{"id":16980,"date":"2023-12-15T05:37:16","date_gmt":"2023-12-15T03:37:16","guid":{"rendered":"https:\/\/aivie.ch\/evaluation-dun-outil-de-marketing-automation-avec-une-analyse-de-la-valeur-dusage\/"},"modified":"2026-02-17T14:07:32","modified_gmt":"2026-02-17T12:07:32","slug":"evaluation-dun-outil-de-marketing-automation-avec-une-analyse-de-la-valeur-dusage","status":"publish","type":"page","link":"https:\/\/aivie.ch\/fr\/evaluation-dun-outil-de-marketing-automation-avec-une-analyse-de-la-valeur-dusage\/","title":{"rendered":"\u00c9valuation d&rsquo;un outil de marketing automation avec une analyse de la valeur d&rsquo;usage"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp\" alt=\"Outil d&#039;&#xE9;valuation du marketing automation\" class=\"wp-image-3715\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Outil d&rsquo;\u00e9valuation du marketing automation<\/h1><p class=\"ugb-heading__subtitle\">\u00c9value et \u00e9value les outils de marketing automation gr\u00e2ce \u00e0 notre analyse de la valeur d&rsquo;usage.<br\/><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-f74cc05 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-f74cc05-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-f74cc05-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-f74cc05-content-wrapper > h1,.ugb-f74cc05-content-wrapper > h2,.ugb-f74cc05-content-wrapper > h3,.ugb-f74cc05-content-wrapper > h4,.ugb-f74cc05-content-wrapper > h5,.ugb-f74cc05-content-wrapper > h6{color:#ffffff}.ugb-f74cc05-content-wrapper > p,.ugb-f74cc05-content-wrapper > ol li,.ugb-f74cc05-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-f74cc05-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-f74cc05-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-c71e24a ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-c71e24a li{color:#ffffff;--icon-size:8px !important}.ugb-c71e24a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-c71e24a.ugb-icon-list ul{columns:1}.ugb-c71e24a.ugb-icon-list{background-color:#283e4c}.ugb-c71e24a{padding:0 !important}.ugb-c71e24a.ugb-icon-list:before{background-color:#283e4c}.ugb-c71e24a .ugb-block-title{color:#ffffff;text-align:left}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">Avantages<\/h3><div class=\"ugb-block-content\"><ul><li>Trouver ton outil de marketing automation<\/li><li>\u00c9valuation selon les 7 crit\u00e8res les plus importants, y compris la pond\u00e9ration des crit\u00e8res<\/li><li>Evaluation en un coup d&rsquo;\u0153il<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-091e990 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-091e990-content-wrapper{grid-column-gap:60px !important}.ugb-091e990.ugb-columns{background-color:#cfe7e1}.ugb-091e990.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-091e990-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-d6f33f0 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-d6f33f0.ugb-column{margin-top:0px !important}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end}}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end !important}@media screen and (min-width:768px){.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6f33f0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b765a50 ugb-main-block\"><style>.ugb-b765a50 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c\" class=\"ugb-highlight\">Trouve ton outil de marketing automation<\/span>.<\/h2><p class=\"ugb-heading__subtitle\">Remplis notre questionnaire et d\u00e9couvre directement quel outil correspond le mieux \u00e0 tes besoins. C&rsquo;est peut-\u00eatre Aivie.<\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6da6590 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6da6590-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=80\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0e2f191 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-0e2f191-content-wrapper{grid-column-gap:60px !important}.ugb-0e2f191.ugb-columns{background-color:#cfe7e1}.ugb-0e2f191.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0e2f191-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ca2a514 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ca2a514-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-51cd323 ugb-main-block\"><style>.ugb-51cd323 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Trouve ton outil<\/h2><p class=\"ugb-heading__subtitle\">Et lance-toi dans ton Marketing Automation Journey. Notre analyse de l\u2019utilit\u00e9 vous offre un aper\u00e7u rapide des fonctionnalit\u00e9s les plus importantes dans le domaine du Marketing Automation.<\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse.png\" alt=\"Outil d&#039;&#xE9;valuation du marketing automation\" class=\"wp-image-4947\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse.png 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-480x320.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-600x400.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3a58d59 ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3a58d59-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b1e04f1 ugb-main-block\"><style>.ugb-b1e04f1 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">T\u00e9l\u00e9charger l&rsquo;\u00e9valuation de l&rsquo;outil d<span style=\"color: #283e4c\" class=\"ugb-highlight\">&lsquo;automatisation du marketing <\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=59\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Outil d&rsquo;\u00e9valuation du marketing automation \u00c9value et \u00e9value les outils de marketing automation gr\u00e2ce \u00e0 notre analyse de la valeur d&rsquo;usage. Avantages Trouver ton outil de marketing automation \u00c9valuation selon les 7 crit\u00e8res les plus importants, y compris la pond\u00e9ration des crit\u00e8res Evaluation en un coup d&rsquo;\u0153il<\/p>\n","protected":false},"author":1,"featured_media":9817,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16980","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/17092311\/Email-schreiben-am-Laptop_EmailBuilder-960x640-1.png",960,640,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/17092311\/Email-schreiben-am-Laptop_EmailBuilder-960x640-1-240x240.png",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/17092311\/Email-schreiben-am-Laptop_EmailBuilder-960x640-1.png",960,640,false],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/17092311\/Email-schreiben-am-Laptop_EmailBuilder-960x640-1-768x512.png",768,512,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/17092311\/Email-schreiben-am-Laptop_EmailBuilder-960x640-1.png",960,640,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/17092311\/Email-schreiben-am-Laptop_EmailBuilder-960x640-1.png",960,640,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/17092311\/Email-schreiben-am-Laptop_EmailBuilder-960x640-1-480x320.png",480,320,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/17092311\/Email-schreiben-am-Laptop_EmailBuilder-960x640-1-240x240.png",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/17092311\/Email-schreiben-am-Laptop_EmailBuilder-960x640-1.png",960,640,false],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/17092311\/Email-schreiben-am-Laptop_EmailBuilder-960x640-1-240x240.png",240,240,true]},"post_excerpt_stackable_v2":"<p>Outil d&rsquo;\u00e9valuation du marketing automation\u00c9value et \u00e9value les outils de marketing automation gr\u00e2ce \u00e0 notre analyse de la valeur d&rsquo;usage. AvantagesTrouver ton outil de marketing automation\u00c9valuation selon les 7 crit\u00e8res les plus importants, y compris la pond\u00e9ration des crit\u00e8resEvaluation en un coup d&rsquo;\u0153il Trouve ton outil de marketing automation.Remplis notre questionnaire et d\u00e9couvre directement quel outil correspond le mieux \u00e0 tes besoins. C&rsquo;est peut-\u00eatre Aivie. Trouve ton outilEt lance-toi dans ton Marketing Automation Journey. Notre analyse de l\u2019utilit\u00e9 vous offre un aper\u00e7u rapide des fonctionnalit\u00e9s les plus importantes dans le domaine du Marketing Automation. T\u00e9l\u00e9charger l&rsquo;\u00e9valuation de l&rsquo;outil d&lsquo;automatisation du\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/fr\/author\/adrian\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/comments?post=16980"}],"version-history":[{"count":2,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16980\/revisions"}],"predecessor-version":[{"id":28587,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16980\/revisions\/28587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media\/9817"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=16980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}