{"id":23656,"date":"2025-07-16T11:53:19","date_gmt":"2025-07-16T09:53:19","guid":{"rendered":"https:\/\/aivie.ch\/newsletter-vs-nurturing\/"},"modified":"2026-02-27T17:27:27","modified_gmt":"2026-02-27T15:27:27","slug":"newsletter-vs-nurturing","status":"publish","type":"page","link":"https:\/\/aivie.ch\/fr\/newsletter-vs-nurturing\/","title":{"rendered":"Acqu\u00e9rir des clients gr\u00e2ce au Lead Nurturing"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-6a1c680 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-6a1c680 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-6a1c680.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-6a1c680.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-6a1c680-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-08cc573 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-08cc573-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1359\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png\" alt=\"\" class=\"wp-image-5520\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-960x680.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-768x544.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-1200x849.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-480x340.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-600x425.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-b1ebd53 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b1ebd53-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5a0a15d ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\"><br\/>Acqu\u00e9rir des clients gr\u00e2ce au Lead Nurturing.<\/h1><p class=\"ugb-heading__subtitle\">De nombreuses entreprises connaissent ce probl\u00e8me : elles investissent du temps et de l\u2019argent dans des newsletters qui se ressemblent toutes \u2013 et s\u2019\u00e9tonnent des faibles taux d\u2019ouverture. Pourtant, la cl\u00e9 du succ\u00e8s est connue depuis longtemps : les strat\u00e9gies d\u2019e-mail marketing automatis\u00e9es \u2013 \u00e9galement appel\u00e9es nurturing.  <br\/><br\/>Gr\u00e2ce \u00e0 la personnalisation d&rsquo;Aivie, vous atteignez ainsi des taux d&rsquo;ouverture d&rsquo;environ 50 %.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-7f9a818 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-7f9a818-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-7f9a818-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-7f9a818-content-wrapper > h1,.ugb-7f9a818-content-wrapper > h2,.ugb-7f9a818-content-wrapper > h3,.ugb-7f9a818-content-wrapper > h4,.ugb-7f9a818-content-wrapper > h5,.ugb-7f9a818-content-wrapper > h6{color:#ffffff}.ugb-7f9a818-content-wrapper > p,.ugb-7f9a818-content-wrapper > ol li,.ugb-7f9a818-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-7f9a818-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-7f9a818-content-wrapper\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color has-large-font-size wp-elements-79c8c8cc7c733d106b539405b34275c4\" id=\"h-webinar-newsletter-vs-nurturing\">Webinar Newsletter vs. Nurturing<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-19da8708dfd322d4334859bb59d2b1ba\">Dans ce webinaire, nous vous montrerons comment acqu\u00e9rir davantage de prospects et de clients \u00e0 long terme gr\u00e2ce \u00e0 l&rsquo;automatisation du marketing.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-0f7f321 ugb-main-block\"><style>.ugb-0f7f321 .ugb-block-content{justify-content:flex-start !important}.ugb-0f7f321 .ugb-button1:hover{background-color:;opacity:1}.ugb-0f7f321 .ugb-button1:before{content:\"\";background-image:linear-gradient(90deg,,)}.ugb-0f7f321 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--ghost-to-normal-effect ugb-button--design-ghost\" href=\"#webinar-formular\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Regarder un webinaire<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-7f87984 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"webinar-details\"><style>.ugb-7f87984.ugb-columns{background-color:#EFF0F1}.ugb-7f87984.ugb-columns:before{background-color:#EFF0F1}.ugb-7f87984 .ugb-block-title{color:#e63312}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Newletter vs. Nurturing \u2013 Cas client Haugan Cruises<\/h2><p class=\"ugb-block-description\">Chez Haugan Cruises, le point de d\u00e9part \u00e9tait des donn\u00e9es clients \u00e9parpill\u00e9es, des outils co\u00fbteux et des envois de newsletters sans personnalisation. Gr\u00e2ce au marketing automation avec Aivie, les envois de newsletters non personnalis\u00e9s et rigides sont devenus des emails de nurturing flexibles et personnalis\u00e9s. Le taux d&rsquo;ouverture a augment\u00e9 et le parcours client est accompagn\u00e9 de contenus personnalis\u00e9s.  <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-7f87984-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-a5e6ada ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a5e6ada-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-267de64 ugb-column--design-plain ugb-main-block\" id=\"webinar-download\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-267de64-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"aligncenter wp-block-ugb-columns ugb-columns ugb-9b13670 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block\"><style>.ugb-9b13670 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.75fr 1.50fr 0.75fr !important}.ugb-9b13670 .ugb-block-title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Contenu du webinaire Marketing Automation<\/h2><p class=\"ugb-block-description\">Ce webinaire vous offre une introduction rapide aux cycles de vente et aux entonnoirs de marketing. Nous vous montrons, \u00e0 l\u2019aide du cas client Haugan, comment mettre en \u0153uvre des campagnes r\u00e9ussies avec Aivie. Pour toute question, vous pouvez prendre rendez-vous avec Martin, expert en automatisation du marketing.  <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-9b13670-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-eb6c8f4 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-eb6c8f4-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-was-steckt-drin\">Ce qu&rsquo;il y a dedans<\/h3>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-5eba3f1 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-5eba3f1 li{--icon-size:8px !important}.ugb-5eba3f1 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-5eba3f1.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Cr\u00e9er des formulaires et des e-mails<\/li><li>Aimants \u00e0 prospects et pages de destination<\/li><li>Segments de contacts avec scoring des prospects<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-79c8a73 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-79c8a73-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-fur-wen\">Pour qui<\/h3>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-8214f3a ugb-icon-list--v2 ugb-main-block\"><style>.ugb-8214f3a li{--icon-size:8px !important}.ugb-8214f3a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-8214f3a.ugb-icon-list ul{columns:2}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>les responsables marketing qui souhaitent optimiser leur secteur gr\u00e2ce au marketing automation<\/li><li>Experts en marketing num\u00e9rique souhaitant utiliser le marketing automation<\/li><li>Propri\u00e9taires et fondateurs qui souhaitent d\u00e9velopper leur activit\u00e9 avec l\u2019automatisation du marketing<\/li><li>Conseillers en num\u00e9risation pour PME qui souhaitent proposer des solutions globales \u00e0 leurs clients.<\/li><li>Agences de marketing et de communication qui souhaitent offrir une valeur ajout\u00e9e \u00e0 leurs clients gr\u00e2ce \u00e0 l\u2019automatisation du marketing<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-12c1fbd ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-12c1fbd-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-453f6f5 ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-453f6f5.ugb-spacer{height:24px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"892\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp\" alt=\"utiliser l&#039;automatisation du marketing d&#039;aivie\" class=\"wp-image-1358\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-480x446.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-240x223.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-768x713.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-1536x1426.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-600x557.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-2b40da2 ugb-columns--design-uneven ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-2b40da2.ugb-columns{background-color:#EFF0F1}.ugb-2b40da2.ugb-columns:before{background-color:#EFF0F1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2b40da2-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-143edfc ugb-column--design-plain ugb-main-block\"><style>.ugb-143edfc-column-wrapper .ugb-column__content-wrapper{width:350px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-143edfc-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-4fd7f46 ugb-main-block\"><style>.ugb-4fd7f46 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Ce qui vous attend dans le webinaire<\/h2><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-01d22ab ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-01d22ab-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-3bfbec6 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-3bfbec6 li{--icon-size:40px !important}.ugb-3bfbec6 li::before{width:40px !important;height:40px !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIiBzdHlsZT0iZmlsbDogI2U2MzMxMiAhaW1wb3J0YW50OyBjb2xvcjogI2U2MzMxMiAhaW1wb3J0YW50Ij48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiIGZpbGw9IiNlNjMzMTIiIHN0cm9rZT0iI2U2MzMxMiIgc3R5bGU9ImZpbGw6IHJnYigyMzAsIDUxLCAxOCk7IHN0cm9rZTogcmdiKDIzMCwgNTEsIDE4KTsiLz48L3N2Zz4=')}.ugb-3bfbec6.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Diff\u00e9rence entre newsletter et nurturing<\/li><li>Cas pratique Haugan Cruises : de donn\u00e9es clients \u00e9parpill\u00e9es et d&rsquo;outils co\u00fbteux \u00e0 une base de donn\u00e9es centrale et \u00e0 des campagnes automatis\u00e9es et personnalis\u00e9es<\/li><li>Des enseignements concrets pour votre entreprise<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"aligncenter wp-block-ugb-columns ugb-columns ugb-903103a ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block\"><style>.ugb-903103a > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 1.20fr 0.60fr !important}.ugb-903103a .ugb-block-title{color:#e63312}@media screen and (min-width:768px){.ugb-903103a.ugb-columns{padding-top:40px !important;padding-bottom:40px !important}}<\/style><div class=\"ugb-inner-block\"><h2 class=\"ugb-block-title\">Case Highlight \u2013 Haugan Cruises<\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-903103a-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-07a2e22 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-07a2e22-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-nach-15-jahren-am-markt-hatte-nbsp-haugan-cruises-nbsp-ein-problem\">Apr\u00e8s 15 ans de pr\u00e9sence sur le march\u00e9 <em>, Haugan Cruises<\/em> avait un probl\u00e8me :<\/h3>\n\n\n\n<p>Comment <strong>le marketing<\/strong> peut-il nous aider \u00e0 <strong>attirer de nouveaux clients<\/strong> et \u00e0 fid\u00e9liser les clients existants ?<\/p>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-ea93bb9 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-ea93bb9 li{--icon-size:8px !important}.ugb-ea93bb9 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-ea93bb9.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>De nombreuses listes de clients \u00e9parpill\u00e9es qui n&rsquo;\u00e9taient pas utilisables<\/li><li>Outils de messagerie co\u00fbteux et peu performants<\/li><li>Pas de possibilit\u00e9 de personnalisation<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d6d28b6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6d28b6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-die-losung\">La solution :<\/h3>\n\n\n\n<p>Une <strong>strat\u00e9gie marketing<\/strong> intelligente <strong>pour attirer des clients<\/strong> avec des flux de nurturing automatis\u00e9s \u2013 au lieu du spam classique de la newsletter.<\/p>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-24472c4 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-24472c4 li{--icon-size:8px !important}.ugb-24472c4 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-24472c4.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Une base de donn\u00e9es centrale au lieu de 15 listes diff\u00e9rentes<\/li><li>E-mails enti\u00e8rement automatis\u00e9s et personnalis\u00e9s bas\u00e9s sur le comportement des clients<\/li><li>22% de taux d&rsquo;ouverture moyen \u2013 sans frais suppl\u00e9mentaires<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-516fa5c ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-516fa5c-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-a6f86a1 ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-a6f86a1.ugb-spacer{height:24px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"892\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp\" alt=\"utiliser l&#039;automatisation du marketing d&#039;aivie\" class=\"wp-image-1358\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-480x446.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-240x223.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-768x713.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-1536x1426.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-600x557.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-514dc0e stk-block-background\" data-block-id=\"514dc0e\"><style>.stk-514dc0e {background-color:#283e4c !important;padding-top:80px !important;padding-bottom:80px !important;margin-bottom:0px !important;}.stk-514dc0e:before{background-color:#283e4c !important;}.stk-514dc0e-column{--stk-column-gap:10px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-514dc0e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-47205a5\" data-v=\"4\" data-block-id=\"47205a5\"><style>@media screen and (min-width: 768px){.stk-47205a5 {flex:var(--stk-flex-grow, 1) 1 calc(33.333% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-47205a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-47205a5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-right stk-block stk-57f59a8\" data-block-id=\"57f59a8\"><style>.stk-57f59a8 .stk-img-wrapper{width:200px !important;height:200px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-23853\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/08\/25094230\/jessica-meza-haugan-cruises.jpeg\" width=\"200\" height=\"200\" alt=\"Felix - Cas client Ferris Ai\" title=\"\"><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4bd404f\" data-v=\"4\" data-block-id=\"4bd404f\"><style>@media screen and (min-width: 768px){.stk-4bd404f {flex:var(--stk-flex-grow, 1) 1 calc(66.667% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4bd404f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4bd404f-inner-blocks\">\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">\u00ab\u00a0Les outils que nous utilisions auparavant \u00e9taient tr\u00e8s co\u00fbteux. Avec le marketing automation, nous pouvons envoyer des newsletters personnalis\u00e9es chaque semaine, sans frais suppl\u00e9mentaires\u00a0\u00bb.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color has-link-color wp-elements-043b17a44c87344549c29b77c0530bb5\">Jessica Meza, Fondatrice de Haugan Cruises<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0059fdb ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\" id=\"join\"><style>.ugb-0059fdb.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:top right;background-repeat:no-repeat;background-size:40% !important}.ugb-0059fdb.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}@media screen and (min-width:768px){.ugb-0059fdb.ugb-columns{padding-right:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0059fdb-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7123f02 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7123f02-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e4c7aec ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Faites connaissance avec Martin<\/h2><p class=\"ugb-heading__subtitle\">Mon objectif est de fournir aux clients l&rsquo;\u00e9cosyst\u00e8me num\u00e9rique parfait. Pour y parvenir, je veux comprendre en profondeur les processus et les besoins des clients, afin de pouvoir ensuite pr\u00e9senter des solutions qui soutiennent au mieux leurs objectifs strat\u00e9giques et op\u00e9rationnels.<br\/>C&rsquo;est exactement ce que vous trouverez dans ce webinaire, pour un parcours client personnalis\u00e9 dans l&#8217;email marketing. <\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-6967a16 ugb-main-block\"><style>.ugb-6967a16 .ugb-block-content{justify-content:flex-start !important}.ugb-6967a16 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/aivie.ch\/author\/martin\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Afficher le profil<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e5e1294 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e5e1294-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w.jpg\" alt=\"Photo Martin Winiker Aivie\" class=\"wp-image-20055\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-240x240.jpg 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-960x960.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-768x768.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-1200x1200.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-480x480.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" id=\"webinar-formular\" data-block-id=\"80883a5\"><style>.stk-80883a5 {background-color:#cfe7e1 !important;padding-top:80px !important;padding-bottom:80px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-80883a5:before{background-color:#cfe7e1 !important;}.stk-80883a5-column{--stk-column-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-aller-anfang-ist-leicht\">Tous les d\u00e9buts sont faciles.<\/h2>\n\n\n\n<p>A l&rsquo;aide d&rsquo;un cas client, nous vous montrons comment le marketing automation est appliqu\u00e9 dans l&rsquo;entreprise.<\/p>\n\n\n\n<p>Inscrivez-vous maintenant gratuitement au webinaire et d\u00e9couvrez comment <strong>le marketing<\/strong> peut vous aider \u00e0 <strong>attirer des clients<\/strong> \u2013 de mani\u00e8re automatis\u00e9e et mesurable.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-57881db\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-erfahre-im-video-wie-du-mit-lead-nurturing-kunden-gewinnst-span\" data-block-id=\"57881db\"><style>.stk-57881db {margin-bottom:40px !important;}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">D\u00e9couvrez dans la vid\u00e9o comment gagner des clients gr\u00e2ce au lead nurturing. <\/span><\/h2><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=107\"><\/script>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<script src=\"https:\/\/t.contentsquare.net\/uxa\/9884c3a6001b1.js\"><\/script>\n","protected":false},"excerpt":{"rendered":"<p>Acqu\u00e9rir des clients gr\u00e2ce au Lead Nurturing. De nombreuses entreprises connaissent ce probl\u00e8me : elles investissent du temps et de l\u2019argent dans des newsletters qui se ressemblent toutes \u2013 et s\u2019\u00e9tonnent des faibles taux d\u2019ouverture. Pourtant, la cl\u00e9 du succ\u00e8s est connue depuis longtemps : les strat\u00e9gies d\u2019e-mail marketing automatis\u00e9es \u2013 \u00e9galement appel\u00e9es nurturing. Gr\u00e2ce &hellip; <a href=\"https:\/\/aivie.ch\/fr\/newsletter-vs-nurturing\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Acqu\u00e9rir des clients gr\u00e2ce au Lead Nurturing<\/span><\/a><\/p>\n","protected":false},"author":322,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-23656","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Acqu\u00e9rir des clients gr\u00e2ce au Lead Nurturing.De nombreuses entreprises connaissent ce probl\u00e8me : elles investissent du temps et de l\u2019argent dans des newsletters qui se ressemblent toutes \u2013 et s\u2019\u00e9tonnent des faibles taux d\u2019ouverture. Pourtant, la cl\u00e9 du succ\u00e8s est connue depuis longtemps : les strat\u00e9gies d\u2019e-mail marketing automatis\u00e9es \u2013 \u00e9galement appel\u00e9es nurturing. Gr\u00e2ce \u00e0 la personnalisation d&rsquo;Aivie, vous atteignez ainsi des taux d&rsquo;ouverture d&rsquo;environ 50 %. Webinar Newsletter vs. Nurturing Dans ce webinaire, nous vous montrerons comment acqu\u00e9rir davantage de prospects et de clients \u00e0 long terme gr\u00e2ce \u00e0 l&rsquo;automatisation du marketing. Regarder un webinaire Newletter vs. Nurturing \u2013\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Anja Bienz","url":"https:\/\/aivie.ch\/fr\/author\/anja\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/23656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/comments?post=23656"}],"version-history":[{"count":18,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/23656\/revisions"}],"predecessor-version":[{"id":29056,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/23656\/revisions\/29056"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=23656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}