{"id":16815,"date":"2023-12-15T05:35:57","date_gmt":"2023-12-15T03:35:57","guid":{"rendered":"https:\/\/aivie.ch\/blog\/"},"modified":"2026-01-11T11:02:41","modified_gmt":"2026-01-11T09:02:41","slug":"blog","status":"publish","type":"page","link":"https:\/\/aivie.ch\/fr\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-5b8add9\" data-block-id=\"5b8add9\"><style>.stk-5b8add9-column{--stk-column-gap:32px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5b8add9-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1786400 stk-block-background stk--has-background-overlay\" data-v=\"4\" data-block-id=\"1786400\"><style>.stk-1786400 {background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/17143643\/Personalisierte-Botschaften-automatisierte-Newsletter.webp) !important;align-items:center !important;padding-top:120px !important;padding-right:120px !important;padding-bottom:120px !important;padding-left:120px !important;display:flex !important;}@media screen and (min-width: 768px){.stk-1786400 {flex:var(--stk-flex-grow, 1) 1 calc(54% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1786400-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1786400-inner-blocks\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ac157a1\" data-v=\"4\" data-block-id=\"ac157a1\"><style>@media screen and (min-width: 768px){.stk-ac157a1 {flex:var(--stk-flex-grow, 1) 1 calc(36% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ac157a1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ac157a1-inner-blocks\">\n<h2 class=\"wp-block-heading\">Articles de l\u2019univers Aivie<\/h2>\n\n\n\n<p>Dans notre blog, nous partageons nos connaissances sur le marketing automation et le sales funnel. En outre, nous souhaitons montrer, \u00e0 l&rsquo;aide de cas d&rsquo;utilisation concrets, comment nous et nos clients utilisons le marketing automation.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a02e482\" data-block-id=\"a02e482\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-c77d1b7\" data-block-id=\"c77d1b7\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/fr\/sinscrire-a-la-newsletter-marketing-automation\/\"><span class=\"stk-button__inner-text\">S\u2019inscrire \u00e0 la newsletter<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-42a32d0\" data-v=\"4\" data-block-id=\"42a32d0\"><style>@media screen and (min-width: 768px){.stk-42a32d0 {flex:var(--stk-flex-grow, 1) 1 calc(10% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-42a32d0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-42a32d0-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Cat\u00e9gories<\/h2>\n<ul class=\"wp-block-categories-list wp-block-categories\">\t<li class=\"cat-item cat-item-640\"><a href=\"https:\/\/aivie.ch\/fr\/category\/analyse-des-donnees\/\">Analyse des donn\u00e9es<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-360\"><a href=\"https:\/\/aivie.ch\/fr\/category\/automatisation-du-marketing\/\">Automatisation du marketing<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-603\"><a href=\"https:\/\/aivie.ch\/fr\/category\/cas-client\/\">Cas client<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-559\"><a href=\"https:\/\/aivie.ch\/fr\/category\/cas-dutilisation\/\">Cas d&#039;utilisation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-623\"><a href=\"https:\/\/aivie.ch\/fr\/category\/communique-de-presse\/\">Communiqu\u00e9 de presse<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1096\"><a href=\"https:\/\/aivie.ch\/fr\/category\/contact\/\">Contact<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1137\"><a href=\"https:\/\/aivie.ch\/fr\/category\/e-mails-fr\/\">E-mails<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-614\"><a href=\"https:\/\/aivie.ch\/fr\/category\/formulaires\/\">Formulaires<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-571\"><a href=\"https:\/\/aivie.ch\/fr\/category\/funnel-de-vente\/\">Funnel de vente<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1136\"><a href=\"https:\/\/aivie.ch\/fr\/category\/generalites\/\">G\u00e9n\u00e9ralit\u00e9s<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1155\"><a href=\"https:\/\/aivie.ch\/fr\/category\/instructions\/\">Instructions<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-560\"><a href=\"https:\/\/aivie.ch\/fr\/category\/integrations-fr\/\">Int\u00e9grations<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-572\"><a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-automation-open-source\/\">Marketing automation open source<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-359\"><a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-par-e-mail\/\">Marketing par e-mail<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-361\"><a href=\"https:\/\/aivie.ch\/fr\/category\/modele-mautic\/\">Mod\u00e8le Mautic<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-347\"><a href=\"https:\/\/aivie.ch\/fr\/category\/non-classifiee\/\">Non classifi\u00e9(e)<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-613\"><a href=\"https:\/\/aivie.ch\/fr\/category\/protection-des-donnees\/\">Protection des donn\u00e9es<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-576\"><a href=\"https:\/\/aivie.ch\/fr\/category\/securite\/\">S\u00e9curit\u00e9<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-553\"><a href=\"https:\/\/aivie.ch\/fr\/category\/site-web-contenu\/\">Site web &amp; contenu<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-717\"><a href=\"https:\/\/aivie.ch\/fr\/category\/spam-fr\/\">Spam<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1146\"><a href=\"https:\/\/aivie.ch\/fr\/category\/utilisateur\/\">Utilisateur<\/a>\n<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Articles r\u00e9cents<\/h2>\n\n<div class=\"wp-block-stackable-posts alignwide stk-block-posts stk--has-container stk-block is-style-vertical-card\" data-v=\"2\"><style>.stk-img-wrapper{width:100% !important;height:300px !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-undefined-column alignwide\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/automatiser-la-conformite-des-materiaux-comment-studer-cables-numerise-efficacement-les-processus-fournisseurs\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Formulaire Automatisation de la conformit\u00e9 des mat\u00e9riaux Studer Cables\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables-480x320.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/automatiser-la-conformite-des-materiaux-comment-studer-cables-numerise-efficacement-les-processus-fournisseurs\/\">Automatiser la conformit\u00e9 des mat\u00e9riaux&nbsp;: comment Studer Cables num\u00e9rise efficacement les processus fournisseurs<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/cas-client\/\" rel=\"category tag\">Cas client<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>La conformit\u00e9 des mat\u00e9riaux est indispensable, mais souvent chronophage. Avec Aivie, Studer Cables \u00e9conomise plusieurs jours de travail par cycle dans le processus de conformit\u00e9. Studer Cables \u00e9tait confront\u00e9e au d\u00e9fi de v\u00e9rifier r\u00e9guli\u00e8rement et\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/automatiser-la-conformite-des-materiaux-comment-studer-cables-numerise-efficacement-les-processus-fournisseurs\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/principes-de-base-de-le-mail\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Image d\u2019Aivie \u00e0 afficher pour les principes de base de l\u2019e-mail\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-480x320.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-600x400.png 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/principes-de-base-de-le-mail\/\">Principes de base de l\u2019e-mail<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/e-mails-fr\/\" rel=\"category tag\">E-mails<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Les e-mails offrent un moyen de contacter directement des clients et partenaires potentiels. Les e-mails sont utilis\u00e9s dans des campagnes, comme newsletters et dans de nombreuses autres activit\u00e9s. Dans l\u2019article suivant, nous vous pr\u00e9sentons les\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/principes-de-base-de-le-mail\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/tous-les-leads-en-vue-toutes-les-donnees-en-main-pourquoi-vous-ne-devriez-pas-ceder-le-controle-des-donnees-clients\/\" class=\"stk-block-posts__image-link\"><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/tous-les-leads-en-vue-toutes-les-donnees-en-main-pourquoi-vous-ne-devriez-pas-ceder-le-controle-des-donnees-clients\/\">Tous les leads en vue, toutes les donn\u00e9es en main : pourquoi vous ne devriez pas c\u00e9der le contr\u00f4le des donn\u00e9es clients<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-par-e-mail\/\" rel=\"category tag\">Marketing par e-mail<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/protection-des-donnees\/\" rel=\"category tag\">Protection des donn\u00e9es<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>En 2017, en tant que fondateur d&rsquo;une startup Fintech, je cherchais une solution d&rsquo;automatisation du marketing pour notre entonnoir de vente. Mes crit\u00e8res \u00e9taient clairs, mais difficiles \u00e0 trouver dans un seul package : un\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/tous-les-leads-en-vue-toutes-les-donnees-en-main-pourquoi-vous-ne-devriez-pas-ceder-le-controle-des-donnees-clients\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/gestion-des-plaintes-marketing-comment-surveiller-le-taux-de-plaintes\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/01094253\/aivie-blog-beschwerdemanagement-marketing-.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/01094253\/aivie-blog-beschwerdemanagement-marketing-.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/01094253\/aivie-blog-beschwerdemanagement-marketing--960x641.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/01094253\/aivie-blog-beschwerdemanagement-marketing--768x513.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/01094253\/aivie-blog-beschwerdemanagement-marketing--480x320.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/gestion-des-plaintes-marketing-comment-surveiller-le-taux-de-plaintes\/\">Gestion des plaintes marketing&nbsp;: comment surveiller le taux de plaintes&nbsp;?<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-par-e-mail\/\" rel=\"category tag\">Marketing par e-mail<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/spam-fr\/\" rel=\"category tag\">Spam<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Dans l\u2019e-mail marketing, la confiance est essentielle. D\u00e8s que vos destinataires commencent \u00e0 signaler des e-mails comme spam, non seulement votreDeliverability en souffre, mais aussi l\u2019image de votre marque peut \u00eatre endommag\u00e9e \u00e0 long terme.\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/gestion-des-plaintes-marketing-comment-surveiller-le-taux-de-plaintes\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/segmenter-les-contacts-guide-etape-par-etape\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1296\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren-960x648.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren-768x518.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren-1200x810.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren-480x324.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/segmenter-les-contacts-guide-etape-par-etape\/\">Segmenter les contacts \u2013 Guide \u00e9tape par \u00e9tape<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/contact\/\" rel=\"category tag\">Contact<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/instructions\/\" rel=\"category tag\">Instructions<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Segmenter les contacts de mani\u00e8re cibl\u00e9e est la cl\u00e9 d\u2019une automatisation marketing r\u00e9ussie. Seule une personne qui regroupe pr\u00e9cis\u00e9ment ses groupes cibles peut cr\u00e9er des campagnes individuelles et personnalis\u00e9es qui ont un r\u00e9el impact. Table\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/segmenter-les-contacts-guide-etape-par-etape\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/marketing-automation-suisse-entierement-automatise\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Couverture de l&#039;outil suisse d&#039;automatisation du marketing Aivie veut d\u00e9tr\u00f4ner Mailchimp et Hubspot\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/marketing-automation-suisse-entierement-automatise\/\">Marketing Automation Suisse \u2013 Enti\u00e8rement automatis\u00e9.<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/automatisation-du-marketing\/\" rel=\"category tag\">Automatisation du marketing<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-automation-open-source\/\" rel=\"category tag\">Marketing automation open source<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-par-e-mail\/\" rel=\"category tag\">Marketing par e-mail<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Dans une \u00e9conomie de plus en plus num\u00e9rique comme celle de la Suisse, l&rsquo;automatisation du marketing devient un facteur de succ\u00e8s d\u00e9cisif pour les entreprises de toutes tailles. Aivie, un outil d&rsquo;automatisation du marketing de\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/marketing-automation-suisse-entierement-automatise\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/oubliez-la-newsletter-a-lancienne-lancez-vous-avec-des-campagnes\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-300x300.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-768x768.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-480x480.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-600x600.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/oubliez-la-newsletter-a-lancienne-lancez-vous-avec-des-campagnes\/\">Arr\u00eatez les newsletters : lancez des campagnes<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-par-e-mail\/\" rel=\"category tag\">Marketing par e-mail<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Des newsletters \u00e0 l\u2019ancienne aux campagnes de nurturing Envoyez-vous encore des newsletters impersonnelles \u00e0 la masse ? Alors, cet article est votre coup de pouce de motivation pour enfin exploiter le potentiel de l&rsquo;e-mail marketing.\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/oubliez-la-newsletter-a-lancienne-lancez-vous-avec-des-campagnes\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/le-createur-de-mails-suisse-utilise-dans-le-monde-entier-apercu-de-la-communaute-open-source\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\u00c9crire des e-mails automatis\u00e9s avec le cr\u00e9ateur d&#039;e-mails sur un ordinateur portable\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/le-createur-de-mails-suisse-utilise-dans-le-monde-entier-apercu-de-la-communaute-open-source\/\">Le cr\u00e9ateur d&#039;e-mails suisse utilis\u00e9 dans le monde entier : aper\u00e7u de la communaut\u00e9 Open Source<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-par-e-mail\/\" rel=\"category tag\">Marketing par e-mail<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/communique-de-presse\/\" rel=\"category tag\">Communiqu\u00e9 de presse<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Communiqu\u00e9 de presse de septembre 2021 Adrian Schimpf d&rsquo;Aivie fait partie de la communaut\u00e9 Open Source Mautic. Mautic est une technologie d&rsquo;automatisation du marketing. Adrian Schimpf a travaill\u00e9 intensivement ces derniers mois sur un nouveau\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/le-createur-de-mails-suisse-utilise-dans-le-monde-entier-apercu-de-la-communaute-open-source\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/mise-a-niveau-daivie-de-nouvelles-fonctionnalites-une-meilleure-ergonomie-et-une-experience-utilisateur-moderne\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis.png 1500w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-480x320.png 480w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/mise-a-niveau-daivie-de-nouvelles-fonctionnalites-une-meilleure-ergonomie-et-une-experience-utilisateur-moderne\/\">Mise \u00e0 niveau d&#039;Aivie : de nouvelles fonctionnalit\u00e9s, une meilleure ergonomie et une exp\u00e9rience utilisateur moderne<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/generalites\/\" rel=\"category tag\">G\u00e9n\u00e9ralit\u00e9s<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/securite\/\" rel=\"category tag\">S\u00e9curit\u00e9<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/utilisateur\/\" rel=\"category tag\">Utilisateur<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Nous continuons \u00e0 d\u00e9velopper Aivie pour vous offrir une exp\u00e9rience marketing encore meilleure. Nous sommes sur le point d&rsquo;effectuer une mise \u00e0 niveau majeure qui apportera de nombreuses nouvelles fonctionnalit\u00e9s, un design moderne et une\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/mise-a-niveau-daivie-de-nouvelles-fonctionnalites-une-meilleure-ergonomie-et-une-experience-utilisateur-moderne\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/aivie-dans-la-comparaison-des-couts-des-canaux-de-marketing-pourquoi-le-marketing-automation-est-souvent-plus-avantageux-pour-les-pme-suisses-que-les-canaux-de-marketing-classiques\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774469315211.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Comparaison des co\u00fbts des canaux marketing \u2013 Automatisation du marketing et canaux classiques tels que l\u2019impression et les publicit\u00e9s\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774469315211.png 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774469315211-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774469315211-480x320.png 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/aivie-dans-la-comparaison-des-couts-des-canaux-de-marketing-pourquoi-le-marketing-automation-est-souvent-plus-avantageux-pour-les-pme-suisses-que-les-canaux-de-marketing-classiques\/\">Aivie dans la comparaison des co\u00fbts des canaux de marketing : Pourquoi le marketing automation est souvent plus avantageux pour les PME suisses que les canaux de marketing classiques<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/automatisation-du-marketing\/\" rel=\"category tag\">Automatisation du marketing<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-par-e-mail\/\" rel=\"category tag\">Marketing par e-mail<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Dans un monde o\u00f9 l&rsquo;efficacit\u00e9 et la transparence des co\u00fbts du marketing sont essentielles, il vaut la peine d&rsquo;examiner de pr\u00e8s les diff\u00e9rents canaux. Pour les PME suisses disposant d&rsquo;un budget marketing limit\u00e9, il est\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/aivie-dans-la-comparaison-des-couts-des-canaux-de-marketing-pourquoi-le-marketing-automation-est-souvent-plus-avantageux-pour-les-pme-suisses-que-les-canaux-de-marketing-classiques\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/le-mail-est-encore-largement-sous-estime-pourquoi-le-mail-restera-t-il-indispensable-aux-entreprises-en-2025\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"613\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/21092546\/Aivie-Kommunikationskanal-E-Mail-kmu-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Canal de communication e-mail vs. WhatsApp dans les PME\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/21092546\/Aivie-Kommunikationskanal-E-Mail-kmu-2025.png 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/21092546\/Aivie-Kommunikationskanal-E-Mail-kmu-2025-768x588.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/21092546\/Aivie-Kommunikationskanal-E-Mail-kmu-2025-480x368.png 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/le-mail-est-encore-largement-sous-estime-pourquoi-le-mail-restera-t-il-indispensable-aux-entreprises-en-2025\/\">&quot;L&#039;e-mail est encore largement sous-estim\u00e9&quot; \u2013 Pourquoi le canal de communication e-mail restera-t-il indispensable aux entreprises en 2025 ?<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/e-mails-fr\/\" rel=\"category tag\">E-mails<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/generalites\/\" rel=\"category tag\">G\u00e9n\u00e9ralit\u00e9s<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>\u00c0 une \u00e9poque o\u00f9 de nouveaux canaux de communication surgissent de toutes parts, l&rsquo;e-mail reste l&rsquo;\u00e9pine dorsale souvent n\u00e9glig\u00e9e de la communication d&rsquo;entreprise dans les PME. Thomas Schwetje, Directeur de la Direction Digital &amp; Customer\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/le-mail-est-encore-largement-sous-estime-pourquoi-le-mail-restera-t-il-indispensable-aux-entreprises-en-2025\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/le-marketing-automation-en-temps-de-crise-pourquoi-cest-le-bon-moment\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Marketing Automation als Ausweg aus der Krise f\u00fcr Schweizer KMU mit Aivie, Fokus auf Effizienz und Lead-Generierung\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis-768x513.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis-480x321.png 480w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/le-marketing-automation-en-temps-de-crise-pourquoi-cest-le-bon-moment\/\">Le marketing automation en temps de crise \u2013 Pourquoi c\u2019est le moment id\u00e9al<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/automatisation-du-marketing\/\" rel=\"category tag\">Automatisation du marketing<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Marketing automation \u2013 Si ce n\u2019est pas maintenant, quand ? Le marketing automation n\u2019est pas un concept nouveau \u2013 mais sa pertinence n\u2019a jamais \u00e9t\u00e9 aussi grande qu\u2019aujourd\u2019hui. Alors que de nombreuses entreprises en Suisse\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/le-marketing-automation-en-temps-de-crise-pourquoi-cest-le-bon-moment\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/solution-demail-marketing-evolutive-pour-la-start-up-de-travel-tech-boddy\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"721\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy.jpg 1000w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-960x692.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-768x554.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-480x346.jpg 480w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/solution-demail-marketing-evolutive-pour-la-start-up-de-travel-tech-boddy\/\">Solution d&#039;e-mail marketing \u00e9volutive pour la start-up Travel-Tech BODDY<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/automatisation-du-marketing\/\" rel=\"category tag\">Automatisation du marketing<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/cas-client\/\" rel=\"category tag\">Cas client<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-par-e-mail\/\" rel=\"category tag\">Marketing par e-mail<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Lorsque BODDY, une start-up technologique dans le domaine du voyage et du bien-\u00eatre en pleine croissance, a rachet\u00e9 son concurrent danois TrainAway en 2023, sa base dutilisateurs a soudainement atteint les six chiffres. Une solution\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/solution-demail-marketing-evolutive-pour-la-start-up-de-travel-tech-boddy\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/voici-ce-quest-le-marketing-automation-et-comment-votre-entreprise-en-beneficie\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation-480x320.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation-600x400.png 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/voici-ce-quest-le-marketing-automation-et-comment-votre-entreprise-en-beneficie\/\">Voici ce qu&#039;est le marketing automation et comment votre entreprise en b\u00e9n\u00e9ficie<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/automatisation-du-marketing\/\" rel=\"category tag\">Automatisation du marketing<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/funnel-de-vente\/\" rel=\"category tag\">Funnel de vente<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>L&rsquo;automatisation du marketing est souvent consid\u00e9r\u00e9e comme une simple solution logicielle. Pourtant, le marketing automation est bien plus qu&rsquo;une simple d\u00e9cision concernant un nouvel outil. Lancez-vous d\u00e8s maintenant dans le marketing automation ! Table des\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/voici-ce-quest-le-marketing-automation-et-comment-votre-entreprise-en-beneficie\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/utiliser-un-jeu-de-pronostics-comme-aimant-a-leads\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Team is guessing and having fun at office\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-480x320.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/utiliser-un-jeu-de-pronostics-comme-aimant-a-leads\/\">Utiliser un jeu de pronostics comme aimant \u00e0 leads<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/funnel-de-vente\/\" rel=\"category tag\">Funnel de vente<\/a><\/div><div class=\"stk-block-posts__excerpt\">Un jeu-concours est un moyen cr\u00e9atif de g\u00e9n\u00e9rer des leads, de qualifier des clients potentiels, d&rsquo;\u00e9tablir la confiance et de stimuler les taux de conversion \u2013 et c&rsquo;est amusant ! Cependant, la cr\u00e9ation d&rsquo;un jeu-concours&#8230;<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/utiliser-un-jeu-de-pronostics-comme-aimant-a-leads\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/plusieurs-milliers-de-francs-de-chiffre-daffaires-avec-les-clients-existants-de-lhotel-marketing-automation-case\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1267\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Balcon de l&#039;h\u00f4tel Riva Rooms Studios\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios.jpg 1900w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-480x320.jpg 480w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/plusieurs-milliers-de-francs-de-chiffre-daffaires-avec-les-clients-existants-de-lhotel-marketing-automation-case\/\">Plusieurs milliers de francs de chiffre d&#039;affaires avec les clients existants de l&#039;h\u00f4tel \u2013 Marketing Automation Case<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/cas-client\/\" rel=\"category tag\">Cas client<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-par-e-mail\/\" rel=\"category tag\">Marketing par e-mail<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Notre client Riva Rooms &amp; Studios est un h\u00f4tel intelligent automatis\u00e9 \u00e0 Locarno. Gr\u00e2ce \u00e0 l&rsquo;aide d&rsquo;Aivie, ils parviennent d\u00e9sormais \u00e9galement \u00e0 attirer des clients de mani\u00e8re moderne. En mettant en place avec succ\u00e8s une\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/plusieurs-milliers-de-francs-de-chiffre-daffaires-avec-les-clients-existants-de-lhotel-marketing-automation-case\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/pourquoi-aivie-a-choisi-le-marketing-automation-avec-mautic-un-regard-en-coulisses\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Employees having fun with marketing automation mautic\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-480x320.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/pourquoi-aivie-a-choisi-le-marketing-automation-avec-mautic-un-regard-en-coulisses\/\">Pourquoi Aivie a choisi le marketing automation avec Mautic : un regard en coulisses<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-automation-open-source\/\" rel=\"category tag\">Marketing automation open source<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>En 2017, en tant que fondateur et directeur technique de Smolio, j&rsquo;ai cherch\u00e9 une solution pour automatiser notre tunnel de vente. C&rsquo;est dans ce cadre que j&rsquo;ai appris \u00e0 conna\u00eetre et \u00e0 aimer la plateforme\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/pourquoi-aivie-a-choisi-le-marketing-automation-avec-mautic-un-regard-en-coulisses\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/comment-eviter-que-les-e-mails-ne-finissent-dans-le-courrier-indesirable\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/06\/03172144\/working-on-laptop-aivie-marketing-automation.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/06\/03172144\/working-on-laptop-aivie-marketing-automation.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/06\/03172144\/working-on-laptop-aivie-marketing-automation-960x641.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/06\/03172144\/working-on-laptop-aivie-marketing-automation-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/06\/03172144\/working-on-laptop-aivie-marketing-automation-1200x801.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/06\/03172144\/working-on-laptop-aivie-marketing-automation-480x320.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/comment-eviter-que-les-e-mails-ne-finissent-dans-le-courrier-indesirable\/\">Comment \u00e9viter que les e-mails ne finissent dans le courrier ind\u00e9sirable ?<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/marketing-par-e-mail\/\" rel=\"category tag\">Marketing par e-mail<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/spam-fr\/\" rel=\"category tag\">Spam<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>C&rsquo;est une question que j&rsquo;entends tr\u00e8s souvent de la part de nos clients ces derniers temps : Que dois-je faire pour que mes e-mails ne finissent pas dans les spams ? Il y a plusieurs\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/comment-eviter-que-les-e-mails-ne-finissent-dans-le-courrier-indesirable\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/creer-une-strategie-de-marketing-de-contenu-efficace\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1267\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Michelle rit devant son ordinateur portable\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop.jpg 1900w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-480x320.jpg 480w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/creer-une-strategie-de-marketing-de-contenu-efficace\/\">Cr\u00e9er une strat\u00e9gie de marketing de contenu efficace<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/funnel-de-vente\/\" rel=\"category tag\">Funnel de vente<\/a>, <a href=\"https:\/\/aivie.ch\/fr\/category\/site-web-contenu\/\" rel=\"category tag\">Site web &amp; contenu<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>L&rsquo;inbound marketing(marketing entrant et sortant) promet beaucoup, mais de nombreuses entreprises sous-estiment les efforts n\u00e9cessaires pour mettre en \u0153uvre une strat\u00e9gie de marketing de contenu efficace. Beaucoup essaient, mais abandonnent apr\u00e8s quelques blog posts en\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/creer-une-strategie-de-marketing-de-contenu-efficace\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/fr\/automatiser-la-creation-de-contrats-comment-evento-automatise-ses-processus-avec-aivie-et-legality\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"360\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/12\/16045224\/hqdefault-2.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fr\/automatiser-la-creation-de-contrats-comment-evento-automatise-ses-processus-avec-aivie-et-legality\/\">Automatiser la cr\u00e9ation de contrats \u2013 Comment EVENTO automatise ses processus avec Aivie et Legality<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/fr\/category\/automatisation-du-marketing\/\" rel=\"category tag\">Automatisation du marketing<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Les processus de marketing et l&rsquo;\u00e9tablissement de contrats ont quelque chose en commun : les deux sont n\u00e9cessaires, mais sont consid\u00e9r\u00e9s comme co\u00fbteux et inefficaces. En revanche, avec le duo performant d&rsquo;Aivie et de Legality,\u2026<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/fr\/automatiser-la-creation-de-contrats-comment-evento-automatise-ses-processus-avec-aivie-et-legality\/\">Weiterlesen<\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" data-block-id=\"80883a5\"><style>.stk-80883a5{background-color:#cfe7e1 !important;padding-top:80px !important;padding-bottom:80px !important;margin-top:0px !important;margin-bottom:0px !important}.stk-80883a5:before{background-color:#cfe7e1 !important}.stk-80883a5-column{--stk-column-gap:60px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-marketing-automation-einfach-gemacht\">Le marketing automation en toute simplicit\u00e9.<\/h2>\n\n\n\n<p>Saisis simplement ton adresse e-mail et assure-toi un acc\u00e8s imm\u00e9diat \u00e0 toutes les strat\u00e9gies et astuces pass\u00e9es et futures. Ne rate pas l&rsquo;occasion d&rsquo;am\u00e9liorer continuellement tes connaissances en marketing !\u00a0\u00bb<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-57881db\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-jetzt-anmelden-und-mehr-wissen-span\" data-block-id=\"57881db\"><style>.stk-57881db{margin-bottom:40px !important}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Inscrivez-vous maintenant pour en savoir plus<\/span><\/h2><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=74\"><\/script>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Articles de l\u2019univers Aivie Dans notre blog, nous partageons nos connaissances sur le marketing automation et le sales funnel. En outre, nous souhaitons montrer, \u00e0 l&rsquo;aide de cas d&rsquo;utilisation concrets, comment nous et nos clients utilisons le marketing automation. S\u2019inscrire \u00e0 la newsletter Cat\u00e9gories Articles r\u00e9cents Automatiser la conformit\u00e9 des mat\u00e9riaux&nbsp;: comment Studer Cables num\u00e9rise &hellip; <a href=\"https:\/\/aivie.ch\/fr\/blog\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Blog<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16815","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Articles de l\u2019univers Aivie Dans notre blog, nous partageons nos connaissances sur le marketing automation et le sales funnel. En outre, nous souhaitons montrer, \u00e0 l&rsquo;aide de cas d&rsquo;utilisation concrets, comment nous et nos clients utilisons le marketing automation. S\u2019inscrire \u00e0 la newsletter Cat\u00e9gories Analyse des donn\u00e9es Automatisation du marketing Cas client Cas d&#039;utilisation Communiqu\u00e9 de presse Contact E-mails Formulaires Funnel de vente G\u00e9n\u00e9ralit\u00e9s Instructions Int\u00e9grations Marketing automation open source Marketing par e-mail Mod\u00e8le Mautic Non classifi\u00e9(e) Protection des donn\u00e9es S\u00e9curit\u00e9 Site web &amp; contenu Spam Utilisateur Articles r\u00e9cents Automatiser la conformit\u00e9 des mat\u00e9riaux&nbsp;: comment Studer Cables num\u00e9rise efficacement les\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/fr\/author\/adrian\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/comments?post=16815"}],"version-history":[{"count":7,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16815\/revisions"}],"predecessor-version":[{"id":25452,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/pages\/16815\/revisions\/25452"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=16815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}