{"id":28997,"date":"2026-02-27T14:27:26","date_gmt":"2026-02-27T12:27:26","guid":{"rendered":"https:\/\/aivie.ch\/acquerir-des-clients-grace-au-marketing-pour-les-pme-de-maniere-planifiable-et-non-aleatoire\/"},"modified":"2026-03-07T12:17:33","modified_gmt":"2026-03-07T10:17:33","slug":"acquerir-des-clients-grace-au-marketing-pour-les-pme-de-maniere-planifiable-et-non-aleatoire","status":"publish","type":"page","link":"https:\/\/aivie.ch\/fr\/acquerir-des-clients-grace-au-marketing-pour-les-pme-de-maniere-planifiable-et-non-aleatoire\/","title":{"rendered":"Acqu\u00e9rir des clients gr\u00e2ce au marketing pour les PME \u2013 de mani\u00e8re planifiable et non al\u00e9atoire"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1267\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop.jpg\" alt=\"Michelle rit devant son ordinateur portable\" class=\"wp-image-18056\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop.jpg 1900w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-480x320.jpg 480w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Acqu\u00e9rir des clients gr\u00e2ce au marketing pour les PME \u2013 de mani\u00e8re planifiable et non al\u00e9atoire<\/h1><p class=\"ugb-heading__subtitle\">De nombreuses PME investissent dans le marketing.<br\/>Mais une v\u00e9ritable acquisition de clients ne se produit que lorsque les actions isol\u00e9es deviennent un syst\u00e8me.<br\/>C&rsquo;est pr\u00e9cis\u00e9ment ce que notre exp\u00e9rience pratique d\u00e9montre.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-fd2eac0\" data-block-id=\"fd2eac0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-5418d04\" data-block-id=\"5418d04\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">R\u00e9aliser une analyse de potentiel<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-66fdd54\" data-block-id=\"66fdd54\"><style>.stk-66fdd54 .stk-button{background:transparent !important;}.stk-66fdd54 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-66fdd54 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Discuter de la situation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-c288156 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-c288156 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 1.20fr 0.60fr !important}.ugb-c288156.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-c288156.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Pourquoi l&rsquo;acquisition de clients par le marketing ne fonctionne souvent pas<\/h2><p class=\"ugb-block-description\">Depuis des ann\u00e9es, nous accompagnons les PME suisses pour faire passer leur acquisition de clients de l&rsquo;activisme \u00e0 la syst\u00e9matique. Non pas avec plus d&rsquo;outils. Non pas avec plus de budget. Mais avec des processus clairs, une structure de donn\u00e9es rigoureuse et des indicateurs mesurables.   <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-c288156-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-2680bba ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-2680bba-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-neue-konzepte\">Ce que les PME savent faire<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les clics sont l\u00e0<\/li>\n\n\n\n<li>Les r\u00e9seaux sociaux fonctionnent<\/li>\n\n\n\n<li>Les newsletters sont envoy\u00e9es<\/li>\n\n\n\n<li>Les \u00e9v\u00e9nements ont lieu<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-fd5862e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-fd5862e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-fur-wen\">Le d\u00e9fi<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il n&rsquo;y a pas de processus de leads clair<\/li>\n\n\n\n<li>Personne ne mesure o\u00f9 les leads sont perdus<\/li>\n\n\n\n<li>Les potentiels restent inexploit\u00e9s<\/li>\n\n\n\n<li>Les relances se font manuellement ou pas du tout<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-cbfdfe6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-cbfdfe6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp\" alt=\"Double opt-in\" class=\"wp-image-1748\" style=\"width:245px;height:163px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00-480x320.webp 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-cac9e7e\" data-block-id=\"cac9e7e\"><style>.stk-cac9e7e {height:40px !important;}<\/style><\/div>\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-8b7bec0 ugb-columns--design-uneven ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-8b7bec0-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-bc58bee ugb-column--design-plain ugb-main-block\"><style>.ugb-bc58bee-column-wrapper .ugb-column__content-wrapper{width:350px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-bc58bee-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5ff7161 ugb-main-block\"><style>.ugb-5ff7161 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Les leviers les plus fr\u00e9quents dans l&rsquo;acquisition de clients<\/h2><p class=\"ugb-heading__subtitle\">Selon notre exp\u00e9rience de longue date aupr\u00e8s des PME.<\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-c668c1b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-c668c1b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-b598529 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-b598529 li{--icon-size:40px !important}.ugb-b598529 li::before{width:40px !important;height:40px !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-b598529 li:nth-child(1):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-b598529 li:nth-child(2):before{background-image:url('data:image\/svg+xml;base64,PHN2ZyBjbGFzcz0idWdiLWN1c3RvbS1pY29uIiB2aWV3Qm94PSIwIDAgMzkgMjUiIHZlcnNpb249IjEuMSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIiB4bWxuczp4bGluaz0iaHR0cDovL3d3dy53My5vcmcvMTk5OS94bGluayI+CiAgICAKICAgIDx0aXRsZT5kYXNoYm9hcmQ8L3RpdGxlPgogICAgPGRlc2M+Q3JlYXRlZCB3aXRoIFNrZXRjaC48L2Rlc2M+CiAgICA8ZyBpZD0iaG9tZS00Mjg5NyIgc3Ryb2tlPSJub25lIiBzdHJva2Utd2lkdGg9IjEiIGZpbGw9Im5vbmUiIGZpbGwtcnVsZT0iZXZlbm9kZCIgc3Ryb2tlLWxpbmVjYXA9InJvdW5kIiBzdHJva2UtbGluZWpvaW49InJvdW5kIj4KICAgICAgICA8ZyBpZD0iSG9tZV9BaXZpZV9WOS00Mjg5NyIgdHJhbnNmb3JtPSJ0cmFuc2xhdGUoLTYzOS4wMDAwMDAsIC0xOTA1LjAwMDAwMCkiIHN0cm9rZT0iI0U2MzMxMiIgc3Ryb2tlLXdpZHRoPSIxLjMiPgogICAgICAgICAgICA8cGF0aCBkPSJNNjc2LjE4MjUsMTkyOS4zMTY1IEM2NzYuNzAzNSwxOTI3LjYxNzUgNjc2Ljk4NTUsMTkyNS44MTI1IDY3Ni45ODU1LDE5MjMuOTQyNSBDNjc2Ljk4NTUsMTkxMy44MzE1IDY2OC43ODg1LDE5MDUuNjM0NSA2NTguNjc1NSwxOTA1LjYzNDUgQzY0OC41NjQ1LDE5MDUuNjM0NSA2NDAuMzY4NSwxOTEzLjgzMTUgNjQwLjM2ODUsMTkyMy45NDI1IEM2NDAuMzY4NSwxOTI1LjgxMjUgNjQwLjY1MDUsMTkyNy42MTc1IDY0MS4xNzA1LDE5MjkuMzE2NSBMNjc2LjE4MjUsMTkyOS4zMTY1IFogTTY2Ny4wODU1LDE5MTAuODIzNSBMNjU2LjgwODUsMTkyMi4yMjc1IEw2NTYuODEwNSwxOTIyLjIyODUgQzY1Ni43MTU1LDE5MjIuMzMzNSA2NTYuNjI1NSwxOTIyLjQ0NTUgNjU2LjU0NzUsMTkyMi41Njg1IEM2NTUuNzkxNSwxOTIzLjc0NzUgNjU2LjEzNDUsMTkyNS4zMTY1IDY1Ny4zMTQ1LDE5MjYuMDcxNSBDNjU4LjQ5NDUsMTkyNi44Mjc1IDY2MC4wNjM1LDE5MjYuNDg0NSA2NjAuODE4NSwxOTI1LjMwNDUgQzY2MC44OTc1LDE5MjUuMTgxNSA2NjAuOTYwNSwxOTI1LjA1NDUgNjYxLjAxNjUsMTkyNC45MjQ1IEw2NjEuMDE5NSwxOTI0LjkyNDUgTDY2Ny4wODU1LDE5MTAuODIzNSBaIiBpZD0iZGFzaGJvYXJkLTQyODk3Ii8+CiAgICAgICAgPC9nPgogICAgPC9nPgo8L3N2Zz4=')}.ugb-b598529 li:nth-child(3):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-b598529.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Un processus de leads clair<br\/>Chaque prospect suit des \u00e9tapes d\u00e9finies.<br\/>Fini les demandes al\u00e9atoires.<\/li><li>Relance automatis\u00e9e<br\/>Aucun lead n&rsquo;est laiss\u00e9 de c\u00f4t\u00e9.<br\/>Le suivi se fait de mani\u00e8re structur\u00e9e et mesurable.<\/li><li>Personnalisation au lieu de communication de masse<br\/>La pertinence augmente la conversion.<br\/>Pas le volume.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-71d8114\" data-block-id=\"71d8114\"><style>.stk-71d8114 {height:40px !important;}<\/style><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-091e990 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-091e990-content-wrapper{grid-column-gap:60px !important}.ugb-091e990.ugb-columns{background-color:#cfe7e1}.ugb-091e990.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-091e990-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-d6f33f0 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-d6f33f0.ugb-column{margin-top:0px !important}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end}}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end !important}@media screen and (min-width:768px){.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6f33f0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-48550e9 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #e63312;\" class=\"stk-highlight\">Comprendre les fondamentaux : utiliser correctement le Marketing Automation<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-960x540.webp\" alt=\"\" class=\"wp-image-7540\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-960x540.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-768x432.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-1200x675.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-480x270.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-600x338.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6da6590 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6da6590-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-56da570\" id=\"von-der-konzeption-bis-zur-umsetzug\" data-block-id=\"56da570\"><style>.stk-56da570 .stk-block-heading__text{color:#283e4c !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">De la conception \u00e0 la mise en \u0153uvre<\/h2><\/div>\n\n\n\n<p>Pour mettre en place professionnellement le Marketing Automation, il faut une compr\u00e9hension claire de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le parcours client<\/li>\n\n\n\n<li>La communication bas\u00e9e sur des d\u00e9clencheurs<\/li>\n\n\n\n<li>La structure des donn\u00e9es<\/li>\n\n\n\n<li>L&rsquo;automatisation<\/li>\n\n\n\n<li>Le pilotage des KPI<\/li>\n<\/ul>\n\n\n\n<p>Le cours LinkedIn Learning \u00ab Comment fonctionne le Marketing Automation \u00bb explique pr\u00e9cis\u00e9ment cela \u2013 de mani\u00e8re pratique et sp\u00e9cialement compr\u00e9hensible pour les PME.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-88a5b9f\" data-block-id=\"88a5b9f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-ec86baf\" data-block-id=\"ec86baf\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener\"><span class=\"stk-button__inner-text\">Afficher le cours gratuit<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-eed1cea\" data-block-id=\"eed1cea\"><style>.stk-eed1cea {margin-top:100px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-eed1cea-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3a822ed\" data-v=\"4\" data-block-id=\"3a822ed\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3a822ed-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3a822ed-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c570fdf\" id=\"kundengewinnung-die-nicht-vom-zufall-lebt-so-haben-es-andere-kmu-gelost\" data-block-id=\"c570fdf\"><h2 class=\"stk-block-heading__text\">Une acquisition de clients qui ne d\u00e9pend pas du hasard. Voici comment d&rsquo;autres PME l&rsquo;ont r\u00e9solu <\/h2><\/div>\n\n\n\n<p>D&rsquo;autres PME avaient exactement les m\u00eames probl\u00e9matiques : trop peu de temps, trop de t\u00e2ches manuelles, trop peu de pr\u00e9visibilit\u00e9.<br\/>Vous voyez ici comment elles ont structur\u00e9 leur acquisition de clients. Avec des cas d&rsquo;usage concrets, applicables \u00e9tape par \u00e9tape. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-6136bf7 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-6136bf7-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ab2a20e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ab2a20e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"771\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial.png\" alt=\"\" class=\"wp-image-3016\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial-768x617.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial-480x386.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial-600x482.png 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9017677 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9017677-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-red-color has-text-color has-large-font-size\">\u00ab Avec la solution d\u2019automatisation marketing d\u2019Aivie, j\u2019ai r\u00e9alis\u00e9 une augmentation de chiffre d\u2019affaires de 20 %. \u00bb<\/p>\n\n\n\n<p class=\"has-red-color has-text-color\">Corinne Brecher, <a href=\"https:\/\/corinnebrecher.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Investique<\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-fc0fbe9\" data-block-id=\"fc0fbe9\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button videoCorinne stk-block stk-3f04caa\" data-block-id=\"3f04caa\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#video-interview\"><span class=\"stk-button__inner-text\">Afficher l\u2019interview vid\u00e9o<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n\t<div class=\"wp-video-popup-wrapper\" data-wp-video-popup-id=\"videoCorinne\">\n\t\t<div class=\"wp-video-popup-close\"><\/div>\n\t\t\n\t\t\t<iframe class=\"wp-video-popup-video is-hosted is-landscape is-resizable\" src=\"\" data-wp-video-popup-url=\"https:\/\/www.youtube.com\/embed\/dYhseftrMtw?autoplay=1&#038;rel=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay\">\n\t\t\t<\/iframe>\n\t\t\n\t<\/div>\n\t\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-4abc6ba stk-block-background stk--has-background-overlay\" data-block-id=\"4abc6ba\"><style>.stk-4abc6ba {background-color:#EFF0F1 !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:60px !important;padding-bottom:60px !important;margin-bottom:1px !important;}.stk-4abc6ba:before{background-color:#EFF0F1 !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-4abc6ba-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-62938f2\" data-v=\"4\" data-block-id=\"62938f2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-62938f2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-62938f2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-12cec0e\" id=\"lead-magnet-und-lead-nurturing\" data-block-id=\"12cec0e\"><h2 class=\"stk-block-heading__text\">Lead Magnet et Lead Nurturing<\/h2><\/div>\n\n\n\n<p>Le trafic sur le site web arrive, mais les demandes restent absentes.<br\/>Le levier est un \u00e9change clair : valeur contre contact. Ensuite, une relance automatique est effectu\u00e9e, au lieu de laisser les leads en suspens. Sur la page des packages de cas d&rsquo;usage, Lead Magnet et Lead Nurturing sont explicitement d\u00e9crits comme des packages.  <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-9665a98\" data-block-id=\"9665a98\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-fba3892\" data-block-id=\"fba3892\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Analyser le potentiel<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-8874bbd\" data-block-id=\"8874bbd\"><style>.stk-8874bbd .stk-button{background:transparent !important;}.stk-8874bbd .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-8874bbd .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Discuter de la situation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2b379be\" data-v=\"4\" data-block-id=\"2b379be\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2b379be-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2b379be-inner-blocks\">\n<p>Adapt\u00e9 \u00e0 vous si<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-36ccd8a\" data-block-id=\"36ccd8a\"><style>.stk-36ccd8a {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-36ccd8a\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-bc8822a\" data-block-id=\"bc8822a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Beaucoup de clics, peu de demandes<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-b72bbed\" data-block-id=\"b72bbed\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">vous avez des offres n\u00e9cessitant des explications<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-4147927\" data-block-id=\"4147927\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">votre \u00e9quipe commerciale veut de meilleurs leads<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Cas clients<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-9232c6a is-style-default\" data-v=\"2\" data-block-id=\"9232c6a\"><style>.stk-9232c6a .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-9232c6a-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-9232c6a-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/utiliser-un-jeu-de-pronostics-comme-aimant-a-leads\/\">Utiliser un jeu de pronostics comme aimant \u00e0 leads<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fr\/utiliser-un-jeu-de-pronostics-comme-aimant-a-leads\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Team is guessing and having fun at office\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-480x320.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-9232c6a-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/utiliser-efficacement-les-contenus-dans-des-funnels-automatises\/\">Utiliser efficacement les contenus dans des funnels automatis\u00e9s<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fr\/utiliser-efficacement-les-contenus-dans-des-funnels-automatises\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-240x135.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-600x338.png 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-62b1918 stk-block-background stk--has-background-overlay\" data-block-id=\"62b1918\"><style>.stk-62b1918 {background-color:#fffffe !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-church-960w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:60px !important;padding-bottom:60px !important;margin-bottom:40px !important;}.stk-62b1918:before{background-color:#fffffe !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-62b1918-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e9703e2\" data-v=\"4\" data-block-id=\"e9703e2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e9703e2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e9703e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f159658\" id=\"newsletter-automatisierung\" data-block-id=\"f159658\"><h2 class=\"stk-block-heading__text\">Automatisation de la newsletter<\/h2><\/div>\n\n\n\n<p>La newsletter est envoy\u00e9e de mani\u00e8re irr\u00e9guli\u00e8re ou prend trop de temps.<br\/>Avec l&rsquo;automatisation, elle reste personnelle, mais pr\u00e9visible. Cela est d\u00e9crit comme un package \u00e0 part enti\u00e8re. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-1bafb09\" data-block-id=\"1bafb09\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-7792002\" data-block-id=\"7792002\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Analyser le potentiel<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-501031c\" data-block-id=\"501031c\"><style>.stk-501031c .stk-button{background:transparent !important;}.stk-501031c .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-501031c .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Discuter de la situation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ef2f83c\" data-v=\"4\" data-block-id=\"ef2f83c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ef2f83c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ef2f83c-inner-blocks\">\n<p>Adapt\u00e9 \u00e0 vous si<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-4da902a\" data-block-id=\"4da902a\"><style>.stk-4da902a {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-4da902a\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-bd96b8d\" data-block-id=\"bd96b8d\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">vous avez d\u00e9j\u00e0 des contacts<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-eb76fcd\" data-block-id=\"eb76fcd\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">vous souhaitez des achats ou r\u00e9servations r\u00e9currents<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-0b097f9\" data-block-id=\"0b097f9\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">vous souhaitez renforcer la fid\u00e9lisation client<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Cas clients<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-a569955 is-style-default\" data-v=\"2\" data-block-id=\"a569955\"><style>.stk-a569955 .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-a569955-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-a569955-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/oubliez-la-newsletter-a-lancienne-lancez-vous-avec-des-campagnes\/\">Arr\u00eatez les newsletters : lancez des campagnes<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fr\/oubliez-la-newsletter-a-lancienne-lancez-vous-avec-des-campagnes\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-300x300.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-768x768.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-480x480.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-600x600.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-a569955-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/aivie-dans-la-comparaison-des-couts-des-canaux-de-marketing-pourquoi-le-marketing-automation-est-souvent-plus-avantageux-pour-les-pme-suisses-que-les-canaux-de-marketing-classiques\/\">Aivie dans la comparaison des co\u00fbts des canaux de marketing : Pourquoi le marketing automation est souvent plus avantageux pour les PME suisses que les canaux de marketing classiques<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fr\/aivie-dans-la-comparaison-des-couts-des-canaux-de-marketing-pourquoi-le-marketing-automation-est-souvent-plus-avantageux-pour-les-pme-suisses-que-les-canaux-de-marketing-classiques\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774469315211.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Comparaison des co\u00fbts des canaux marketing \u2013 Automatisation du marketing et canaux classiques tels que l\u2019impression et les publicit\u00e9s\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774469315211.png 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774469315211-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774469315211-480x320.png 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-514dc0e stk-block-background\" data-block-id=\"514dc0e\"><style>.stk-514dc0e {background-color:#283e4c !important;padding-top:80px !important;padding-bottom:80px !important;margin-bottom:0px !important;}.stk-514dc0e:before{background-color:#283e4c !important;}.stk-514dc0e-column{--stk-column-gap:10px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-514dc0e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-47205a5\" data-v=\"4\" data-block-id=\"47205a5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-47205a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-47205a5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-right stk-block stk-57f59a8\" data-block-id=\"57f59a8\"><style>.stk-57f59a8 .stk-img-wrapper{width:313px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15194\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs.jpeg\" width=\"800\" height=\"800\" alt=\"Felix - Cas client Ferris Ai\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs.jpeg 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-240x240.jpeg 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-768x768.jpeg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-480x480.jpeg 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4bd404f\" data-v=\"4\" data-block-id=\"4bd404f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4bd404f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4bd404f-inner-blocks\">\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">\u00ab\u00a0Nous avons doubl\u00e9 les contacts\u00a0\u00bb.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">\u00ab\u00a0J&rsquo;ai tr\u00e8s vite pris beaucoup de plaisir parce que j&rsquo;ai la libert\u00e9 de composer l&rsquo;outil et les services comme j&rsquo;en ai besoin\u00a0\u00bb.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-red-color has-text-color\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">Felix Caprez,<\/span> <span style=\"color: #ffffff;\" class=\"stk-highlight\">Ferris AI<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-f927ee0\" data-block-id=\"f927ee0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-8fb4ccf\" data-block-id=\"8fb4ccf\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/fr\/ferris-labs-a-double-ses-contacts-marketing-automation-case\/\"><span class=\"stk-button__inner-text\">Vers le cas client<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-f272bd8 stk-block-background stk--has-background-overlay\" data-block-id=\"f272bd8\"><style>.stk-f272bd8 {background-color:#EFF0F1 !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:80px !important;padding-bottom:60px !important;margin-top:0px !important;}.stk-f272bd8:before{background-color:#EFF0F1 !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f272bd8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2efd23d\" data-v=\"4\" data-block-id=\"2efd23d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2efd23d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2efd23d-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ac8591f\" id=\"landingpage-und-conversion-optimierung\" data-block-id=\"ac8591f\"><h2 class=\"stk-block-heading__text\">Page de destination et optimisation de la conversion<\/h2><\/div>\n\n\n\n<p>Le trafic est l\u00e0, mais la conversion est faible.<br\/>Mod\u00e8les de pages de destination plus structure claire, formulaires, tests A\/B. R\u00e9pertori\u00e9 comme package de cas d&rsquo;usage. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a935b5a\" data-block-id=\"a935b5a\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-f153683\" data-block-id=\"f153683\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Analyser le potentiel<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-9cbe5b4\" data-block-id=\"9cbe5b4\"><style>.stk-9cbe5b4 .stk-button{background:transparent !important;}.stk-9cbe5b4 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-9cbe5b4 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Discuter de la situation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4c42e6a\" data-v=\"4\" data-block-id=\"4c42e6a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4c42e6a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4c42e6a-inner-blocks\">\n<p>Adapt\u00e9 \u00e0 vous si<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-2fef89a\" data-block-id=\"2fef89a\"><style>.stk-2fef89a {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-2fef89a\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-7d42e7a\" data-block-id=\"7d42e7a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">faites du Google Ads (SEA)<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-39cbc2a\" data-block-id=\"39cbc2a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">vous avez des campagnes qui ne convertissent pas encore correctement<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-c7a8c38\" data-block-id=\"c7a8c38\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">vous voulez tirer davantage de chaque clic<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Cas clients<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-7d3febd is-style-default\" data-v=\"2\" data-block-id=\"7d3febd\"><style>.stk-7d3febd .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-7d3febd-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-7d3febd-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/le-marketing-automation-en-temps-de-crise-pourquoi-cest-le-bon-moment\/\">Le marketing automation en temps de crise \u2013 Pourquoi c\u2019est le moment id\u00e9al<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fr\/le-marketing-automation-en-temps-de-crise-pourquoi-cest-le-bon-moment\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Marketing Automation als Ausweg aus der Krise f\u00fcr Schweizer KMU mit Aivie, Fokus auf Effizienz und Lead-Generierung\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis-768x513.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis-480x321.png 480w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-7d3febd-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/5-conseils-pour-des-landing-pages-reussies\/\">5 conseils pour des landing pages r\u00e9ussies<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fr\/5-conseils-pour-des-landing-pages-reussies\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Florian designes landingpages marketing automation Aivie\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-1200x800.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-600x400.webp 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-fda4f8a stk-block-background stk--has-background-overlay\" data-block-id=\"fda4f8a\"><style>.stk-fda4f8a {background-color:#fffffe !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:60px !important;padding-bottom:60px !important;}.stk-fda4f8a:before{background-color:#fffffe !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-fda4f8a-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-66101fc\" data-v=\"4\" data-block-id=\"66101fc\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-66101fc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-66101fc-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3fa9620\" id=\"event-management\" data-block-id=\"3fa9620\"><h2 class=\"stk-block-heading__text\">Gestion d&rsquo;\u00e9v\u00e9nements<\/h2><\/div>\n\n\n\n<p>Un \u00e9v\u00e9nement est promu, des e-mails individuels sont envoy\u00e9s, des publications sur les r\u00e9seaux sociaux sont publi\u00e9es. Gr\u00e2ce \u00e0 un d\u00e9roulement bien pens\u00e9, l&rsquo;\u00e9v\u00e9nement devient un succ\u00e8s. <\/p>\n\n\n\n<p>Invitations segment\u00e9es, rappels automatis\u00e9s, d\u00e9clencheurs bas\u00e9s sur le comportement et suivi cibl\u00e9 apr\u00e8s l&rsquo;\u00e9v\u00e9nement.<\/p>\n\n\n\n<p>Ainsi, un \u00e9v\u00e9nement passe d&rsquo;un projet isol\u00e9 \u00e0 un \u00e9l\u00e9ment int\u00e9gr\u00e9 dans la gestion de la relation client.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-50e50f5\" data-block-id=\"50e50f5\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-65db19a\" data-block-id=\"65db19a\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Analyser le potentiel<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-e9bf8e4\" data-block-id=\"e9bf8e4\"><style>.stk-e9bf8e4 .stk-button{background:transparent !important;}.stk-e9bf8e4 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-e9bf8e4 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Discuter de la situation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-acb362a\" data-v=\"4\" data-block-id=\"acb362a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-acb362a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-acb362a-inner-blocks\">\n<p>Adapt\u00e9 \u00e0 vous si<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-46ae954\" data-block-id=\"46ae954\"><style>.stk-46ae954 {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-46ae954\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-7dcd82a\" data-block-id=\"7dcd82a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">vous organisez des \u00e9v\u00e9nements, salons ou webinaires<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-b624a9c\" data-block-id=\"b624a9c\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">vos invitations g\u00e9n\u00e8rent trop peu d&rsquo;inscriptions<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-8f6aa7d\" data-block-id=\"8f6aa7d\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">vous souhaitez relancer syst\u00e9matiquement les participants<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Cas clients<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-43a5e85 is-style-default\" data-v=\"2\" data-block-id=\"43a5e85\"><style>.stk-43a5e85 .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-43a5e85-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-43a5e85-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/3-raisons-dintegrer-des-evenements-en-ligne-dans-ton-marketing-mix\/\">3 raisons d&#039;int\u00e9grer des \u00e9v\u00e9nements en ligne dans ton marketing mix<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fr\/3-raisons-dintegrer-des-evenements-en-ligne-dans-ton-marketing-mix\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Webinare von Aivie\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-scaled.jpg 2560w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-1920x1280.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-480x320.jpg 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-600x400.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-43a5e85-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/en-route-pour-le-golf-campagne-automatisee-pour-un-evenement\/\">En route pour le golf : campagne automatis\u00e9e pour un \u00e9v\u00e9nement<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fr\/en-route-pour-le-golf-campagne-automatisee-pour-un-evenement\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/07103442\/Aivie-Marketing-Automation-Kendris-Newsletter.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Aivie Marketing Automation Kendris Newsletter\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/07103442\/Aivie-Marketing-Automation-Kendris-Newsletter.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/07103442\/Aivie-Marketing-Automation-Kendris-Newsletter-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/07103442\/Aivie-Marketing-Automation-Kendris-Newsletter-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/07103442\/Aivie-Marketing-Automation-Kendris-Newsletter-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/07103442\/Aivie-Marketing-Automation-Kendris-Newsletter-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-540733b stk-block-background stk--has-background-overlay\" data-block-id=\"540733b\"><style>.stk-540733b {background-color:#EFF0F1 !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:60px !important;padding-bottom:60px !important;margin-bottom:0px !important;}.stk-540733b:before{background-color:#EFF0F1 !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-540733b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c224bc7\" data-v=\"4\" data-block-id=\"c224bc7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c224bc7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c224bc7-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8d7c0c5\" id=\"personalisierte-newsletter\" data-block-id=\"8d7c0c5\"><h2 class=\"stk-block-heading__text\">Lettres d&rsquo;information personnalis\u00e9es<\/h2><\/div>\n\n\n\n<p>Les newsletters sont envoy\u00e9es r\u00e9guli\u00e8rement \u2013 mais les taux d&rsquo;ouverture et de clics stagnent.<br\/>Tout le monde re\u00e7oit le m\u00eame contenu, ind\u00e9pendamment de l&rsquo;int\u00e9r\u00eat, du comportement ou de la phase du processus d&rsquo;achat.<\/p>\n\n\n\n<p>Le levier r\u00e9side dans la personnalisation et la segmentation : les contenus sont diffus\u00e9s de mani\u00e8re dynamique, en fonction du secteur, de l&rsquo;int\u00e9r\u00eat, du comportement de clic ou de la relation client existante. <\/p>\n\n\n\n<p>Ainsi, un envoi de masse devient un instrument pour acqu\u00e9rir des clients de mani\u00e8re cibl\u00e9e gr\u00e2ce au marketing.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-2c6bd16\" data-block-id=\"2c6bd16\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-fb6d587\" data-block-id=\"fb6d587\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Analyser le potentiel<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-0acc3fb\" data-block-id=\"0acc3fb\"><style>.stk-0acc3fb .stk-button{background:transparent !important;}.stk-0acc3fb .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-0acc3fb .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Discuter de la situation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a77ab08\" data-v=\"4\" data-block-id=\"a77ab08\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a77ab08-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a77ab08-inner-blocks\">\n<p>Adapt\u00e9 \u00e0 vous si<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-2905023\" data-block-id=\"2905023\"><style>.stk-2905023 {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-2905023\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-6bf0eff\" data-block-id=\"6bf0eff\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">vos newsletters ont des performances moyennes<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-0c7ea46\" data-block-id=\"0c7ea46\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">vous vous adressez \u00e0 tous avec les m\u00eames contenus<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-57f04b7\" data-block-id=\"57f04b7\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">vous voulez acqu\u00e9rir des clients gr\u00e2ce au marketing, pas seulement de la visibilit\u00e9<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-94da6ff\" data-block-id=\"94da6ff\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">vous souhaitez activer vos contacts existants<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Cas clients<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-11f62cc is-style-default\" data-v=\"2\" data-block-id=\"11f62cc\"><style>.stk-11f62cc .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-11f62cc-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-11f62cc-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/plusieurs-milliers-de-francs-de-chiffre-daffaires-avec-les-clients-existants-de-lhotel-marketing-automation-case\/\">Plusieurs milliers de francs de chiffre d&#039;affaires avec les clients existants de l&#039;h\u00f4tel \u2013 Marketing Automation Case<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fr\/plusieurs-milliers-de-francs-de-chiffre-daffaires-avec-les-clients-existants-de-lhotel-marketing-automation-case\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1267\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Balcon de l&#039;h\u00f4tel Riva Rooms Studios\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios.jpg 1900w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-480x320.jpg 480w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-11f62cc-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/utiliser-efficacement-les-contenus-dans-des-funnels-automatises\/\">Utiliser efficacement les contenus dans des funnels automatis\u00e9s<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fr\/utiliser-efficacement-les-contenus-dans-des-funnels-automatises\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-240x135.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-600x338.png 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-2022a53 stk-block-background\" id=\"potential\" data-block-id=\"2022a53\"><style>.stk-2022a53 {background-color:#cfe7e1 !important;padding-top:80px !important;padding-bottom:80px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-2022a53:before{background-color:#cfe7e1 !important;}.stk-2022a53-column{--stk-column-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2022a53-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-62acf0b\" data-v=\"4\" data-block-id=\"62acf0b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-62acf0b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-62acf0b-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-aller-anfang-ist-leicht\">Un d\u00e9but clair.<\/h2>\n\n\n\n<p>D\u00e9couvrez comment acqu\u00e9rir des clients gr\u00e2ce au marketing \u2013 de fa\u00e7on pr\u00e9visible plut\u00f4t qu&rsquo;al\u00e9atoire.<\/p>\n\n\n\n<p>Votre valeur ajout\u00e9e :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous obtenez un bilan structur\u00e9<\/li>\n\n\n\n<li>Vous identifiez les \u00e9tapes du processus o\u00f9 les leads sont perdus<\/li>\n\n\n\n<li>Vous voyez o\u00f9 vous pouvez acqu\u00e9rir des clients de mani\u00e8re cibl\u00e9e gr\u00e2ce au marketing<\/li>\n<\/ul>\n\n\n\n<p>D\u00e9marrez d\u00e8s maintenant votre analyse de potentiel gratuite.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a144da2\" data-v=\"4\" data-block-id=\"a144da2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a144da2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a144da2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9dfb03a\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-erfahre-wo-dein-marketing-kunden-gewinnt-und-wo-nicht-span\" data-block-id=\"9dfb03a\"><style>.stk-9dfb03a {margin-bottom:40px !important;}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">D\u00e9couvrez o\u00f9 votre marketing g\u00e9n\u00e8re des clients \u2013 et o\u00f9 il n\u2019en g\u00e9n\u00e8re pas<\/span><\/h2><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=115\"><\/script>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<script src=\"https:\/\/t.contentsquare.net\/uxa\/9884c3a6001b1.js\"><\/script>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acqu\u00e9rir des clients gr\u00e2ce au marketing pour les PME \u2013 de mani\u00e8re planifiable et non al\u00e9atoire De nombreuses PME investissent dans le marketing.Mais une v\u00e9ritable acquisition de clients ne se produit que lorsque les actions isol\u00e9es deviennent un syst\u00e8me.C&rsquo;est pr\u00e9cis\u00e9ment ce que notre exp\u00e9rience pratique d\u00e9montre. R\u00e9aliser une analyse de potentiel Discuter de la situation &hellip; <a href=\"https:\/\/aivie.ch\/fr\/acquerir-des-clients-grace-au-marketing-pour-les-pme-de-maniere-planifiable-et-non-aleatoire\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Acqu\u00e9rir des clients gr\u00e2ce au marketing pour les PME \u2013 de mani\u00e8re planifiable et non al\u00e9atoire<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28997","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Acqu\u00e9rir des clients gr\u00e2ce au marketing pour les PME \u2013 de mani\u00e8re planifiable et non al\u00e9atoireDe nombreuses PME investissent dans le marketing.Mais une v\u00e9ritable acquisition de clients ne se produit que lorsque les actions isol\u00e9es deviennent un syst\u00e8me.C&rsquo;est pr\u00e9cis\u00e9ment ce que notre exp\u00e9rience pratique d\u00e9montre. R\u00e9aliser une analyse de potentiel Discuter de la situation Pourquoi l&rsquo;acquisition de clients par le marketing ne fonctionne souvent pasDepuis des ann\u00e9es, nous accompagnons les PME suisses pour faire passer leur acquisition de clients de l&rsquo;activisme \u00e0 la syst\u00e9matique. Non pas avec plus d&rsquo;outils. Non pas avec plus de budget. Mais avec des processus clairs,\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/fr\/author\/adrian\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/28997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/comments?post=28997"}],"version-history":[{"count":4,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/28997\/revisions"}],"predecessor-version":[{"id":29079,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/28997\/revisions\/29079"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=28997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}