{"id":23432,"date":"2025-05-22T18:16:55","date_gmt":"2025-05-22T16:16:55","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/parcours-du-client\/"},"modified":"2025-05-22T18:16:55","modified_gmt":"2025-05-22T16:16:55","slug":"parcours-du-client","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/fr\/glossary\/parcours-du-client\/","title":{"rendered":"Parcours du client"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Le parcours client repr\u00e9sente le voyage individuel du point de vue du client. L&rsquo;exp\u00e9rience client est au c\u0153ur de cette d\u00e9marche. Elle commence par le premier contact avec la marque, se poursuit par l&rsquo;achat ou l&rsquo;utilisation du produit ou du service et se termine par le changement.    <\/span><\/p>\n","protected":false},"featured_media":0,"template":"","tags":[561],"GlossaryCategories":[],"GlossaryTags":[],"class_list":["post-23432","glossary","type-glossary","status-publish","hentry","tag-parcours-du-client"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Le parcours client repr\u00e9sente le voyage individuel du point de vue du client. L&rsquo;exp\u00e9rience client est au c\u0153ur de cette d\u00e9marche. Elle commence par le premier contact avec la marque, se poursuit par l&rsquo;achat ou l&rsquo;utilisation du produit ou du service et se termine par le changement.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23432\/revisions"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=23432"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=23432"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryCategories?post=23432"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryTags?post=23432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}