{"id":33628,"date":"2026-10-29T20:56:31","date_gmt":"2026-10-29T18:56:31","guid":{"rendered":"https:\/\/aivie.ch\/medias-presse\/"},"modified":"2026-11-13T11:02:34","modified_gmt":"2026-11-13T09:02:34","slug":"medias-presse","status":"publish","type":"page","link":"https:\/\/aivie.ch\/fr\/medias-presse\/","title":{"rendered":"M\u00e9dias &#038; Presse"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Informations pour votre reportage sur Aivie et Adrian Schimpf : profil de l\u2019entreprise, biographie, communiqu\u00e9s de presse, photos et contact pour des interviews et des entretiens de fond.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Contact direct :<\/strong> Juli Rutsch \u00b7 <a href=\"tel:+41438830672\">+41 43 883 06 72<\/a> \u00b7 <a href=\"https:\/\/aivie.ch\/fr\/contact\/\">Formulaire de contact<\/a><\/p>\n\n<h2 id=\"aivie\" class=\"wp-block-heading\">Aivie en un coup d\u2019\u0153il<\/h2>\n\n<p class=\"wp-block-paragraph\">Aivie est une plateforme suisse de marketing automation. Les entreprises l\u2019utilisent pour automatiser la communication client personnalis\u00e9e, de la newsletter \u00e0 la g\u00e9n\u00e9ration de leads en passant par des campagnes multicanales. Aivie repose sur le logiciel open source Mautic et combine son extensibilit\u00e9 avec une solution SaaS accompagn\u00e9e. Au c\u0153ur de l\u2019offre : la souverainet\u00e9 des donn\u00e9es, un accompagnement personnalis\u00e9 et l\u2019int\u00e9gration aux syst\u00e8mes existants. Aivie est port\u00e9e par Idea 2 Collective GmbH, bas\u00e9e \u00e0 Zurich.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Offre<\/strong><\/td><td>Marketing automation en solution SaaS avec accompagnement, bas\u00e9e sur Mautic<\/td><\/tr><tr><td><strong>Entreprise<\/strong><\/td><td>Idea 2 Collective GmbH<\/td><\/tr><tr><td><strong>Si\u00e8ge<\/strong><\/td><td>Wengistrasse 6, 8004 Z\u00fcrich, Schweiz<\/td><\/tr><tr><td><strong>Direction g\u00e9n\u00e9rale<\/strong><\/td><td>Adrian Schimpf<\/td><\/tr><tr><td><strong>Axes prioritaires<\/strong><\/td><td>Souverainet\u00e9 des donn\u00e9es, communication personnalis\u00e9e, interfaces ouvertes et accompagnement personnalis\u00e9<\/td><\/tr><tr><td><strong>Base technologique<\/strong><\/td><td>Open source : Mautic<\/td><\/tr><tr><td><strong>Label suisse<\/strong><\/td><td>Swiss Made Software +AI, Swiss digital services +AI et Swiss Hosting<\/td><\/tr><tr><td><strong>Marque<\/strong><\/td><td>Aivie\u00ae est une marque d\u00e9pos\u00e9e d\u2019Idea 2 Collective GmbH.<\/td><\/tr><tr><td><strong>Site web<\/strong><\/td><td><a href=\"https:\/\/aivie.ch\/fr\/\">aivie.ch<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"adrian\" class=\"wp-block-heading\">\u00c0 propos d\u2019Adrian Schimpf<\/h2>\n\n<h3 id=\"kurzbiografie\" class=\"wp-block-heading\">Biographie courte<\/h3>\n\n<p class=\"wp-block-paragraph\">Adrian Schimpf est CEO et Head of Product d\u2019Aivie. Il poss\u00e8de 20 ans d\u2019exp\u00e9rience \u00e0 l\u2019interface entre les besoins des clients et l\u2019informatique. Ses domaines de pr\u00e9dilection sont le marketing automation, l\u2019open source et la souverainet\u00e9 num\u00e9rique. Il est \u00e9galement formateur chez LinkedIn Learning.<\/p>\n\n<h3 id=\"werdegang\" class=\"wp-block-heading\">Parcours &amp; engagement<\/h3>\n\n<p class=\"wp-block-paragraph\">Avant Aivie, Adrian Schimpf a travaill\u00e9 comme chef de produit chez Swisscom et occup\u00e9 diff\u00e9rents r\u00f4les au sein de PME, de start-ups et d\u2019agences, notamment en tant que d\u00e9veloppeur logiciel, consultant en exp\u00e9rience utilisateur et chef de projet. Il allie d\u00e9veloppement technique, conception produit et interaction avec les clients.<\/p>\n\n<p class=\"wp-block-paragraph\">Son travail avec Mautic a d\u00e9but\u00e9 en 2017. Aivie s\u2019engage dans la communaut\u00e9 Mautic depuis 2019 et en est partenaire depuis 2020. Depuis 2025, Adrian est membre du Mautic Council. Parmi ses contributions figure le d\u00e9veloppement d\u2019un \u00e9diteur d\u2019e-mails, dont le code a \u00e9t\u00e9 mis \u00e0 la disposition de la communaut\u00e9. Pour en savoir plus : <a href=\"https:\/\/aivie.ch\/fr\/ce-que-le-logiciel-open-source-mautic-ma-appris-pendant-9-ans\/\">r\u00e9trospective personnelle sur neuf ans avec Mautic<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/adrian-schimpf\/\" target=\"_blank\" rel=\"noopener\">Adrian Schimpf sur LinkedIn<\/a> \u00b7 <a href=\"https:\/\/aivie.ch\/fr\/auteur\/adrian\/\">profil d\u2019auteur et contributions<\/a><\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/aivie.ch\/fr\/contact\/\" style=\"color:#ffffff;background-color:#0a9d77\">Demander une interview<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"#bilder-logos\" style=\"color:#ffffff;background-color:#0a9d77\">Portraits &amp; photos<\/a><\/div>\n<\/div>\n\n<h2 id=\"medienmitteilungen\" class=\"wp-block-heading\">Communiqu\u00e9s de presse<\/h2>\n\n<div class=\"wp-block-stackable-posts stk-block-posts has-text-align-left stk--has-container stk-block stk-fbe1223 is-style-image-card\" data-v=\"2\" data-block-id=\"fbe1223\"><style>.stk-fbe1223 .stk-img-wrapper{width:100% !important;height:300px !important;}.stk-fbe1223 .stk-img-wrapper img{filter:brightness(0.85) !important;}.stk-fbe1223 .stk-block-posts__title a{color:#FFFFFF !important;}.stk-fbe1223 .stk-block-posts__meta{color:#FFFFFF !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-fbe1223-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fbe1223-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/fr\/aivie-obtient-le-label-swiss-hosting\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588-960x641.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588-768x513.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588-480x320.webp 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2026-10-28T14:26:11+02:00\">28. octobre 2026<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/fr\/aivie-obtient-le-label-swiss-hosting\/\">Aivie obtient le label \u00ab Swiss Hosting \u00bb<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Communiqu\u00e9 de presse d&rsquo;octobre 2026 La plateforme suisse de Marketing Automation compl\u00e8te ses labels existants avec \u00ab Swiss Hosting \u00bb : sur une infrastructure enti\u00e8rement suisse suppl\u00e9mentaire, les donn\u00e9es sont h\u00e9berg\u00e9es chez Nine, et les e-mails sont envoy\u00e9s via Mailomat. Ces deux prestataires sont des entreprises suisses, et seul le droit suisse s\u2019applique. Zurich, le\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/aivie-obtient-le-label-swiss-hosting\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/communique-de-presse\/\" rel=\"category tag\">Communiqu\u00e9 de presse<\/a>,  <a href=\"https:\/\/aivie.ch\/fr\/category\/protection-des-donnees\/\" rel=\"category tag\">Protection des donn\u00e9es<\/a>,  <a href=\"https:\/\/aivie.ch\/fr\/category\/souverainete-numerique\/\" rel=\"category tag\">Souverainet\u00e9 num\u00e9rique<\/a><\/div><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fbe1223-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/fr\/le-createur-de-mails-suisse-utilise-dans-le-monde-entier-apercu-de-la-communaute-open-source\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\u00c9crire des e-mails automatis\u00e9s avec le cr\u00e9ateur d&#039;e-mails sur un ordinateur portable\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2026-01-11T11:04:17+02:00\">11. janvier 2026<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/fr\/le-createur-de-mails-suisse-utilise-dans-le-monde-entier-apercu-de-la-communaute-open-source\/\">Le cr\u00e9ateur d&#039;e-mails suisse utilis\u00e9 dans le monde entier : aper\u00e7u de la communaut\u00e9 Open Source<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Communiqu\u00e9 de presse de septembre 2021 Adrian Schimpf d&rsquo;Aivie fait partie de la communaut\u00e9 Open Source Mautic. Mautic est une technologie d&rsquo;automatisation du marketing. Adrian Schimpf a travaill\u00e9 intensivement ces derniers mois sur un nouveau cr\u00e9ateur d&rsquo;e-mails pour Mautic \u2013 et a offert le code \u00e0 la communaut\u00e9, afin que les utilisateurs de Mautic du\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/le-createur-de-mails-suisse-utilise-dans-le-monde-entier-apercu-de-la-communaute-open-source\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-par-e-mail\/\" rel=\"category tag\">Marketing par e-mail<\/a>,  <a href=\"https:\/\/aivie.ch\/fr\/category\/communique-de-presse\/\" rel=\"category tag\">Communiqu\u00e9 de presse<\/a><\/div><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fbe1223-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/fr\/loutil-suisse-de-marketing-automation-aivie-veut-faire-de-lombre-a-mailchimp-hubspot-et-autres\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Couverture de l&#039;outil suisse d&#039;automatisation du marketing Aivie veut d\u00e9tr\u00f4ner Mailchimp et Hubspot\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2023-12-15T05:43:11+02:00\">15. d\u00e9cembre 2023<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/fr\/loutil-suisse-de-marketing-automation-aivie-veut-faire-de-lombre-a-mailchimp-hubspot-et-autres\/\">L&#039;outil suisse de marketing automation Aivie veut faire de l&#039;ombre \u00e0 Mailchimp, HubSpot et autres<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Communiqu\u00e9 de presse de juillet 2021 Qu&rsquo;il s&rsquo;agisse d&rsquo;une simple newsletter ou d&rsquo;une campagne multicanal sophistiqu\u00e9e, les outils marketing doivent r\u00e9pondre \u00e0 des exigences \u00e9lev\u00e9es et les entreprises deviennent de plus en plus exigeantes, notamment lorsqu&rsquo;il s&rsquo;agit de g\u00e9rer les donn\u00e9es. La souverainet\u00e9 des donn\u00e9es devient plus importante. Pas seulement en raison de la r\u00e9glementation.\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/loutil-suisse-de-marketing-automation-aivie-veut-faire-de-lombre-a-mailchimp-hubspot-et-autres\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/communique-de-presse\/\" rel=\"category tag\">Communiqu\u00e9 de presse<\/a>,  <a href=\"https:\/\/aivie.ch\/fr\/category\/automatisation-du-marketing\/\" rel=\"category tag\">Automatisation du marketing<\/a><\/div><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n<h2 id=\"bilder-logos\" class=\"wp-block-heading\">Photos &amp; logos<\/h2>\n\n<p class=\"wp-block-paragraph\">Vous trouverez ici des logos, des portraits et des photos de produits pour pr\u00e9parer votre reportage. Les images peuvent \u00eatre ouvertes via l\u2019aper\u00e7u dans la r\u00e9solution maximale disponible. Pour les donn\u00e9es d\u2019impression, les cr\u00e9dits photo et toute question d\u2019utilisation, veuillez nous contacter.<\/p>\n\n<h3 id=\"logos\" class=\"wp-block-heading\">Logos Aivie<\/h3>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/m.aivie.ch\/asset\/022a3684-7687-11f0-9671-42010a9c0fc5\" style=\"color:#ffffff;background-color:#0a9d77\">T\u00e9l\u00e9charger les logos<\/a><\/div>\n<\/div>\n\n<!-- Editorial review: The supplied logo URL returned HTTP 404 on 28 October 2026. Verify or replace before publication. Confirm image credits and usage terms before publication. -->\n\n<h3 id=\"portraets\" class=\"wp-block-heading\">Adrian Schimpf : portrait &amp; poste de travail<\/h3>\n\n<div class=\"wp-block-stackable-horizontal-scroller stk-block-horizontal-scroller stk-block stk-afc15ce\" data-block-id=\"afc15ce\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-afc15ce-horizontal-scroller\" tabindex=\"0\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-61a406c\" data-v=\"4\" data-block-id=\"61a406c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-61a406c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-61a406c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-817a834\" data-block-id=\"817a834\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-12369\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp\" width=\"800\" height=\"800\" alt=\"Adrian Schimpf avec un ordinateur portable dans un fauteuil\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-768x768.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-480x480.webp 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Adrian Schimpf mit Laptop im Sessel. WebP \u00b7 800 \u00d7 800 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7534b6c\" data-v=\"4\" data-block-id=\"7534b6c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7534b6c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7534b6c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-efb659f\" data-block-id=\"efb659f\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-3722\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w.webp\" width=\"1920\" height=\"1937\" alt=\"Portrait d&#x2019;Adrian Schimpf\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-960x969.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-768x775.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-1200x1211.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-480x484.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-600x605.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-100x100.webp 100w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Portr\u00e4t von Adrian Schimpf. WebP mit Transparenz \u00b7 1&rsquo;920 \u00d7 1&rsquo;937 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-36008ba\" data-v=\"4\" data-block-id=\"36008ba\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-36008ba-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-36008ba-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-7c5bef0\" data-block-id=\"7c5bef0\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8076\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation.webp\" width=\"960\" height=\"969\" alt=\"Portrait d&#xE9;tour&#xE9; d&#x2019;Adrian Schimpf\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-768x775.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-892x900.webp 892w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-480x485.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-600x606.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-100x100.webp 100w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Freigestelltes Portr\u00e4t von Adrian Schimpf. WebP mit Transparenz \u00b7 960 \u00d7 969 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h3 id=\"produktbilder\" class=\"wp-block-heading\">Photos de produits<\/h3>\n\n<div class=\"wp-block-stackable-horizontal-scroller stk-block-horizontal-scroller stk-block stk-6c61070\" data-block-id=\"6c61070\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6c61070-horizontal-scroller\" tabindex=\"0\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cdb160a\" data-v=\"4\" data-block-id=\"cdb160a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cdb160a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cdb160a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-7b971f1\" data-block-id=\"7b971f1\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-25209\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1.jpg\" width=\"1200\" height=\"800\" alt=\"Lead scoring dans Aivie : &#xE9;valuer et prioriser les contacts\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-480x320.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Lead Scoring in Aivie: Kontakte bewerten und priorisieren. JPG \u00b7 1&rsquo;200 \u00d7 800 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8f58106\" data-v=\"4\" data-block-id=\"8f58106\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8f58106-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8f58106-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-221f021\" data-block-id=\"221f021\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-29899\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view.jpg\" width=\"1200\" height=\"800\" alt=\"CRM mobile d&#x2019;Aivie : liste de contacts et d&#xE9;tails des contacts\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view-480x320.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Mobiles CRM von Aivie: Kontaktliste und Kontaktdetails. JPG \u00b7 1&rsquo;200 \u00d7 800 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b663b96\" data-v=\"4\" data-block-id=\"b663b96\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b663b96-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b663b96-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6c8910e\" data-block-id=\"6c8910e\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-12141\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png\" width=\"1200\" height=\"840\" alt=\"Planifier et automatiser des campagnes dans Aivie de fa&#xE7;on visuelle\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-768x538.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-480x336.png 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Kampagnen in Aivie visuell planen und automatisieren. PNG \u00b7 1&rsquo;200 \u00d7 840 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e1af74a\" data-v=\"4\" data-block-id=\"e1af74a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e1af74a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e1af74a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-bfec1e6\" data-block-id=\"bfec1e6\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-32732\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back.webp\" width=\"1536\" height=\"1024\" alt=\"Authentification &#xE0; deux facteurs pour un acc&#xE8;s s&#xE9;curis&#xE9; &#xE0; Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back-1200x800.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back-480x320.webp 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Zwei-Faktor-Authentifizierung f\u00fcr den sicheren Zugang zu Aivie. WebP \u00b7 1&rsquo;536 \u00d7 1&rsquo;024 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-28c27a7\" data-v=\"4\" data-block-id=\"28c27a7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-28c27a7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-28c27a7-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0647bd0\" data-block-id=\"0647bd0\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-32673\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature.webp\" width=\"1448\" height=\"1086\" alt=\"E-commerce dans Aivie : vue d&#x2019;ensemble des commandes\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature.webp 1448w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature-960x720.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature-768x576.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature-1200x900.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature-480x360.webp 480w\" sizes=\"auto, (max-width: 1448px) 100vw, 1448px\" \/><\/span><figcaption class=\"stk-img-figcaption\">E-Commerce in Aivie: Bestellungen im \u00dcberblick. WebP \u00b7 1&rsquo;448 \u00d7 1&rsquo;086 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e5c2d4b\" data-v=\"4\" data-block-id=\"e5c2d4b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e5c2d4b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e5c2d4b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-45c5986\" data-block-id=\"45c5986\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-32752\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood.webp\" width=\"1536\" height=\"1024\" alt=\"Marketing SMS avec Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood-1200x800.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood-480x320.webp 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><figcaption class=\"stk-img-figcaption\">SMS-Marketing mit Aivie. WebP \u00b7 1&rsquo;536 \u00d7 1&rsquo;024 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46186fb\" data-v=\"4\" data-block-id=\"46186fb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46186fb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46186fb-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-96ef444\" data-block-id=\"96ef444\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-27159\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page.jpg\" width=\"1280\" height=\"720\" alt=\"Cr&#xE9;er des e-mails et des landing pages avec l&#x2019;&#xE9;diteur visuel\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page.jpg 1280w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page-960x540.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page-768x432.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page-1200x675.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page-480x270.jpg 480w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/span><figcaption class=\"stk-img-figcaption\">E-Mails und Landingpages mit dem visuellen Builder gestalten. JPG \u00b7 1&rsquo;280 \u00d7 720 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1989cd9\" data-v=\"4\" data-block-id=\"1989cd9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1989cd9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1989cd9-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-42f33ef\" data-block-id=\"42f33ef\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-32479\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren.png\" width=\"1536\" height=\"1024\" alt=\"Copier du contenu entre e-mails et landing pages dans Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren.png 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren-480x320.png 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Inhalte zwischen E-Mails und Landingpages in Aivie kopieren. PNG \u00b7 1&rsquo;536 \u00d7 1&rsquo;024 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\">Vous avez besoin d\u2019autres vues ou d\u2019une image sur un th\u00e8me pr\u00e9cis ? <a href=\"https:\/\/aivie.ch\/fr\/contact\/\">Demandez-nous le visuel adapt\u00e9<\/a>.<\/p>\n\n<h2 id=\"themen\" class=\"wp-block-heading\">Th\u00e8mes pour votre reportage<\/h2>\n\n<h3 id=\"souveraenitaet\" class=\"wp-block-heading\">Souverainet\u00e9 num\u00e9rique dans le marketing<\/h3>\n\n<p class=\"wp-block-paragraph\">Comment les PME gardent-elles le contr\u00f4le de leurs donn\u00e9es clients et de leur infrastructure technique ? Adrian \u00e9voque les syst\u00e8mes ouverts, le choix du lieu d\u2019h\u00e9bergement et la mise en \u0153uvre concr\u00e8te dans le marketing. Contexte : <a href=\"https:\/\/aivie.ch\/fr\/ce-que-le-logiciel-open-source-mautic-ma-appris-pendant-9-ans\/\">neuf ans avec l\u2019open source et Mautic<\/a>.<\/p>\n\n<h3 id=\"ai-kmu\" class=\"wp-block-heading\">IA pour les PME : utilit\u00e9, collaboration &amp; contr\u00f4le<\/h3>\n\n<p class=\"wp-block-paragraph\">Aivie \u00e9tudie, avec l\u2019Institut de gestion marketing de la ZHAW, comment les PME peuvent tirer parti ensemble de l\u2019IA tout en conservant leurs donn\u00e9es clients au sein de chaque entreprise. Ce projet de recherche est soutenu par un ch\u00e8que d\u2019innovation Innosuisse. En juillet et ao\u00fbt 2026, la ZHAW a men\u00e9 huit entretiens qualitatifs individuels avec des client\u00b7e\u00b7s d\u2019Aivie. Les r\u00e9sultats ne sont pas repr\u00e9sentatifs et constituent une base pour le d\u00e9veloppement futur.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aivie.ch\/fr\/ce-netait-pas-une-question-de-protection-des-donnees-ce-que-huit-pme-pensent-de-lia-partagee\/\">Enseignements tir\u00e9s des huit entretiens<\/a> \u00b7 <a href=\"https:\/\/aivie.ch\/fr\/quel-degre-dautonomie-pour-lia-ce-que-huit-pme-disent-du-controle\/\">Quelle part de d\u00e9cision peut-on laisser \u00e0 l\u2019IA ?<\/a><\/p>\n\n<h3 id=\"open-source\" class=\"wp-block-heading\">L\u2019open source comme fondement d\u2019une entreprise SaaS suisse<\/h3>\n\n<p class=\"wp-block-paragraph\">Comment un projet logiciel ouvert devient-il une offre accompagn\u00e9e pour les entreprises ? Adrian partage son regard sur le d\u00e9veloppement produit, le travail communautaire et l\u2019exploitation au quotidien. Contexte : <a href=\"https:\/\/aivie.ch\/fr\/lopen-source-fonctionne-la-partie-difficile-vient-apres\/\">l\u2019open source fonctionne \u2013 la partie difficile vient apr\u00e8s<\/a>.<\/p>\n\n<h3 id=\"praxis\" class=\"wp-block-heading\">L\u2019automatisation au-del\u00e0 de la newsletter<\/h3>\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9tude de cas client Studer Cables montre comment automatiser aussi les demandes fournisseurs, les rappels et l\u2019analyse des donn\u00e9es de conformit\u00e9 des mat\u00e9riaux. Selon le cas publi\u00e9, l\u2019entreprise \u00e9conomise plusieurs jours de travail par cycle. <a href=\"https:\/\/aivie.ch\/fr\/category\/cas-client\/\">D\u00e9couvrir les \u00e9tudes de cas et exemples concrets<\/a>.<\/p>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-864971a\" id=\"aktuelle-blogs\" data-block-id=\"864971a\"><h2 class=\"stk-block-heading__text\">Blogs actuels<\/h2><\/div>\n\n<div class=\"wp-block-stackable-posts stk-block-posts has-text-align-left stk--has-container stk-block stk-e065f50 is-style-image-card\" data-v=\"2\" data-block-id=\"e065f50\"><style>.stk-e065f50 .stk-img-wrapper{width:100% !important;height:300px !important;}.stk-e065f50 .stk-img-wrapper img{filter:brightness(0.85) !important;}.stk-e065f50 .stk-block-posts__title a{color:#FFFFFF !important;}.stk-e065f50 .stk-block-posts__meta{color:#FFFFFF !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-e065f50-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-e065f50-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/fr\/migrer-de-hubspot-vers-aivie-guide-pas-a-pas\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2026-11-12T17:48:33+02:00\">12. novembre 2026<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/fr\/migrer-de-hubspot-vers-aivie-guide-pas-a-pas\/\">Migrer de HubSpot vers Aivie : guide pas \u00e0 pas<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Passer de HubSpot \u00e0 Aivie sans perdre vos contacts ni vos workflows en cours : export, import, campagnes, bascule et premier envoi en six \u00e9tapes \u2014 sans configuration serveur de votre c\u00f4t\u00e9.<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/migrer-de-hubspot-vers-aivie-guide-pas-a-pas\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/automatisation-du-marketing\/\" rel=\"category tag\">Automatisation du marketing<\/a>,  <a href=\"https:\/\/aivie.ch\/fr\/category\/instructions\/\" rel=\"category tag\">Instructions<\/a>,  <a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-automation-open-source\/\" rel=\"category tag\">Marketing automation open source<\/a><\/div><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-e065f50-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/fr\/pourquoi-le-taux-douverture-est-peu-significatif-et-quun-pixel-est-aussi-un-cookie\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie-960x720.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie-768x576.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie-480x360.webp 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2026-11-06T16:23:26+02:00\">6. novembre 2026<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/fr\/pourquoi-le-taux-douverture-est-peu-significatif-et-quun-pixel-est-aussi-un-cookie\/\">Pourquoi le taux d&#039;ouverture est peu significatif et qu&#039;un pixel est aussi un cookie<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Une ouverture ne signifie pas que quelqu&rsquo;un a lu. Pourquoi le taux d&rsquo;ouverture est un signal peu fiable, ce qui s&rsquo;applique en Suisse, en France et en Italie, et ce que vous pouvez mesurer \u00e0 la place.<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/pourquoi-le-taux-douverture-est-peu-significatif-et-quun-pixel-est-aussi-un-cookie\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-par-e-mail\/\" rel=\"category tag\">Marketing par e-mail<\/a>,  <a href=\"https:\/\/aivie.ch\/fr\/category\/protection-des-donnees\/\" rel=\"category tag\">Protection des donn\u00e9es<\/a><\/div><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aivie.ch\/blogs\/\">Afficher tous les articles de blog<\/a><\/p>\n\n<h2 id=\"social-media\" class=\"wp-block-heading\">Aivie sur les r\u00e9seaux sociaux<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/adrian-schimpf\/\" target=\"_blank\" rel=\"noopener\">Adrian Schimpf sur LinkedIn<\/a><br\/><a href=\"https:\/\/www.instagram.com\/aivie.ch\/\">Aivie sur Instagram<\/a><br\/><a href=\"https:\/\/www.youtube.com\/@aiviemarketing\" target=\"_blank\" rel=\"noopener\">Aivie sur YouTube<\/a><\/p>\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-f187ffbb wp-block-group-is-layout-constrained\" style=\"background-color:#f1f7f5;margin-top:32px;margin-bottom:32px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<h2 id=\"kontakt\" class=\"wp-block-heading\">Contact presse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Juli Rutsch<\/strong><br\/>Head of Communications<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pr\u00e9parez un article sur Aivie ou Adrian Schimpf, souhaitez un avis d\u2019expert ou r\u00e9aliser une interview ? Contactez-nous en indiquant votre sujet et votre d\u00e9lai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e9l\u00e9phone :<\/strong> <a href=\"tel:+41438830672\">+41 43 883 06 72<\/a><br\/><strong>Demande \u00e9crite :<\/strong> <a href=\"https:\/\/aivie.ch\/fr\/contact\/\">Formulaire de contact<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aivie by Idea 2 Collective GmbH<br\/>Wengistrasse 6 \u00b7 8004 Z\u00fcrich \u00b7 Schweiz<br\/><a href=\"https:\/\/aivie.ch\/fr\/mentions-legales\/\">Mentions l\u00e9gales<\/a><\/p>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><small>Mise \u00e0 jour : 29 octobre 2026<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Informations sur l\u2019entreprise, biographie d\u2019Adrian Schimpf, communiqu\u00e9s de presse, photos et contact pour les journalistes.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-33628","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Informations sur l\u2019entreprise, biographie d\u2019Adrian Schimpf, communiqu\u00e9s de presse, photos et contact pour les journalistes.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/fr\/auteur\/adrian\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/33628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/comments?post=33628"}],"version-history":[{"count":9,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/33628\/revisions"}],"predecessor-version":[{"id":34626,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/33628\/revisions\/34626"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=33628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}