{"id":17216,"date":"2023-12-15T05:41:55","date_gmt":"2023-12-15T03:41:55","guid":{"rendered":"https:\/\/aivie.ch\/comment-ton-site-web-gagne-automatiquement-30-projets-clients-avec-aivie\/"},"modified":"2026-01-11T11:04:03","modified_gmt":"2026-01-11T09:04:03","slug":"comment-ton-site-web-gagne-automatiquement-30-projets-clients-avec-aivie","status":"publish","type":"post","link":"https:\/\/aivie.ch\/fr\/comment-ton-site-web-gagne-automatiquement-30-projets-clients-avec-aivie\/","title":{"rendered":"Comment ton site web gagne automatiquement 30 projets clients avec Aivie"},"content":{"rendered":"\n<p>Notre client Falcone Specialities distribue au niveau international des ingr\u00e9dients alimentaires et des sp\u00e9cialit\u00e9s chimiques \u00e0 l&rsquo;industrie de transformation. L&rsquo;entreprise existe depuis 10 ans et s&rsquo;est fait un nom avec des mati\u00e8res premi\u00e8res de haute qualit\u00e9. Le projet a donn\u00e9 naissance \u00e0 un nouveau site web avec marketing automation, qui refl\u00e8te les normes de qualit\u00e9 \u00e9lev\u00e9es. Gr\u00e2ce au marketing automation, le potentiel est exploit\u00e9 num\u00e9riquement, des leads sont g\u00e9n\u00e9r\u00e9s et des clients trait\u00e9s via le nouveau site web.  <\/p>\n\n<!--more-->\n\n<h2 class=\"wp-block-heading\" id=\"h-der-case-in-zahlen\">Le cas en chiffres<\/h2>\n\n<figure class=\"wp-block-table dark\"><table><tbody><tr><td>Succ\u00e8s<\/td><td>Jusqu&rsquo;\u00e0 30 projets clients<\/td><\/tr><tr><td>Secteur d\u2019activit\u00e9<\/td><td>Commerce de sp\u00e9cialit\u00e9s<\/td><\/tr><tr><td>Focus sur<\/td><td>B2B<\/td><\/tr><tr><td>Taille de l\u2019entreprise<\/td><td>14 employ\u00e9s<\/td><\/tr><tr><td>Dur\u00e9e du projet<\/td><td>5 mois<\/td><\/tr><tr><td>CMS<\/td><td><a href=\"https:\/\/aivie.ch\/fr\/tag\/wordpress-fr\/\"><span style=\"color: #ffffff;\" class=\"stk-highlight\"><span style=\"text-decoration: underline;\">WordPress<\/span><\/span><\/a><\/td><\/tr><tr><td>Aivie Partenaire<\/td><td>Andr\u00e9 Schelter, partage de blocs<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-herausforderung\">Le d\u00e9fi<\/h2>\n\n<p>Le traitement des leads \u00e9tait auparavant peu automatis\u00e9. Les personnes int\u00e9ress\u00e9es et les clients ont b\u00e9n\u00e9fici\u00e9 d&rsquo;un suivi tr\u00e8s personnel et individuel. Le succ\u00e8s de l&rsquo;entreprise a b\u00e9n\u00e9fici\u00e9 de Word of Mouth. Des leads ont d\u00e9j\u00e0 \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9s num\u00e9riquement, mais sans marketing automation, avec des efforts relativement importants. Une transformation devrait avoir lieu \u00e0 ce niveau afin d&rsquo;optimiser le canal de vente num\u00e9rique.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ziele-digital-kunden-gewinnen\">Objectifs : Acqu\u00e9rir des clients par voie num\u00e9rique<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>G\u00e9n\u00e9rer un flux constant de nouveaux leads via le site web.<\/li>\n\n\n\n<li><span style=\"font-family: \" dm=\"\" sans=\"\" neue=\"\" sans-serif=\"\">Aborder correctement les clients potentiels et les guider \u00e0 travers le Sales Funnel.<\/span><\/li>\n\n\n\n<li>Pr\u00e9senter les produits de mani\u00e8re judicieuse, instaurer la confiance pour le produit principal.<\/li>\n\n\n\n<li>Augmenter la perception sur le web et mettre en \u0153uvre la vision num\u00e9rique avec les collaborateurs.<\/li>\n<\/ul>\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-2201ddb ugb-columns--design-uneven ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2201ddb-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-f648432 ugb-column--design-plain ugb-main-block\"><style>.ugb-f648432-column-wrapper .ugb-column__content-wrapper{width:350px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-f648432-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b9ce5c4 ugb-main-block\"><style>.ugb-b9ce5c4 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #000000;\" class=\"ugb-highlight\">Notre approche<\/span><\/h2><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\"\/>Nous concevons une pr\u00e9sence num\u00e9rique moderne avec un nouveau site web, int\u00e9gr\u00e9 de mani\u00e8re judicieuse dans l\u2019entonnoir de vente. L\u2019automatisation du marketing permet d\u2019exploiter pleinement le potentiel du traitement num\u00e9rique des leads. <\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a49e285 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a49e285-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-00ab853 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-00ab853 li{--icon-size:40px !important}.ugb-00ab853 li::before{width:40px !important;height:40px !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-00ab853 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ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>D\u00e9finir la strat\u00e9gie et le funnel de vente num\u00e9rique : Les points de contact centraux sont con\u00e7us avec un objectif clair.  <\/li><li>Cr\u00e9ation du nouveau site web : Un design optimis\u00e9 UX et une pr\u00e9configuration permettent une mise en place rapide.<\/li><li>  Int\u00e9grer le marketing automation : Les processus sont repens\u00e9s pour les canaux de vente num\u00e9riques.  <\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-ac3c953 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"interview\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-ac3c953-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-9d9fac6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9d9fac6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1705\" height=\"1278\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited.webp\" alt=\"Photo de profil Roman Widmer Falcone Specialities\" class=\"wp-image-1594\" style=\"width:324px;height:238px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited.webp 1705w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-960x720.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-240x180.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-768x576.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-1200x899.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-480x360.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-600x450.webp 600w\" sizes=\"auto, (max-width: 1705px) 100vw, 1705px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-7e1e84f ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7e1e84f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-red-color has-text-color has-large-font-size\">\u00ab\u00a0<meta charset=\"utf-8\"\/>Pour nous, c&rsquo;\u00e9tait un \u00ab\u00a0eye opener\u00a0\u00bb sur la mani\u00e8re de communiquer de mani\u00e8re efficace et efficiente avec les clients et les fournisseurs dans le cadre d&rsquo;un commerce B2B de plus en plus num\u00e9rique\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"has-red-color has-text-color\">Roman Widmer, CEO de Falcone Specialities<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-ergebnis-die-website-generiert-automatisch-leads-und-bearbeitet-kunden\">R\u00e9sultat : le site g\u00e9n\u00e8re automatiquement des leads et traite les clients.<\/h2>\n\n<h3 class=\"wp-block-heading\">Traitement int\u00e9gr\u00e9 des leads via le site web<\/h3>\n\n<p>Le nouveau site web avec marketing automation a remplac\u00e9 la newsletter Mailchimp. Il se caract\u00e9risait par de nombreux processus manuels, beaucoup de temps pass\u00e9 et une large information. Il existe d\u00e9sormais des campagnes int\u00e9gr\u00e9es dans le canal de vente num\u00e9rique. Les appels \u00e0 l&rsquo;action conduisent logiquement \u00e0 la Next Best Experience. Les campagnes regroupent les visiteurs et les traitent de mani\u00e8re personnalis\u00e9e. Les relations avec les clients sont soutenues de mani\u00e8re personnelle, valorisante et durable par des interactions num\u00e9riques avec les clients.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Newsletter-.png\" alt=\"\" class=\"wp-image-1700\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Newsletter-.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Newsletter--480x320.png 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Abr\u00e9viations personnalis\u00e9es dans le Sales Funnel<\/h3>\n\n<p>Les visiteurs souhaitent \u00e9galement avoir des abr\u00e9viations, on ne peut pas traiter tout le monde de la m\u00eame mani\u00e8re. Selon le persona, il existe d&rsquo;autres abr\u00e9viations \u2013 ce qui est d\u00e9sormais pris en compte dans la cr\u00e9ation de contenu. L&rsquo;\u00e9quipe planifie et cr\u00e9e des contenus de mani\u00e8re plus efficace. Les contributions visent \u00e0 apporter une valeur ajout\u00e9e dans le funnel de vente. La newsletter a \u00e9volu\u00e9 vers des campagnes personnalis\u00e9es avec des inputs sp\u00e9cifiques selon les groupes cibles.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Personalisierter-Content.png\" alt=\"\" class=\"wp-image-1702\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Personalisierter-Content.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Personalisierter-Content-480x320.png 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-6136bf7 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"testimonial-iara\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-6136bf7-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ab2a20e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ab2a20e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full videoIara\" id=\"videoIara\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail.png\" alt=\"\" class=\"wp-image-11830\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail.png 1280w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail-480x270.png 480w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9017677 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9017677-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\">\u00ab\u00a0Avec Aivie, nous avons r\u00e9ussi \u00e0 segmenter nos contacts et \u00e0 ne partager ainsi que les informations pertinentes pour ce seul segment\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"has-text-align-left has-red-color has-text-color\">Iara-Safira Do Amaral, <a href=\"https:\/\/www.impag.ch\/news-events\/details\/die-impag-uebernimmt-falcone-specialities-per-112022\" target=\"_blank\" rel=\"noreferrer noopener\">sp\u00e9cialit\u00e9s de Falcone<\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-fc0fbe9\" data-block-id=\"fc0fbe9\"><div class=\"stk-row stk-inner-blocks has-text-align-left stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button videoIara stk-block stk-3f04caa\" data-block-id=\"3f04caa\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#interview vid&#xE9;o\"><span class=\"stk-button__inner-text\">Voir l&rsquo;interview vid\u00e9o<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-8a303a7\" data-block-id=\"8a303a7\"><style>.stk-8a303a7 .stk-button{background:transparent !important}.stk-8a303a7 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-8a303a7 .stk-button:after{background:transparent !important;opacity:1 !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/fr\/comment-ton-site-web-gagne-automatiquement-30-projets-clients-avec-aivie\/\"><span class=\"stk-button__inner-text\">Vers le cas client<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n\t<div class=\"wp-video-popup-wrapper\" data-wp-video-popup-id=\"videoIara\">\n\t\t<div class=\"wp-video-popup-close\"><\/div>\n\t\t\n\t\t\t<iframe class=\"wp-video-popup-video is-hosted is-landscape is-resizable\" src=\"\" data-wp-video-popup-url=\"https:\/\/www.youtube.com\/embed\/2gXFBgirClY?autoplay=1&#038;rel=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay\">\n\t\t\t<\/iframe>\n\t\t\n\t<\/div>\n\t\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<h3 class=\"wp-block-heading\">Des conseils exceptionnels gr\u00e2ce \u00e0 des leads qualifi\u00e9s<\/h3>\n\n<p>Les leads sont g\u00e9n\u00e9r\u00e9s de mani\u00e8re automatis\u00e9e et plus cibl\u00e9e et re\u00e7oivent des informations. Cela conduit aussi personnellement \u00e0 un meilleur conseil et facilite l&rsquo;acquisition de clients. La qualit\u00e9 des contributions a gagn\u00e9. Cela place Falcone et ses experts \u00e0 un niveau sup\u00e9rieur par rapport aux concurrents. Les contributions ont une plus grande profondeur de contenu et il y a une \u00e9tape suivante logique dans le parcours du client. Cela apporte \u00e9galement une valeur ajout\u00e9e aux gestionnaires de comptes. Le nouveau site web a ainsi pris une place plus importante dans le Sales Funnel et dans l&rsquo;organisation.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aive-Case_Falcone_Sales-Funnel-mit-integrierter-Beratung.png\" alt=\"\" class=\"wp-image-1704\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aive-Case_Falcone_Sales-Funnel-mit-integrierter-Beratung.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aive-Case_Falcone_Sales-Funnel-mit-integrierter-Beratung-480x320.png 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-erkenntnisse-zum-case\">Enseignements tir\u00e9s du cas<\/h2>\n\n<p>La pr\u00e9sence num\u00e9rique a pris une nouvelle importance dans l&rsquo;organisation. Le projet de num\u00e9risation a conduit \u00e0 la transformation de l&rsquo;organisation. L&rsquo;\u00e9quipe a gagn\u00e9 en autonomie, s&rsquo;oriente syst\u00e9matiquement vers le groupe cible et l&rsquo;interaction interne fonctionne pour un Sales Funnel num\u00e9rique. L&rsquo;\u00e9quipe investit d\u00e9sormais aussi plus de temps pour automatiser davantage les processus.  <\/p>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-0e24d86 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"interview\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0e24d86-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-e38237c ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e38237c-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1705\" height=\"1278\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited.webp\" alt=\"Photo de profil Roman Widmer Falcone Specialities\" class=\"wp-image-1594\" style=\"width:324px;height:238px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited.webp 1705w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-960x720.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-240x180.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-768x576.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-1200x899.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-480x360.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-600x450.webp 600w\" sizes=\"auto, (max-width: 1705px) 100vw, 1705px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-79c9e21 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-79c9e21-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-red-color has-text-color has-large-font-size\"><meta charset=\"utf-8\"\/><meta charset=\"utf-8\"\/>\u00ab\u00a0Gr\u00e2ce au soutien professionnel et comp\u00e9tent d&rsquo;Aivie, Adrian Schimpf, Falcone Specialities AG a ouvert un nouveau chapitre dans l&rsquo;\u00e9tablissement et l&rsquo;entretien de contacts avec ses clients. Nous nous sentons bien arm\u00e9s pour relever avec succ\u00e8s les d\u00e9fis d&rsquo;une entreprise commerciale internationale, m\u00eame \u00e0 l&rsquo;\u00e8re du num\u00e9rique.<meta charset=\"utf-8\"\/>\u00ab\u00a0<\/p>\n\n\n\n<p class=\"has-red-color has-text-color\">Roman Widmer, CEO de Falcone Specialities<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-7355f18 stk-block-background\" data-block-id=\"7355f18\"><style>.stk-7355f18 {background-color:#E7F0FF !important;padding-top:60px !important;padding-right:60px !important;padding-bottom:60px !important;padding-left:60px !important;margin-bottom:0px !important;}.stk-7355f18:before{background-color:#E7F0FF !important;}.stk-7355f18-column{max-width:900px !important;min-width:auto !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7355f18-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c04d189\" data-v=\"4\" data-block-id=\"c04d189\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c04d189-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c04d189-inner-blocks\">\n<div class=\"wp-block-stackable-image alignleft stk-block-image has-text-align-left stk-block stk-4122c74\" data-block-id=\"4122c74\"><style>.stk-4122c74 .stk-img-wrapper{width:65% !important;height:240px !important;}.stk-4122c74 .stk-img-wrapper img{object-position:56.00000000000001% 43% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-118\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-951x960.jpg\" width=\"951\" height=\"960\" alt=\"Andre Schelter\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-951x960.jpg 951w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-100x100.jpg 100w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-600x606.jpg 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-476x480.jpg 476w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-238x240.jpg 238w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-768x775.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w.jpg 960w\" sizes=\"auto, (max-width: 951px) 100vw, 951px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ca560fe\" data-v=\"4\" data-block-id=\"ca560fe\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ca560fe-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ca560fe-inner-blocks\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131657\/blocklearning-logo.png\" alt=\"\" class=\"wp-image-453\" style=\"width:313px;height:108px\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-das-projekt-wurde-begleitet-von-unserem-partner-andre-schelter\"><span style=\"color: #000000;\" class=\"ugb-highlight\">Le projet a \u00e9t\u00e9 accompagn\u00e9 par notre partenaire Andr\u00e9 Schelter<\/span><\/h3>\n\n\n\n<p><meta charset=\"utf-8\"\/><meta charset=\"utf-8\"\/>\u00ab\u00a0Dans le projet, il y a eu d\u00e8s le d\u00e9part une large confiance de la part du client et entre les membres de l&rsquo;\u00e9quipe de projet. C&rsquo;est ainsi qu&rsquo;un changement s&rsquo;est op\u00e9r\u00e9.<\/p>\n\n\n\n<p>Les bons professionnels ont travaill\u00e9 de mani\u00e8re interdisciplinaire, coll\u00e9giale et transparente. Tous ont assum\u00e9 la responsabilit\u00e9 de l&rsquo;ensemble et ont constitu\u00e9 des paquets professionnels qui avaient du sens. Tout le monde \u00e9tait motiv\u00e9 et a parcouru le dernier kilom\u00e8tre. Je trouve que c&rsquo;est ainsi que l&rsquo;on r\u00e9alise des projets et que l&rsquo;on apporte de la valeur.<\/p>\n\n\n\n<p>Cela a permis d&rsquo;aller au-del\u00e0 de ce que nous avions envisag\u00e9 au d\u00e9part \u2013 et les clients finaux le remarquent \u00e9galement.<meta charset=\"utf-8\"\/>\u00ab\u00a0<\/p>\n\n\n\n<p><span style=\"color: #e63312;\" class=\"ugb-highlight\">Andr\u00e9 Schelter, associ\u00e9 et strat\u00e8ge num\u00e9rique<\/span><br\/><a href=\"https:\/\/www.blocklearning.ch\/\" target=\"_blank\" rel=\"noopener\">Blocklearning<\/a><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" data-block-id=\"80883a5\"><style>.stk-80883a5 {background-color:#cfe7e1 !important;padding-top:100px !important;padding-bottom:100px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-80883a5:before{background-color:#cfe7e1 !important;}.stk-80883a5-column{--stk-column-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-aller-anfang-ist-leicht\">Tous les d\u00e9buts sont faciles.<\/h2>\n\n\n\n<div style=\"height:98px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-87ce02d\" data-block-id=\"87ce02d\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-5520\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png\" width=\"1920\" height=\"1359\" alt=\"Une femme d&#xE9;couvre la simplicit&#xE9; du marketing automation avec Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-960x680.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-768x544.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-1200x849.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-480x340.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-600x425.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-57881db\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-schaue-dir-jetzt-das-kostenlose-webinar-an-span\" data-block-id=\"57881db\"><style>.stk-57881db {margin-bottom:30px !important;}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Regardez le webinaire gratuit d\u00e8s maintenant.<\/span><\/h2><\/div>\n\n\n\n<p>Que vous soyez responsable marketing, fondateur ou simplement curieux, notre vid\u00e9o de webinaire de 30 minutes est id\u00e9ale pour tous ceux qui souhaitent faire comme nos clients.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-22b923e\" data-block-id=\"22b923e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b17b319\" data-block-id=\"b17b319\"><style>.stk-b17b319 {margin-top:40px !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/fr\/newsletter-vs-nurturing\/\"><span class=\"stk-button__inner-text\">Regarder maintenant<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Notre client Falcone Specialities distribue au niveau international des ingr\u00e9dients alimentaires et des sp\u00e9cialit\u00e9s chimiques \u00e0 l&rsquo;industrie de transformation. L&rsquo;entreprise existe depuis 10 ans et s&rsquo;est fait un nom avec des mati\u00e8res premi\u00e8res de haute qualit\u00e9. Le projet a donn\u00e9 naissance \u00e0 un nouveau site web avec marketing automation, qui refl\u00e8te les normes de qualit\u00e9 &hellip; <a href=\"https:\/\/aivie.ch\/fr\/comment-ton-site-web-gagne-automatiquement-30-projets-clients-avec-aivie\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Comment ton site web gagne automatiquement 30 projets clients avec Aivie<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":8815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[359,603,571],"tags":[567,364,605],"class_list":["post-17216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-par-e-mail","category-cas-client","category-funnel-de-vente","tag-automatisation-du-marketing","tag-marketing-par-e-mail","tag-wordpress-fr"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header.webp",1200,800,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-240x240.webp",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-960x640.webp",960,640,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-768x512.webp",768,512,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header.webp",990,660,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header.webp",1200,800,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-480x320.webp",480,320,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-240x240.webp",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-960x640.webp",960,640,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone-Specialities_Webauftritt-mit-Marketing-Automation_Header-240x240.webp",240,240,true]},"post_excerpt_stackable_v2":"<p>Notre client Falcone Specialities distribue au niveau international des ingr\u00e9dients alimentaires et des sp\u00e9cialit\u00e9s chimiques \u00e0 l&rsquo;industrie de transformation. L&rsquo;entreprise existe depuis 10 ans et s&rsquo;est fait un nom avec des mati\u00e8res premi\u00e8res de haute qualit\u00e9. Le projet a donn\u00e9 naissance \u00e0 un nouveau site web avec marketing automation, qui refl\u00e8te les normes de qualit\u00e9 \u00e9lev\u00e9es. Gr\u00e2ce au marketing automation, le potentiel est exploit\u00e9 num\u00e9riquement, des leads sont g\u00e9n\u00e9r\u00e9s et des clients trait\u00e9s via le nouveau site web. Le cas en chiffres Succ\u00e8sJusqu&rsquo;\u00e0 30 projets clientsSecteur d\u2019activit\u00e9Commerce de sp\u00e9cialit\u00e9sFocus surB2BTaille de l\u2019entreprise14 employ\u00e9sDur\u00e9e du projet5 moisCMSWordPressAivie PartenaireAndr\u00e9 Schelter, partage de\u2026<\/p>\n","category_list_v2":"<a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-par-e-mail\/\" rel=\"category tag\">Marketing par e-mail<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/cas-client\/\" rel=\"category tag\">Cas client<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/funnel-de-vente\/\" rel=\"category tag\">Funnel de vente<\/a>","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/fr\/author\/adrian\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/posts\/17216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/comments?post=17216"}],"version-history":[{"count":22,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/posts\/17216\/revisions"}],"predecessor-version":[{"id":25502,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/posts\/17216\/revisions\/25502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media\/8815"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=17216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/categories?post=17216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=17216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}