{"id":23407,"date":"2025-05-22T18:14:29","date_gmt":"2025-05-22T16:14:29","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/produit-principal-core\/"},"modified":"2025-05-22T18:14:29","modified_gmt":"2025-05-22T16:14:29","slug":"produit-principal-core","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/fr\/glossary\/produit-principal-core\/","title":{"rendered":"Produit principal \/ Core"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Le produit principal est celui pour lequel la marque est connue. Il constitue le centre du portefeuille d&rsquo;offres. <\/span>  Normalement, nous r\u00e9alisons une marge positive avec ce produit. Mais ce n&rsquo;est pas toujours le cas. Il se peut aussi que ce ne soit qu&rsquo;avec l&rsquo;<a href=\"https:\/\/aivie.ch\/fr\/glossary\/optimiseur-de-marge-marge-elevee\/\">optimiseur de marge<\/a> en aval que vous r\u00e9alisiez un b\u00e9n\u00e9fice.  <\/p>\n\n<p>C&rsquo;est pourquoi il est important de conna\u00eetre la Customer Lifetime Value sur l&rsquo;ensemble du <a href=\"https:\/\/aivie.ch\/glossary\/sales-funnel\/\">Sales Funnel<\/a>.<\/p>\n","protected":false},"featured_media":0,"template":"","tags":[],"GlossaryCategories":[],"GlossaryTags":[],"class_list":["post-23407","glossary","type-glossary","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Le produit principal est celui pour lequel la marque est connue. Il constitue le centre du portefeuille d&rsquo;offres. Normalement, nous r\u00e9alisons une marge positive avec ce produit. Mais ce n&rsquo;est pas toujours le cas. Il se peut aussi que ce ne soit qu&rsquo;avec l&rsquo;optimiseur de marge en aval que vous r\u00e9alisiez un b\u00e9n\u00e9fice. C&rsquo;est pourquoi il est important de conna\u00eetre la Customer Lifetime Value sur l&rsquo;ensemble du Sales Funnel.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":1,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23407\/revisions"}],"predecessor-version":[{"id":23409,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23407\/revisions\/23409"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=23407"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=23407"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryCategories?post=23407"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryTags?post=23407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}