{"id":23406,"date":"2025-05-22T18:14:29","date_gmt":"2025-05-22T16:14:29","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/lead-magnet-engager\/"},"modified":"2025-05-22T18:14:29","modified_gmt":"2025-05-22T16:14:29","slug":"lead-magnet-engager","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/fr\/glossary\/lead-magnet-engager\/","title":{"rendered":"Lead Magnet \/ Engager"},"content":{"rendered":"

Un lead magnet est un contenu gratuit \u00e0 valeur ajout\u00e9e pour lequel les visiteurs fournissent leurs coordonn\u00e9es et \u00e9ventuellement d’autres informations. Un lead magnet transforme les visiteurs anonymes en prospects. <\/p>\n

Un lead magnet est utilis\u00e9 dans la phase d’engagement du parcours client. Les exemples incluent : Listes de contr\u00f4le, th\u00e8mes, ressources (liste d’outils, de blogs, d’entreprises, etc.), guides et \u00e9tudes de cas. <\/p>\n

Nous parlons d’Engager lorsqu’il ne s’agit pas d’un tunnel de vente. C’est-\u00e0-dire lorsque l’objectif n’est pas la vente, mais d’autres conversions. <\/p>\n","protected":false},"featured_media":0,"template":"","tags":[],"GlossaryCategories":[],"GlossaryTags":[],"class_list":["post-23406","glossary","type-glossary","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"

Un lead magnet est un contenu gratuit \u00e0 valeur ajout\u00e9e pour lequel les visiteurs fournissent leurs coordonn\u00e9es et \u00e9ventuellement d’autres informations. Un lead magnet transforme les visiteurs anonymes en prospects. Un lead magnet est utilis\u00e9 dans la phase d’engagement du parcours client. Les exemples incluent : Listes de contr\u00f4le, th\u00e8mes, ressources (liste d’outils, de blogs, d’entreprises, etc.), guides et \u00e9tudes de cas. Nous parlons d’Engager lorsqu’il ne s’agit pas d’un tunnel de vente. C’est-\u00e0-dire lorsque l’objectif n’est pas la vente, mais d’autres conversions.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23406\/revisions"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=23406"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=23406"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryCategories?post=23406"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryTags?post=23406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}