{"id":16963,"date":"2023-12-15T05:37:12","date_gmt":"2023-12-15T03:37:12","guid":{"rendered":"https:\/\/aivie.ch\/marketing-automation-canvas\/"},"modified":"2023-12-15T05:37:21","modified_gmt":"2023-12-15T03:37:21","slug":"marketing-automation-canvas","status":"publish","type":"page","link":"https:\/\/aivie.ch\/fr\/marketing-automation-canvas\/","title":{"rendered":"Marketing Automation Canvas"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-960x540.png\" alt=\"Aivie Marketing Automation Canvas\" class=\"wp-image-5272\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-960x540.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-600x338.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas.png 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Marketing Automation Canvas<\/h1><p class=\"ugb-heading__subtitle\">D\u00e9veloppe une strat\u00e9gie et des tactiques pour ton marketing automation.<br\/><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-f74cc05 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-f74cc05-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-f74cc05-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-f74cc05-content-wrapper > h1,.ugb-f74cc05-content-wrapper > h2,.ugb-f74cc05-content-wrapper > h3,.ugb-f74cc05-content-wrapper > h4,.ugb-f74cc05-content-wrapper > h5,.ugb-f74cc05-content-wrapper > h6{color:#ffffff}.ugb-f74cc05-content-wrapper > p,.ugb-f74cc05-content-wrapper > ol li,.ugb-f74cc05-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-f74cc05-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-f74cc05-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-c71e24a ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-c71e24a li{color:#ffffff;--icon-size:8px !important}.ugb-c71e24a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-c71e24a.ugb-icon-list ul{columns:1}.ugb-c71e24a.ugb-icon-list{background-color:#283e4c}.ugb-c71e24a{padding:0 !important}.ugb-c71e24a.ugb-icon-list:before{background-color:#283e4c}.ugb-c71e24a .ugb-block-title{color:#ffffff;text-align:left}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">Avantages<\/h3><div class=\"ugb-block-content\"><ul><li>Une valeur ajout\u00e9e claire pour les clients  <\/li><li>Des objectifs commerciaux clairs<\/li><li>Pour investir l\u00e0 o\u00f9 la valeur est la plus \u00e9lev\u00e9e<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-3307385 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-3307385.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-3307385.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Voici comment travailler avec le Marketing Automation Canvas<\/h2><p class=\"ugb-block-description\">Ausgehend von Target Persona und Customer Job brichst du deine Strategie und Taktiken runter. Du startest in Phase 0, wenn die Target Persona das erste Mal mit dir interagiert, z.B. wenn sie \u00fcber eine Werbung auf deine Website kommt. <br><br>Wenn deine Taktiken erfolgreich sind, hast du am Ende deine Value Proposition abgeliefert.<\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-3307385-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-fe78271 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-fe78271-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-funnel-deine-strategie\">Funnel \u2013 ta strat\u00e9gie<\/h3>\n\n\n\n<p>Phases<\/p>\n\n\n\n<p>Le long de ton Sales Funnel, tu subdivises les \u00e9tapes ou phases dans lesquelles se trouvent tes contacts. D&rsquo;autres termes pour les phases sont Stades ou Stage.  <\/p>\n\n\n\n<p>Phases typiques<\/p>\n\n\n\n<p>Nous distinguons souvent les leads, les clients de base et les clients premium. Selon la phase, tes contacts ont un engagement diff\u00e9rent envers toi et des exigences diff\u00e9rentes.  <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d4b2613 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d4b2613-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-kampagnen-und-angebote-deine-taktiken\">Campagnes et offres \u2013 tes tactiques<\/h3>\n\n\n\n<p>Campagnes<\/p>\n\n\n\n<p>Les campagnes comportent une s\u00e9rie d&rsquo;activit\u00e9s visant \u00e0 d\u00e9placer ou \u00e0 filtrer les contacts d&rsquo;une phase \u00e0 l&rsquo;autre. Une campagne communique la prochaine meilleure offre.<\/p>\n\n\n\n<p>Offres<\/p>\n\n\n\n<p>Tu d\u00e9composeras tes offres, qu&rsquo;il s&rsquo;agisse de produits ou de services, en phases. Tu pr\u00e9sentes ta proposition de valeur \u00e0 tes contacts avec des offres de plus en plus compl\u00e8tes.<\/p>\n\n\n\n<p>Lead Magnet \u2013 c&rsquo;est ici que \u00e7a se passe<\/p>\n\n\n\n<p>La premi\u00e8re offre, gratuite mais valorisante, est particuli\u00e8rement importante sur le plan tactique. Nous parlons de lead magnet, car c&rsquo;est la premi\u00e8re fois que tu convaincs des clients potentiels de ton offre.  <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a05cfe7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a05cfe7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-business-ziele-deine-ergebnisse\">Objectifs commerciaux \u2013 tes r\u00e9sultats<\/h3>\n\n\n\n<p>Conversions<\/p>\n\n\n\n<p>D\u00e9termine \u00e0 quoi tu peux reconna\u00eetre que tes tactiques ont \u00e9t\u00e9 efficaces. \u00c0 chaque \u00e9tape, tu as des points de contact o\u00f9 tu peux mesurer les interactions, g\u00e9n\u00e9ralement des conversions.  <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0e2f191 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-0e2f191-content-wrapper{grid-column-gap:60px !important}.ugb-0e2f191.ugb-columns{background-color:#cfe7e1}.ugb-0e2f191.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0e2f191-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ca2a514 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ca2a514-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-51cd323 ugb-main-block\"><style>.ugb-51cd323 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Cr\u00e9e ton canevas<\/h2><p class=\"ugb-heading__subtitle\">D\u00e9veloppe une strat\u00e9gie et un concept pour ton marketing automation.<\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas.jpg\" alt=\"\" class=\"wp-image-5203\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-768x432.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-480x270.jpg 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-600x338.jpg 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3a58d59 ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3a58d59-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b1e04f1 ugb-main-block\"><style>.ugb-b1e04f1 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Marketing Automation Canvas t\u00e9l\u00e9charger<\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=19\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Automation Canvas D\u00e9veloppe une strat\u00e9gie et des tactiques pour ton marketing automation. Avantages Une valeur ajout\u00e9e claire pour les clients Des objectifs commerciaux clairs Pour investir l\u00e0 o\u00f9 la valeur est la plus \u00e9lev\u00e9e Funnel \u2013 ta strat\u00e9gie Phases Le long de ton Sales Funnel, tu subdivises les \u00e9tapes ou phases dans lesquelles se &hellip; <a href=\"https:\/\/aivie.ch\/fr\/marketing-automation-canvas\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Marketing Automation Canvas<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16963","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Marketing Automation CanvasD\u00e9veloppe une strat\u00e9gie et des tactiques pour ton marketing automation. AvantagesUne valeur ajout\u00e9e claire pour les clients Des objectifs commerciaux clairsPour investir l\u00e0 o\u00f9 la valeur est la plus \u00e9lev\u00e9e Voici comment travailler avec le Marketing Automation CanvasAusgehend von Target Persona und Customer Job brichst du deine Strategie und Taktiken runter. Du startest in Phase 0, wenn die Target Persona das erste Mal mit dir interagiert, z.B. wenn sie \u00fcber eine Werbung auf deine Website kommt. Wenn deine Taktiken erfolgreich sind, hast du am Ende deine Value Proposition abgeliefert. Funnel \u2013 ta strat\u00e9gie Phases Le long de ton\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/fr\/author\/adrian\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/comments?post=16963"}],"version-history":[{"count":1,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16963\/revisions"}],"predecessor-version":[{"id":16979,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16963\/revisions\/16979"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=16963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}