{"id":17045,"date":"2023-12-15T05:37:54","date_gmt":"2023-12-15T03:37:54","guid":{"rendered":"https:\/\/aivie.ch\/loi-sur-la-protection-des-donnees-marketing-automation-et-loi-sur-la-protection-des-donnees\/"},"modified":"2026-01-11T14:15:58","modified_gmt":"2026-01-11T12:15:58","slug":"loi-sur-la-protection-des-donnees-marketing-automation-et-loi-sur-la-protection-des-donnees","status":"publish","type":"page","link":"https:\/\/aivie.ch\/fr\/loi-sur-la-protection-des-donnees-marketing-automation-et-loi-sur-la-protection-des-donnees\/","title":{"rendered":"Loi sur la protection des donn\u00e9es : Marketing Automation et loi sur la protection des donn\u00e9es"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-3efb5d6 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-3efb5d6.ugb-container{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:top right;background-repeat:no-repeat;background-size:40% !important}.ugb-3efb5d6.ugb-container:before{opacity:0.5}@media screen and (min-width:768px){.ugb-3efb5d6-content-wrapper.ugb-container__content-wrapper{width:90% !important}.ugb-3efb5d6.ugb-container{margin-top:0px !important;padding-top:0px !important;padding-right:35px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-3efb5d6-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-3efb5d6-content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-d532239 ugb-main-block\"><style>.ugb-d532239 .ugb-heading__title{text-align:left}.ugb-d532239 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-d532239.ugb-heading{margin-right:250px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Tout ce qui concerne la loi sur la protection des donn\u00e9es et le marketing automation<\/h1><p class=\"ugb-heading__subtitle\">Mettre en place rapidement et facilement un site web conforme \u00e0 la protection des donn\u00e9es avec l&#8217;email marketing. Nous te montrons tout ce qu&rsquo;il faut savoir pour appliquer correctement la nouvelle loi sur la protection des donn\u00e9es de la Suisse (revDSG) et de l&rsquo;UE (DSGVO\/GDPR) sur le plan juridique.<br\/><br\/>Nous ne sommes pas des avocats et ne pouvons pas donner d&rsquo;avis juridique contraignant. Nous avons rassembl\u00e9 ici les principales modifications apport\u00e9es par la nouvelle loi sur la protection des donn\u00e9es en Suisse, notamment en ce qui concerne le marketing automation et la collecte des donn\u00e9es des clients. t&rsquo;expliquer de mani\u00e8re aussi br\u00e8ve et compacte que possible ce que tu dois mettre en pratique<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-240x240.png\" alt=\"nouvelle loi sur la protection des donn&#xE9;es en Suisse Check-list Aivie\" class=\"wp-image-7121\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-768x768.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-480x480.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-600x600.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-100x100.png 100w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz.png 800w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-datenschutzgesetz-checkliste\">Liste de contr\u00f4le de la loi sur la protection des donn\u00e9es<\/h3>\n\n\n\n<p>La nouvelle loi suisse sur la protection des donn\u00e9es, l&rsquo;essentiel en bref.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-5dc2a14 ugb-main-block\"><style>.ugb-5dc2a14 .ugb-block-content{justify-content:flex-start !important}.ugb-5dc2a14 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/das-neue-datenschutzgesetz-schweiz\/#checkliste\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">T\u00e9l\u00e9charger la liste de contr\u00f4le<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-240x240.png\" alt=\"Protection des donn&#xE9;es Aivie Mautic Workshop\" class=\"wp-image-4150\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-768x768.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-480x480.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-600x600.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-100x100.png 100w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5.png 800w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-revdsg-und-dsgvo-datenschutz-workshop\">Atelier sur la protection des donn\u00e9es revDSG et DSGVO<\/h3>\n\n\n\n<p>Communiquer en conformit\u00e9 avec la RGPD, nous te montrons ce qui est possible et ce qui ne l&rsquo;est pas dans l&rsquo;e-mail marketing.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-b853e62 ugb-main-block\"><style>.ugb-b853e62 .ugb-block-content{justify-content:flex-start !important}.ugb-b853e62 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/product\/workshop-sicher-unterwegs-als-aivie-mautic-anwender\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Vers l&rsquo;atelier<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><img decoding=\"async\" src=\"https:\/\/aivie.ch\/wp-content\/uploads\/2022\/04\/Das-neue-Datenschutzgesetz-in-der-Schweiz-einfach-erkla&#x308;rt-1-240x240.webp\" alt=\"La nouvelle loi sur la protection des donn&#xE9;es en Suisse - expliqu&#xE9;e simplement\" class=\"wp-image-6734\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-datenschutzgesetz-sicher-umsetzen\">Appliquer la loi sur la protection des donn\u00e9es en toute s\u00e9curit\u00e9<\/h3>\n\n\n\n<p>Conforme \u00e0 la loi revDSG rapidement et facilement. Le paquet contient tout ce qu&rsquo;il faut.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-57ae883 ugb-main-block\"><style>.ugb-57ae883 .ugb-block-content{justify-content:flex-start !important}.ugb-57ae883 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/product\/datenschutz-quick-starter-revdsg\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Paquet d\u2019\u00e9tude de cas sur la protection des donn\u00e9es<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0059fdb ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-0059fdb.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:bottom right;background-repeat:no-repeat;background-size:40% !important}.ugb-0059fdb.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}@media screen and (min-width:768px){.ugb-0059fdb.ugb-columns{padding-right:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0059fdb-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7123f02 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7123f02-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e4c7aec ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Ce que tu dois savoir sur la nouvelle loi suisse sur la protection des donn\u00e9es<\/h2><p class=\"ugb-heading__subtitle\">Nous t&rsquo;expliquons dans l&rsquo;article suivant les principales modifications de la nouvelle loi suisse sur la protection des donn\u00e9es (revDSG) qui concernent le marketing.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-6967a16 ugb-main-block\"><style>.ugb-6967a16 .ugb-block-content{justify-content:flex-start !important}.ugb-6967a16 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/aivie.ch\/das-neue-datenschutzgesetz-schweiz\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Vers l\u2019article<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e5e1294 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e5e1294-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image alignleft size-aiv_480w\"><a href=\"https:\/\/aivie.ch\/das-neue-datenschutzgesetz-in-der-schweiz-einfach-erklart\/\"><img decoding=\"async\" src=\"https:\/\/aivie.ch\/wp-content\/uploads\/2022\/04\/Das-neue-Datenschutzgesetz-in-der-Schweiz-einfach-erkla&#x308;rt-1-480x320.webp\" alt=\"La nouvelle loi sur la protection des donn&#xE9;es en Suisse - expliqu&#xE9;e simplement\" class=\"wp-image-6734\" title=\"\"><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-b168b8e ugb-container--v2 ugb-container--design-basic ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-b168b8e-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-b168b8e-content-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"h-sicher-unddatenschutz-konform-mit-aivie\">S\u00fbr et<br\/>conforme \u00e0 la protection des donn\u00e9es<br\/>avec Aivie.<\/h2>\n\n\n\n<p>Avec Aivie, collectez et suivez les donn\u00e9es en toute s\u00e9curit\u00e9 et sans souci avec les e-mails, <br\/>les newsletters et les formulaires.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/GDPR.webp\" alt=\"H&#xE9;bergement certifi&#xE9; GDPR &amp;amp; DSGVO\" class=\"wp-image-2685\" style=\"width:116px;height:116px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/GDPR.webp 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/GDPR-240x240.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/GDPR-100x100.webp 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener\">RGPD<\/a><\/strong><br\/>Loi sur la protection des donn\u00e9es de l\u2019UE correctement mise en \u0153uvre sur le plan juridique.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.fedlex.admin.ch\/eli\/fga\/2020\/1998\/de\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG.png\" alt=\"nDSG\" class=\"wp-image-5670\" style=\"width:138px;height:138px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG.png 1024w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-960x960.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-768x768.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-900x900.png 900w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-480x480.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-600x600.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-100x100.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/www.fedlex.admin.ch\/eli\/fga\/2020\/1998\/de\" target=\"_blank\" rel=\"noopener\"><strong>nLPD<\/strong><br\/><\/a>Loi sur la protection des donn\u00e9es de l\u2019UE correctement mise en \u0153uvre sur le plan juridique.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.iso.org\/isoiec-27001-information-security.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131519\/ISO.webp\" alt=\"H&#xE9;bergement certifi&#xE9; ISO 27001\" class=\"wp-image-2689\" style=\"width:115px;height:115px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131519\/ISO.webp 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131519\/ISO-240x240.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131519\/ISO-100x100.webp 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/www.iso.org\/isoiec-27001-information-security.html\" target=\"_blank\" rel=\"noopener\"><strong>ISO 27001<\/strong><br\/><\/a>Un syst\u00e8me de gestion de la s\u00e9curit\u00e9 de l\u2019information s\u00fbr.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/cloudsecurityalliance.org\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/CSA.webp\" alt=\"H&#xE9;bergement certifi&#xE9; CSA\" class=\"wp-image-2681\" style=\"width:111px;height:111px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/CSA.webp 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/CSA-240x240.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/CSA-100x100.webp 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><a href=\"https:\/\/cloudsecurityalliance.org\/\" target=\"_blank\" rel=\"noopener\">CSA<\/a><\/strong><br\/>Meilleures pratiques pour<br\/>les environnements de cloud computing.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-datenschutz-faq-s\">FAQ sur la protection des donn\u00e9es<\/h2>\n\n<p>Obtiens d&rsquo;autres pr\u00e9cieux conseils et informations sur la protection des donn\u00e9es dans notre FAQ.<\/p>\n\n<div class=\"aligncenter wp-block-ugb-blog-posts ugb-blog-posts ugb-2bdfbca ugb-blog-posts--v2 ugb-blog-posts--design-vertical-card2 ugb-blog-posts--columns-3 ugb-main-block\" data-load-items=\"\" data-id=\"ugb-2bdfbca\"><style>.ugb-2bdfbca .ugb-blog-posts__item{border-radius:0px !important}.ugb-2bdfbca .ugb-blog-posts__featured-image{border-radius:0px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><article class=\"ugb-blog-posts__item ugb--shadow-3\"><div class=\"ugb-blog-posts__content\"><h3 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/faq\/comment-mettre-a-jour-ma-politique-de-confidentialite-lors-de-lutilisation-daivie\/\">Comment mettre \u00e0 jour ma politique de confidentialit\u00e9 lors de l\u2019utilisation d\u2019Aivie ?<\/a><\/h3><div class=\"ugb-blog-posts__excerpt\"><p>Si vous utilisez Aivie, vous devriez adapter votre politique de confidentialit\u00e9 et expliquer de mani\u00e8re&#8230;<\/div><p class=\"ugb-blog-posts__readmore\"><a href=\"https:\/\/aivie.ch\/fr\/faq\/comment-mettre-a-jour-ma-politique-de-confidentialite-lors-de-lutilisation-daivie\/\">lire plus<\/a><\/p><\/div><\/article><article class=\"ugb-blog-posts__item ugb--shadow-3\"><div class=\"ugb-blog-posts__content\"><h3 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/faq\/ai-je-besoin-dun-bandeau-de-cookies-ou-dune-plate-forme-de-gestion-du-consentement-pour-mon-site-web\/\">Ai-je besoin d&rsquo;un bandeau de cookies ou d&rsquo;une plate-forme de gestion du consentement pour mon site web ?<\/a><\/h3><div class=\"ugb-blog-posts__excerpt\"><p>Les cookies sont de petits fichiers texte qui stockent des informations permettant de reconna\u00eetre ou&#8230;<\/div><p class=\"ugb-blog-posts__readmore\"><a href=\"https:\/\/aivie.ch\/fr\/faq\/ai-je-besoin-dun-bandeau-de-cookies-ou-dune-plate-forme-de-gestion-du-consentement-pour-mon-site-web\/\">lire plus<\/a><\/p><\/div><\/article><article class=\"ugb-blog-posts__item ugb--shadow-3\"><div class=\"ugb-blog-posts__content\"><h3 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/faq\/que-sont-les-donnees-personnelles-sensibles\/\">Que sont les donn\u00e9es personnelles sensibles ?<\/a><\/h3><div class=\"ugb-blog-posts__excerpt\"><p>Selon le contexte, toutes les donn\u00e9es personnelles peuvent \u00eatre consid\u00e9r\u00e9es comme sensibles. En principe, les&#8230;<\/div><p class=\"ugb-blog-posts__readmore\"><a href=\"https:\/\/aivie.ch\/fr\/faq\/que-sont-les-donnees-personnelles-sensibles\/\">lire plus<\/a><\/p><\/div><\/article><div class=\"ugb-button-container ugb-blog-posts__load-more-button\"><a class=\"ugb-button ugb-button--size-normal ugb-button--design-ghost\" href=\"#0\" rel=\"\" title=\"\" role=\"button\"><span class=\"ugb-button--inner\">Load More<\/span><\/a><\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-1c9b479 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-1c9b479-content-wrapper{grid-column-gap:60px !important}.ugb-1c9b479.ugb-columns{background-color:#cfe7e1}.ugb-1c9b479.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-1c9b479-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-20fa9e9 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-20fa9e9-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"h-webinar-datenschutz-im-digitalen-marketing\">Webinaire sur la protection des donn\u00e9es dans le marketing num\u00e9rique.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-aiv_480w is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/03\/07114839\/DatenschutzWebinar-revDSG-480x270.png\" alt=\"\" class=\"wp-image-13250\" width=\"360\" height=\"203\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/03\/07114839\/DatenschutzWebinar-revDSG-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/03\/07114839\/DatenschutzWebinar-revDSG-960x540.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/03\/07114839\/DatenschutzWebinar-revDSG-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/03\/07114839\/DatenschutzWebinar-revDSG-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/03\/07114839\/DatenschutzWebinar-revDSG.png 1920w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<p>Le marketing num\u00e9rique n&rsquo;est pas possible sans donn\u00e9es. Le traitement appropri\u00e9 de ces donn\u00e9es est une condition pr\u00e9alable \u00e0 l&rsquo;\u00e9tablissement d&rsquo;une relation de confiance entre les clients et l&rsquo;entreprise.<\/p>\n\n\n\n<p>Les experts en protection des donn\u00e9es de <a href=\"https:\/\/www.lexr.com\/de-ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">LEXR<\/a> expliquent ce qui est possible et ce qui ne l&rsquo;est pas \u2013 dans l&rsquo;UE (RGPD) et d\u00e9sormais aussi en Suisse (revDSG). Pour qu&rsquo;il n&rsquo;y ait plus de questions en suspens en ce qui concerne la <a href=\"https:\/\/aivie.ch\/fr\/nouvelle-loi-sur-la-protection-des-donnees-en-suisse-nlpd-ou-revlpd-lessentiel-en-bref\/\">loi sur la protection des donn\u00e9es<\/a> dans le marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-0abfd3f ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0abfd3f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-2acaf7e ugb-main-block\"><style>.ugb-2acaf7e .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Inscris-toi maintenant \u00e0 la protection gratuite des donn\u00e9es  <\/span><br\/><span style=\"color: #283e4c;\" class=\"ugb-highlight\">webinaire.<\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=89\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tout ce qui concerne la loi sur la protection des donn\u00e9es et le marketing automation Mettre en place rapidement et facilement un site web conforme \u00e0 la protection des donn\u00e9es avec l&#8217;email marketing. Nous te montrons tout ce qu&rsquo;il faut savoir pour appliquer correctement la nouvelle loi sur la protection des donn\u00e9es de la Suisse &hellip; <a href=\"https:\/\/aivie.ch\/fr\/loi-sur-la-protection-des-donnees-marketing-automation-et-loi-sur-la-protection-des-donnees\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Loi sur la protection des donn\u00e9es : Marketing Automation et loi sur la protection des donn\u00e9es<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17045","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Tout ce qui concerne la loi sur la protection des donn\u00e9es et le marketing automationMettre en place rapidement et facilement un site web conforme \u00e0 la protection des donn\u00e9es avec l&#8217;email marketing. Nous te montrons tout ce qu&rsquo;il faut savoir pour appliquer correctement la nouvelle loi sur la protection des donn\u00e9es de la Suisse (revDSG) et de l&rsquo;UE (DSGVO\/GDPR) sur le plan juridique.Nous ne sommes pas des avocats et ne pouvons pas donner d&rsquo;avis juridique contraignant. Nous avons rassembl\u00e9 ici les principales modifications apport\u00e9es par la nouvelle loi sur la protection des donn\u00e9es en Suisse, notamment en ce qui concerne\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/fr\/author\/adrian\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/17045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/comments?post=17045"}],"version-history":[{"count":3,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/17045\/revisions"}],"predecessor-version":[{"id":25469,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/17045\/revisions\/25469"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=17045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}