{"id":16918,"date":"2023-12-15T05:36:56","date_gmt":"2023-12-15T03:36:56","guid":{"rendered":"https:\/\/aivie.ch\/atelier-dautomatisation-du-marketing\/"},"modified":"2026-01-11T11:04:39","modified_gmt":"2026-01-11T09:04:39","slug":"atelier-dautomatisation-du-marketing","status":"publish","type":"page","link":"https:\/\/aivie.ch\/fr\/atelier-dautomatisation-du-marketing\/","title":{"rendered":"Atelier d&rsquo;automatisation du marketing"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1126\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-1920x1126.webp\" alt=\"Conception de campagne d&#x2019;atelier d&#x2019;automatisation du marketing le long de l&#x2019;entonnoir de marketing\" class=\"wp-image-3918\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-1920x1126.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-960x563.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-768x451.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-1200x704.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-480x282.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-600x352.webp 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Marketing Automation Workshop : Conception de campagnes le long de Marketing Funnels<\/h1><p class=\"ugb-heading__subtitle\">Dans notre atelier de cocr\u00e9ation, nous d\u00e9veloppons des connaissances cibl\u00e9es sur les th\u00e8mes du marketing funnel et du marketing automation. Ensemble, nous mettons en place une campagne \u00e0 la pointe de l&rsquo;art avec tes offres, produits ou services. Voici comment vous et votre \u00e9quipe pouvez d\u00e9marrer de mani\u00e8re optimale avec le th\u00e8me de l\u2019<a href=\"https:\/\/aivie.ch\/fr\/voici-ce-quest-le-marketing-automation-et-comment-votre-entreprise-en-beneficie\/\">automatisation du marketing<\/a>.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-f74cc05 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-f74cc05-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-f74cc05-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-f74cc05-content-wrapper > h1,.ugb-f74cc05-content-wrapper > h2,.ugb-f74cc05-content-wrapper > h3,.ugb-f74cc05-content-wrapper > h4,.ugb-f74cc05-content-wrapper > h5,.ugb-f74cc05-content-wrapper > h6{color:#ffffff}.ugb-f74cc05-content-wrapper > p,.ugb-f74cc05-content-wrapper > ol li,.ugb-f74cc05-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-f74cc05-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-f74cc05-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-c71e24a ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-c71e24a li{color:#ffffff;--icon-size:8px !important}.ugb-c71e24a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-c71e24a.ugb-icon-list ul{columns:1}.ugb-c71e24a.ugb-icon-list{background-color:#283e4c}.ugb-c71e24a{padding:0 !important}.ugb-c71e24a.ugb-icon-list:before{background-color:#283e4c}.ugb-c71e24a .ugb-block-title{color:#ffffff;text-align:left}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">Les r\u00e9sultats de votre atelier d\u2019automatisation du marketing<\/h3><div class=\"ugb-block-content\"><ul><li>Avoir acquis des connaissances de pointe en mati\u00e8re de marketing funnel, de marketing automation et de conception de campagnes.<\/li><li>Logique du Sales Funnel comprise, appliqu\u00e9e et transposable \u00e0 d&rsquo;autres produits ou services.<\/li><li>Conception de la campagne r\u00e9alis\u00e9e avec le marketing automation<\/li><li>Base de connaissances cr\u00e9\u00e9e pour les d\u00e9cisions strat\u00e9giques et la feuille de route ult\u00e9rieure.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-c288156 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-c288156 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 1.20fr 0.60fr !important}.ugb-c288156.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-c288156.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Pourquoi le marketing automation ?<\/h2><p class=\"ugb-block-description\">Le marketing automation est la tendance la plus importante des ann\u00e9es \u00e0 venir. Les contacts sont trait\u00e9s plus efficacement le long de funnels marketing bien pens\u00e9s et les leads sont g\u00e9n\u00e9r\u00e9s automatiquement. Le marketing automation utilise des possibilit\u00e9s technologiques pour commercialiser des produits et des services de mani\u00e8re plus efficace et efficiente sur diff\u00e9rents canaux.<br><br>De plus, ces nouvelles possibilit\u00e9s nous permettent d&rsquo;offrir aux clients une exp\u00e9rience plus personnalis\u00e9e. Cela permet d&rsquo;am\u00e9liorer les taux de conversion et de r\u00e9tention de tes campagnes et activit\u00e9s marketing.<\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-c288156-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-2680bba ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-2680bba-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-neue-konzepte\">Nouveaux concepts<\/h3>\n\n\n\n<p>La num\u00e9risation et les innovations en mati\u00e8re de marketing offrent de nouvelles possibilit\u00e9s d&rsquo;interagir avec les clients de mani\u00e8re plus cibl\u00e9e. Parall\u00e8lement, ces nouvelles possibilit\u00e9s exigent un savoir-faire num\u00e9rique et une compr\u00e9hension de concepts in\u00e9dits pour repenser avec succ\u00e8s le design des campagnes.<\/p>\n\n\n\n<p>Dans l&rsquo;atelier de co-cr\u00e9ation, tu apprends \u00e0 conna\u00eetre les concepts et les outils et tu les mets directement en \u0153uvre pour ta campagne.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-fd5862e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-fd5862e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-fur-wen\">Pour qui ?<\/h3>\n\n\n\n<p>Tous ceux qui s&rsquo;int\u00e9ressent au marketing num\u00e9rique, aux canaux de vente et au marketing automation. En particulier<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responsables du marketing et de la communication<\/li>\n\n\n\n<li>Directeurs d&rsquo;agences de marketing et de communication<\/li>\n\n\n\n<li>Business manager de G2M, Marketing, Ventes, Services<\/li>\n\n\n\n<li>Chef de produit, Product Owner, Chef de projet<\/li>\n\n\n\n<li>\u00c9quipes de d\u00e9marrage internes \u00e0 l&rsquo;entreprise<\/li>\n\n\n\n<li>Startups et investisseurs<\/li>\n\n\n\n<li>D\u00e9veloppement commercial<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-cbfdfe6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-cbfdfe6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp\" alt=\"Double opt-in\" class=\"wp-image-1748\" style=\"width:245px;height:163px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00-480x320.webp 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-99d52e3 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-99d52e3.ugb-container{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:bottom right;background-repeat:no-repeat;background-size:40% !important}.ugb-99d52e3.ugb-container:before{opacity:0.5}@media screen and (min-width:768px){.ugb-99d52e3-content-wrapper.ugb-container__content-wrapper{width:90% !important}.ugb-99d52e3.ugb-container{margin-top:0px !important;padding-top:0px !important;padding-right:35px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-99d52e3-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-99d52e3-content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-center\">Objectif de l&rsquo;atelier de cocr\u00e9ation<\/h2>\n\n\n\n<p class=\"has-text-align-center\">En tant que participant \u00e0 l&rsquo;atelier de co-cr\u00e9ation :<br\/><br\/>Cr\u00e9ez une conception de campagne avec le marketing automation en une seule journ\u00e9e. <br\/>Vous pouvez appliquer les concepts du Marketing Funnel \u00e0 d&rsquo;autres campagnes et les transposer \u00e0 d&rsquo;autres produits ou services.<br\/>Prenez des d\u00e9cisions strat\u00e9giques pour vos futures campagnes et votre feuille de route.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Laissez-vous inspirer par nos \u00e9tudes de cas clients <br\/>et commencez avec l\u2019atelier d\u2019automatisation du marketing.<\/h3>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-bd736ec\" data-block-id=\"bd736ec\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-5f73535\" data-block-id=\"5f73535\"><style>.stk-5f73535 .stk-button{background:transparent !important;}.stk-5f73535 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-5f73535 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/fr\/category\/cas-client\/\"><span class=\"stk-button__inner-text\">Explorer les cas clients<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-06ae8e9\" data-block-id=\"06ae8e9\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#anmeldung-workshop\"><span class=\"stk-button__inner-text\">S\u2019inscrire \u00e0 l\u2019atelier<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-a1425ab ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-a1425ab.ugb-columns{background-color:#283e4c;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:bottom right;background-repeat:no-repeat;background-size:600px !important}.ugb-a1425ab.ugb-columns:before{background-color:#283e4c;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-a1425ab-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0e37c9e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0e37c9e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"workshops\">Aper\u00e7u du contenu<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">Lors de l\u2019atelier de co-cr\u00e9ation sur l\u2019automatisation du marketing, nous aborderons les sujets suivants en fonction de votre cas concret. Nous mettons directement le contenu en pratique.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-abc5335447706f377f783d4728f75107\">Vous souhaitez lire \u00e0 l\u2019avance\u00a0? Vous trouverez ici des articles de blog passionnants \u00e0 ce sujet. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-56c419b\" data-block-id=\"56c419b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-c2ea784\" data-block-id=\"c2ea784\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/fr\/tag\/funnel-de-vente\/\"><span class=\"stk-button__inner-text\">Entonnoir de vente<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-5619185\" data-block-id=\"5619185\"><style>.stk-5619185 .stk-button{background:transparent !important;}.stk-5619185 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-5619185 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/fr\/category\/automatisation-du-marketing\/\"><span class=\"stk-button__inner-text\">Automatisation du marketing<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-f000cce ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-f000cce-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"aligncenter wp-block-ugb-icon-list ugb-icon-list ugb-e62318c ugb-icon-list--v2 ugb-main-block\"><style>.ugb-e62318c li{color:#ffffff;--icon-size:8px !important}.ugb-e62318c li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-e62318c.ugb-icon-list ul{columns:1}@media screen and (min-width:768px){.ugb-e62318c.ugb-icon-list{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Que sont les Sales Funnels et le Marketing Automation ? Quels sont les concepts sous-jacents ?<\/li><li>Comment d\u00e9velopper une strat\u00e9gie, une offre et un processus de marketing automation ?<\/li><li>Comment concevoir la proposition de valeur de mes offres dans le marketing funnel ?  <\/li><li>Quelles sont les approches de g\u00e9n\u00e9ration et de traitement des leads ? Quels sont mes crit\u00e8res de d\u00e9cision ?<\/li><li>Comment mettre en \u0153uvre les concepts dans le design de mes campagnes ?<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen.webp\" alt=\"\" class=\"wp-image-2704\" style=\"width:373px;height:248px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-8b7bec0 ugb-columns--design-uneven ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-8b7bec0-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-bc58bee ugb-column--design-plain ugb-main-block\"><style>.ugb-bc58bee-column-wrapper .ugb-column__content-wrapper{width:350px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-bc58bee-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5ff7161 ugb-main-block\"><style>.ugb-5ff7161 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Avantages particuliers de cet atelier de cocr\u00e9ation<\/h2><p class=\"ugb-heading__subtitle\">Les participants* appr\u00e9cient particuli\u00e8rement ce qui suit :  <br\/><\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-c668c1b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-c668c1b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-b598529 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-b598529 li{--icon-size:40px !important}.ugb-b598529 li::before{width:40px !important;height:40px 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li:nth-child(1):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-b598529 li:nth-child(2):before{background-image:url('data:image\/svg+xml;base64,PHN2ZyBjbGFzcz0idWdiLWN1c3RvbS1pY29uIiB3aWR0aD0iNDRweCIgaGVpZ2h0PSIzMHB4IiB2aWV3Qm94PSIwIDAgNDQgMzAiIHZlcnNpb249IjEuMSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIiB4bWxuczp4bGluaz0iaHR0cDovL3d3dy53My5vcmcvMTk5OS94bGluayI+CiAgICA8IS0tIEdlbmVyYXRvcjogU2tldGNoIDU3LjEgKDgzMDg4KSAtIGh0dHBzOi8vc2tldGNoLmNvbSAtLT4KICAgIDx0aXRsZT5mbGV4aWJsZS1pY29uPC90aXRsZT4KICAgIDxkZXNjPkNyZWF0ZWQgd2l0aCBTa2V0Y2guPC9kZXNjPgogICAgPGcgaWQ9IlBha2V0ZS11bmQtUHJlaXNlIiBzdHJva2U9Im5vbmUiIHN0cm9rZS13aWR0aD0iMSIgZmlsbD0ibm9uZSIgZmlsbC1ydWxlPSJldmVub2RkIiBzdHJva2UtbGluZWpvaW49InJvdW5kIj4KICAgICAgICA8ZyBpZD0iUGFrZXRlLVByZWlzZV9BaXZpZV9WOSIgdHJhbnNmb3JtPSJ0cmFuc2xhdGUoLTE0MS4wMDAwMDAsIC0xODk1LjAwMDAwMCkiIHN0cm9rZT0iI0U2MzMxMiIgc3Ryb2tlLXdpZHRoPSIxLjMiPgogICAgICAgICAgICA8cGF0aCBkPSJNMTYwLjk4MjIsMTkwNS41NTU2IEMxNjAuOTgyMiwxOTA0LjE2MTYgMTU5Ljg1MjIsMTkwMy4wMzE2IDE1OC40NTgyLDE5MDMuMDMxNiBDMTU3LjA2NDIsMTkwMy4wMzE2IDE1NS45MzQyLDE5MDQuMTYxNiAxNTUuOTM0MiwxOTA1LjU1NTYgQzE1NS45MzQyLDE5MDYuOTQ5NiAxNTcuMDY0MiwxOTA4LjA3OTYgMTU4LjQ1ODIsMTkwOC4wNzk2IEMxNTkuODUyMiwxOTA4LjA3OTYgMTYwLjk4MjIsMTkwNi45NDk2IDE2MC45ODIyLDE5MDUuNTU1NiBaIE0xNjguNTA0MiwxOTE4LjczODYgQzE2OC41MDQyLDE5MTcuMzQ0NiAxNjcuMzc0MiwxOTE2LjIxNDYgMTY1Ljk4MDIsMTkxNi4yMTQ2IEMxNjQuNTg2MiwxOTE2LjIxNDYgMTYzLjQ1NzIsMTkxNy4zNDQ2IDE2My40NTcyLDE5MTguNzM4NiBDMTYzLjQ1NzIsMTkyMC4xMzE2IDE2NC41ODYyLDE5MjEuMjYyNiAxNjUuOTgwMiwxOTIxLjI2MjYgQzE2Ny4zNzQyLDE5MjEuMjYyNiAxNjguNTA0MiwxOTIwLjEzMTYgMTY4LjUwNDIsMTkxOC43Mzg2IFogTTE1OS43MDkyLDE5MDcuNzQ4NiBMMTY0LjczMDIsMTkxNi41NDU2IEwxNTkuNzA5MiwxOTA3Ljc0ODYgWiBNMTQ3LjIyNDIsMTkyMS41Njc2IEMxNDcuMjI0MiwxOTIwLjE3NDYgMTQ2LjA5NDIsMTkxOS4wNDQ2IDE0NC43MDAyLDE5MTkuMDQ0NiBDMTQzLjMwNTIsMTkxOS4wNDQ2IDE0Mi4xNzUyLDE5MjAuMTc0NiAxNDIuMTc1MiwxOTIxLjU2NzYgQzE0Mi4xNzUyLDE5MjIuOTYyNiAxNDMuMzA1MiwxOTI0LjA5MjYgMTQ0LjcwMDIsMTkyNC4wOTI2IEMxNDYuMDk0MiwxOTI0LjA5MjYgMTQ3LjIyNDIsMTkyMi45NjI2IDE0Ny4yMjQyLDE5MjEuNTY3NiBaIE0xODQuMDQ1MiwxODk4Ljk2NDYgQzE4NC4wNDUyLDE4OTcuNTcwNiAxODIuOTE1MiwxODk2LjQ0MDYgMTgxLjUyMDIsMTg5Ni40NDA2IEMxODAuMTI3MiwxODk2LjQ0MDYgMTc4Ljk5NjIsMTg5Ny41NzA2IDE3OC45OTYyLDE4OTguOTY0NiBDMTc4Ljk5NjIsMTkwMC4zNTg2IDE4MC4xMjcyLDE5MDEuNDg4NiAxODEuNTIwMiwxOTAxLjQ4ODYgQzE4Mi45MTUyLDE5MDEuNDg4NiAxODQuMDQ1MiwxOTAwLjM1ODYgMTg0LjA0NTIsMTg5OC45NjQ2IFogTTE0Ni4zNDUyLDE5MTkuNjUzNiBMMTU2LjgxMzIsMTkwNy40NzA2IEwxNDYuMzQ1MiwxOTE5LjY1MzYgWiBNMTY3LjU0MDIsMTkxNi43NTM2IEwxNzkuOTYxMiwxOTAwLjk0ODYgTDE2Ny41NDAyLDE5MTYuNzUzNiBaIiBpZD0iZmxleGlibGUtaWNvbiIvPgogICAgICAgIDwvZz4KICAgIDwvZz4KPC9zdmc+')}.ugb-b598529 li:nth-child(3):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-b598529.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Inspiration &amp; meilleures pratiques<br\/>L&rsquo;inspiration vient de meilleures pratiques s\u00e9lectionn\u00e9es dans le domaine du marketing automation pour le marketing digital et l&#8217;email marketing.<\/li><li>Solutions modulaires <br\/>Les solutions sont visionnaires et anticipatives. Nous nous appuyons sur des processus modulaires, notre concept et notre approche sont int\u00e9grables avec ce qui viendra \u00e0 l&rsquo;avenir.<\/li><li>Votre concept en une journ\u00e9e<br\/>En une seule journ\u00e9e, une campagne enti\u00e8re est optimis\u00e9e. Gr\u00e2ce \u00e0 l&rsquo;exp\u00e9rience acquise lors de l&rsquo;atelier de cocr\u00e9ation, le concept peut \u00eatre facilement reproduit et appliqu\u00e9 \u00e0 d&rsquo;autres cas.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-cf3e01c ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"anmeldung-workshop\"><style>.ugb-cf3e01c-content-wrapper{grid-column-gap:60px !important}.ugb-cf3e01c.ugb-columns{background-color:#cfe7e1}.ugb-cf3e01c.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-cf3e01c-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3447d90 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3447d90-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-566060f ugb-main-block\"><style>.ugb-566060f .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Conception de campagnes le long de marketing funnels avec le marketing automation<\/h2><p class=\"ugb-heading__subtitle\">Dans notre atelier de cocr\u00e9ation, nous d\u00e9veloppons des connaissances cibl\u00e9es sur les th\u00e8mes des Sales Funnels et du Marketing Automation. Ensemble, nous mettons en place une campagne \u00e0 la pointe de la technologie. Ainsi, toi et ton \u00e9quipe serez pr\u00eats \u00e0 relever les d\u00e9fis futurs.<\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-5836e2f ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-5836e2f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-0ddda24 ugb-main-block\"><style>.ugb-0ddda24 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Discuter de votre atelier d\u2019automatisation du marketing<\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=27\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Automation Workshop : Conception de campagnes le long de Marketing Funnels Dans notre atelier de cocr\u00e9ation, nous d\u00e9veloppons des connaissances cibl\u00e9es sur les th\u00e8mes du marketing funnel et du marketing automation. Ensemble, nous mettons en place une campagne \u00e0 la pointe de l&rsquo;art avec tes offres, produits ou services. Voici comment vous et votre &hellip; <a href=\"https:\/\/aivie.ch\/fr\/atelier-dautomatisation-du-marketing\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Atelier d&rsquo;automatisation du marketing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16918","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Marketing Automation Workshop : Conception de campagnes le long de Marketing FunnelsDans notre atelier de cocr\u00e9ation, nous d\u00e9veloppons des connaissances cibl\u00e9es sur les th\u00e8mes du marketing funnel et du marketing automation. Ensemble, nous mettons en place une campagne \u00e0 la pointe de l&rsquo;art avec tes offres, produits ou services. Voici comment vous et votre \u00e9quipe pouvez d\u00e9marrer de mani\u00e8re optimale avec le th\u00e8me de l\u2019automatisation du marketing. Les r\u00e9sultats de votre atelier d\u2019automatisation du marketingAvoir acquis des connaissances de pointe en mati\u00e8re de marketing funnel, de marketing automation et de conception de campagnes.Logique du Sales Funnel comprise, appliqu\u00e9e et transposable\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/fr\/author\/adrian\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/comments?post=16918"}],"version-history":[{"count":3,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16918\/revisions"}],"predecessor-version":[{"id":25521,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16918\/revisions\/25521"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=16918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}