{"id":23427,"date":"2025-05-22T18:16:54","date_gmt":"2025-05-22T16:16:54","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/milieu-de-letang\/"},"modified":"2025-05-22T18:16:54","modified_gmt":"2025-05-22T16:16:54","slug":"milieu-de-letang","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/fr\/glossary\/milieu-de-letang\/","title":{"rendered":"Milieu de l&rsquo;\u00e9tang"},"content":{"rendered":"<p>Au milieu du funnel, l&rsquo;\u00e9cart entre le haut de l&rsquo;entonnoir (prise de conscience) et le bas (d\u00e9cision) se comble. Les leads \u00e0 ce stade se trouvent dans la phase de r\u00e9flexion de leur parcours client, r\u00e9fl\u00e9chissent \u00e0 des solutions \u00e0 leur probl\u00e8me et consid\u00e8rent votre produit ou service comme potentiellement appropri\u00e9. <\/p>\n","protected":false},"featured_media":0,"template":"","tags":[],"GlossaryCategories":[],"GlossaryTags":[],"class_list":["post-23427","glossary","type-glossary","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Au milieu du funnel, l&rsquo;\u00e9cart entre le haut de l&rsquo;entonnoir (prise de conscience) et le bas (d\u00e9cision) se comble. Les leads \u00e0 ce stade se trouvent dans la phase de r\u00e9flexion de leur parcours client, r\u00e9fl\u00e9chissent \u00e0 des solutions \u00e0 leur probl\u00e8me et consid\u00e8rent votre produit ou service comme potentiellement appropri\u00e9.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23427\/revisions"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=23427"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=23427"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryCategories?post=23427"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryTags?post=23427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}