{"id":27360,"date":"2021-10-22T18:39:53","date_gmt":"2021-10-22T16:39:53","guid":{"rendered":"https:\/\/aivie.ch\/product\/test-video-tawny\/"},"modified":"2026-01-11T14:53:22","modified_gmt":"2026-01-11T12:53:22","slug":"test-video-tawny","status":"publish","type":"product","link":"https:\/\/aivie.ch\/fr\/produit\/test-video-tawny\/","title":{"rendered":"Test vid\u00e9o Tawny"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mesurez l&rsquo;<\/span><b>impact <\/b><span style=\"font-weight: 400;\">de votre <\/span><b>vid\u00e9o publicitaire<\/b><span style=\"font-weight: 400;\">, de votre <\/span><b>spot TV<\/b><span style=\"font-weight: 400;\"> ou de votre <\/span><b>pr\u00e9sentation de produit<\/b><span style=\"font-weight: 400;\">. Gr\u00e2ce \u00e0 la technologie TAWNY Emotion AI, vous obtenez des informations in\u00e9dites sur l&rsquo;impact \u00e9motionnel de vos vid\u00e9os.<\/span><\/p>\n<p>Avec Aivie, profitez de cette offre exclusive, disponible uniquement ici&nbsp;!<\/p>\n<p><span style=\"font-weight: 400;\">Dans le test vid\u00e9o TAWNY, nous mesurons sur la base du <\/span><b>mod\u00e8le Hook-Peak-End&nbsp;:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si votre spot cr\u00e9e un \u00e9l\u00e9ment \u00e9motionnel accrocheur (<\/span><b>hook<\/b><span style=\"font-weight: 400;\">) en quelques secondes,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si votre vid\u00e9o, avec ses hauts et ses bas (<\/span><b>peaks<\/b><span style=\"font-weight: 400;\">), parvient \u00e0 capter l&rsquo;attention et \u00e0 cr\u00e9er un lien \u00e9motionnel avec les spectateurs, et<\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si vous laissez une impression positive \u00e0 vos spectateurs gr\u00e2ce \u00e0 une fin \u00e9motionnelle (<\/span><b>end<\/b><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3069 size-medium\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w-960x657.jpg\" alt=\"Test vid\u00e9o \u00e9motionnel HPE Tawny Aivie\" width=\"960\" height=\"657\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w-960x657.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w-768x526.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w-1200x821.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w-480x329.jpg 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w-600x411.jpg 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w.jpg 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><b>Comment faire ? Facile&nbsp;!<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous envoyez votre vid\u00e9o \u00e0 TAWNY via Aivie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TAWNY pr\u00e9pare un enregistrement pour la vid\u00e9o et vous renvoie le lien.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous envoyez le lien de test au groupe cible souhait\u00e9 ou \u00e0 votre segment de test via Aivie (min. 20 participants).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les participants regardent votre vid\u00e9o et sont enregistr\u00e9s (apr\u00e8s consentement) par webcam.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les enregistrements sont automatiquement analys\u00e9s dans le logiciel TAWNY Emotion Analytics. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TAWNY \u00e9value les donn\u00e9es de mani\u00e8re simple et compr\u00e9hensible \u00e0 l&rsquo;aide de la m\u00e9thode Hook-Peak-End et vous montre quels crit\u00e8res sont remplis et o\u00f9 il existe un potentiel d&rsquo;am\u00e9lioration.<\/span><\/li>\n<\/ol>\n<p><b>Vos avantages&nbsp;: <\/b><span style=\"font-weight: 400;\">Maximisez l&rsquo;<\/span><b>impact publicitaire <\/b><span style=\"font-weight: 400;\">de votre <\/span><b>ROAS <\/b> <span style=\"font-weight: 400;\">(Return on Ad Spend). Testez les coupes brutes, ciblez les points culminants de la vid\u00e9o, d\u00e9terminez la dur\u00e9e optimale de votre spot et <\/span><b>  investissez votre budget m\u00e9dia de mani\u00e8re cibl\u00e9e dans des spots rentables.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>Ce que disent les clients&nbsp;:<\/p>\n<p><strong>\u00ab&nbsp;Test m\u00e9dia nouvelle g\u00e9n\u00e9ration&nbsp;\u00bb<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-3765\" src=\"https:\/\/aivie.ch\/wp-content\/uploads\/2021\/10\/Aivie_Tawny-Testimonial_Christian-van-den-Brincken_Managing-Director_Stro%CC%88er-240x240.jpg\" alt=\"T\u00e9moignage Aivie_Tawny_Christian van den Brincken_Managing Director_Str\u00f6er\" width=\"240\" height=\"240\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131438\/Aivie_Tawny-Testimonial_Christian-van-den-Brincken_Managing-Director_Stro%CC%88er-240x240.jpg 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131438\/Aivie_Tawny-Testimonial_Christian-van-den-Brincken_Managing-Director_Stro%CC%88er-960x960.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131438\/Aivie_Tawny-Testimonial_Christian-van-den-Brincken_Managing-Director_Stro%CC%88er-768x768.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131438\/Aivie_Tawny-Testimonial_Christian-van-den-Brincken_Managing-Director_Stro%CC%88er-480x480.jpg 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131438\/Aivie_Tawny-Testimonial_Christian-van-den-Brincken_Managing-Director_Stro%CC%88er-600x600.jpg 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131438\/Aivie_Tawny-Testimonial_Christian-van-den-Brincken_Managing-Director_Stro%CC%88er-300x300.jpg 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131438\/Aivie_Tawny-Testimonial_Christian-van-den-Brincken_Managing-Director_Stro%CC%88er-100x100.jpg 100w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131438\/Aivie_Tawny-Testimonial_Christian-van-den-Brincken_Managing-Director_Stro%CC%88er.jpg 1024w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/p>\n<p><strong>Christian van den Brincken<\/strong><\/p>\n<p>Directeur g\u00e9n\u00e9ral, Str\u00f6er<\/p>\n<p>&nbsp;<\/p>\n<p>Profitez vous aussi des nouveaux venus de l&rsquo;ann\u00e9e dans le domaine des \u00e9tudes de march\u00e9&nbsp;!<\/p>\n<p>&nbsp;<\/p>\n<p><b>Les <a href=\"https:\/\/www.tawny.ai\/terms-of-use\" target=\"_blank\" rel=\"noopener\">CGV de Tawny<\/a> s&rsquo;appliquent<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TAWNY analyse les vid\u00e9os avec l&rsquo;intelligence artificielle \u00e9motionnelle. <span style=\"font-weight: 400;\"> Gr\u00e2ce \u00e0 la technologie TAWNY Emotion AI, vous obtenez des informations in\u00e9dites sur l&rsquo;impact \u00e9motionnel de vos vid\u00e9os.<\/span><\/p>\n","protected":false},"featured_media":10686,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[947],"product_tag":[1403,1402,1401],"class_list":{"0":"post-27360","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-services-instantanes","7":"product_tag-testing","8":"product_tag-ux","9":"product_tag-video","11":"first","12":"instock","13":"sale","14":"sold-individually","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-variable","19":"has-default-attributes"},"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie.webp",800,800,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie-240x240.webp",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie.webp",800,800,false],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie-768x768.webp",768,768,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie.webp",800,800,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie.webp",800,800,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie-480x480.webp",480,480,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie-240x240.webp",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie.webp",800,800,false],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie-240x240.webp",240,240,true]},"post_excerpt_stackable_v2":"<p>TAWNY analyse les vid\u00e9os avec l&rsquo;intelligence artificielle \u00e9motionnelle. <span style=\"font-weight: 400;\"> Gr\u00e2ce \u00e0 la technologie TAWNY Emotion AI, vous obtenez des informations in\u00e9dites sur l&rsquo;impact \u00e9motionnel de vos vid\u00e9os.<\/span><\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 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