatturato-di-diverse-migliaia-di-franchi-con-i-clienti-dellhotel-caso-di-marketing-automation\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1267\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Balcone presso l&#039;hotel Riva Rooms Studios\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios.jpg 1900w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-480x320.jpg 480w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/fatturato-di-diverse-migliaia-di-franchi-con-i-clienti-dellhotel-caso-di-marketing-automation\/\">Fatturato di diverse migliaia di franchi con i clienti dell&#039;hotel \u2013 Caso di Marketing Automation<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/caso-cliente\/\" rel=\"category tag\">Caso cliente<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/marketing-via-e-mail\/\" rel=\"category tag\">Marketing via e-mail<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Il nostro cliente Riva Rooms &amp; Studios \u00e8 uno smart hotel automatizzato di Locarno. Con l&#8217;aiuto di Aivie, ora \u00e8 anche in grado di attirare gli ospiti in modo tempestivo. Grazie alla creazione di una\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/fatturato-di-diverse-migliaia-di-franchi-con-i-clienti-dellhotel-caso-di-marketing-automation\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/perche-aivie-si-affida-allautomazione-del-marketing-con-mautic-uno-sguardo-dietro-le-quinte\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Employees having fun with marketing automation mautic\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-480x320.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/perche-aivie-si-affida-allautomazione-del-marketing-con-mautic-uno-sguardo-dietro-le-quinte\/\">Perch\u00e9 Aivie si affida all&#039;automazione del marketing con Mautic: uno sguardo dietro le quinte<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing-open-source\/\" rel=\"category tag\">Automazione del marketing open source<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Nel 2017, in qualit\u00e0 di fondatore e CTO di Smolio, ero alla ricerca di una soluzione per automatizzare il nostro funnel di vendita. In questo contesto, ho conosciuto e amato la piattaforma di Marketing Automation\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/perche-aivie-si-affida-allautomazione-del-marketing-con-mautic-uno-sguardo-dietro-le-quinte\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/come-si-fa-a-non-far-finire-le-email-nello-spam\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/06\/03172144\/working-on-laptop-aivie-marketing-automation.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/06\/03172144\/working-on-laptop-aivie-marketing-automation.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/06\/03172144\/working-on-laptop-aivie-marketing-automation-960x641.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/06\/03172144\/working-on-laptop-aivie-marketing-automation-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/06\/03172144\/working-on-laptop-aivie-marketing-automation-1200x801.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/06\/03172144\/working-on-laptop-aivie-marketing-automation-480x320.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/come-si-fa-a-non-far-finire-le-email-nello-spam\/\">Come si fa a non far finire le email nello spam?<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/marketing-via-e-mail\/\" rel=\"category tag\">Marketing via e-mail<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/spam-it\/\" rel=\"category tag\">Spam<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Ultimamente ho sentito questa domanda da parte dei nostri clienti: Cosa devo fare per evitare che le mie e-mail finiscano nello spam? Ci sono diversi punti da considerare. Da un lato tecnicamente, dall&#8217;altro anche nella\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/come-si-fa-a-non-far-finire-le-email-nello-spam\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/creare-una-strategia-di-content-marketing-di-successo\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1267\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Michelle che ride del contenuto del laptop\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop.jpg 1900w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-480x320.jpg 480w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/creare-una-strategia-di-content-marketing-di-successo\/\">Creare una strategia di content marketing di successo<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/funnel-di-vendita\/\" rel=\"category tag\">Funnel di vendita<\/a>, <a href=\"https:\/\/aivie.ch\/it\/category\/sito-web-e-contenuti\/\" rel=\"category tag\">Sito web e contenuti<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>L&#8217;inbound marketing(marketing inbound e outbound) promette molto, ma molte aziende sottovalutano lo sforzo necessario per implementare una strategia di content marketing di successo. Molti ci provano, ma si arrendono dopo qualche post sul blog e\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/creare-una-strategia-di-content-marketing-di-successo\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/it\/automazione-del-marketing-e-ia\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/01\/02111952\/Marketing-Automation-und-KI-2-scaled.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/01\/02111952\/Marketing-Automation-und-KI-2-scaled.jpeg 2560w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/01\/02111952\/Marketing-Automation-und-KI-2-960x640.jpeg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/01\/02111952\/Marketing-Automation-und-KI-2-1920x1280.jpeg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/01\/02111952\/Marketing-Automation-und-KI-2-768x512.jpeg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/01\/02111952\/Marketing-Automation-und-KI-2-1200x800.jpeg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/01\/02111952\/Marketing-Automation-und-KI-2-480x320.jpeg 480w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/it\/automazione-del-marketing-e-ia\/\">Automazione del marketing e IA<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/it\/category\/automazione-del-marketing\/\" rel=\"category tag\">Automazione del marketing<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>L&#8217;automazione del marketing \u00e8 un must per qualsiasi team di marketing ambizioso e con ChatGPT di OpenAI l&#8217;AI \u00e8 stata resa pi\u00f9 accessibile al pubblico. In questo articolo analizziamo perch\u00e9 l&#8217;automazione del marketing e l&#8217;IA\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/it\/automazione-del-marketing-e-ia\/\">Weiterlesen<\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" data-block-id=\"80883a5\"><style>.stk-80883a5{background-color:#cfe7e1 !important;padding-top:80px !important;padding-bottom:80px !important;margin-top:0px !important;margin-bottom:0px !important}.stk-80883a5:before{background-color:#cfe7e1 !important}.stk-80883a5-column{--stk-column-gap:60px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-marketing-automation-einfach-gemacht\">L&#8217;automazione del marketing resa semplice.<\/h2>\n\n\n\n<p>Basta inserire il proprio indirizzo e-mail per ottenere l&#8217;accesso immediato a tutte le strategie e ai consigli passati e futuri. Non perdete l&#8217;occasione di migliorare continuamente le vostre conoscenze di marketing!\u201d.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-57881db\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-jetzt-anmelden-und-mehr-wissen-span\" data-block-id=\"57881db\"><style>.stk-57881db{margin-bottom:40px !important}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Registrati ora e scopri di pi\u00f9<\/span><\/h2><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=74\"><\/script>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Articoli dal mondo Aivie Nel nostro blog condividiamo le nostre conoscenze sull&#8217;automazione del marketing e sui funnel di vendita. Vorremmo anche utilizzare casi d&#8217;uso specifici per mostrare come noi e i nostri clienti utilizziamo il marketing automation. Iscriviti alla newsletter Categorie Contributi recenti Automatizzare la Material Compliance: come Studer Cables digitalizza in modo efficiente i &hellip; <a href=\"https:\/\/aivie.ch\/it\/blog\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Blog<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16827","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Articoli dal mondo Aivie Nel nostro blog condividiamo le nostre conoscenze sull&#8217;automazione del marketing e sui funnel di vendita. Vorremmo anche utilizzare casi d&#8217;uso specifici per mostrare come noi e i nostri clienti utilizziamo il marketing automation. Iscriviti alla newsletter Categorie Analisi dei dati Automazione del marketing Automazione del marketing open source Caso cliente Caso d&#039;uso Comunicato stampa Contattateci Email Funnel di vendita Generale Guida Integrazioni Marketing via e-mail Modello Mautic \/ Mautic Theme Moduli Non categorizzato Protezione dei dati Sicurezza Sito web e contenuti Spam Utenti Contributi recenti Automatizzare la Material Compliance: come Studer Cables digitalizza in modo efficiente\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/it\/author\/adrian\/"},"comments_num_v2":"0 commento","_links":{"self":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/16827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/comments?post=16827"}],"version-history":[{"count":8,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/16827\/revisions"}],"predecessor-version":[{"id":25451,"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/pages\/16827\/revisions\/25451"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/it\/wp-json\/wp\/v2\/media?parent=16827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}