{"id":16945,"date":"2023-12-15T05:37:06","date_gmt":"2023-12-15T03:37:06","guid":{"rendered":"https:\/\/aivie.ch\/debat-dexperts-avec-ralf-t-kreutzer-et-sarah-seyr\/"},"modified":"2023-12-15T05:37:28","modified_gmt":"2023-12-15T03:37:28","slug":"debat-dexperts-avec-ralf-t-kreutzer-et-sarah-seyr","status":"publish","type":"page","link":"https:\/\/aivie.ch\/fr\/debat-dexperts-avec-ralf-t-kreutzer-et-sarah-seyr\/","title":{"rendered":"D\u00e9bat d&rsquo;experts avec Ralf T. Kreutzer et Sarah Seyr"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2.png\" alt=\"D&#xE9;bat d&#039;experts sur le marketing automation Ralf T. Kreutzer\" class=\"wp-image-4507\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2.png 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-960x540.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-600x338.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">D\u00e9bat d&rsquo;experts avec Ralf T. Kreutzer et Sarah Seyr<\/h2><p class=\"ugb-heading__subtitle\">Marketing automation et cr\u00e9ation de valeur : cr\u00e9er de la valeur pour les clients et l&rsquo;\u00e9quipe marketing. Comment cr\u00e9ons-nous de la valeur avec chaque interaction. Comment les autres rel\u00e8vent-ils le d\u00e9fi.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-f74cc05 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-f74cc05-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-f74cc05-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-f74cc05-content-wrapper > h1,.ugb-f74cc05-content-wrapper > h2,.ugb-f74cc05-content-wrapper > h3,.ugb-f74cc05-content-wrapper > h4,.ugb-f74cc05-content-wrapper > h5,.ugb-f74cc05-content-wrapper > h6{color:#ffffff}.ugb-f74cc05-content-wrapper > p,.ugb-f74cc05-content-wrapper > ol li,.ugb-f74cc05-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-f74cc05-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-f74cc05-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-c71e24a ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-c71e24a li{color:#ffffff;--icon-size:8px !important}.ugb-c71e24a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyBkYXRhLXByZWZpeD0iZmFzIiBkYXRhLWljb249ImNpcmNsZSIgY2xhc3M9InN2Zy1pbmxpbmUtLWZhIGZhLWNpcmNsZSBmYS13LTE2IiByb2xlPSJpbWciIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgdmlld0JveD0iMCAwIDUxMiA1MTIiIHN0eWxlPSJmaWxsOiAjZTYzMzEyICFpbXBvcnRhbnQ7IGNvbG9yOiAjZTYzMzEyICFpbXBvcnRhbnQiPjxwYXRoIGZpbGw9IiNlNjMzMTIiIGQ9Ik0yNTYgOEMxMTkgOCA4IDExOSA4IDI1NnMxMTEgMjQ4IDI0OCAyNDggMjQ4LTExMSAyNDgtMjQ4UzM5MyA4IDI1NiA4eiIgc3Ryb2tlPSIjZTYzMzEyIiBzdHlsZT0iZmlsbDogcmdiKDIzMCwgNTEsIDE4KTsgc3Ryb2tlOiByZ2IoMjMwLCA1MSwgMTgpOyIvPjwvc3ZnPg==')}.ugb-c71e24a.ugb-icon-list ul{columns:1}.ugb-c71e24a.ugb-icon-list{background-color:#283e4c}.ugb-c71e24a{padding:0 !important}.ugb-c71e24a.ugb-icon-list:before{background-color:#283e4c}.ugb-c71e24a .ugb-block-title{color:#ffffff;text-align:left}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">Nous r\u00e9pondons \u00e0 ces questions<\/h3><div class=\"ugb-block-content\"><ul><li>Comment le marketing automation contribue \u00e0 la cr\u00e9ation de valeur ajout\u00e9e  <\/li><li>Champs d&rsquo;application au sein du marketing funnel \u2013 ce qui fonctionne et ce qui ne fonctionne pas<\/li><li>Transmettre de la valeur avec des messages qui font vendre<\/li><li>Comment int\u00e9grer judicieusement le marketing automation dans les processus  <\/li><li><span style=\"text-indent: calc(var(--icon-size, 20px)*-1 - 1em); text-align: inherit;\">Sur toutes les questions que vous vous poserez par la suite<\/span><\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-a605251 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-a605251.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-a605251.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Points forts de la discussion d&rsquo;experts<\/h2><p class=\"ugb-block-description\">Courtes vid\u00e9os sur les points forts du d\u00e9bat d&rsquo;experts avec Ralf T. Kreutzer et Sarah Seyr.<\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-a605251-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-b55b7e8 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b55b7e8-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-marketing-automation-und-wertschopfung\">Marketing automation et cr\u00e9ation de valeur<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wie Marketing Automation zur Wertsch\u00f6pfung beitr\u00e4gt | Expertentalk mit Ralf T. Kreutzer\" width=\"990\" height=\"557\" src=\"https:\/\/www.youtube.com\/embed\/r8k9KsdE1Fc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-1bff8fb ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-1bff8fb-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-mit-marketing-automation-wert-schaffen\">Cr\u00e9er de la valeur avec le marketing automation<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wert schaffen entlang des Funnels | Expertentalk mit Ralf T. Kreutzer\" width=\"990\" height=\"557\" src=\"https:\/\/www.youtube.com\/embed\/awbGlAs-ygA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-16ef78f ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/www.youtube.com\/watch?v=wRDoF8Vnkog&amp;list=PL9yUjEbDCQmJI4M3rp3JZ0juiYNPPNA8g\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Voir les cinq vid\u00e9os<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-aac0d4d ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-aac0d4d-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-marketing-automation-in-prozesse-einbinden\">Int\u00e9grer le marketing automation dans les processus<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marketing Automation sinnvoll in Prozesse einbinden | Expertentalk mit Ralf T. Kreutzer\" width=\"990\" height=\"557\" src=\"https:\/\/www.youtube.com\/embed\/arzZz3tMG7M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-experten\">Les experts<\/h2>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-de03318\" data-block-id=\"de03318\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-de03318-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-896d390\" data-block-id=\"896d390\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-896d390-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<h3 class=\"wp-block-heading\" id=\"h-ralf-t-kreutzer\">Ralf T. Kreutzer<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1.jpg\" alt=\"\" class=\"wp-image-4278\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1-480x320.jpg 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Kreutzer a \u00e9tudi\u00e9 l&rsquo;\u00e9conomie d&rsquo;entreprise \u00e0 l&rsquo;universit\u00e9 de Mannheim de 1978 \u00e0 1983, avec une sp\u00e9cialisation en marketing, organisation et psychologie.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Il est orateur cl\u00e9 lors de conf\u00e9rences nationales et internationales sur les th\u00e8mes de marketing les plus divers, comme le \u00ab\u00a0marketing de dialogue\u00a0\u00bb, la \u00ab\u00a0gestion strat\u00e9gique du marketing\u00a0\u00bb, la \u00ab\u00a0gestion num\u00e9rique des marques\/marquage num\u00e9rique\u00a0\u00bb, la \u00ab\u00a0transformation num\u00e9rique\u00a0\u00bb ou l'\u00a0\u00bbintelligence artificielle\u00a0\u00bb.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>En tant qu&rsquo;expert, il a d\u00e9j\u00e0 publi\u00e9 plus de 50 livres et r\u00e9dig\u00e9 plus de 200 articles pour diff\u00e9rents magazines et lecteurs sp\u00e9cialis\u00e9s.<\/li><\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-91c5cf9\" data-block-id=\"91c5cf9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-91c5cf9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<h3 class=\"wp-block-heading\" id=\"h-sarah-seyr\">Sarah Seyr<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w.webp\" alt=\"Atelier de marketing automation avec Dr Sarah Seyr\" class=\"wp-image-2563\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w-1200x800.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w-600x400.webp 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Sarah Seyr, Dr. sc. ETH, est psychologue et experte en exp\u00e9rience client num\u00e9rique et en interaction homme-machine.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Elle partage avec passion ses connaissances et son exp\u00e9rience en mati\u00e8re de personnalisation et d&rsquo;automatisation en tant que charg\u00e9e de cours dans des universit\u00e9s et formatrice chez Linkedin Learning.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>En tant que cofondatrice et Chief Customer Officer d&rsquo;Aivie, elle rend le marketing automation plus personnel et les interactions avec les clients plus valorisantes.<\/li><\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0e2f191 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-0e2f191-content-wrapper{grid-column-gap:60px !important}.ugb-0e2f191.ugb-columns{background-color:#cfe7e1}.ugb-0e2f191.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0e2f191-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ca2a514 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ca2a514-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-51cd323 ugb-main-block\"><style>.ugb-51cd323 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Des r\u00e9ponses \u00e0 toutes tes questions<\/h2><p class=\"ugb-heading__subtitle\">T\u00e9l\u00e9charge les diapositives de l&rsquo;Expertentalk pour r\u00e9pondre \u00e0 toutes tes questions sur le marketing automation et la cr\u00e9ation de valeur.<\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer.webp\" alt=\"\" class=\"wp-image-5344\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer-960x540.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer-768x432.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer-1200x675.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer-480x270.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer-600x338.webp 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3a58d59 ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3a58d59-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b1e04f1 ugb-main-block\"><style>.ugb-b1e04f1 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">T\u00e9l\u00e9charger les diapositives de l&rsquo;Expertentalk.<\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=62\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9bat d&rsquo;experts avec Ralf T. Kreutzer et Sarah Seyr Marketing automation et cr\u00e9ation de valeur : cr\u00e9er de la valeur pour les clients et l&rsquo;\u00e9quipe marketing. Comment cr\u00e9ons-nous de la valeur avec chaque interaction. Comment les autres rel\u00e8vent-ils le d\u00e9fi. Nous r\u00e9pondons \u00e0 ces questions Comment le marketing automation contribue \u00e0 la cr\u00e9ation de valeur &hellip; <a href=\"https:\/\/aivie.ch\/fr\/debat-dexperts-avec-ralf-t-kreutzer-et-sarah-seyr\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">D\u00e9bat d&rsquo;experts avec Ralf T. Kreutzer et Sarah Seyr<\/span><\/a><\/p>\n","protected":false},"author":36,"featured_media":9285,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16945","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2.png",1920,1080,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-240x240.png",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-960x540.png",960,540,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-768x432.png",768,432,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2.png",990,557,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-1200x675.png",1200,675,true],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-480x270.png",480,270,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-240x240.png",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-960x540.png",960,540,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-240x240.png",240,240,true]},"post_excerpt_stackable_v2":"<p>D\u00e9bat d&rsquo;experts avec Ralf T. Kreutzer et Sarah SeyrMarketing automation et cr\u00e9ation de valeur : cr\u00e9er de la valeur pour les clients et l&rsquo;\u00e9quipe marketing. Comment cr\u00e9ons-nous de la valeur avec chaque interaction. Comment les autres rel\u00e8vent-ils le d\u00e9fi. Nous r\u00e9pondons \u00e0 ces questionsComment le marketing automation contribue \u00e0 la cr\u00e9ation de valeur ajout\u00e9e Champs d&rsquo;application au sein du marketing funnel \u2013 ce qui fonctionne et ce qui ne fonctionne pasTransmettre de la valeur avec des messages qui font vendreComment int\u00e9grer judicieusement le marketing automation dans les processus Sur toutes les questions que vous vous poserez par la suite Points\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Nino Knetemann","url":"https:\/\/aivie.ch\/fr\/author\/nino\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/comments?post=16945"}],"version-history":[{"count":1,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16945\/revisions"}],"predecessor-version":[{"id":16966,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16945\/revisions\/16966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media\/9285"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=16945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}