{"id":16934,"date":"2023-12-15T05:37:03","date_gmt":"2023-12-15T03:37:03","guid":{"rendered":"https:\/\/aivie.ch\/cest-ainsi-que-fonctionne-le-marketing-automation\/"},"modified":"2023-12-15T05:37:17","modified_gmt":"2023-12-15T03:37:17","slug":"cest-ainsi-que-fonctionne-le-marketing-automation","status":"publish","type":"page","link":"https:\/\/aivie.ch\/fr\/cest-ainsi-que-fonctionne-le-marketing-automation\/","title":{"rendered":"C&rsquo;est ainsi que fonctionne le marketing automation."},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-6a1c680 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-6a1c680 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-6a1c680.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-6a1c680.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-6a1c680-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-08cc573 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-08cc573-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-960x540.png\" alt=\"Marketing Automation - Principes de base\" class=\"wp-image-7538\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-960x540.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-600x338.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2.png 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-b1ebd53 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b1ebd53-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5a0a15d ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">C&rsquo;est ainsi que fonctionne le marketing automation.<\/h2><p class=\"ugb-heading__subtitle\">Tu souhaites g\u00e9n\u00e9rer davantage de leads pour ton entreprise et ce, en gagnant du temps et de mani\u00e8re durable ? Ou simplement mieux servir tes contacts par voie num\u00e9rique ? Cela te permet de faire du marketing automation \u2013 mais comment cela fonctionne-t-il exactement ?<br\/><br\/>Dans ce cours LinkedIn Learning \u2013 Les bases du marketing automation \u2013 nous allons passer en revue, \u00e9tape par \u00e9tape, la conception et la mise en \u0153uvre de ta premi\u00e8re campagne de marketing automation.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-7f9a818 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-7f9a818-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-7f9a818-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-7f9a818-content-wrapper > h1,.ugb-7f9a818-content-wrapper > h2,.ugb-7f9a818-content-wrapper > h3,.ugb-7f9a818-content-wrapper > h4,.ugb-7f9a818-content-wrapper > h5,.ugb-7f9a818-content-wrapper > h6{color:#ffffff}.ugb-7f9a818-content-wrapper > p,.ugb-7f9a818-content-wrapper > ol li,.ugb-7f9a818-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-7f9a818-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-7f9a818-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-0458c41 ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-0458c41 li{color:#ffffff;--icon-size:8px !important}.ugb-0458c41 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-0458c41.ugb-icon-list ul{columns:1}.ugb-0458c41.ugb-icon-list{background-color:#283e4c}.ugb-0458c41{padding:0 !important}.ugb-0458c41.ugb-icon-list:before{background-color:#283e4c}.ugb-0458c41 .ugb-block-title{color:#ffffff}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">Contenu du cours LinkedIn Learning<\/h3><div class=\"ugb-block-content\"><ul><li>Le marketing num\u00e9rique avec le marketing automation<\/li><li><span style=\"text-align: inherit; text-indent: calc(var(--icon-size, 20px)*-1 - 1em);\">Cr\u00e9er une strat\u00e9gie de marketing automation tout au long du parcours client<\/span><\/li><li>Mise en \u0153uvre de campagnes de marketing automation<\/li><li>\u00c9valuation de l&rsquo;outil d&rsquo;automatisation du marketing<\/li><li>Cr\u00e9er la premi\u00e8re campagne de Sales Funnel<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-f2cb3a8 ugb-main-block\"><style>.ugb-f2cb3a8 .ugb-block-content{justify-content:center !important}.ugb-f2cb3a8 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--ghost-to-normal-effect\" href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Vers le cours LinkedIn<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0059fdb ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\" id=\"join\"><style>.ugb-0059fdb.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:top right;background-repeat:no-repeat;background-size:40% !important}.ugb-0059fdb.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}@media screen and (min-width:768px){.ugb-0059fdb.ugb-columns{padding-right:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0059fdb-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7123f02 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7123f02-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e4c7aec ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Faites connaissance avec Adrian<\/h2><p class=\"ugb-heading__subtitle\">Depuis 2003, je me consacre avec passion \u00e0 la conception de points de contact num\u00e9riques en mettant clairement l&rsquo;accent sur l&rsquo;exp\u00e9rience client. Depuis 2019, je m&rsquo;occupe quotidiennement de concevoir des campagnes de marketing automation efficaces. Je suis aussi activement impliqu\u00e9 dans la communaut\u00e9 open source de Mautic. Cette passion et cette expertise se retrouvent \u00e0 la fois dans les projets de nos chers clients et dans mon entreprise, Aivie.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-6967a16 ugb-main-block\"><style>.ugb-6967a16 .ugb-block-content{justify-content:flex-start !important}.ugb-6967a16 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/aivie.ch\/author\/adrian\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Afficher le profil<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e5e1294 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e5e1294-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp\" alt=\"aivie marketing automatin support local adrian schimpf\" class=\"wp-image-12369\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-768x768.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-480x480.webp 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-d532239 ugb-main-block\"><style>.ugb-d532239 .ugb-heading__title{text-align:left}.ugb-d532239 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-d532239.ugb-heading{margin-right:250px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Outils adapt\u00e9s au cours<\/h1><p class=\"ugb-heading__subtitle\">Je t&rsquo;enseigne tous les frameworks pertinents avec des exemples tir\u00e9s de la pratique. Je te montrerai \u00e9galement comment \u00e9valuer l&rsquo;outil qui te convient le mieux. Tu as ainsi tous les outils en main pour construire ta premi\u00e8re campagne de marketing automation.<\/p><\/div><\/div><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><a href=\"https:\/\/aivie.ch\/fr\/modele-de-mail-aivie-base-sur-le-modele-amazon-divulgue-et-les-meilleures-pratiques\/?utm_source=linkedin&#038;utm_medium=lil-ma&#038;utm_campaign=engage&#038;utm_content=lil-bp-et\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-240x240.png\" alt=\"aivie-base-e-mails\" class=\"wp-image-6758\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-100x100.png 100w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-best-practice-e-mail-templates\">Meilleures pratiques en mati\u00e8re de mod\u00e8les d&rsquo;e-mails<\/h3>\n\n\n\n<p>Cr\u00e9ez rapidement et facilement des e-mails avec nos mod\u00e8les d&rsquo;e-mails Best Practice.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-e2529c0 ugb-main-block\"><style>.ugb-e2529c0 .ugb-block-content{justify-content:flex-start !important}.ugb-e2529c0 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/fr\/modele-de-mail-aivie-base-sur-le-modele-amazon-divulgue-et-les-meilleures-pratiques\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Meilleures pratiques en mati\u00e8re d&rsquo;e-mails<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><a href=\"https:\/\/aivie.ch\/fr\/evaluation-dun-outil-de-marketing-automation-avec-une-analyse-de-la-valeur-dusage\/?utm_source=linkedin&#038;utm_medium=lil-ma&#038;utm_campaign=engage&#038;utm_content=lil-nwa\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-240x240.png\" alt=\"Outils d&#039;automatisation du marketing\" class=\"wp-image-4947\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-100x100.png 100w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nutzwertanalyse-tool-evaluation\">Analyse de la valeur d&rsquo;usage Outil \u00c9valuation<\/h3>\n\n\n\n<p>Valorise et \u00e9value les outils de marketing automation gr\u00e2ce \u00e0 notre analyse de la valeur d&rsquo;usage.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-9548c24 ugb-main-block\"><style>.ugb-9548c24 .ugb-block-content{justify-content:flex-start !important}.ugb-9548c24 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/fr\/evaluation-dun-outil-de-marketing-automation-avec-une-analyse-de-la-valeur-dusage\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Trouve ton outil marketing<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><a href=\"https:\/\/aivie.ch\/fr\/marketing-automation-canvas\/?utm_source=linkedin&#038;utm_medium=lil-ma&#038;utm_campaign=engage&#038;utm_content=lil-profil-as \"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/27104847\/Marketing-Automation-Canvas-Aivie-Marketing-Automation-240x240.png\" alt=\"Marketing Automation Canvas Aivie Marketing Automation\" class=\"wp-image-6978\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/27104847\/Marketing-Automation-Canvas-Aivie-Marketing-Automation-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/27104847\/Marketing-Automation-Canvas-Aivie-Marketing-Automation-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/27104847\/Marketing-Automation-Canvas-Aivie-Marketing-Automation-100x100.png 100w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-automation-canvas\">Marketing Automation Canvas<\/h3>\n\n\n\n<p>D\u00e9veloppe une strat\u00e9gie et des tactiques pour ton marketing automation.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-9ef343b ugb-main-block\"><style>.ugb-9ef343b .ugb-block-content{justify-content:flex-start !important}.ugb-9ef343b .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/fr\/marketing-automation-canvas\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Cr\u00e9e ton canevas<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-091e990 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-091e990-content-wrapper{grid-column-gap:60px !important}.ugb-091e990.ugb-columns{background-color:#cfe7e1}.ugb-091e990.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-091e990-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-d6f33f0 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-d6f33f0.ugb-column{margin-top:0px !important}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end}}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end !important}@media screen and (min-width:768px){.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6f33f0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-48550e9 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #e63312;\" class=\"stk-highlight\">Apprends comment fonctionne le marketing automation.<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-960x540.webp\" alt=\"\" class=\"wp-image-7540\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-960x540.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-768x432.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-1200x675.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-480x270.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-600x338.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6da6590 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6da6590-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-dab8255 ugb-main-block\"><style>.ugb-dab8255 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Conception de ta<\/span> campagne <span style=\"color: #283e4c;\" class=\"ugb-highlight\">de marketing automation<\/span>.<\/h2><p class=\"ugb-heading__subtitle\">Le marketing automation te permet de gagner du temps et de g\u00e9n\u00e9rer durablement plus de leads pour ton entreprise.<br\/>Dans ce cours LinkedIn Learning, je te montre \u00e9tape par \u00e9tape la conception et la mise en \u0153uvre de ta premi\u00e8re campagne de marketing automation.  <\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-f7ceaee ugb-main-block\"><style>.ugb-f7ceaee .ugb-block-content{justify-content:flex-start !important}.ugb-f7ceaee .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Voir la bande-annonce<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est ainsi que fonctionne le marketing automation. Tu souhaites g\u00e9n\u00e9rer davantage de leads pour ton entreprise et ce, en gagnant du temps et de mani\u00e8re durable ? Ou simplement mieux servir tes contacts par voie num\u00e9rique ? Cela te permet de faire du marketing automation \u2013 mais comment cela fonctionne-t-il exactement ? Dans ce cours &hellip; <a href=\"https:\/\/aivie.ch\/fr\/cest-ainsi-que-fonctionne-le-marketing-automation\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">C&rsquo;est ainsi que fonctionne le marketing automation.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16934","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>C&rsquo;est ainsi que fonctionne le marketing automation.Tu souhaites g\u00e9n\u00e9rer davantage de leads pour ton entreprise et ce, en gagnant du temps et de mani\u00e8re durable ? Ou simplement mieux servir tes contacts par voie num\u00e9rique ? Cela te permet de faire du marketing automation \u2013 mais comment cela fonctionne-t-il exactement ?Dans ce cours LinkedIn Learning \u2013 Les bases du marketing automation \u2013 nous allons passer en revue, \u00e9tape par \u00e9tape, la conception et la mise en \u0153uvre de ta premi\u00e8re campagne de marketing automation. Contenu du cours LinkedIn LearningLe marketing num\u00e9rique avec le marketing automationCr\u00e9er une strat\u00e9gie de marketing automation\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/fr\/author\/adrian\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/comments?post=16934"}],"version-history":[{"count":2,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16934\/revisions"}],"predecessor-version":[{"id":16983,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16934\/revisions\/16983"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=16934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}